wix.com Reviews 27,253

TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Evaluating 2,571 reviews, most reviewers were somewhat happy with their experience overall. Many customers find the website builder intuitive and easy to use, appreciating the variety of templates and the ability to customize their sites without extensive coding knowledge. People often highlight the platform's effectiveness in helping them create professional-looking websites quickly, contributing to business growth and a strong online presence. However, some people were dissatisfied with the customer service, reporting difficulties in reaching human agents and resolving issues. There are also concerns regarding payment practices, with some customers experiencing unexpected auto-renewals and high transaction fees. Additionally, a few users found the website performance to be slow or clunky, and some were unhappy with the lack of visibility on search engines for free plans.

What people talk about most

Website

Customers had ambiguous experiences with website. Many reviewers expressed frustration, citing issues like... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers express frustration with unhelpful... See more

Payment

Customers consistently note negative experiences with payment. Many reviewers report charges they did not... See more

User experience

People report ambiguous experiences with user experience. Many consumers find the platform intuitive, easy to... See more

Service

Consumers find service to be negative, with many reporting issues such as unexpected charges for cancelled... See more

Reviews shaping this summary

Rated 3 out of 5 stars

After much research in website providers that support non-technical, new businesses that are on a limited budget and timeframe - WIX was by far the better choice. The main factor was the fac... See more

Company replied

Rated 3 out of 5 stars

Thank you, I love WIX; however, being that I am not as text savvy as most people are, the website creation has been challenging for me! I am not sure how to make it right outside of hiring someone to... See more

Company replied

Rated 4 out of 5 stars

I have been using the wix platform for all my clients as it is easy for them to update calendars etc. Love the independence of mobile editing from desktop to customize. One does have to hunt for the... See more

Company replied

Rated 4 out of 5 stars

It's taken a while, and that is mostly down to me. I've had a WIX website for a few years now, and as I get to know it properly it just gets better and better. I am not a very 'techie' person so it is... See more

Company replied


Company details

  1. Software Company
  2. Business to Business Service
  3. e-Commerce Solution Provider
  4. Web designer
  5. Web Hosting Company
  6. Website Designer

About wix.com

Written by the company

About Us

Wix is a leading website builder platform used by millions in over 190 countries to create, manage, and grow a complete online presence. Whether you're an individual, small business, or large enterprise, Wix makes it easy to build any kind of website—eCommerce, blog, portfolio and more—without any coding or design skills.
You can start with an AI-generated site tailored to your needs or choose a professionally designed template. From there, Wix’s intuitive drag and drop editor gives you full creative control to customize every detail.
Wix also lets you sell products, services and even event tickets, while built-in marketing tools, data analytics and advanced SEO help you grow your business. Powerful AI tools assist in generating consistent content, enhancing images, creating SEO tags and building branded marketing materials—all designed to help you work faster and smarter.
Whatever your goal, Wix provides the tools to help you achieve it.

Our main features include:

  • Intuitive drag and drop editor
  • Professionally-designed, mobile-optimized website templates
  • Multi-cloud web hosting to keep your site up and running smoothly
  • The ability to search and register a domain name
  • Smart content creation – Generate tailored text, product descriptions, emails and ads with just a few prompts
  • Visuals made easy – Instantly enhance, edit or create branded images and videos
  • eCommerce platform to manage products, inventory, shipping and more
  • Over 100 secure payment solutions including leading providers like Wix Payments, Stripe, Square, or digital wallets like Apple Pay, Alipay, PayPal, and more
  • Online scheduling software that lets you manage your appointments, auto-reminders, clients, staff and more—from one dashboard
  • Built-in marketing suite and SEO tools – Get personalized layout suggestions and performance insights
  • Wix Owner (mobile) app that lets you run and grow your business on the go
  • Full blogging capabilities to help you grow a loyal community and monetize content
  • Branding tools like a logo maker, custom email and more
  • 24/7 customer care team

Wix.com

Written by the company


Contact info

3.4

Average

TrustScore 3.5 out of 5

27K reviews

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Replied to 87% of negative reviews

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Rated 5 out of 5 stars

Wix has made managing my website…

Wix has made managing my website incredibly simple and efficient. The platform is user-friendly, professional, and gives me the flexibility to update my content with ease. I especially appreciate how intuitive the tools are, even without advanced technical knowledge. It has helped me maintain a polished online presence without unnecessary stress.

