1st Central Insurance Reviews 

189,856
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 29,839 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the competitive and affordable pricing, often finding it significantly cheaper than alternatives. The website and overall process are frequently described as simple, quick, and straightforward, making it easy to obtain insurance and noting efficient service. However, some people were dissatisfied with customer service, reporting difficulties reaching agents, being cut off, or experiencing a lack of clarity and accountability. A few other people also felt that there were unexpected price increases or additional fees, and some encountered technical issues with the website, such as pages not loading or requiring multiple attempts to proceed.

What people talk about most

Price

Users describe positive interactions with price, with many reviewers finding the quotes to be cheaper than... See more

User experience

People report positive experiences with user experience, finding the process of obtaining insurance very easy... See more

Service

Reviewers mention positive feedback about service, with many finding it quick, efficient, and affordable, and... See more

Website

Reviewers highlight positive aspects of website, with many finding the online procedure very easy, simple,... See more

Customer service

Customers had ambiguous experiences with customer service, with some reviewers expressing satisfaction and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

All services I need at a reasonable price. Hope you keep these prices next year and not hike prices as other insurance companies do.

Company replied

Rated 4 out of 5 stars

It was just easy to use, the only issue I have is I would like the information I put in last time to be readily available.

Company replied

Rated 4 out of 5 stars

quick and easy,price was ok,considering some car insurers,keeping the price reasonable is the key

Company replied

Rated 5 out of 5 stars

Simple and quick to use website, easy to fill out quotes and immediate results. Really happy with price and was £250 cheaper than my previous insurer, thank you so much 😁

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

190K reviews

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4.4

All reviews

(189,856)

29,708 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Crap

Worst insurance company

23 April 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

"Hi,

Thank you for your feedback and for choosing 1st Central.

We’re sorry to hear on this occasion your experience with us hasn’t been as positive as we’d hoped it would be.

We'll use your review to help improve our services.

Emily

Rated 5 out of 5 stars

Easy to contact and polite

Easy to contact and polite

5 June 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so glad to hear you found it easy to get in touch with us and that our team was polite. Thank you for your kind words and the five-star review!

Emily

Rated 5 out of 5 stars

very easy to calculate

very easy to calculate

27 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found it very easy to calculate. We truly appreciate your positive feedback and the five-star review.

Emily

Rated 5 out of 5 stars

Prompt efficient friendly…

I spoke with two people who were both pleasant and helpful. My request was dealt with promptly and I was made to feel my problem was important.

22 July 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear that our team was pleasant and helpful, and that your request was handled promptly. We always aim to make our customers feel valued.

Emily

Rated 5 out of 5 stars

Competitive insurance quote

Easy to set up and affordable

27 July 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service easy to set up and that the price was affordable. We truly appreciate your positive feedback and five-star rating!

Emily

Rated 5 out of 5 stars

Best price!

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Easy process when setting up insurance…

Easy process when setting up insurance for Picnic Premier. Modern and easy to use site, very intuitive.

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you found the process of setting up your insurance easy and our site modern and intuitive to use. Thank you for your wonderful feedback!

Emily

Rated 5 out of 5 stars

Range Rover

No problem all ran very smoothly

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that everything ran very smoothly for you. We truly appreciate your positive feedback and five-star rating!

Emily

Rated 5 out of 5 stars

Spot on service

Telephone service was a great surprise very nice staff price was great was insured in15 minutes all done thanks regards Paul

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so happy to hear that our team provided such a positive and efficient experience for you. We truly appreciate your kind words and excellent feedback!

Emily

Rated 1 out of 5 stars

Your website is not fit for purpose and…

Your website is not fit for purpose and your correspondence is a bit overwhelming. I am highly disappointed with the service I have received.

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are truly sorry to hear that your experience with our website and correspondence has been disappointing and overwhelming. Your feedback is important, and we will use it to improve our services.

Emily

Rated 5 out of 5 stars

Been a customer for 2-3 years

Been a customer for 2-3 years. So far amazing service and hope to receive in the coming years

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so happy to hear about your amazing experience with us over the past few years! We truly appreciate your loyalty and kind words.

Emily

Rated 5 out of 5 stars

Quick easy to deal with

21 July 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service to be quick and easy to deal with. We truly appreciate your positive feedback!

Emily

Rated 4 out of 5 stars

Purchacing New Car insurance

Went through the price comparision site and got the cheapest one.Bought it online. Smooth process of purchase as you would expect buying with any other company. The real experience of service would only be commented upon an event of making a claim.( Touch wood Not )

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're delighted to hear that you found our online purchase process smooth and straightforward. We appreciate your positive feedback and hope you continue to have a great experience with us!

Emily

Rated 5 out of 5 stars

Easy selection process

Easy selection process

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Easy renewal

Easy renewal done automatically

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We're so happy to hear that your renewal process was easy and automatic. We appreciate your positive comments very much.

Emily

Rated 5 out of 5 stars

Good so far can't complain

Good so far can't complain

23 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so glad to hear you're having a good experience with us so far. We appreciate your positive feedback!

Emily

Rated 4 out of 5 stars
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your feedback and are so glad our online service was easy for you to use. Thank you for your positive review!

Emily

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