ONE STAR REVIEWS ARE REMOVED! This will probably get deleted too for “policy violations” since saying the truth is a violation nowadays. If you try to re-post the review, it says that you can only r... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Been using these for years - done loads of reading on the safe use of them too which has given me a lot of confidence. Even my hygienist uses them and is thoroughly impressed with my results. I’m n... See more
Company replied
I am so happy with my recent purchase and it’s not expensive at all!! Considering how much it cost to have whitening treatment at the dentist. Infact I had my teeth “whitened” about 20 years ago and... See more
The crest professional whitening love it! I saw a big difference with my teeth now considering I like drinking tea/coffee. It has never been whiter than when I used other brands. This is great for if... See more
Company replied
Company details
Written by the company
SIMPLIFYING BEAUTY- ONLY BEST & GENUINE BRANDS. The White Smiles is all about enhancing your natural beauty whilst encouraging you to embrace you. Each brand is carefully chosen with the best quality assurance and only genuine products in mind. Your next step to those pearly whites everyone wants is just a click away! Our amazing products are SAFE and EFFECTIVE, that's why we are the most trusted Crest, Philips Zoom, Oral-B and Opalescence retailer. We are confident you'll LOVE your new SMILE!
Contact info
United Kingdom
- support@thewhitesmiles.com
- www.thewhitesmiles.co.uk
4.1
Great
500 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Rubbish service
Rubbish service
Say it's been delivered
But no product
Keep saying it's in the post box but pic shows it was left hanging out
Avoid as now I have to reclaim from my bank
Got that response but product not received rubbish service just refund me at this stage
16 June 2025
Unprompted review
Reply from The White Smiles
Please note that it is standard courier practice to partially insert the parcel into the letterbox in order to take a proof of delivery photo. After the photo is taken, the parcel is then fully inserted into the letterbox.
Additionally, the photo on the tracking shows your letterbox, and the GPS coordinates confirm that the parcel was delivered to your address.
We strongly recommend checking with other household members or neighbours, in case someone collected the parcel after delivery.
The best place to order whitening…
The best place to order whitening strips. Fast delivery and customer service is great. Would recommend to anyone!
26 June 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your kind words! We're delighted to hear you’re happy with our service and fast delivery. It means a lot to us that you’d recommend us — we truly appreciate your support!
Best wishes,
The White Smiles Team
Excellent Whitening Treatment
Love these Crest 3D whitening strips
No mess, No fuss, No hassle.
My teeth look a healthy and natural white.
I won't use anything else on the market.
26 June 2025
Unprompted review
Reply from The White Smiles
Thank you for your review. We're delighted to hear how happy you are with the strips and that you’re getting such natural-looking results. We really appreciate your loyalty.
Teeth Whitening That Works
These strips were very easy to apply, stayed in place without slipping, and I noticed a visible difference after just a few days. My teeth looked noticeably brighter, and I didn’t experience any sensitivity, which is a huge plus as I've had a sensitive teeth problem in the past.
23 June 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your wonderful feedback! We're thrilled to hear that you found the strips easy to use and that they delivered visible results without causing sensitivity.
We really appreciate you sharing your experience!
Missing strips (& fake?)
Order #297878. I have tried reaching out a whole month ago and still had no response. I was missing 2 strips from my order (& sent photo proof). I also believe the strips were fake (as much as it’s claimed they aren’t) as i’ve been using them for years so know the difference. I’m not one to leave reviews however i’m hoping that this will lead to a review of my case as i’m not able to get in contact any other way. Thanks UPDATE - They are refusing to send out my replacement products until i take this review down. Awful customer service
12 May 2025
Unprompted review
Reply from The White Smiles
Thanks for your message, and I'm very sorry for the delay and the missing items.
We’ve now reviewed your case and photo, please contact us so we can take further action.
All our products are genuine, but we appreciate your feedback and will pass it on for review.
Apologies again for the inconvenience.
Fast delivery and good customer service…
Fast delivery and good customer service :)
12 June 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your kind review! 😊
We’re glad to hear your delivery was fast and that you were happy with our customer service. If you ever need anything else, we’re here to help!
Reply from The White Smiles
Thank you so much for your feedback — we’re thrilled to hear you’re seeing results from the very first use!
I’ve ordered from the site on several…
I’ve ordered from the site on several occasions - excellent products and fast service.
2 May 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your continued support and lovely feedback! We're thrilled to hear that you've been happy with our products and service. We truly appreciate your loyalty and look forward to serving you again soon!
Lovely customer support I mistakenly…
Lovely customer support I mistakenly picked the wrong whitening strips I emailed them and kindly and swiftly they swapped my product so I respect them for that thanks all
2 May 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your kind words! We're really glad we could help resolve the mix-up quickly. Your satisfaction means a lot to us, and we're always here if you need anything in the future. Thanks again for your support!
