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Review summary

Created with AI, based on recent reviews

Looking at 504 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the customer service, finding it unhelpful, difficult to reach, and often dismissive. They frequently encountered issues with orders, including lost packages, missing items, and incorrect deliveries. Reviewers also reported significant problems with refunds, often not receiving them or facing difficulties in the process. Additionally, some expressed disappointment with product quality, citing issues like stains or items arriving damaged. However, some customers found the clothes to be very good, stylish, and of good quality. A few people also reported positive experiences with efficient in-store refunds and timely online deliveries, or helpful specific staff members.

What people talk about most

Customer service

Reviewers mention negative feedback about customer service, with many describing it as abysmal, disgraceful,... See more

Product

Consumers find product quality to be a significant source of dissatisfaction, with many reporting issues such... See more

Order

Reviewers highlight significant dissatisfaction with their orders, frequently reporting issues such as... See more

Refund

Users describe negative interactions with refund processes, frequently encountering issues such as delays,... See more

Delivery service

Clients share negative opinions on delivery service, with many reporting issues such as missing or... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Appalling : rude, unhelpful staff at Kingston branch , how does a company get this so wrong? Long queues, miserable cashiers , staff speaking in Spanish to each other whilst being dismissive of custom... See more

Rated 1 out of 5 stars

I ordered 2 pairs of trousers, unfortunatly they were not suitable , returned using the recommended return method. I obtained a tracking document from post office I am now 3 weeks since the return... See more

Rated 1 out of 5 stars

Disgusting how Zara treats customers. No email or phone number but an AI whatsapp that refers to a team in India (with up to 60 min wait times) that reads AI prompts and follows a script without any s... See more

Rated 1 out of 5 stars

I purchased a pair of black linen trousers from the Liverpool store 2 days ago. On wearing them yesterday after 2 hrs the back seam came apart. I contacted the assistant on chat & was told I need... See more


1.2

Bad

TrustScore 1 out of 5

3K reviews

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No history of asking for reviews

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1.2

All reviews

(3,430)

485 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The customer service lady

I would like to thank the customer service lady with the blonde hair in the Lakeside store. She maybe Polish. Anyway she was so professional &most helpful. A pleasure to deal with. She is an asset to the store.
Thank you so much.

8 May 2026
Unprompted review
Rated 1 out of 5 stars

No customer service at ZARA

Yes, like the other reviewers I feel I have been badly let down. There is no way to contact ZARA except through their chat and that is answered by AI. After several requests one can get put through to a human, but that human is not in the UK and can only give standard answers. Twice I have had the chat terminated as it had timed out so all the information I had put in was lost. Such a pity, they sell some nice clothes but they have no customer service to back it up

8 May 2026
Unprompted review
Rated 1 out of 5 stars

Missing items that have been given to someone else

I ordered two blazers and was really excited to collect these, only to see an email informing me that one of the blazers was no longer available. Shocking! I don’t even want the other blazer now. You shouldn’t be selling products that aren’t available or giving products to other shoppers that have already been claimed and paid for by someone else!! Zara do better!!!

8 May 2026
Unprompted review
Rated 1 out of 5 stars

Do not shop here the customer service…

Do not shop here the customer service is disgusting, can't actually speak to or email anyone and always get robbed off on AI chat.

I Returned items I bought online via psotoffice. I have proof of returns and proof that the item are back at their warehouse, they still won't give me a refund saying they have not got them and I did not follow correct retuen process which I clearly have.

26 April 2026
Unprompted review
Rated 1 out of 5 stars

The stores are fantastic but avoid......

The stores are fantastic, the clothes are great but the customer service and staff are all unhelpful, unhappy and as useful as a chocolate teapot. I'm not sure if the company does any reviews on staff and I'm sure the job interview would be "you can walk and have a heart beat" you are hired.
All the shops on Oxford ST need a review on staff, on customer service, customer interaction and how to help customers.

2 May 2026
Unprompted review
Rated 1 out of 5 stars

Dear lord - give me strength

Dear lord, great shop but being able to contact customer services is like chase a man that doesn’t like you! Or trying to get your teenage to update you on plans! Yet, when they message you have 2 min exactly before they move on and shut you down, and you’re back to being confused, neglected and annoyed. Please Zara sort it out! Not hard. Have one in platform for customer service and do it well.

