Just recently ordered some custom size labels for an A5 arch lever file im using for DVD storage (literally saves up 70% space DVD's take up. Their website was the only one that had stickers e... See more
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Fantastic company been using AA for several years with multiple orders over the years. In all honesty we have had a couple of issues although AA have always gone above and beyond in sorting the probl... See more
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We've worked with AA labels to print our new packaging for our woodworking kits. We had a couple of issues along the way getting the samples right and AA labels bent over backwards to sort the issue... See more
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I spoke to lots of other label/print places and finally found AA Labels they were able to produce the exact measurements for the labels I needed for my products. The process was easy the staff were ve... See more
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Company details
Written by the company
WHAT WE DO… We specialise in the production of labels in both roll and sheet formats, along with the provision of design and printing services using state-of-the-art HP digital print technology. We manufacture in excess of 100,000 combinations of labels at our production facility in Peterborough and have more than 100 label materials to choose from, over 40 colours and finishes, many different types of adhesives, greater than 1,000 standard shapes and sizes of labels. All of which is produced to exacting quality assurance standards. The most comprehensive range available online, however if you still cannot find a label shape and size to suit your specific application, we will be happy to create it for you.
Contact info
23 Wainman Road, PE2 7BU, Peterborough, United Kingdom
- 01733 588390
- customercare@aalabels.com
- aalabels.com
3.9
Great
2K reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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£1,500 of Defective Labels—Complete ink adhesion failure and Zero Accountability
I am writing this to warn other businesses about the unacceptable quality and "service" provided by AA Labels.
We placed a significant order worth approximately £1,500, only to receive labels that are fundamentally not fit for purpose. The ink and printed sections are flaking and peeling off the material with almost no friction. This isn't just a minor cosmetic issue; it is a total manufacturing failure of the ink-to-substrate bond.
The Evidence: We conducted a standard adhesion "tape test" on samples from every single roll in the shipment. Every single roll failed. The ink lifted immediately, proving that the curing process was defective or the wrong ink/material combination was used for this job.
Despite providing clear evidence and sample test results of this failure, AA Labels has refused to acknowledge the gravity of the problem. To make matters worse, they had the audacity to demand full payment for a reprint to fix a mistake that was 100% their own technical error.
A professional printing company should stand by the quality of their work. Instead, they are attempting to charge us twice for a product they failed to deliver correctly in the first place.
Quality: 0/5 (Ink peels off immediately)
Accountability: 0/5 (Refusal to fix their own manufacturing defect)
Value: 0/5 (Wasted £1,500 and caused significant project delays)
If you require labels that meet basic industrial standards for durability, I strongly recommend you take your business elsewhere. We are now forced to pursue a formal dispute/legal route to recover our funds.
20 January 2026
Unprompted review
Reply from AA Labels
Dear Waseem,
First and foremost, please accept our sincere apologies for the experience you have had. We fully understand how disappointing and frustrating this situation must be, and this is certainly not the experience we want any customer to have.
At AA Labels, we take quality very seriously. Upon receipt of your complaint, we requested the return of the labels so our technical team could assess them. However, we understand from your initial updates that no labels were available for return at that time. We also attempted to follow up by email and phone, as we were keen to resolve this for you. Unfortunately, with no response from your side, the investigation was closed.
Upon further communication from you, the complaint was reopened without delay. As you have now advised that you have the labels to return, a collection has been arranged for further investigation. We have also sent a further email outlining the information required so that we can complete our review and work towards a fair and meaningful resolution.
For clarity, we have not refused to refund or replace the goods; rather, we have requested the opportunity to be able to carry out an investigation into the matter. Your cooperation in providing the information required in order for this to be done effectively would be sincerely appreciated.
Regards,
AA Labels Customer Care Team
I recently ordered two types of labels
I recently ordered two types of labels. AA Labels called me to confirm the order and it turned out that I had ordered the wrong labels. They changed the order and sent the correct ones. I received them the next morning. They were very helpful.
As for the quality of the labels, I used to order from AA Labels, but I switched to another cheaper company. Unfortunately, the labels peeled off at the corners and dust stuck to them. The labels from AA Labels are perfect. They stick exactly as expected. I will stay with them for a long time. Good product quality and great customer service.
13 November 2025
Unprompted review
Unfriendly website and would not…
Unfriendly website and would not recommend ..... plus wanted to charge a minimum of £15+ to send 30 sheets of labels because of our postcode which is IV30 .... which is mainland UK!! Royal mail charges between £1.55 and £3.35.
19 May 2025
Unprompted review
AA Labels are a reliable provider who…
AA Labels are a reliable provider who always give great service.