18 May 2026
Rated 1 out of 5 stars

Wix took 700€ from my bank account…

Wix took 700€ from my bank account after a year of closing down my website and cancelling subscription.

18 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hi Emilia,

Thank you for taking the time to share your feedback and experience with Wix.

We understand how frustrating billing concerns can feel, and we appreciate you bringing this to our attention.

We’ve reached out to you via Trustpilot to learn a bit more about your account and the situation, so we can review the details of the subscription and see how we can best support you moving forward.

We hope to hear back from you soon.

Take care,

Julia

Rated 1 out of 5 stars

I've been a Wix customer for 3 years…

I've been a Wix customer for 3 years now and I've been battling with their platform ever since.

The online editor is very very buggy and very slow. The UI of our website also keeps breaking (even when we do not touch it!). I've had several back and forth with the support team who acknowledged that there was something off on their side and left me stranded with a production website completely broken + suggesting I might have to rebuild my sections as a consequence(!!!). We're HOURS of work to re-do some pretty basic things....

TL;DR: I've spent enough time on Wix (2 business websites) to now know that you cannot build a proper business website with this platform.
It is very expensive for a very poor and slow service. Had I known then, I would have built my websites on another platform. I am now looking to move my 2 websites off Wix which is a pretty painful process.

So, if you're looking to build a website, just do NOT do it on Wix. Thank me later.

18 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hi Antoine,

Thank you for taking the time to write a review about your thoughts and experience relating to Wix.

We would love the opportunity to be able to connect with you and get a better understanding of your experience and how we can help. We have sent through an email via Trustpilot in order to get some more information about the situation you are facing and to understand how best we can help.

Hope to hear back from you soon.

Take Care,

Julia

Rated 1 out of 5 stars

Confirmed Platform Analytics Issue Still Unresolved


Wix Support has now confirmed that the analytics inconsistency affecting my site is caused by conflicting BI event data sources within their platform infrastructure. I was informed the case was escalated to Development on April 21 and is currently under a 30-business-day SLA with a target date of June 7.

This issue directly affects my business because accurate analytics and AI visibility reporting are important for monitoring SEO performance, traffic trends, and overall site visibility. Business owners should not have to wait months for reliable reporting data, resolution timelines, and meaningful communication regarding a confirmed platform-side system issue.

While I appreciate finally receiving acknowledgment that the problem exists within Wix’s infrastructure, the length of time this has taken has been extremely disappointing. Based on this experience, I cannot currently recommend the platform and will likely not renew my services.

Support Ticket: 1983015806

11 April 2026
Unprompted review
wix.com logo

Reply from wix.com

Hi Victoria,

Thank you for taking the time to write a review about your thoughts and experience relating to Wix.

We would love the opportunity to be able to connect with you and get a better understanding of your experience and how we can help. We have sent through an email via Trustpilot in order to get some more information about the situation you are facing and to understand how best we can help.

Hope to hear back from you soon.

Take Care,

Julia

Rated 1 out of 5 stars

The worst platform you could chose

The worst platform you could chose. If you want your site bombarded with ads despite paying a premium service, you’re in the right place. No support from wix to resolve the issue with their security. I could not urge you more to stay clear of wix at all costs. These ads make our site unusable and has detrimental impact on business. So disappointed they won’t even refund so we can relocate the site.

Update - no message from wix received as they stated in their response here.