30 April 2026
Unprompted review
Rated 1 out of 5 stars

Order 54655513768

Order 54655513768, return was recieved by zara 7 days ago on 22nd of April and still hasn't been refunded. Contacted customer service and was told they would send me the refund within 48 hours.

48 hours has passed and no refund, contacted customer service again and they said "We regret that we will be unable to advise you further without a resolution." and "We are still working on it, and we'll try to solve it as soon as possible."

Simply unacceptable

29 April 2026
Unprompted review
Rated 1 out of 5 stars

Shockingly bad

Absolutely terrible customer service. I simply need to cancel an online voucher and purchase a new one as I'd entered wrong delivery date. No changes allowed. No cancellation allowed. The chat box was useless. Never again.

29 April 2026
Unprompted review
Rated 1 out of 5 stars

Cheap odourless perfume!

I have used the perfume from Zara called "Violet Blossom" for years. However, although the same bottle arrived this time - I have no idea what the ingredients in this bottle are - but they are not what they used to be.! Shocking! A very weak smell and goes on like water.
What have you done Zara?

20 April 2026
Unprompted review
Rated 1 out of 5 stars

My parcel was not delivered to me and…

My parcel was not delivered to me and they are refusing to do anything about it. I am writing to formally raise a complaint regarding an order I placed with your company which has not been received, and your subsequent refusal to investigate the matter further or issue a refund. Despite my attempts to resolve this directly with your customer service team, I have been informed that no further action will be taken. This leaves me in the unacceptable position of having neither received the goods nor been reimbursed. Under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, I am entitled to receive the goods I have paid for within the agreed timeframe. If the goods are not delivered, the retailer remains responsible for resolving the issue. Furthermore, if delivery does not occur, I am legally entitled to a full refund. Responsibility for the goods remains with the retailer until they are in my physical possession. As the items have not been delivered to me and your refusal to investigate or provide a refund is a breach of my statutory rights. I therefore request that you: - Conduct a full investigation into the missing order immediately - Provide a full refund without further delay if the goods cannot be located If this matter is not resolved within 14 days of this email, I will have no option but to escalate the issue further. This may include initiating a chargeback through my payment provider and seeking advice from Trading Standards. You are acting illegally, shame on you!

26 April 2026
Unprompted review
Rated 1 out of 5 stars

I bought four items of clothing from…

I bought four items of clothing from zara uk. When the package arrived one item was missing. So I contacted zara via there WhatsApp. The adviser on the first day said they would refund the cost of the missing item and the cost of the postage, since I was having to repurchase the item.

But I didn't get the postage cost refunded. So I contacted the zara WhatsApp once more today. This time the advisor rushed through dealing with me, without understanding what had happened the previous say it seems. As she said I had returned two items and wasn't allowed to refund postage.

Yet I hadn't returned two items I had returned one item and was refunded for a missing item. But she ended the communication before I had time to explain.

I am now really annoyed as this is a unpleasant interaction with someone who wasn't even trying to understand the situation. So I doubt I'll be shopping with Zara again. I don't like or need bad customer service.
Denise Clark

22 April 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with the…

I am extremely disappointed with the way Zara has handled my situation.
After leaving a previous review about poor customer service, Zara contacted me publicly via Google, asking me to get in touch so they could help resolve the issue. This gave the impression that they were willing to take responsibility and find a solution.
However, when I followed this up, the experience only got worse.
I originally ordered a dress in my usual size (medium), but as Zara sizing can be inconsistent, it did not fit properly. I then ordered the same dress in a larger size, which fit correctly. At the same time, Zara returned the original dress back to me, claiming it had been worn and was not suitable for a refund.
This was simply not true.
I went into store the same day and spoke to the manager (Gorkem) I had previously dealt with when this issue first started. He inspected the dress and confirmed it was in perfect condition , unworn, with tags still attached.
Despite this, when he attempted to process the return, the system refused it. He then contacted customer service on my behalf and clearly explained that:
The item was unworn
It was in perfect condition
There was no valid reason to reject the return
I would also like to highlight that this item was purchased using a gift card given to me by my son for Mother’s Day, which makes this situation even more upsetting.
Customer service still refused, stating there was “nothing they could do” because the item came from the warehouse.
Because of this, I am now in a completely unreasonable position where I have had to return the dress that actually fits me, simply because I am stuck with two identical dresses in different sizes and cannot afford to keep both.
This is unacceptable.
Not only was I encouraged to reach out for help, but when I did, I was dismissed and made to feel like I was being dishonest , despite clear evidence and support from a store manager.
If Zara is not willing or able to resolve customer issues, they should not publicly respond to reviews pretending otherwise. This creates false expectations and wastes customers’ time.
I am now left out of pocket and extremely frustrated by the lack of accountability.
(Order number: 54199046763)

17 April 2026
Unprompted review
Rated 1 out of 5 stars

First order with Zara and my last.

