Very good experience from start to finish. Purchased multiple sets of blinds from Swift Direct Blinds on different occasions and can’t fault them at all. Customer service and product quality amazing.... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
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Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
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Replied to 95% of negative reviews
Typically replies within 2 weeks
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Great quality blinds and easy to install
From order to delivery, the process was smooth and effortless. The blinds are of great quality with solid mechanisms and were easy to install.
25 March 2025
Reply from Swift Direct Blinds
Hi Andre,
Thank you so much for your fantastic review.
We’re delighted to hear that your experience from order to delivery was smooth and effortless — that’s exactly what we aim for. It’s great to know you’re impressed with the quality of the blinds and their solid mechanisms.
We’re also really pleased that you found the installation easy. Making sure our products are both high‑quality and user‑friendly is a big priority for us.
Thanks again for choosing Swift Direct Blinds! If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Wrong size sent to me
I am writing to express my dissatisfaction with the service I received from this company. I ordered blinds on Thursday and paid for next-day postage. I received them on Monday at 8:15 am.
Unfortunately, after installing two of the blinds, the third was too large. The blinds were not cut to my measurements when I phoned the auto-service would just cut the call after 5 mins after several attempts, I received a message stating the store was open between 9 am and 5 pm. I phoned around midday and explained the problem. Initially, I was told I would receive the blinds by Friday. I explained that I had paid for next-day postage and I wasn’t at fault with the blind being wrong size
On Friday afternoon, I had to contact customer service again to find out what was happening. I was told the blinds were being made on Tuesday.
The customer service I received was extremely poor. I will not be using this company again.
9 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Michael,
Thank you for taking the time to share your feedback. We’re very sorry to hear about your experience and the frustration caused throughout your order.
We completely understand your disappointment, particularly after paying for next-day delivery and then encountering a delay, followed by an issue with one of the blinds being incorrectly sized. This is not the standard we aim to provide.
We also apologise for the difficulty you experienced when trying to contact us and the lack of clear communication regarding the replacement. We appreciate how frustrating it must have been to have to chase for updates.
Your feedback has been noted and will be shared with the relevant teams as we continue to improve both our processes and response times.
Kind regards,
The Team @ Swift Direct Blinds
Quality Blinds - Excellent service
Excellent service - quality blinds
Smooth process - Once I'd chosen my blinds and submitted my measurements the blinds were delivered within 48 hours. Very happy with the product.
Just be mindful that fitting takes longer than you think, no fault of the blinds, but it's a fiddly process to fit blinds into window recesses.
25 September 2025
Reply from Swift Direct Blinds
Hi Lisa,
Thank you so much for your great review.
We’re delighted to hear that you found the whole process smooth and that your blinds arrived within 48 hours — that’s exactly the level of service we aim to deliver. It’s wonderful to know you’re happy with the quality of the product too.
You’re absolutely right that fitting blinds into a window recess can be a little fiddly, especially the first time around. We really appreciate you mentioning it — it’s helpful feedback for future customers.
Thanks again for choosing Swift Direct Blinds. If you ever need any help or have more windows to dress, we’re always here.
Kind regards
The Team @ Swift Direct Blinds
Blinded by the value
Measured my blinds ordered online and came in good time and fitted perfectly. Look like nice quality for a decent price.
24 October 2025
Reply from Swift Direct Blinds
Hi Rod,
Thank you so much for your great review.
We’re delighted to hear that your blinds arrived in good time, fit perfectly, and offer the quality and value you were looking for.
If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
We had a small problem with our Roman…
We had a small problem with our Roman blinds. We had misunderstood the "exact" measurements system. Luckily we had paid the extra £20.00 measurements insurance. Swift were really quick in sorting out the problem. No quibble, no argument. New blind on its way. All we had to pay was the postage. Brilliant service.
9 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Keith,
Thank you so much for your lovely review.
We’re really glad to hear that the SizeSure Cover made the process stress‑free and that our team were able to resolve the issue quickly with no fuss. Mistakes with the “Exact” measurement option can happen, so we’re pleased the insurance covered the replacement and that all you needed to pay was the postage. It’s fantastic to know you found the service brilliant from start to finish.
If you ever need anything else, we’re always here to help.
Kind regards,
The Swift Direct Blinds Team
A great company to do business with
A great company to do business with! Supplied the blind to my exact sizes and I am very happy with it and the customer service. I lost a part of the blind through my own fault, got in touch with customer services and they sent me the replacement free of charge. So a big shout out to Joshua and his team for all their efforts and a big thank you 👍😀
12 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Duncan,
Thank you so much for your wonderful review.
We’re delighted to hear that your blind was made exactly to your measurements and that you’re so happy with both the product and the service you received. It’s great to know that when you misplaced a part, Joshua and the team were able to sort out a replacement for you free of charge — he'll be so pleased to hear your kind words.
