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Review summary

Created with AI, based on recent reviews

Looking at 1,550 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized and understanding approach of the customer service team, often highlighting their efficiency and quick responses. However, some people were dissatisfied with the app, mentioning difficulties with the new version, such as issues with editing meals, accessing old food lists, or the scanner being inaccurate. Some reviewers also noted problems with product delivery and receiving automated responses from customer service instead of direct human interaction.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers found the product to be good, praising... See more

User experience

Consumers find user experience to be ambiguous. Many reviewers praise the app for revolutionizing their diet,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the prompt, helpful, and... See more

Application

People report ambiguous experiences with the app. Many customers praise the app for its user-friendliness,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more

Company replied

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Issue resolved very quickly

Issue resolved very quickly. Very well guided through the process of cancellation. Thank you

14 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Ms. Bala,

Thank you for leaving us a 5-star review. We are thrilled to hear that our team was able to assist you in a quick and efficient manner.

We are sorry to hear you will be canceling but hope you will consider rejoining in the future.

If you require any additional assistance, please do contact us.

Best,

The ZOE Team

Rated 4 out of 5 stars

It was clear answers to my questions…

It was clear answers to my questions and thanks for that , but one thing remains that I can’t find the ‘scan the tube’ button.

14 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Howard,

Thanks for taking the time to leave us a review. We are thrilled our team provided clear answers to your question. The task for scanning the tube should be visible on your homepage unless it has already been completed. Please reach back out to us with a screenshot of your homepage and state whether you are on the classic or new app for us to provide additional guidance.

Best,

The ZOE Team

Rated 4 out of 5 stars

Replied on a business day after I sent…

Replied on a business day after I sent a message on the weekend.

13 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thanks for taking the time to share your experience. We are pleased that our support team was able to get back to you within 24 hours after the weekend.

If you need any further assistance, please do reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Immediate and efficient support from…

Immediate and efficient support from contact with customer services. Helpful advice for a long standing customer to upgrade free of charge to a new updated app

12 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Anita,

Thanks for taking the time to share your experience and for being an avid ZOE member. We are pleased our support team was able to assist you in upgrading to the new app. If you have any questions regarding the new app, please do reach back out to us.

We are happy to help.

Best,

The ZOE Team

Rated 1 out of 5 stars

May I speak to a human

May I speak to a human? I have already advised you that you informed me 2 parcels were delivered to an address, which wasn’t mine and the photograph of the person’s trousered legs and doorway were not mine either. Two amounts of £133.00 went out of my account on 03/04/26 and though I asked you to cancel one of those orders, you were not able to and now I am down £266.00, but without any goods. I have already emailed you twice and your latest email is telling me you are closing my enquiry! HELP!
Ann Saville

13 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello Ann, I've asked our team to reach back out to you on the existing conversation - if you can please make sure you're receiving our messages ok as we haven't heard back from you in a few days? If you're having trouble, please reach out to hello@joinzoe.com, and we'll get this sorted!

Thank you

The ZOE Team

Rated 5 out of 5 stars

Taste fantastic!

13 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Cristina,

Thanks for sharing your experience. We are thrilled to hear you are enjoying Daily30! It is indeed tasty and a great addition to a variety of meals, such as oatmeal and toast.

Look forward to assisting you further on your journey to improved health.

Best,

The ZOE Team

Rated 5 out of 5 stars

Great customer service

I had a glitch with the app and recently contacted the support team for help. The AI bot asked pertinent questions and offered helpful suggestions in an attempt to resolve the issue but eventually had to refer it to the tech team. I was told that I’d be contacted on the next business day, which I felt was acceptable given that it was the weekend; I was advised to refrain from sending any follow-up emails in the meantime so as not to delay the process, which I thought was clear and sensible to point out. At 7.30am on the Monday (well before normal business hours) I received a message from Emily (a real human!) asking if I was still having issues. Fortunately I was not, as turning off my phone resolved it, but I was impressed that the customer support provided was quick and as promised. 10/10!

13 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thank you for taking the time to share your experience. Our AI Assistant and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Mike was super helpful and really…

Mike was super helpful and really speedy. Hi clearly understood my concern and was able to suggest a suitable solution.

8 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Martin,

Thank you for taking the time to share your experience. We are thrilled Mike was able to assist you in such a speedy and efficient way.

If you require any further assistance, please reach back out.

Best,

The ZOE Team

Rated 5 out of 5 stars

Gut Test Results

I contacted your site, obtained an immediate reply, and explanation of my query and received results today

11 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi George,

Thanks for taking the time to share your experience. We are pleased to hear that our support team was able to assist you in a timely manner. If you need any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

⭐️ Zoe Daily 30+…

I’m really enjoying the Zoe Daily 30+ which can be added to all sorts of dishes including cereal and desserts. The team are very quick to respond to emails which has been very helpful when I’ve had product and website user queries. Can highly recommend.

13 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Amanda,

Thanks for taking the time to leave us a 5-star review. That is wonderful you have been enjoying Daily30 and trying it out with various foods!

We look forward to supporting you further on your journey of improved health.

Best,

The ZOE Team

Rated 1 out of 5 stars

Expensive waste! Bacterial contamination?

Texture is fine, however this tastes vile on muesli due to the spice content. I’m unsure what type of food it would complement. My main reason for the one star rating is it caused severe flatulence. Both with regard to volume and unpleasant odour. I’ve not experienced anything this bad without eating contaminated food.
Bought four month supply and don’t know what to do with the other 3 months and 28 days worth as I don’t dislike anyone enough to pass it on. What an expensive waste of money.

