The Fragrance Shop Reviews 

191,316
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 36,190 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the friendly, welcoming, and highly knowledgeable staff who provide wonderful assistance when selecting new perfumes. Reviewers note that shopping inside the physical stores is a genuinely pleasant experience, featuring helpful recommendations without feeling rushed. Furthermore, consumers deeply appreciate the competitive prices and great product variety available during their visits. However, some people mentioned difficulties reaching support teams regarding unreceived online orders and delayed email replies. A few shoppers also experienced unexpected subscription fees, alongside frustrating problems with missing deliveries that remained largely unresolved. People noted that getting proper assistance for these online issues proved quite challenging.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, friendliness, and... See more

Product

People report positive experiences with product, highlighting good quality and great prices. Consumers... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and polite staff. Consumers... See more

Customer service

Customers had positive experiences with customer service, noting that staff members were very helpful,... See more

Price

Users describe positive interactions with price, highlighting great offers and value for money compared to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I recently purchased a bottle of perfume online, and unfortunately it arrived faulty and wouldn’t spray. I tried contacting customer service via, email, insta, and telephone. But wasn’t getting anywhe... See more

Rated 5 out of 5 stars

I asked the assistant if there would be a reduction in price if I became a member of your club. There was no reduction but she then did further research to see if there was any other means of obtain... See more

Rated 5 out of 5 stars

Hi, went in to collect purchase. Assistant in East Kilbride was friendly, polite and efficient. I was also looking for a present for a teenager and she helped greatly. Not looking to spend too much an... See more

Rated 5 out of 5 stars

Went into the Bedford branch, and the team member that served us was nothing but spot on!! I have checked my receipt but I couldn’t find a name on there but she was nothing but helpful, not pushy o... See more



Company details

  1. Perfume Store

About The Fragrance Shop

Written by the company

Established in 1994 The Fragrance Shop is the UK’s leading independent fragrance retailer with over 400 fragrance brands available in more than 200 stores throughout the UK.

Shop from a wide range of fragrances from luxury perfumes and aftershaves, to bestselling scents for him and her, gift sets galore and a host of classics all under one roof – and with the unrivalled knowledge and help from the in-store fragrances experts, there’s a fragrance for everyone.

Through a unique training experience and knowledge in fragrance, the friendly store experts at The Fragrance Shop are always on hand to make finding the perfect scent a hassle free, enjoyable experience whether it's something for yourself, or a gift for someone special.

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Contact info

4.6

Excellent

TrustScore 4.5 out of 5

191K reviews

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4.6

All reviews

(191,316)

34,707 reviews in the last 12 months

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Rated 5 out of 5 stars

Great service at the shop at Runcorn Halton Lea..…

My visit was to the shop at Runcorn Shopping city Halton Lea, on Saturday 5th pm... The store assistant was very helpful giving me good advice for a gift for my Wife, she presented several options, I settled with the Brand New Valentino .. When the Mrs opened and smelt it.. her words " I absolutely Love it ", Happy Wife Happy Life..
The 20% discount system meant I was happy also..

5 September 2026
Rated 3 out of 5 stars

Unfortunayely there was only one…

Unfortunayely there was only one assistant in the shop & four customers one who left refused to wait any longer to be served the assistant also had a delivery to unpack alone aswell as serve customers he admitted he was very tired? I did ask questions reg other purchases but felt rushed as others were waiting to ask or be served therefore only purchased the one perfume the assistant tried his best but was obviously under pressure

9 September 2026
Rated 5 out of 5 stars

It was a wonderful shopping experience…

It was a wonderful shopping experience at the Fragrance Shop in London. The place offers a very friendly and welcoming atmosphere. Tommy Hilfiger Freedom is refreshing and energizing while offering intimate feeling. The prices are reasonable for that experience.

6 September 2026

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