I get very frustrated with WHICH. When you see how many members it has & how much the membership charges are you would think that at least they could afford to keep their recommendations up to date bu... See more
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Review summary
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Based on these reviews
They have a Trusted Trader scheme. It did catch my eye a while back and I purchased a fire surround, not cheap but ok price. I went with this large DIY store as they could arrange fitting, I am hopel... See more
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I’ve subscribed to Which? Legal for a long time but in recent months the service has been diabolical. £9 a month but I’ve been unable to get any response at all to my emails in recent weeks so I’m can... See more
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Beware, it is very difficult to cancel your membership. I spent about 20 minutes going around in circles. They say to go to the cancellation section in the accounts section. There wasn’t one!!!... See more
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Company details
Information provided by various external sources
Which? has been championing the cause for consumers since 1957, asking probing questions of businesses and manufacturers, and pursuing the answers that put you in the driving seat
Contact info
Marylebone Road, NW1 4DF, London, United Kingdom
- 01992 822 800
- support@which.co.uk
- www.which.co.uk
1.7
Bad
700 reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Why so many negative reviews re:- Customer Service
I cannot understand why there are so many negative reviews regarding Customer service.
I called today at 11.30, short delay on hold ( less than 2 mins).
The agent understood my query straight away, and offered an acceptable solution without me being pushy, all sorted in less than 5 mins!
Also I do agree the standard price is too high, but it takes very little effort to get both digital and mags for half price - just ask.
n.b. The public need someone to fight for their rights! Please support them.
13 April 2026
Unprompted review
Reply from Which?
Hi there Muddy W,
Thank you for taking the time to share your thoughts and recent experience with our team.
It's great to hear you have had such a positive experience with our team recently. If there's anything else you need, please don't hesitate to reach back out to our team, who will be more than happy to help!
Kind regards,
Which? Support
SHOULD TAKE NOTICE OF TRUSTPILOT REVIEWS
Which you should check out Trustpilot reviews when recommending goods and services, often the companies recommend have VERY low Trustpilot scores for aftersales care which is what you need most should a problem arise.
I would start with (looking in the mirror) addressing your own appalling Trustpilot score.
I trust Trustpilot reviews more than yours.
12 April 2026
Unprompted review
Reply from Which?
Hello Mark,
Thank you for your feedback. We appreciate you taking the time to share your concerns.
While we aim to recommend companies based on a range of factors, including overall value and reliability, we recognise that experiences can vary and that review platforms are one of many useful resources.
We also take all feedback about our own service seriously and are continuously working to improve. If you would like to share feedback on any specific concerns or experiences, we would welcome the opportunity to discuss them further.
You can do this by calling our Member Service team on 029 2267 0000 Monday-Friday 9am-5pm or you can speak with our LiveChat team who are available Monday to Friday 8:30am - 8pm, and Saturday to Sunday 9am - 5pm.
Kind regards,
Which? Support
Which recommended usually means avoid
I find it very bizarre that companies parade the Which Recommended sticker like it's a good thing.
Octopus energy is a prime example despite the fact in the adverts the so called reviewers are confirmed to be AI
Aldi as cheapest supermarket, yeah great, cheap because the quality is awful.
And my god the tech reviews it's like you haven't actually researched the product or industry.
Basically which is preying on the ill informed who see it as a reputable recommendation.
My advice is to do your own research and ignore the lies this company spiel.
8 April 2026
Unprompted review
Reply from Which?
Hello Paul,
I’m sorry to hear about your experience and the concerns you’ve raised.
Our recommendations, including those for Octopus Energy, are based on large-scale research, not single cases. We survey thousands of customers and assess company practices, with Octopus scoring highest in our latest review.
For supermarkets like Aldi, we track prices of up to 200 items daily and compare average basket costs. Aldi has consistently come out as the cheapest across most months and years.
Our tech reviews are based on independent lab testing where we buy and test products ourselves. For services, we use large-scale customer surveys.
If you’d like to share feedback, you can use the blue feedback tab on our website.
Alternatively, if you’d like us to look into your concerns further, please get in touch with our Complaints Team at complaintsteam@which.co.uk
Kind regards,
Which? Support
Positive Feedback
The magazine always provides very interesting and useful articles and the customer service team are always friendly and helpful if I have a query. A subscription is well worth the money.
7 April 2026
Unprompted review
Reply from Which?