I love the product!
I love the product! It works very well from the first use which was unexpected but exciting! Shipping from The White Smiles was very timely. I am sure to be a repeat customer!
1 May 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your lovely feedback! We're thrilled to hear the product exceeded your expectations right from the first use- what a great surprise!
We're also glad the shipping was timely and that you’re happy with your experience with The White Smiles. We look forward to welcoming you back as a repeat customer!
The best of the best
The best of the best!
I love their crest whitening strips! They keep my teeth sparkling white xx
14 March 2025
Unprompted review
Strips arrive quickly and the whitening…
Strips arrive quickly and the whitening results are very good already look much whiter with only three strips. This result is even better than what I got from the dentist.
1 May 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your wonderful feedback! We're thrilled to hear you're already seeing such impressive whitening results after just three strips, especially that it outperformed your experience with the dentist!
Looking forward to serving you again soon!
Delivery was quicker than expected and…
Delivery was quicker than expected and the order was exactly as described.
16 April 2025
Unprompted review
Reply from The White Smiles
Thank you for your lovely feedback! We're delighted to hear that your order arrived even sooner than expected and that everything was just as described. We really appreciate your support and hope to serve you again soon!
Excellent products and service
Excellent products and service, fast delivery and reliable results
21 April 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your wonderful feedback! We're delighted to hear that you’re pleased with our products, service, and delivery. It means a lot to us to know we’re delivering reliable results. Looking forward to having you shop with us again!
Easy to use and grefast simple cleaning at results
Easy to use and great results
23 February 2025
Unprompted review
Reply from The White Smiles
Thank you for your kind feedback! We're so pleased to hear that you found the product easy to use and that you're happy with the results.
If you need anything else or have any questions, we're always here to help!
Reply from The White Smiles
Thank you so much for your lovely feedback! We're delighted to hear you were happy with the fast delivery, product quality, and pricing.
We really appreciate your support and look forward to serving you again soon!
Amazing results from whitening strips
Amazing results from whitening strips, I had to come back for more and get the 3D crest toothpaste… my teeth are spectacularly white! Love it
19 April 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your amazing feedback! 🌟 We're thrilled to hear you're loving the results and that your teeth are looking spectacularly white! The 3D Crest toothpaste is the perfect match to keep that glow going, so glad you came back for more! 😁✨
Brilliant smile
6 March 2025
Unprompted review
Reply from The White Smiles
Thank you so much for your kind words! 😊 We're thrilled to hear you're loving your brilliant smile. Thanks for choosing us to be part of your whitening journey! ✨🦷
Wow I used the 22% gels
Wow I used the 22% gels. I can honestly say that what a difference only used for a couple of days and you can tell see difference would recommend this product
7 April 2025
Unprompted review
Reply from The White Smiles
Thank you so much for sharing your experience! We're thrilled to hear you’ve already seen a difference after just a couple of days of using the 22% gels. It’s fantastic that you're happy with the results! 😊 We really appreciate your recommendation and are so glad you're enjoying the product. Thanks again for choosing us!
Lost money and unprofessional customer service
My parcel got stolen, sent an email to customer service explaining the situation. I paid more for next day delivery. The only response I got was to ask my flatmates whether they seen my parcel. After follow up, no further response. I sent another email and they just ignored it again. Very disappointed with the “customer service” I received. Ignoring issues and emails is not professional. Over a week later, I am with no product, lost money, and no response.
EDIT upon reply:
I’m not saying the courier didn’t mark it as delivered - the picture of parcel in the door is no confirmation of delivery, the courier might’ve as well took it. My flatmate came home an hour after it was “supposedly” delivered and saw nothing. Why should I ask the neighbors if it’s marked as delivered to residence? I live in a building that’s not secure so leaving it in the door is just irresponsible and is not how a delivery should be handled. Especially paying for a next day option.
So disappointing that in order to get a response I had to write a review because all my emails are being ignored. Responses are patronizing and offer no solution or even sympathy. Of course you can take further action, you just choose not to.
Such an unpleasant experience and literal loss of money as I never got any product. Worst brand experience I got in a long while. Avoid.
3 April 2025
Unprompted review
Reply from The White Smiles
As per our email reply after investigating the situation, our courier has confirmed that the order was delivered to the address provided. The GPS data matches your address, and the "proof of delivery" picture clearly shows the parcel through your letter box at the front door. Additionally, "street view" also confirms this is your front door.
In light of this, and with the delivery being confirmed as completed, we are unable to take further action at this time. We understand this may be frustrating, and we recommend checking with neighbors or anyone in your building who may have received the parcel on your behalf.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.