26 March 2025
Unprompted review
Reply from AA Labels
Hello Mike, thank you for Plain Matt White Permanent A4 Dry Edge Sheet Labels order and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
dusty SRA3 label sheets
SRA3 label sheets - 1 label per sheet.
Brand new pack of 100 sheets - almost always arrives 'dusty'. Maybe paper 'swarf' from cutting, but large amounts & very visible. You can sometimes 'get away with it' if you have a white background, but a full colour dark background will leave many speckles unprinted where the 'dust' is. Tried vacuuming each sheet, which helps, but not 100% & really you shouldn't have to do this. The fuser in the printer now has debris embedded on the roller and will need to be replaced. Can't say 100% it was caused by the dusty labels, but noticed after printing them. Issue has previously been reported, & labels replaced. Subsequent orders, revert back to dusty labels. I now use an alternative supplier for these SRA3 label sheets. My recommendation would be to avoid these SRA3 labels.
Would have ben 1 star, but to be fair, the A4 die-cut sheets don't seem to have the same issue. I may cautiously order further A4 sheets, but I will have to examine them very carefully. Replacement fusers are not cheap.
22 October 2024
Unprompted review
Will definitely recommend AA Labels
Will definitely recommend AA Labels, so far no hiccups, Abdul's customer service has been simply brilliant. Will be using these guys from now on. Excellent communication.
13 March 2025
Unprompted review
Reply from AA Labels
Hello, thank you for Printed Coated Bright Silver Polypropylene Permanent roll Labels order and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
Very good service
My contact - Abdul - was very helpful through the whole process from start to finish. The service was excellent, super speedy and good value. Strongly recommend.
10 March 2025
Unprompted review
Reply from AA Labels
Hello Marianne, Thank you for Printed Matt White Permanent A5 Sheet Labels order, your patience throughout the process and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
Exceptional Service Despite Shipping Challenges
I cannot recommend this label supplier highly enough. As a business based in Greece, we needed specialized labels and decided to order samples from this UK company. Despite facing shipping challenges that were completely beyond their control, their customer service was absolutely outstanding.
Our first order unfortunately got held up at customs, and the second was lost by the courier. Throughout both of these setbacks, the team remained professional, responsive, and genuinely committed to resolving our issues.
Special mention goes to Abdul, who assisted me from the beginning in finding the perfect products for our specific application. His expertise and patience were invaluable. Every team member I interacted with demonstrated the same level of dedication and professionalism.
What truly sets this supplier apart is how they handle situations when things don't go as planned. Even though the shipping issues weren't their fault, they took ownership of the problem and worked diligently to find solutions.
For any business looking for quality labels and exceptional customer service, I wholeheartedly recommend this supplier. They've earned our trust and future business despite the international shipping challenges we faced.
27 February 2025
Unprompted review
Reply from AA Labels
Hello Sotiris, Thank you for Plain A4 and A5 Dry Edge Sheet Labels order, your patience throughout the process and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
Avoid like the plague
I ordered two sets of labels and everything was problematic from day one.
On the website, they promise again and again in many banners that they offer "next day delivery", but that is not true. After I submitted my designs, it took two days to verify them, and then 4 more days before the labels were dispatched. On top of that, three days to deliver. This meant I didn't even receive my order within the same week!
We missed an important deadline, but that was not all.
The quality of one the sets is very bad, with blurry text and lines that lack definition.
For the other set, I ordered transparent labels and they are totally unreadable. I contacted support and they said "that's because you have to put them in a surface that's white". What is the point of a transparent label that is not transparent!
The website has this moto in the header of the page saying: "Right first time, on time, every time". That is just blatantly not true.
I contacted them via email, responses take more than one day and they didn't offer any refunds. If I wanted 50% "as a willing of good gesture" on their part, I'd have to arrange the delivery myself, pay for courier and packaging.
I won't be using them, and I hope this review helps other to avoid the pain.
3 December 2024
Unprompted review
Reply from AA Labels
Hello Juan, Thank you for your order of A4 Dry Edge Sheet Labels and for sharing your review. We sincerely apologize for any inconvenience this may have caused. As mentioned in our email correspondence, the material you ordered is a clear label with a frosted appearance, which is clearly stated in the product description. However, we understand that this may not have met your expectations, and it seems you were looking for a fully clear label. To support you, we offered a 50% discount as a goodwill gesture on a future order for the correct material, but we did not receive a response despite multiple follow-ups. For future orders, we recommend choosing the Gloss Clear material for better results. Additionally, when you first escalated the issue, you confirmed that the other labels were fine, and we were never informed of any other concerns regarding print quality. Please feel free to reach out if you would like to discuss this further or if you need any assistance with cartons or labels.
