My whole experience at Sytner Tring was friendly and helpful. From walking into Reception to dealing with service advisors whole updated me the whole time I was there. Nothing was too much trouble.
Location
Switch locationLondon Road, Cow Roast, HP23 5RE Hertfordshire, GB
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I dealt with Chris Buss, and in just over a week my mini was collected all finances paid off plus some equity left in car for me. Chris was very efficient, made me understand each stage of the proces... See more
Company replied
We returned to BMW looking to trade in or repair our aged 2 series but ended up buying a new car. It was the sensible obvious solution but we were coached well through the process. This was conducte... See more
Company replied
Chris Buss made selling my mini back to the Sytner group very straight forward and easy. I got given a good price for my car and payment made on time. Great communication
Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
London Road, Cow Roast, HP23 5RE, Hertfordshire, United Kingdom
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Brilliant help
I would like to thank Gerry Lane for his fantastic help and advice. It was a pleasure to work with him.

Reply from Sytner Group - Sytner Tring BMW
Damaged car during first oil change
I bought a 218i Gran Coupe new from here less than 12 months ago. Took it in for its first oil change. After collecting it and whilst driving it home, within 5 miles, it emptied of oil, the warning light to stop immediately came on and the engine began rattling loudly.
The dealership are refusing to go any further than simply replacing the oil filter housing which they damaged during the oil change, despite further damage to the engine obviously occurring with the loud engine rattling and drastic loss of oil.
Considering the reply below from Sytner, there was no satisfactory resolution. So legal advice is now being explored.

Reply from Sytner Group - Sytner Tring BMW
Excellent Service - Happy Purchaser
Just picked up my new car today. Only right to mention the excellent service I received from BMW Tring and in particular Guvinder Singh. From start to finish, he sourced the car I wanted and then made the transaction incredibly seamless. No matter what the challenge or question, he was patient, addressing all concerns I had. Every question was answered and importantly, was answered very quickly which was great and gave so much confidence.
You don't often get great service these days, so when you do, only right to commend it. Well Done BMW Tring and Guvinder.
From a happy customer who has high expectations

Reply from Sytner Group - Sytner Tring BMW

Reply from Sytner Group - Sytner Tring BMW
Guvinder made my new car purchase a…
Guvinder made my new car purchase a breeze. He couldn’t have done more to make the process as easy and stress free as possible. Any questions you have, he’s your man. Highly recommend

Reply from Sytner Group - Sytner Tring BMW
Continuing Great Service
Having purchased my vehicle from Sytner Tring (as Specialist Cars) I have continued to travel to use the dealers services as I’ve found them professional in all respects. I have found the staff to be friendly, helpful and knowledgeable and the work on my vehicle carried out to an excellent standard. My recent trip for an MOT resulted in an unexpected failure owing to tyre damage. I had little time to remedy the issue and get a retest however Sytner were accommodating in squeezing me in at the end of the day on Friday and waiting for me after I got the tyre fitted. In my experience Friday afternoons wouldn’t typical yield that kind of service so I would like to mention this and in particular Ben Saunders who organised this for me.

Reply from Sytner Group - Sytner Tring BMW

Reply from Sytner Group - Sytner Tring BMW
Poor customer care
We left ouri care just before 8.30am for a full service and MOT. Overall, the service overall poor, primarily due to lack of care from the servicing manager for our time, even after this was highlighted as important during the initial booking and we requested a timely update as to when the car would be ready. As this did not happen we ended up missing our late afternoon (important) meetings that we organised well in advance at a cost. The staff were superficially kind and appologised but the communication showed a genuine lack of interest and care. We shall think again before using this service, seems the local independents pay a lot more attention to customer care while offering the same service at a lower cost.

Reply from Sytner Group - Sytner Tring BMW
Excellent service from your sales and preparation teams
Very impressed by the knowledge and professionalism of sales exec Megan Minall and with the preparation of my M550iXdrive. Having purchased online and driven from Scotland to Tring my act of faith was well rewarded. Megan’s video presentation before I committed was impressive. She kept me well informed answering all my questions online efficiently. On the day of collection Megan was a pleasure to meet and so helpful. The car had been well prepared too and looked superb.

Reply from Sytner Group - Sytner Tring BMW
Exceptional service, highly recommended 🌟
A refreshingly pro active, helpful and friendly approach to car sales. Guvinder sourced and supplied two cars very quickly, dealing with many questions & queries along the way. Nothing was too much trouble. Great guy, great service. Highly recommended.

Reply from Sytner Group - Sytner Tring BMW
Guvinder Singh - faultless and exemplary service
Faultless and exemplary service from Guvinder Singh at Tring. From the initial enquiry through to handover, Guvinder was nothing short of incredible. He dealt with my many questions literally in realtime, even during his downtime. Many thanks Guv!

Reply from Sytner Group - Sytner Tring BMW
Ben Saunders
Ben Saunders - top top service. Great communication and went above and beyond to ensure my service including waiting time was sound. Thank you.
Sytner Tring - privileged to have staff to the level of Ben.

Reply from Sytner Group - Sytner Tring BMW
Very professional operation.
Very professional operation from start to finish; my sales contact Megan Minall was very helpful all the way through, she knows her stuff and took time to explain all the options etc. The car arrived earlier than expected so a plus there and the presentation for the first time was pure theatre! We then had plenty of time to check everything through before driving it away. 5 stars!
I do, however, think that the bean counters could have been a little more generous with the trade in price for the old BMW, particularly as we had a fairly expensive piece of maintenance a few months ago. However, swings and roundabouts...

Reply from Sytner Group - Sytner Tring BMW
Good service as always - thanks Ben!
Have used Sytner Tring for many years. Always get good service. This time Ben was the service contact and he did a great job of keeping me informed on the status and answered my questions in a way that I could understand as I'm not a petrolhead by any means!

Reply from Sytner Group - Sytner Tring BMW
Buying secondhand bmw hybrid tourer.
All staff were friendly and very helpful.
No pressure was put on me re buying car. Once I had purchased the car. all staff still very helpful.

Reply from Sytner Group - Sytner Tring BMW
Buying an X3 from Sytner.
It was great to deal with a mature professional who understood the vehicle and the purchase process. He made our whole experience positive and special, keeping us informed, letting us pick the VRM and making the collection a real event for us.

Reply from Sytner Group - Sytner Tring BMW
Purchasing a BMW
The team went above and beyond to help satisfy my expectations and securing the right deal for me. A special shout out and mention to Megan and George at Sytner Tring who were both a pleasure to deal with. Highly recommend!

Reply from Sytner Group - Sytner Tring BMW
Great Job
Great Job! Ben was a fantastic service advisor. I will defiantly return in the future. Thanks again.

Reply from Sytner Group - Sytner Tring BMW
Ben was very helpful and polite
Ben was very helpful and polite, and let me know how things were going whilst my car was with them

Reply from Sytner Group - Sytner Tring BMW
Great Experience
A relaxed, professional, calm and hassle free environment, when buying a new car. Very helpful.

Reply from Sytner Group - Sytner Tring BMW
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