Hello Diana,
Thank you so much for your kind words and feedback! We're delighted to hear that you find the magazine both interesting and useful and that our member service team has been able to support you whenever needed.
It’s wonderful to know that you feel your subscription is good value. We truly appreciate your support and look forward to continuing to provide content you enjoy.
Kind regards,
Which? Support
WHY DO COMPANIES LIKE WHICH SAY THAT…
WHY DO COMPANIES LIKE WHICH SAY THAT TALKMOBILE ARE GOOD.
I HAVE HAD NOTHING BUT PRONLEMS SINCE JOINING TALKMOBILE.
Thank you for your reply
Talkmobile have no direct email address for
customers to contact them.
I HAVE STOPPED MY PAYMENTS and am going back to good old Tesco
23 March 2026
Unprompted review
Reply from Which?
Hello Lee,
Thanks for sharing your experience. We’re sorry to hear you’ve had problems with Talkmobile. Which? provides independent information to help people compare products and services, but we don’t manage the providers ourselves and can’t resolve issues directly.
You can share feedback directly with our researchers using the blue feedback tab on our website. For more information on how we recommend our providers, please see our 'Best and worst UK mobile networks' article here:
https://www.which.co.uk/reviews/mobile-phone-providers/article/mobile-phone-provider-reviews/best-mobile-networks-overview-amhDx1F0z41t
Kind regards,
Which? Support
Following a response here 2 weeks ago
Following a response here 2 weeks ago, the complaints team has gone to ground. I received a call but since then my emails have gone unanswered, a promised resending of instructions hasn't arrived and I now resort to a public forum to get through.
Now for the so called 'consumer's association' this isn't quite what you'd hope for.
1 April 2026
Unprompted review
Reply from Which?
Hello RJB,
Thank you for getting in touch. I understand how frustrating it can be when you’re waiting for an update, particularly when you were expecting further information.
Our complaints team aims to make contact within 24 hours of receiving correspondence so you should be receiving a call soon. We appreciate your patience while this is ongoing.
Kind regards,
Which? Support
Self-interested and uninformed
There is a shocking lack of understanding about the products and organisations that Which? reviews. They seem to be interested in threatening behaviour and scaremongering consumers, so desperate are they to try to remain relevant in a world where Google, Trustpilot and others will tell you (for free) exactly what consumers think. A potentially good publication gone bad.
25 March 2026
Unprompted review
Reply from Which?
Hi Erik,
Thank you for taking the time to leave a review. We’re sorry to hear you feel this way.
Our reviews are carried out by specialist researchers and testers, with the aim of giving clear, accurate and evidence-based information. We don’t aim to alarm consumers, but to highlight any genuine issues so people can make informed decisions.
We understand that platforms like Google or Trustpilot offer customer opinions for free. Our approach is different, as we focus on independent testing and direct comparisons so people can see how products and services perform side by side.
If there are specific examples where you feel our content has been inaccurate, unfair or threatening, please get in contact with our Resolutions team at complaintsteam@which.co.uk and we can investigate this further.
Kind regards,
Which? Support
Which? Are Only Interested In Money
During a global chocolate shortage a family member, a chocolate connoisseur who can tell without looking which country the cocoa beans came from, the chocolate percentages and other technical data - stated unambiguously that chocolate bars are being diluted and mislabelled. He tried to contact Which? Magazine about it but they were not interested. Which? could easily test for this issue but they don't care. Have to laugh at their greed.
12 March 2026
Unprompted review
Reply from Which?
Hi there Ness,
Thank you for taking the time to leave a review. We're sorry to hear a family member has had a poor experience when trying to highlight this matter to us.
In terms of choosing what we test, we have a dedicated team of analysts who carefully scour the market to decide which products and services we should review. We can’t test everything, but our analysts help us focus on the areas that matter most, such as widely used services or popular products people rely on every day.
We also offer the chance to submit feedback via the blue tab on our website. Although we cannot answer every query, it ensures that the information gets viewed by the relevant team for wider insight. Our website also offers the chance to get involved with campaigns (see https://www.which.co.uk/campaigns) or join Which? Connect, which is our exclusive online research panel made up of more than 30,000 Which? members (https://www.which.co.uk/about-which/join-which-connect-aiO165H5gPZE).
These ways of getting involved ensure we hear from consumers directly and that you have a voice to help us make life simpler, fairer and safer.
