The Vanilla Valley Reviews 

13,259
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 1,119 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the remarkably fast delivery service alongside the careful packaging that ensures all items arrive safely without damage. Shoppers also appreciate the extensive product range available for baking needs, noting that the staff is exceptionally helpful and friendly. Buyers consistently express deep trust and loyalty when purchasing their favorite daily baking supplies. Some people were dissatisfied with occasional delivery delays, mentioning instances where paid expedited shipping failed to arrive on the scheduled date. A few other people also felt that specific courier mistakes, such as leaving packages insecurely or sending incorrect items, created minor inconveniences.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the extensive selection and great... See more

Delivery service

People report positive experiences with delivery_service, noting that orders consistently arrive quickly and... See more

Order

Customers consistently note positive experiences with order processes, highlighting quick and easy... See more

Quality

Consumers find quality to be positive, consistently expressing satisfaction with the top items received.... See more

Service

Customers report great satisfaction with the service, highlighting quick shipment, prompt delivery, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

Great company. Always order from vanilla valley when i need cake decorating supplies. Good packaging of items and ive never had any issues. I usually order items once a year for decorating my children... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(13,259)

1,120 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great supplier

Great choice of stock and delivery is always quick and spot on. Great supplier and highly recommended

8 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Gill,
We're delighted to hear you're happy with our product range and that our delivery service has been consistently quick and reliable. Your recommendation means a great deal to us. Thank you so much for your review 😊

Rated 5 out of 5 stars

It was amazing

It was amazing, I loved the service rendered, I received my package earlier than I expected

4 July 2026
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Reply from The Vanilla Valley

Hello Dorothy,
We're delighted to hear you were happy with our service and that your order arrived earlier than expected. Thank you so much for your review😊

Rated 4 out of 5 stars

Great service and products thank you

Great service and products thank you! The only thing is the boxes you send the items out for delivery in always arrive very dented, and starting to come apart. Luckily the postie managed to save one of the 1kg blocks of icing that was rolling around his van and leave it with my box this time. Maybe it’s because I order fondant, drums and cake boxes at the same time. It seems the fondant blocks just bang around the box and weaken the box and seals. This is just a constructive comment as your company is great 😊

4 July 2026
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Reply from The Vanilla Valley

Hello,
Thank you for your review 😊 We're delighted to hear you're happy with our products and service. We also really appreciate your constructive comments regarding the packaging. We'll certainly pass your feedback on to our warehouse team to review our packing methods, particularly for orders containing heavier items like fondant alongside cake boards and boxes.

Thank you again for your support and for helping us improve.

Rated 5 out of 5 stars

First Class Service.

Everything that I required to make my cake was in stock and it arrived very quickly.

7 July 2026
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Reply from The Vanilla Valley

Hello Elaine,
We're delighted to hear that you found everything you needed for your cake and that your order arrived so quickly. Thank you for your review😊

Rated 5 out of 5 stars

Amazing customer service

Had to cancel an order as the items ordered weren’t needed anymore. Just one phone call and everything was sorted! Highly recommend!

6 July 2026
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Reply from The Vanilla Valley

Hello,
Thank you for your review 😊 We're pleased to hear that we were able to resolve your cancellation quickly and easily. We really appreciate your recommendation.

Rated 5 out of 5 stars

Easy to order

Easy to order, delivered on time and pro cut exactly as described online. Will definitely buy from here in the future

6 July 2026
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Reply from The Vanilla Valley

Hello,
Thank you so much for your review 😊 We're delighted to hear you found the ordering process easy and that your order arrived on time exactly as described.

Rated 2 out of 5 stars

Sorry but the product was not what I…

Sorry but the product was not what I expected a lot smaller and some were crushed.

6 July 2026
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Reply from The Vanilla Valley

Hello Sandra,

We're sorry to hear that your order wasn't as expected.

We haven't received any contact from you regarding the damaged items, but we'd like the opportunity to put this right. A member of our Customer Service team will be in touch via email shortly to request some photos of the damaged items so we can investigate and work towards a resolution.

We appreciate your feedback and hope to resolve this for you as quickly as possible.

Rated 1 out of 5 stars

Delivery took far too long

Delivery took far too long. The boards did not arrive in time for my daughters birthday.