Ordered for the first time from Zara. 5 items arrived as expected. I opened the box, tried the items on, didn't like them/they didn't fit, put them straight back in the box and sent the box the very next day. Zara received the items and marked all as returned. They have only refunded me for 4 of the items stating that a pair of jeans did not pass their quality control check. So far they won't tell me what is wrong with the jeans, they haven't supplied photos either. I know there is nothing wrong with them, I literally put them on once and reboxed them. I have never experienced anything like it! I will not give up on getting these jeans refunded as this seems like a scam to me. Now I've read the reviews I can see this is not uncommon. Absolutely not what you'd expect from a company like this. I will never shop with them again. If I could give zero stars I would.

13 April 2026
Unprompted review
Rated 1 out of 5 stars

Racial Profiling

Their staff have been trained to chase and falsely accuse black shoppers of stealing. The next announcement I hear from them better be about those staff being fired, or I'll boycott there shops

19 April 2026
Unprompted review
Rated 1 out of 5 stars

Will never buy from Zara again

Ordered a blouse online which had lace panelling. Only wore it a couple of times but noticed after washing as per instructions that the panelling was coming away from the fabric in places. The fabric is very delicate so it will be difficult to repair. Have taken photos which I have submitted online but no reply as yet. Really poor quality item for the money paid and based on the number of poor Zara reviews, I’m not confident of even getting a reply let alone any form of compensation.

28 March 2026
Unprompted review
Rated 1 out of 5 stars

I would leave 0 stars if I could

I would leave 0 stars if I could. I have experienced the same as the other reviewers regarding customer service. It is impossible to get a meaningful response. Any emails from them are noreply, they do not allow you to speak with them, the chat service (based in India) is appalling they simply read from scripts, take several minutes to get back after each dialogue then end the chat without warning when it isn't finished. No option to get a transcript of the chat before they end it. Like another customer review, I also ordered a set of Zara perfume, paid £35.99 and on the box is a label showing reduced to 29.99 euros. My purchase is in UK £. My item is also faulty it leaked in transit. Days later there is no sign of my replacement product leaving the warehouse and they won't allow a refund instead.

I should have know better than to entertain Zara again, as my son bought a linen shirt £60 a couple of months ago, after following the washing instructions to the letter, it shrunk first time washed and now does not fit. They are not interested, will not even replace or exchange for gift voucher.

Beware - do not purchase anything from these!

15 April 2026
Unprompted review
Rated 1 out of 5 stars

Unacceptable returns process

Due to stock levels I had to pay 2 delivery charges for items which was annoying but I accepted. Returning the items was a nightmare, I spent hours on a WhatsApp chat with bots and people trying to get a single return label so I didn't have to pay for 2 returns (as Zara's T&C's state, more than one order can be returned at the same time). Terrible waste of time and I will be avoiding online purchases for Zara.

13 April 2026
Unprompted review
Rated 1 out of 5 stars

Customer services is pretty much a SCAM

It's little more than disgusting online customer services, to be fair. It's never been great but it's now worse then useless. There is no number to call. They have a robot answering WhatsApp service that today, took 1.5 hours to respond, then cut me off when I didn't reply in 2 minutes. I have had 4 online orders delivered late when I paid for next day shipping and so I couldn't collect them. In all 4 times, they didn't refund me. So be aware, IF YOU DON'T PICK UP YOUR ORDER FROM THE PICK UP POINT, THEY WILL NOT REFUND YOU. Instead, like me, it will take you months to chase them and stay online hours, wasting your time, not theirs, for them to action a refund. However inconvenient, you are best going to a shop. Don't assume they have moved into the 20th Century.

13 April 2026
Unprompted review

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