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Review summary

Created with AI, based on recent reviews

Looking at 1,534 reviews, reviewers had a great experience with this company. Customers frequently highlight the excellent response times from the support team, noting that their queries are handled quickly and efficiently. Many people find the app helpful for tracking food, understanding their diet, and making healthier choices, with some praising its engaging features and the valuable insights it provides. However, some people were dissatisfied with certain aspects of the app, particularly the accuracy of the homemade meal photograph analysis and difficulties with editing meals or accessing old food lists. A few other people also felt that the customer service, while generally good, sometimes relied too heavily on AI responses or was slow to connect them with a real person for more complex issues.

What people talk about most

Product

Clients share ambiguous opinions on product. Many customers find the products, such as the Daily 30+,... See more

User experience

Reviewers highlight ambiguous aspects of user experience, with many praising the app for transforming eating... See more

Customer service

Consumers have ambiguous experiences with customer service. Many reviewers praise the support team for being... See more

Application

Customers had ambiguous experiences with the app. Many reviewers praised the app as brilliant, easy to use,... See more

Response time

People report positive experiences with response times. Many customers praise the quick and professional... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied

Rated 5 out of 5 stars

Fin and Daisy were excellent. They responded quickly with detailed answers with multiple options. My request was solved easily and I also learnt that Zoe is planning to do some other allergy products... See more

Company replied

Rated 5 out of 5 stars

Wellbeing benefits have been quite clear over a couple of months, encouraged by the very engaging app's nudges. The meal recognition feature (snap a photo and it tells you what it sees) is fun, and su... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

ZOE 30 PLUS - A LIFE CHANGER

I have had a lifetime of problems with sluggish bowels. After many courses of antibiotics for a lung infection I recently decided my gut needed some TLC and i bought 3 months supply of Zoe plus 30. It has changed my life and everything is now working normally for the first time in my long life ( Im now 72) It really is a genuine life changer!

4 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Wendy,

Thanks for taking the time to provide this feedback. We are thrilled to hear how Daily30 has impacted your life and gut for the better! This has been shared with our larger team as experiences like this warm our hearts. We look forward to supporting you further on your journey to improved health.

If you need anything, please do reach out to us via email.

Best,

The ZOE Team

Rated 5 out of 5 stars

Prompt efficient friendly customer…

Prompt efficient friendly customer service that resolved my issue quickly which compliments the great information and products Zoe provides.

2 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Paula,

Thanks for this lovely 5-star review. It is wonderful to hear that our support team provided you with prompt and efficient assistance.

Please know we will be available should you need any help in the future.

Best,

The ZOE Team

Rated 5 out of 5 stars

At last annual check-up: No talk about statens

My cholesterol level is well back in normal. My waist circumference is much smaller. No more bloating. Good energy. Much improved disposition.

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Rebecca,

Thanks for sharing this awesome update. Congratulations, it is amazing to hear the impact the ZOE program has had on you. It truly is a way of life, and we applaud you for taking this on to reach your personal health goals.

We look forward to supporting you further.

Best,

The ZOE Team

Rated 5 out of 5 stars

So nice to get helpful advice this…

So nice to get helpful advice this evening.

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thanks for taking the time to share your experience. It is wonderful to hear our support team was able to assist you, especially during a holiday weekend.

If you need any further assistance, please do reach back out to us.

Best,

The ZOE Team

Rated 2 out of 5 stars

I was expecting a Jar and Scoop with my monthly subscription

I was expecting a Jar and Scoop with my subscription. Your customer service team initially said the order was in progress. Daisy however pointed out subsequently that the welcome gifts were only for the 4 month subscription.
As this is such an expensive product I would have hoped that the gifts would have been however considered if I kept on for the whole 4months anyway.

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for ordering Daily30 recently and taking the time to leave us a review. We apologize for any confusion regarding the complimentary scoop and tin. As you've mentioned, this is only for the 4-month subscription.

We hope you enjoy the product and find it to be a powerful asset in your health goals.

Best,

The ZOE Team

Rated 5 out of 5 stars

Really helpful and fast response to my…

Really helpful and fast response to my query. Fab service

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sally,

Thanks for leaving us a 5-star review. It is indeed Fab that our support team was able to quickly and efficiently assist you.

If you need any further assistance, please do reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Great response from Zoe to a nutritional question

My question about milk was answered promptly and with a lot of detail. Most helpful !!

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Susan,

Thanks for taking the time to share your experience. We will continue to be here to assist members via the AskZiggie in-app feature, and our customer support team will be available via app and email.

Please reach out if you need any further assistance.

Best,

The ZOE Team

Rated 1 out of 5 stars

Trying to cancel

Trying to cancel monthly product delivery was a nightmare. Ai used to contact you and it was hell trying to get the right reply and information. Humans please

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sharon,

Thanks for sharing your experience. We deeply apologize for the difficulty you experienced. If you require any additional assistance, we advise logging in to your membership portal to make changes or cancellations to your subscription.

You can also reach back out via email and request "human support" to immediately be transferred over to our support team.

Best,

The ZOE Team

Rated 5 out of 5 stars

Very speedy resolution to my query.

2 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Christine,

Thanks for taking the time to share your experience. We are glad our support team was able to get back to you in a timely manner.

If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

The Zoe team really care ....