Kind regards,
Which? Support
Which? Tech is definitely going down in standards
After waiting for ages whilst the person who answered the phone, called Abid went off the phone to find a Tech 'expert' and left music playing for ages (without coming in to say he was still there), he then said he booked someone called Philip who rang me and was starting some sort of instruction over the telephone in how to retrieve my password,.. as though I had not tried other methods myself.
I have spoken with other tech experts who have put some effort into it. One is Don. He does look into problems remotely if you feel you are unable to fix whatever. Obviously, anyone who can sort things out would do so without calling Which?
Don is helpful. I could have waited instead of getting anyone who is really casual about the dilemma.
The choice of booking yourself an appointment online is not straight forward. Then, what if you have a problem with accessing the device in the first place.....?
Which? have said many times they are training up staff
However, they seems to have less.
I spent exactly one minute with 'Philip' but I said goodbye, as I have had him before and would now avoid him. A few months ago, it was time wasted. I do make notes.
It has been emailed today that I had an appointment. No I Did Not!
Kate Armstrong (Complaints Dept.,) You have said you are training up new people back in January.
Which? left London and moved to Wales a while back.
It seems to have gone into decline since.
13 March 2026
Unprompted review
Reply from Which?
Hi there SuellaD,
Thank you for taking the time to share your experience with our Tech Support Service. I'm sorry to hear it has fallen short of what you would have expected from our team.
Whilst we do provide the opportunity to book appointments online, we also encourage members to give our Member Services team a call should they prefer to book over the phone or need to ask further questions regarding the appointment. Our Member Services team can be contacted on 029 2267 0000.
If you would like us to look into your experience further, please get in contact with our Resolutions team at complaintsteam@which.co.uk
Kind regards,
Which? Support
pointless
Twice now, as a result of Which? recommendations, I've found myself burdened with owning items that function badly and/or companies that are lacking in basic customer service.
Their recommendations for big items are vague and sparse.
Not worthwhile at all.
We still own a useless hand vacuum cleaner we bought entirely on their recommendation. It takes up valuable closet space but occasionally we try it again and curse it.
10 October 2025
Unprompted review
Reply from Which?
Hello Rick,
We’re really sorry to hear that the products you bought following our recommendations haven’t worked out and we completely understand how frustrating it can be to end up with items that don’t meet your needs. Our reviews are based on independent testing but we know that individual experiences can vary.
If you’d like us to look into this further, please feel free to contact our Resolutions Team by calling 02922 670030 or you can email us at complaintsteam@which.co.uk
Kind regards,
Which? Support
Meant to be a consumer friendly company?
1. Poor Customer Service Policies which is even more infuriating given the nature of the magazine. I read Februarys magazine at the dentist and decided to subscribe. this was the latter end of January. When you subscribe nowhere does it tell you which will be the first copy unlike other companies which do. As most magazines are sent out early to mid the month before I expected my first copy to be March. Surprisingly the first copy was February quickly followed a few days later by March. I contacted Which by email asking if the could extend my membership by one month given the above. I recieved an email back asking me to ring or start an online chat (Groan). I did this and was basically told tough, no they would not do this. I was baffled by their response. What would this have cost them?
2. I have previously used their recommendations for:
a. Heatable Solar panels which Which gives you a discount on ; I wonder if which gets a fee for this ?
The solar installation is not done by heatable and is contracted out to local companies which it would have been better to go to direct to. We had numerous issues with the process and I cannot recommend them.
b. Nectar mattress again a best buy at the time; seam split 11 months after purchase.
7 March 2026
Unprompted review
Reply from Which?
Hello,
Thank you for taking the time to share your feedback.
We’re sorry to hear that your experience did not meet expectations. Our magazines are typically dispatched ahead of the cover month, which can mean new members occasionally receive issues close together depending on when they join.
We’re also sorry to hear about the issues you experienced with the solar installation process and your mattress purchase. Our product reviews and recommendations are based on independent testing, and feedback like yours helps inform our ongoing assessments.
If you’d like us to look into this further, please contact our Complaints Team at complaintsteam@which.co.uk.
Kind regards,
Which? Support
Disgraceful.
I was a member of Which for decades but since I left the emails continue to arrive, sometimes two a day. For what purports to be a consumer organisation an absolute disgrace.
5 March 2026
Unprompted review
Reply from Which?
Hi there,
We're sorry to hear that after leaving Which? you're still receiving emails. I appreciate that this must be quite frustrating.