No confidence in their ability to provide support as experienced over and over again when presenting this issue to their team on multiple occasions. If they’re not robots imitating human responses, then I’m even more concerned about the disastrous level of incompetence.

18 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hello,

Thank you for taking the time to write a review about your thoughts and experience relating to Wix.

We would love the opportunity to be able to connect with you and get a better understanding of your experience and how we can help. We have sent through an email via Trustpilot in order to get some more information about the situation you are facing and to understand how best we can help.

Hope to hear back from you soon.

Take Care,

Julia

Update: The request for more info comes from Trustpilot and is the only way to receive your info to assist further. If you don't see it, please check your junk mail folder.

Rated 1 out of 5 stars

I'm in disarray after my Wix…

I'm in disarray after my Wix experience. After many months building a website on Wix, bumping into several usage flaws and limitations, Wix's AI feature overwrote the entire website, even the company name. For weeks I was represented on my domain under an entirely different Wix AI generated company name. Frustrating, tedious, program very much in "beta"

18 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hi Harris,

Thank you for sharing your experience. We can understand how frustrating and alarming it would feel to discover unexpected content or branding changes on a live site after spending so much time building it.

AI-generated tools and suggestions within Wix are designed to assist with site creation, but changes are still tied to user actions such as saving and publishing updates to the site. We understand how upsetting it can be when something published doesn’t reflect what you intended your visitors to see.

We appreciate you taking the time to share your experience.

Julia

Rated 2 out of 5 stars

I have been a Wix Premium customer…

I have been a Wix Premium customer since April 2022, on a yearly plan since May 2022. On 5 May 2026 Wix charged my card AU$504 for the next annual renewal, 19 days before the actual renewal date of 24 May 2026.
Two things make this problematic. First, Wix's own published support article on payment after cancellation states the renewal date is "14 days before the anniversary of the original purchase date." My anniversary is 24 May, so per Wix's own policy the renewal should have processed on 10 May, not 5 May. My previous two renewals in 2024 and 2025 both occurred on 10 May, exactly in line with that policy. The 2026 renewal broke that pattern by 5 days.
Second, the renewal included a 27% price increase from AU$396 to AU$504.
I contacted Wix chat within an hour of the charge and requested either a reversal or a switch to monthly billing. Both were refused. I then submitted Wix's Special Circumstances Refund Request, and was told this would take 45 business days (around 9 weeks) to receive a response. That timeframe exceeds the chargeback window with most card issuers, which appears to be the point.
The amount in dispute is small but the pattern, billing earlier than the merchant's own stated policy, increasing the price, then quoting a refund response window longer than the chargeback window, is the kind of conduct I'd expect Wix to want to address. Happy to update this review if Wix's Special Circumstances team can resolve it.
Australia.

Edit: 20/05/2026, I have provided the details to Wix as per their request, I will update again if they action this request.

Edit: 22/05/2026 Wix have reached out, they have said they will refund in time, will update this post with the outcome and if a refund is received update my rating as other than the above I had a positive experience with Wix

5 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hi Christopher,

Thank you for taking the time to share your feedback and experience with Wix.

We understand how frustrating billing concerns can feel, and we appreciate you bringing this to our attention.

We’ve reached out to you via Trustpilot to learn a bit more about your account and the situation, so we can review the details of the subscription and see how we can best support you moving forward.

We hope to hear back from you soon.

Take care,

Julia

Rated 1 out of 5 stars

You go to Wix pay for a plan and go…

You go to Wix pay for a plan and go ahead to build a website. After you've built the website they say you should've built it with the editor option which is barely visible on their page, they're not showing so that later they can try to double charge you for the studio as well

16 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hi Claud,

Thank you for sharing your feedback. Wix offers different website-building experiences, including Wix Editor and Wix Studio, which are designed for different types of users and workflows.

They are separate products rather than upgrades users are later forced into, and many customers continue building and managing their sites entirely through the standard Wix Editor. We understand, however, how the different options during setup may not have felt clear or intuitive in your experience.

