Van Rijk Estate Jewellers Toronto
I’ve now dealt with Van Rijk Estate Jewellery and Watches three separate times, and each experience was worse than the last.
There seems to be a consistent tactic of aggressively downplaying the value of items—regardless of brand or condition. I brought in recognized luxury pieces, including Rolex and Van Cleef, and was repeatedly made to feel like they were somehow irrelevant or undesirable in the current market, which is simply not accurate.
What stood out most was how quickly the tone changed once I referenced real, verifiable pricing. I had similar watches on consignment with Swiss Gallery, where the pricing is transparent and publicly listed. As soon as I mentioned this, the conversation was abruptly cut short with “I’ll call you back”—which never happened.
This wasn’t just unprofessional—it felt calculated.
What’s also very clear is that Van Rijk operates with very old-fashioned tactics that simply don’t align with how reputable dealers conduct business today. The approach feels outdated and, frankly, out of touch with the current luxury resale market.
By contrast, places like Swiss Gallery and Oliver’s Jewellery in Yorkville offer a completely different experience. At Oliver’s, Joey (the manager) provided outstanding customer service—genuine, modern, and highly professional. It actually makes you want to come back. I’ve now completed about four separate transactions with them, and every single one has been a smooth, enjoyable experience.
The same goes for Swiss Gallery in Yorkville. I’ve bought, traded, and sold five Rolex watches through them, and the experience has been consistently excellent—friendly, transparent, up-to-date, and professional every single time.
Overall, Van Rijk feels outdated and, at times, questionable in its approach. I would strongly recommend anyone selling luxury items to get multiple opinions and not rely on a single offer—especially here.