4 July 2026
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Reply from The Vanilla Valley

Hello Lucy,

Thank you for your feedback. We're very sorry to hear that your order didn't arrive in time for your daughter's birthday.

We can see that your order was placed using our standard delivery service, which has an estimated delivery time of 3–5 working days. Unfortunately, there was a delay with the courier, and your parcel wasn't delivered until the sixth working day.

We understand how disappointing this must have been, especially for such an important occasion. We have passed your feedback on to the courier, as this delay fell below the level of service we expect.

We sincerely apologise for the inconvenience caused and appreciate you taking the time to share your experience.

Rated 5 out of 5 stars

Really fast delivery

Really fast delivery. Excellent customer service. Top quality products!

5 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Claire,
We’re delighted to hear you were pleased with our delivery, customer service, and the quality of our products. Your kind words mean a great deal to our team. Thank you for your review 😊

Rated 5 out of 5 stars

Quick delivery

Quick delivery, packed well thank you

5 July 2026
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Reply from The Vanilla Valley

Hello Graham and Nicola,
We’re pleased to hear your order arrived quickly and was packaged securely. Thank you for your review 😊

Rated 1 out of 5 stars

The knife is great

The knife is great. I am leaving 1 star as you need to address your courier. He left a 14inch bladed knife on my doorstep for anyone to pick up !
I thought proof of age was required !!

4 July 2026
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Reply from The Vanilla Valley

Hello Valerie,

Thank you for your feedback. We're pleased to hear that you're happy with the knife, but we're very sorry to hear about your delivery experience.

We take age verification and responsible delivery very seriously, and what you've described is not the level of service we expect from our courier. We will raise this with the courier company to investigate why the parcel was left unattended rather than the appropriate delivery procedure being followed.

We appreciate you bringing this to our attention, as it helps us address issues like this.

Rated 5 out of 5 stars

Easy to order

Easy to order, good value for money, very well packaged, and delivery was really quick

4 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Christine,
Thank you for your review 😊 We’re delighted to hear that you had a great experience ordering with us and that your parcel arrived quickly and safely packaged.

Rated 5 out of 5 stars

Quality products

Quality products , quick delivery and reasonable prices. They usually have everything you need for cake decorating

2 July 2026
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Reply from The Vanilla Valley

Hello Alison,
We’re so pleased to hear that you’re happy with your experience shopping with us. It’s great to know that our range of cake decorating supplies has everything you need, and we really appreciate your continued support. Thank you for your review 😊

Rated 5 out of 5 stars

Reliable

Good quality products with good packaging.

3 July 2026
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Reply from The Vanilla Valley

Hello Utheshankar,
Thank you for your review 😊we are so please you are happy with the products and packaging.

Rated 5 out of 5 stars

Customer service second to none

Customer service second to none
Well done

10 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jen,
We are thrilled that you are happy with our service. Thank you so much for your review 😊

Rated 5 out of 5 stars

Great service fab products

Ordered after closing hours and selected standard delivery so was expecting it to arrive around the end of the week, however I received the parcel just a couple of days later and all was really well packaged thanks so much great service highly recommended

3 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Beverley,
Thank you for your lovely review 😊 We’re delighted to hear your order arrived sooner than expected and that everything was well packaged. We really appreciate your kind words and recommendation.

Rated 5 out of 5 stars

Lovely macaron stands

My order of macaron stands arrived quickly and were well packaged. The items are of good quality and just as the photo of them showed. They will look beautiful filled with macarons and flowers for my daughter’s baby shower 🥰
Very happy and would recommend this company.

7 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Debbie,
We’re so pleased to hear you’re happy with your macaron stands and that they arrived quickly and safely. We hope they look beautiful at your daughter’s baby shower and make a lovely display. Thank you so much for your review 😊

Rated 5 out of 5 stars

Always shop from vanilla valley

Always shop from vanilla valley, they have an excellent selection of baking goods at very reasonable prices good delivery time also , thank you guys

2 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Angela,
We really appreciate your continued support and are delighted to hear that you enjoy our selection of baking supplies, competitive prices, and delivery service. Thank you for your review 😊

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