We appreciate you taking the time to share your perspective.

Julia

Rated 1 out of 5 stars

terrible and getting worse every day

terrible and getting worse every day. Non stop chaptcha clicking picks . how many time must a person click all the motorcycle and fire hydrants to log in. they are trying to force us to use the passkey insted of password. The neverending image check boxes went on so long I gave up. faster to get another website builder.

15 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hi Rebecca,

Thank you for sharing your feedback. We understand how frustrating repeated security verification checks can feel, especially when you're simply trying to log into your account.

These verification steps are designed to help protect account security, though certain browser settings, extensions, networks, or repeated login attempts can sometimes cause them to appear more frequently than expected. Passkeys are also offered as an optional security feature, but traditional login methods are still supported.

If the verification loop continues, we’d recommend reaching out to our Customer Care team at www.wix.com/contact so they can take a closer look at what may be causing it on your specific setup.

Take care,

Julia

Rated 2 out of 5 stars

Not impressed!

Who actually came up with the outlandish rating that Wix is ​​user-friendly and child's play??? It's practically impossible to create a website without a tutorial; there are too many levels, too many options. Sure, you can do a lot, but much of it is very hidden, and the terminology is sometimes unclear. I have no idea how people think it's intuitive. The AI, Aria, helps a little, especially with the basic steps. When it comes to design suggestions, I personally couldn't do anything with them because I had very clear ideas. I was appalled by the suggestions and asked them to be undone immediately. Better to do it yourself. Things get really difficult with Wix when there are technical problems. For example, I couldn't drag the cursor down on the mobile version of the page. Probably because the footer was stuck right there. I was directed to some menu that didn't exist, and Aria kept giving the same instruction: drag the cursor down. Haha. I didn't get anywhere with the chat either, presumably also AI-powered. Although I constantly need to expand my site, I've given up. Especially with many images in different formats, I constantly had to readjust the mobile version because the formats kept being standardized. Chap GTP, not Aria, then explained to me how I could adjust the images using the "fit" setting. Sorry, but as a semi-layman, you're really stuck. If you're an IT professional, it's certainly easier, but for someone like me, who "only" maintained websites with two different systems, it's sometimes too complicated. I'm not impressed with Wix, definitely not.

15 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hello,

Thank you for taking the time to share such detailed feedback. We can understand how the experience would feel frustrating, especially when you already had a very specific vision in mind for your site.

Wix offers a wide range of tools and customization options, which some users enjoy for the flexibility, while others may find there’s more of a learning curve than expected at first. Features like Aria are meant to assist, but they’re optional, and many users prefer taking a more hands-on approach through the Wix Editor instead.

We genuinely appreciate you taking the time to explain where the experience felt confusing or difficult from your perspective.

Julia

Rated 2 out of 5 stars

Not great, or good

I signed up for a free trial, new to creating websites and wasn’t sure who to use. I wasn’t aware my domain would be locked for 60 days and now I’m stuck, and no trial! The templates are clunky, my site loads slow as snails, and their support team is more like a poorly functioning instruction manual. I can’t make members only content, not an option. But if it was I would have to create it all myself with an agent that makes me repeat myself through chat as many times as possible.

6 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hello,

Thank you for sharing your feedback. We understand that getting started with website building for the first time can feel frustrating, especially when things don’t work the way you expected.

Regarding the 60-day transfer lock, this is an ICANN-wide domain policy and not something specific to Wix, but you can still connect your domain elsewhere via Pointing. Wix also offers different editing experiences depending on the level of control you're looking for, including Wix Harmony for AI-assisted flows and Wix Editor for a more hands-on approach with optional AI tools.

Additionally, members-only content is supported through features such as Members Area and gated page permissions.

If you’d ever like assistance navigating any of these features, our Customer Care team is available at www.wix.com/contact.