We really appreciate you taking the time to share your experience, and we’re thrilled you’d recommend us.
If you ever need anything else, we’re always here to help.
Kind regards,
The Swift Direct Blinds Team
SWIFT AND JOSHUA
In my previous review i mentioned / reported how bad swift after sales service was. This reveiw is a 5 star exprience with one of there agents namely JOSHUA this agent put time energry and patience into my blind problem got me the part needed sent out direct all done easy.
SO I GUESS IT,S WHO YOU GET ON THE OTHER END OF THE PHONE . MY RECOMMENDATION TO THE SWIFT MANAGEMENT LOOK AFTER THIS GUY HE SAVED THE SITUATION AND STOPPED MY BUSINESS GOING ANYWHERE ELSE.
My thanks goes to Josh for sorting this out thankyou.
12 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Peter,
Thank you so much for updating your review and sharing your experience.
We’re delighted to hear that Joshua was able to turn things around for you and get everything sorted quickly and smoothly. He’s a fantastic member of the team, and we’ll make sure your kind words are passed on — they’ll mean a lot to him.
We really appreciate you giving us the opportunity to put things right, and we’re glad to hear you’re now happy with the service received.
If you ever need anything else, we’re always here to help.
Kind regards,
The Swift Direct Blinds Team
Ordered blind for mothers new kitchen
Ordered blind for mothers new kitchen, the blind arrived safely and was fitted easily. Having had it fitted for six months or so we are very happy with it. Operation is smooth and easy, elderly mother can adjust it as required without any difficulty, it blocks light well too when required and helped to add finishing touch to the kitchen. The colour was accurate too so matched well. Will happily use Swift Direct Blinds again
26 May 2025
Reply from Swift Direct Blinds
Hi Michael,
Thank you so much for your wonderful review.
We’re delighted to hear that the blind arrived safely, was easy to fit, and has been working smoothly for your mother over the past six months. It’s great to know she finds it easy to adjust and that it blocks the light well when needed.
We’re also really pleased the colour matched perfectly and added the finishing touch to her new kitchen. We truly appreciate your kind words and are thrilled you’d happily use Swift Direct Blinds again.
If you ever need anything in the future, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
First and last purchase with Swift Direct Blinds
I ordered five blinds from Swift Direct Blinds. So far, only two have been delivered, and one of them is the wrong size.
The blind was ordered to an exact width of 87.5 mm, but the one supplied measures 87.8 mm, which makes it impossible to fit. This is especially frustrating as the company’s website clearly states that when selecting Exact Size, they do not add or deduct from the measurements. Another blind in the same order fits perfectly, so this was not a measuring error on my part.
I contacted customer service to request a replacement and was met with a very poor experience. I was constantly interrupted, spoken to in a patronising manner, and repeatedly told that “millimetres are very small,” despite explaining that even 3 mm makes the blind unusable. When I asked for the conversation to remain professional, the call was ended abruptly, leaving my issue unresolved and without any update on the remaining three blinds still outstanding.
Overall, very disappointing customer service and an unresolved order. Based on this experience, I would not recommend.
7 February 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Katarzyna,
Thank you for your review, and we’re sorry to hear you were disappointed with your experience.
We’ve reviewed your order, the product specifications and the call you had with our advisor, and can confirm the blind was manufactured to the Exact Size option selected and within the standard tolerance for made‑to‑measure blinds, meaning it was produced correctly, though we appreciate how frustrating the situation has felt.
We’re also sorry you were unhappy with the call, and we’ll be reviewing this internally to ensure our service remains professional at all times.
I further understand that the remaining blinds on your order were delivered on 11th February, but if you still need any assistance, we’re here to help.
Kind regards,
The Swift Direct Blinds Team
Great service
I ordered replacement vertical slats from Swift direct blinds although I received slats that were too short and not to my measurements Joshua sorted it all out and I received the correct size slats within days and I am really pleased with the quality and ease in getting it corrected. Thank you again Joshua
26 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Freda,
Thank you so much for your lovely review.
We’re really pleased to hear that you’re happy with your new vertical slats. We’re sorry the first set arrived shorter than expected, but delighted that Joshua was able to get everything sorted quickly and have the correct size sent out within a few days.
He’ll be thrilled to hear your kind words. We’re glad you’re pleased with the quality and the service you received.
If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Absolutely shocking do not order from…
Absolutely shocking do not order from this company! Unless you want different coloured blinds
I will be advising family friends colleagues to never order from this company
7 February 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Claire,
Thank you for sharing your feedback, and we’re sorry to hear that you’re unhappy with the colour of your blinds.
As these are made‑to‑measure products, they don’t fall under the same return rights as off‑the‑shelf items, so we aren’t able to offer a refund based solely on dissatisfaction with the tape colour.
We do clearly recommend ordering free samples before purchasing, as website images are for guidance only and can vary by screen.