With regard to the reply below, it’s really not a fibre issue as you imply. I have been vegetarian for 40 years and eat above the daily RDA of fibre. I also eat a wide range of plants including nuts and seeds. TAste aside, there really is something wrong with this supplement to cause such an unpleasant reaction on a par with mild food poisoning.

11 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re sorry to hear you’ve had such an uncomfortable start. Introducing a high-quality, diverse source of fibre can sometimes lead to temporary digestive changes as your gut microbiome adjusts to its new fuel. We always recommend increasing fibre consumption slowly over time to allow your system to adapt comfortably.

Regarding the flavor, many members find the spices work well in dishes like soups, stews, or dahl. We’d love to help you find a way to enjoy your supply that suits your palate. Please contact hello@joinzoe.com so we can provide guidance on adjusting your intake and finding the right recipes for you!

Thanks,

The ZOE Team

Rated 3 out of 5 stars

The email bot is fabulous but the app is awful

The email bot is fabulous. The app is awful. It’s over busy and difficult to navigate. It’s hard and not intuitive to log foods. The UI is crammed with articles, info and your own scores for good. I’m tech savvy but this app is beyond me.

12 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

We appreciate you sharing this, and it's great to hear the email support has been working well for you.

We're sorry the app experience has been frustrating. Your comments around navigation and food logging are useful for our product team to hear, and we'll make sure this feedback is passed along.

You are welcome to reach out to our customer support team at hello@zoe.com if you would like to discuss this further, and we will endeavour to assist you as best we can!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

I sent a mail 9 am Sunday and ONE…

I sent a mail 9 am Sunday and ONE minute later I got a reply and it was all sorted.......

So impressed with the service and Zoe in general....

The Zoe daily is a must for our breakfast and this with an omega 3 tablet ensures the right levels for brain and body health - thankyou

12 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

What a lovely review to read! We're so glad the support experience was swift and seamless for you.

It's wonderful to hear that ZOE Daily has become part of your morning routine and that you're feeling the benefits. Thank you for sharing this with us.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

I highly recommend Zoe

I highly recommend Zoe. I have had a really positive experience with their app, products and customer service. I ordered their testing kit and needed to reach out to ask a question about timeframes. The response was provided by AI but it was excellent and I got the information I needed. As AI’s go this one is well above average I would say.

10 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you so much for the kind words! It's great to hear you've had such a positive experience across the board, from the app to the testing kit and customer service.

We're especially pleased that our AI support was able to get you the answer you needed quickly. Your recommendation really means a lot to the team.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

I didn’t want a subscription for Zoe as…

I didn’t want a subscription for Zoe as I can’t eat a large spoonful as it irritates my colon , I sent in a request to help me manage my subscription and did it with ease , customer service was very good and informative from Fin , I can now enjoy my Zoe daily 30 and re order as and when I need to .

11 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for sharing your experience. We're happy to hear that Fin was able to help you manage your subscription smoothly and that you found the process straightforward.

It's great that you've found an approach to enjoying ZOE Daily 30 that works for you. We hope you continue to get the most out of it!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

The support team at Zoe

The support team at Zoe were really quick to respond to my question and gave me exactly the right advice to help me upgrade my Zoe app. Thank you!

11 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

That's brilliant to hear! We're delighted the team could point you in the right direction quickly and get you upgraded without any hassle.

Thank you for taking the time to share this with us, and enjoy the new features!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Excellent advice backed by sound…

Excellent advice backed by sound research and science. Pricing for subscription and gut testing, which was initially high in the beta phase, is now very reasonable for what you get in return - a personalised gut analysis and then personalised advice on what and how to eat to improve your health across multiple aspects. As a previous original subscriber who has now returned, I cannot stress enough that Zoe offer genuine help to improve your health and get to know your gut, with simple and easy to follow advice. I think anyone would benefit from this service. Their support team is great too. Responsive and well informed, including the AI chat bot, which is definitely smarter than the average AI bot. Overall my experience with the Zoe service and the Zoe app has been unfailingly positive.

11 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

What a fantastic review, thank you! It's wonderful to welcome you back and hear how much value you're getting from the personalised gut analysis and dietary guidance.

We really appreciate your kind words about the support team and AI chat too. Knowing that the whole experience has been a positive one means a great deal to everyone at ZOE.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Sam was very responsive to my request…

Sam was very responsive to my request for rejoining the wonderful Zoe experience, helping to open my access to the Zoe app. Great personal experience with Sam while rejoining Zoe.

8 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for the lovely feedback! We'll be sure to pass on your kind words to Sam, who will be thrilled to hear this.

Welcome back to ZOE, and we hope you enjoy every bit of the experience this time around!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service! After making a few cutbacks, I reluctantly decided to cancel renewal of my membership to Zoe. Daisy and Sam were super helpful, and made it all as simple and stress-free as possible. Should my situation change, I would not hesitate to reinstate my membership. It's been a very interesting and insightful journey with Zoe. Thank you!

10 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for such a thoughtful review. We're glad that Daisy and Sam made the process as smooth as possible for you, and we'll make sure they see your kind words.

It's been a pleasure having you as part of the ZOE community, and the door is always open should you wish to return in the future. Wishing you all the best!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Excellent customer service!

I’m extremely impressed with how my issue was handled. I received a prompt response to my email, and the outcome exceeded my expectations. I only wish all customer service experiences were this efficient and positive!

10 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

That's truly wonderful to hear, thank you! Comments like yours are a real boost for the team, and we're so pleased the experience stood out in such a positive way.

We appreciate you taking the time to let us know, and we'll strive to keep that standard up for every interaction.

Kind Regards,

ZOE Support Team

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