Professional customer service
Professional customer service, quality products. I highly recommend AA Labels.
30 January 2025
Unprompted review
Reply from AA Labels
Hello Usman, Thank you for your Printed Folding Cartons order and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
From searching the easy to navigate…
From searching the easy to navigate website to placing an order, it is all plain sailing with AA Labels. Plus, having next day delivery is a big bonus!
22 January 2025
Unprompted review
Reply from AA Labels
Hello Mike, Thank you for your Plain Semi Gloss White Permanent A4 Dry Edge Sheet Labels order and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
Great customer service - Abdul Haseeb
Great customer service from Abdul Haseeb. He helped us in getting our matter resolved efficiently.
2 January 2025
Unprompted review
Reply from AA Labels
Hello Amine, Thank you for Plain Direct Thermal White Peelable adhesive roll labels order and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
Everything about this company is great!
Everything about this company is great!
The website is really easy to use, the labels are really good, and the support is amazing! I really can't fault them and I've been using them for a long time! :)
2 December 2024
Unprompted review
Reply from AA Labels
Hello Dan, Thank you for your Plain Gloss White Inkjet Permanent A4 Dry Edge Sheet Labels order and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
Incompetent company.
I use AA labels years for this and previous company . Now service is just incompetent.
Ordered labels and never received photo to approve and they been printed wrong dimensions and they argued and never refund. Ordered labels and box designs service for two options and receive one option and never give me pdf file which I pay for.
And worse order box to print 7 November, week later approved to print . And 22 November they send me message not able to produce for another week.
Just unprofessional.
Remember you loosing customer just once .
I will never order again up there and not recommended current AA print.
22 November 2024
Unprompted review
Reply from AA Labels
Hello Maciej, Thank you for your recent orders of printed cartons and labels and for taking the time to share your feedback. We value every opportunity to understand and improve your experience with us. Regarding your orders, the design refrence provided was based on an AI-generated image and due to the complexity of the reference, it required a few days to create a new design. Our team worked carefully to create the designs and shared them with you for approval to ensure they met your expectations. The design was then approved by yourself however, you then later confirmed that you may have approved by mistake due to your busy schedule. To show our commitment to ensuring your satisfaction, we have also offered to create designs free of charge as a gesture of goodwill. We sincerely apologize for the delay in the carton order caused by a system glitch and deeply appreciate your patience throughout the process, we expedited your order and produced it within a couple of days as soon as it was brought to our attention. Your satisfaction is our priority, and we look forward to the opportunity to work with you again on this project and any future ones. Please feel free to reach out to us for any carton or label needs.
Great overall customer experience
The price was great, the customer care rep was extremely helpful and answered all of my questions fully and very promptly. They sent me out free samples which were very useful and really helped me in deciding on which product to buy from them. Just a great experience for me!
20 November 2024
Unprompted review
Reply from AA Labels
Hello David, Thank you for your Plain Matt White Polypropylene Permanent adhesive roll labels order and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
Great Value, Product and Service
I had a lot of questions but was fully supported through the process of getting the right boxes and colours. They hit all the key things of value, service and quality of the end product. Many thanks for your help, look forward to ordering again!
13 November 2024
Unprompted review
Reply from AA Labels
Hello Jay, Thank you for your Printed Folding Cartons order and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels or cartons.🙂
Reply from AA Labels
Hello Rob, thank you for your recent order with Matt Silver Polyester Permanent Adhesive labels on A4 Sheets, and also for taking the time to post this amazing review of your customer experience. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels. 😊
Reply from AA Labels
Hello, thank you for your recent printed order with Matt White Permanent Adhesive labels on A4 Sheets, and also for taking the time to post this amazing review of your customer experience. We're thrilled to hear that you were pleased with our fast delivery, quick service, and the quality of our prints. Your kind words about your experience mean a lot to us.
We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels. 😊
Very satisfied with AA in all regards
Very satisfied with AA in all regards. The staff have been incredibly helpful and patient throughout the entirety of the lengthy consultation process and produced the labels to the highest possible standard. Thank you for your assistances.
31 May 2024
Unprompted review
Reply from AA Labels
Hello Alexander, Thank you for your Bespoke A4 sheets order with Hot Gold Foiling and also for taking the time to post this amazing review of your customer care experience with Faheem. Your kind words about your experience mean a lot to us. We strive to provide exceptional quality and customer satisfaction, and it's incredibly rewarding to know that we've succeeded in meeting your expectations. Your review not only encourages us to maintain our high standards but also reinforces our belief in the value we offer to our customers. We look forward to continuing to be of great service to you whenever you require labels.
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