Take care,

Julia

Rated 5 out of 5 stars

A step up from Squarespace

I never thought of Wix as an innovative company. I was very wrong. This platform has been incredibly easy to use (intuitive), robust in it's functionality, and very very flexible to fit in with your brand and business needs. Customer support has been helpful too. I like this way more than my prior experiences using Squarespace.

15 May 2026
Rated 1 out of 5 stars

Don't fall for the 50% off scam

I tried to cancel my subscription with Wix two days before the money-back guarantee expired because I found out that the yearly renewal rate was over $500 per year. The price was showing $249 when I purchased it, and I didn't see the renewal price. It is extremely difficult to cancel this product, and when I went to cancel, I was blocked from canceling over a weekend, citing some sort of error with my request. I reached out to them after i PUT IN A REQUEST FOR A CALL BACK ON MONDAY AND THEY SAID I MISSED THE CUTOFF FOR A REFUNS AND THEY WOULD HAVE TO Ecalate my request for a refund. Days went by and when I requested another call, I was hung up on twice, than I i finally got through to someone, I was told it was denied. I went to my banking institution, @USAA, to get my refund. After weeks of the charge being overturned, I was recharged for the site and told that I couldn't appeal the charge. Then, Wix deactivated my account because I sought to get my money back from my bank, so they just stole my $250, and, no money, no site, no recourse. A bunch of connected crooks, stealing your hard-earned money, and the banks won't cross them because they are based overseas (look up where THEY ARE LOCATED and you will understand). READ THE TERMS OF SERVICE VERY CAREFULLY BEFORE YOU SPEND YOUR MONEY ANYWHERE THESE DAYS, OR YOU WILL BE SURPRISED AT THE OUTCOME IF SOMETHING GOES DIFFERENTLY THAN YOU EXPECTED!

15 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hello,

Thank you for taking the time to share your feedback and experience with Wix.

We understand how frustrating billing concerns can feel, and we appreciate you bringing this to our attention.

We’ve reached out to you via Trustpilot to learn a bit more about your account and the situation, so we can review the details of the subscription and see how we can best support you moving forward.

We hope to hear back from you soon.

Take care,

Julia

Rated 1 out of 5 stars

I'm disappointed and want my refund

As a customer for over eight years, I'm disappointed. The fact that they processed a renewal for my domain and website without my authorization. They processed it over three weeks before cancellation. And when I saw it, I contacted them to tell them I was canceling it. But I was told I could not get a refund until a Review was done, and once the review is done. I may still not get a full refund. How can you charge me so far in advance? But make it so hard for me to get a refund when I didn't want it to be processed in the first place.

I received a reply from Julia, rep of Wix.com, for clarification. The problem is she didn't leave any way to contact her. If you want clarification, let's talk.

10 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hi James,

Thank you for taking the time to share your feedback and experience with Wix.

We understand how frustrating billing concerns can feel, and we appreciate you bringing this to our attention.

We’ve reached out to you via Trustpilot to learn a bit more about your account and the situation, so we can review the details of the subscription and see how we can best support you moving forward.

We hope to hear back from you soon.

Take care,

Julia

Update: The only way to receive your info is to request it via Trustpilot. You should have received an email from Trustpilot directly asking for the info. Once I receive that, I will be able to look into this further and see how we can assist. Please check your junk mail if you don't see it in your inbox.

Thank you!

Rated 1 out of 5 stars

DON'T trust them

DON'T trust them! Suddenly introduced a sizeable fee on a feature that I've embedded in my company workflow, this means I have to choose between continuing to offer my clients payment plans and paying double my annual fee, or removing that functionality and upsetting my clients. At the same time, I'm having a recurring issue whereby Wix keep suspending my payouts of the money my clients have paid. They claim it's due to legislation and security, but no laws have changed, nor has my business name, or my bank account name or my tax status... They are not honest and transparent.