The Zoe team really care and try to help in every way they can. Mike was very patient and helpful.

31 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the lovely review! We are so glad to hear you’ve had such a positive experience with our team. We’ll be sure to pass your kind words along to Mike - he’ll be delighted to know he could help. Our members are at the heart of everything we do, and we’re thrilled to have you with us on your health journey!

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

Prompt and helpful

25 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the review! We’re delighted to hear you found our support prompt and helpful. We're always here to ensure your experience is as smooth as possible. Thanks for being part of the ZOE community!

Best wishes,

The ZOE Team

Rated 3 out of 5 stars

Simple cancel request

I just wanted to cancel my subscription. Instead of canceling it on my behalf I was told to go onto the website. I wasn't able to do it right away because I didn't know the password and had to reset it and then logon again.
That was a waste of time when the rep could have just done it on my behalf.

10 March 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re sorry the cancellation process was frustrating! To ensure your account security, we require members to manage subscriptions through their own secure login. We understand the extra steps of a password reset can be a hassle, and we appreciate your patience while navigating that process. Thank you for being part of the ZOE community.

Best wishes,

The ZOE Team

Rated 2 out of 5 stars

I like the product

I like the product. I eat it every day. I like the tone of the emails. I am not sure if I am dealing with a bot but the simple business of reordering the product has already taken about four confusing emails

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re glad to hear you’re enjoying the product and our emails! We’re sorry for the confusion surrounding your reorder; while we use technology to help manage queries, we want the process to be seamless. If you request to speak to a human you will get through to our very helpful team. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Had technical issues chat bot was…

Had technical issues chat bot was helpful in resolving issue

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re so glad to hear the chatbot was able to resolve your technical issues quickly! We’ve designed our digital tools to provide prompt, effective support so you can get back to focusing on your health. Thank you for the positive feedback and for being a part of the ZOE community.

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

A rapid response immediate email replies

Such a great rapid response from the customer team - really helpful at solving my technical issue - no drama just common sense 😍

31 March 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re thrilled to hear you had such a seamless experience! We aim for "no drama" support, and it’s great to know our team’s common-sense approach got your technical issue sorted quickly. Thank you for the lovely feedback and for being such a valued part of the ZOEverse!

Best wishes,

The ZOE Team

Rated 4 out of 5 stars

I love the simplicity of the logging…

I love the simplicity of the logging BUT please please please could you also allow either a macro % split summary or the ability to sync with other apps like MFP or Garmin

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re thrilled you’re enjoying the simplicity of logging! We appreciate the suggestion regarding macro splits and syncing with platforms like Garmin or MFP. While we focus on a food quality approach, we know how valuable data integration is for our members. We’ve shared this with our product team as we continue to refine the app. Thanks for your helpful review!

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

My issue was dealt with on yime

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the feedback! We’re glad to hear your issue was resolved on time. We aim to provide prompt and efficient support so you can stay focused on your health journey. Thanks for being part of the ZOEverse!

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

I had a query and contacted Zoe via…

I had a query and contacted Zoe via email. I received very prompt and super efficient assistance from Sam. Also, very professional.

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the lovely feedback! We’re so glad to hear that Sam provided you with prompt, professional, and efficient support. We take great pride in our team, and we’ll be sure to pass your kind words along to him. Thanks for being part of the ZOEverse!

Best wishes,

The ZOE Team

Rated 2 out of 5 stars

App good, gut health test, meh

The app itself is quite good, with some nice food tracking features and guidance but at the end of the day it should be good because it isn't cheap and there are free alternatives. My issues really begin with the gut health test and I'm somewhat sceptical of the output. Firstly it took three weeks to get my results, which is not what I'd expect for a hundred pound test. Secondly it gave me a very low "gut health score" and then proceeded to recommend I eat a range of foods that I already eat on a regular basis. So not much practical help for me but of course the first thing they want to do at this point is sell a very expensive food supplement and more tests. This raises red flags for me. Maybe my gut health is poor but at the end of the day I want a bit more for my £250 than a list of foods the app already should know I eat and more bills to "improve my score." Honestly to me it seems like the whole gut health test and score is a funnel to sell more things while they get their research participants to pay for the privilege of giving their data. My advice, stick with just the app.

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We appreciate your honest feedback. Our gut health scores are based on the latest peer-reviewed science, and if you are already eating the recommended foods, it’s a great sign you’re on the right track! It acn take time for your microbiome to catch up to any changes in your diet so hopefully with your obviously sustained, personalised diet, you'll see and feel ongoing improvements!

The three-week turnaround accounts for the rigorous laboratory analysis required for such deep biological data and is reflects the high industry and lab standard for the calibre of labs we use.

Please be assured that our goal is to provide long-term health insights, not just to sell supplements. While we offer additional tools, the core app is designed to help you master your unique biology independently. Please reach out to hello@joinzoe.com if you’d like to discuss your specific results in more detail.

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

Do Not Hesitate to Contact

Follow joining Zoe, I needed to make contact with a query about the sample test. Although it was initially followed up by an AI response (I think) I requested further help and was then designated a person (Daisy) for further information. She was very informative and efficient in her approach and I was more than satisfied with the result.

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We appreciate you taking the time to share your experience, and we are glad our team was able to support you and help resolve your query.

Kind Regards,

ZOE Support Team

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