In order for us to get this matter looked into, please get in touch with our Member Services team on 029 2267 0000 or visit our website for other ways to contact them: https://www.which.co.uk/about-which/get-in-touch-aBnhv8z1Uslr
Kind regards,
Which? Support
Strangely a lot of the reviews of…
Strangely a lot of the reviews of Which? focus on the difficulty in cancelling your subscription. I have the opposite problem. I have been a subscriber for years and receive the magazines every month. To be honest I've been thinking of cancelling as I rarely use the service these days. However whilst in Spain a couple of weeks ago I had my phone stolen. I duly notified Apple and Vodafone and thought I'd better just notify HSBC even though my cards were safe and Apple Pay had been removed from my phone. The HSBC phone bot (don't get me started) asked what the problem was. I started to explain but the moment it heard the word "stolen" it immediately cancelled my cards which as I was in a foreign country without a phone was definitely not something I wanted to happen! Nevertheless, the next thing is I get an email from Which saying they can't process my payment so they have cancelled my account. Wow! Not even a preliminary email to enquire as to why they can't take the payment. Having been with them for years I was annoyed that this was how little they care about their customers. Saves me the bother of going through what appears to be a hideous rigmarole by the sounds of it I guess, but I would rather be the party that choses to cancel the account, not them....
22 February 2026
Unprompted review
Reply from Which?
Hello Andrew.
Thank you for sharing your experience. We’re sorry to hear about the situation while you were abroad, having your phone stolen and then dealing with the aftermath must have been incredibly stressful.
We completely understand how frustrating it must have felt to receive a cancellation email from us after so many years as a member. When a payment fails, our system automatically cancels the subscription as part of our standard billing process. It’s not intended to feel impersonal, but appreciate that in your circumstances it may have done.
We’re very grateful for your long standing support, and if you’d like to discuss this further, our Member Services team would be happy to help. You can call us on 029 2267 0000, Monday to Friday 9am–5pm or you can use our Live Chat option which is available Monday to Friday 8:30am–8pm and Saturday to Sunday 9am–5pm.
Kind regards,
Which? Support
Price Rip Off on Renwals
I have subscribed to Which for a number of years and today I received an email from their CEO stating that my annual subscription was going up from £49 to £89. a 81.63% increase. I called Which to cancel my subscription, only to be told it was not reflected in their system. But even if it was, I could be given a 50% discount.
How do they possibly think they can justify an over a 81% increase for the same product?
If they can offer a better price, why try to take advantage of existing loyal customers?
19 February 2026
Unprompted review
Reply from Which?
Hello Adrian,
We’re sorry to hear you’re disappointed with the recent renewal increase.
We understand that price changes can be frustrating, particularly for long standing members.
From time to time, we review our subscription prices to ensure we can continue providing the independent research, product testing and consumer advice our members rely on. We always aim to communicate any changes as clearly as possible.
If you’d like us to look into this further for you, please contact our complaints team at complaintsteam@which.co.uk
We do appreciate your feedback and your support over the years.
Kind regards,
Which? Support
Shameful cancellation process
I have always been a fan of Which?product reviews but I did not expect the hard sell from live chat, three times, when requesting to cancel. In the end I had to say I was going to make a complaint. I just wanted to cancel my account. I dont blame the advisor but, Which? - Shame on you for your unethical practice. You embarrass your customers by making them feel they have to justify cancelling a subscription. What if they just don't have any money? You've gone right down in my estimation.
13 February 2026
Unprompted review
Reply from Which?
Hello Ashlea,
I’m sorry to read about your experience when trying to cancel your subscription. We never want anyone to feel uncomfortable or pressured when making that decision.
Our team may explain available options before processing a cancellation, but this should always be handled respectfully. I’m sorry if that wasn’t how it felt in your case.
If you’d like us to look into this further, please get in touch with our Complaints Team at complaintsteam@which.co.uk
Thank you for taking the time to share your feedback.
Kind regards,
Which? Support
For a company that sells itself on trust
For a company that sells itself on trust, I was very disappointed to discover by accident that Which had charged me £99 for auto renewal, when I had specifically asked them to switch that off last year. There was no easy way to switch this off. I received no email about the charge either. Only reason I realised was because my bank account went into overdraft and I was trying to work out why.
2 February 2026
Unprompted review
Reply from Which?
Hello Saad,
Thank you for taking the time to share your experience, and we're sorry to hear about the difficulties you faced with auto renewal.