14 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hi Gemma,

Thank you for sharing your feedback. We understand how frustrating it can be when changes impact an existing business workflow, especially when it affects how you support your clients and manage payouts.

We can see that you’re already in contact with the appropriate team regarding your Wix Payments account, and we’d encourage continuing the conversation through your existing ticket so they can review the situation fully and provide the most accurate guidance possible.

Wix also supports multiple payment providers, so depending on your business needs, there may be alternative processing options available if Wix Payments no longer feels like the best fit for your workflow.

We appreciate you taking the time to share your experience.

Julia

Rated 5 out of 5 stars

Mine is an unusual case

Mine is an unusual case. I run a small eco-lodge as a retirement project. I wanted a website to share info and photos with would-be guests. I did all the work in the website myself using a wixit template even though I had no prior training in Web design whatsoever. I love maintaining and updating the website. It is so user-friendly and fun to work on it. I've had many people complimenting me on the quality of the website too. My sincere thanks to wixit for providing this facility.

11 May 2026
Rated 1 out of 5 stars

Watch out for unauthorised transactions

It was fine as a start up for our little home business but after we cancelled the subscription, took off all my payment details, got a new credit card, wix still renewed the subscription, on old cc details no less and took $750. I called to complain and they told me i had not cancelled the subscription(which i had). told me to log in(to an account that no longer existed) and delete my details. This had been done some months earlier, hence no longer able to log in and no domain name existed. BUT they still took the money. it took 3 mths for a refund!!! after they deducted the money without any authorisation.

1 April 2026
Unprompted review
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Reply from wix.com

Hi Peter,

Thank you for taking the time to share your experience. We understand how frustrating unexpected renewal charges can feel, especially when you believed the subscription had already been canceled.

Wix subscriptions remain active until auto-renewal is turned off within the account settings, and removing payment details alone does not automatically cancel an active subscription. That said, we understand situations like this can still create confusion, particularly if account access has changed over time.

We’re glad to hear the matter was ultimately resolved and the refund was processed, even though we understand the timeline was not the experience you were hoping for.

If you ever have any additional questions or concerns in the future, our Customer Care team is always available at www.wix.com/contact.

Take care,

Julia

Rated 1 out of 5 stars

Wix is garbagio.

Long story short. Wix is garbage. Short story long: Wix markets itself as a user-friendly website platform, but my experience has been the complete opposite.

The interface feels bloated, generic, and designed more for mass-market templates than for building something truly professional or flexible. Most of the “beautiful” designs are just polished placeholders that quickly fall apart once you try to customize them seriously.

What really pushed me to leave this review, however, was their billing policy.

I forgot to cancel my subscription and contacted support only 1 day after renewal requesting a refund. Despite not using the service and reaching out immediately, they refused to help.

That kind of policy feels predatory. Companies confident in their product and focused on customer satisfaction usually try to retain goodwill — especially over an honest mistake made within 24 hours. Instead, the response felt robotic and transactional: “Got your money, too bad.”

Ironically, experiences like this are what make customers leave permanently.

Wix spends heavily on influencer marketing and social media promotion to appear modern and creator-friendly, but customer support and retention policies tell a very different story.

There are far better platforms out there that respect long-term customers instead of trying to squeeze every possible renewal payment out of them. I hope they go bankrupt. I hope they feel the burn of financial pressure, indefinitely and perpetually.

What is more rubbish is that Wix will reply to my review saying something very generic like asking me reach out to their support, but that is the point I already have and they did nothing about it, so what is the point of Wix writing this, trying to seem like they are on top of things....bull isht : Hello, Thank you for your feedback.

We’d love the opportunity to assist you directly. Please reach out to Wix Support through your account so our team can review your request and provide the help you need.

Best,
May

6 May 2026
Unprompted review
wix.com logo

Reply from wix.com

Hello, Thank you for your feedback.

We’d love the opportunity to assist you directly. Please reach out to Wix Support through your account so our team can review your request and provide the help you need.

Best,
May

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