Our subscriptions are set to renew automatically unless cancelled prior to the renewal date. This information is clearly set out in our terms and conditions, which are available on our website. I apologise for any inconvenience caused, but this process is in place to help ensure there is no interruption to your membership benefits and are applied correctly in line with our terms. If you would like to read more on this, you can do so here: https://www.which.co.uk/help/your-which-membership-a8M9A8b753w3
Kind regards,
Which? Support
Misleading Endorsement
Misleading Endorsement & Lack of Transparency
Which?
Which? continues to endorse Octopus Energy as a “Recommended Provider” despite serious, unresolved concerns around vulnerable customer protections and data handling.
For an organisation whose recommendations strongly influence consumer decisions, maintaining an unconditional endorsement without clear qualification risks misleading consumers — particularly those who are vulnerable or disabled.
This undermines confidence in the independence, due diligence, and transparency of the recommendation process.
Rating: ★
27 January 2026
Unprompted review
Reply from Which?
Hello Gerard,
Thank you for taking the time to share your concerns about our endorsement of Octopus Energy. We’re sorry to hear how frustrating your experience has been, particularly given the seriousness of the issues you’ve raised around vulnerability protections and data handling.
It’s genuinely disheartening when a provider we’ve highlighted doesn’t meet the expectations we, and consumers, rightly have. Please be assured that we don’t take feedback like this lightly. While our Recommended Provider endorsements are based on rigorous analysis of large-scale consumer data across a wide range of metrics, individual reports such as yours are important and are considered as part of our ongoing monitoring and future assessments.
Our endorsements are not typically reviewed on the basis of a single case, but on a wider scale, where overall feedback is assessed. Experiences shared by consumers help us identify broader patterns and inform our work, including where we challenge industries and push for change. The detailed criteria and due diligence processes behind our endorsements are designed to reflect compliance with consumer protection standards and overall service quality.
Thank you again for taking the time to raise these concerns and for sharing your perspective.
Kind regards,
Which? Support
Money Which? Not enough depth and substance
Have been subscribing to Money Which? for about 5 years but find a lot of the articles very superficial. About 18 months ago they reduced the number of issues from every month to every other month with the promise it would contain more pages. However these include a lot of ‘fillers’ - overly large pictures and photographs (e.g. the latest issue has a whole page for a simple drawing that only needs half a page at most). Some articles are revamped and ‘recycled’ with updated tables and commentary rewritten (e.g. one of pension drawdown from Dec/Jan 2024/5 repeated last month). Perhaps I am already fairly financially savvy but I’m thinking of cancelling as for me it’s not worth nearly £50 for 6 issues as it’s not giving me a lot that I don’t know or could gain from an internet search. OK I suppose if you are financially clueless and just want a very basic grasp of things and you will get a few handy hints about things like various insurance policies.
24 January 2026
Unprompted review
Reply from Which?
Hello Gillian,
Thank you for taking the time to share your thoughts and for being a member for five years, we really appreciate your support.
We’re sorry to hear that the magazine is no longer feeling like good value for you. If you’d like to talk through your subscription or share any further feedback, our Member Services team would be very happy to help. You can call us on 029 2267 0000, Monday to Friday 9am–5pm or you can use our Live Chat option which is available Monday to Friday 8:30am–8pm and Saturday to Sunday 9am–5pm.
Thank you again for your feedback
Kind regards,
Which? Support
I would like to recommend anyone to use…
I would like to recommend anyone to use booking.com because they are fraud company because I paid for a room today because they say they had 1 single room available but find out that they booked it's for the 21st to the 22nd of January I asked for a refund but they are refusing me .
20 January 2026
Unprompted review
Reply from Which?
Hello Dean,
Thank you for taking the time to share your experience with Booking.com. We're sorry to hear you are having issues with them.
Our Consumer Rights page contains a wealth of resources and guides for consumers. You can read more about these here: https://www.which.co.uk/consumer-rights
Kind regards,
Which? Support
Airport drop off review does not include most expensive in the country -BRISTOL
Airport drop off charges review did not include Bristol Airport, the most expensive in the country. Why was this missed off????
10 December 2025
Unprompted review
Reply from Which?
Hello Martin,
Thank you for your feedback regarding Bristol Airport not being included in our airport drop off charges article, and we’re sorry to hear of your disappointment in this.
If you’d like us to look into this further, please feel free to contact our Resolutions Team by calling 02922 670030, or you can email us at complaintsteam@which.co.uk.
Kind regards,
Which? Support
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