Kind regards,
The Swift Direct Blinds Team
Highly recommend this company
Highly recommend this company. I love my new blinds, almost ready to order another one for my daughters room and may order for my hallway too
11 February 2025
Reply from Swift Direct Blinds
Hi Lauren,
Thank you so much for your lovely review.
We’re delighted to hear that you love your new blinds and that you’d happily recommend us. It’s great to know you’re already thinking about ordering more for your daughter’s room — and maybe even your hallway too.
We really appreciate your trust in us and would be more than happy to help with any future orders.
If you ever need anything at all, we’re here to help.
Kind regards,
The Team @ Swift Direct Blinds
Outstanding customer service
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immediately arranged for new clips to be sent, free of charge. They turned up a few days later by courier. It's no exaggeration to say this totally exceeded my expectations.
30 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you so much for your wonderful review.
We’re absolutely delighted to hear that Gemma was able to help so quickly and arrange replacement valance clips for you — especially after eight years of use. It’s great to know they arrived promptly by courier and that the service exceeded your expectations. We’ll make sure Gemma sees your kind words; she’ll be thrilled.
If you ever need anything else, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
Big shout out to Paul
Big shout out to Paul! He helped me after making a mistake on my order. He was so nice and helpful, Thank you again Paul!!
3 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Hannah,
Thank you so much for your kind review.
I’m really glad I could help get everything sorted after the mix‑up with your order. It was no trouble at all, and I’m pleased we could put things right quickly for you.
Your appreciation truly means a lot — thank you again for taking the time to share your experience.
Kind regards
The Team @ Swift Direct Blinds
Great Shutters & Service
Easy to order and product(s) are fantastic! An issue arose where 2/3 shutters were delivered (a fault of the supplier not Swift Direct Blinds!) but their customer service (In particular Gemma - thank you!) resolved this over a weekend and the replacement has already been sorted
Recommended!
31 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Kieron,
Thank you so much for your fantastic review.
We’re delighted to hear how easy you found the ordering process and that you’re pleased with the quality of your shutters. We’re really sorry about the issue with the initial delivery, but we’re very glad our team — especially Gemma — was able to resolve everything for you quickly, even over the weekend.
Your recommendation means a lot to us. If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Absolutely love our new blinds
Absolutely love our new blinds! Will definitely be ordering again from yourselves
1 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Natasha,
Thank you so much for your wonderful review.
We’re delighted to hear that you absolutely love your new blinds — that means a lot to us. We really appreciate you choosing Swift Direct Blinds, and it’s lovely to know you’ll be ordering from us again.
If you ever need any help with future orders, we’re always here for you.
Kind regards
The Team @ Swift Direct Blinds
I’m really happy with the service I…
I’m really happy with the service I received whilst using Swift Blinds. The blinds arrived when expected and look great now they’re up. Katie in the customer service team was excellent in advising me and made sure I got the correct size and fit! Thank you so much!
29 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ollie,
Thank you so much for your lovely review.
We’re delighted to hear that your blinds arrived on time and look great now they’re installed. It’s wonderful to know you had such a positive experience with our service.
A special thank you for mentioning Katie — she’ll be so pleased to hear that her advice and support helped you get the perfect size and fit. Making the process easy and stress‑free is exactly what we aim for.
If you ever need anything else, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
Easy ordering
Easy ordering , easy to understand instructions on measuring and great choices and value not to mention speedy delivery, this is the second time Iv ordered from this company and very pleased with everything
27 September 2025
Reply from Swift Direct Blinds
Hi Maricia,
Thank you for your lovely review.
We’re delighted to hear that you found the ordering process easy and the measuring instructions simple to follow. It’s great to know you enjoyed our range of choices, value for money, and speedy delivery too.
We really appreciate you returning to order from us again — it means a lot to know you’ve had consistently positive experiences.
If there’s anything you need in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Great after sales service from Gemma & the team
Great after sales customer service from Gemma & the team.
We had issues with our blinds. Gemma was easy to reach, sympathetic & responsive our issues. These were resolved quickly and at no cost to us. Keeping me well informed all the way. I would highly recommend Swift Direct Blinds to anyone. Thanks
4 December 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Tim,
Thank you for taking the time to leave such a wonderful review.
We’re really pleased to hear that Gemma and the team were able to support you and get everything resolved quickly. Providing clear communication and hassle‑free after‑sales service is something we work hard on, so it’s great to know this came through in your experience.
Your recommendation means a lot to us, and we’re grateful for your kind words. If you ever need anything else in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Cracking blinds grommet…..second batch…
Cracking blinds grommet…..second batch bought from Swift in the last 12 months, bought them for our static van first, and this lot for the lounge at home.
Measuring was easy to follow and the pricing transparent,
Delivery was very quick and well organised…
Everything in the box to do each blind……
Solid, well made and look superb when open or shut ……
Brilliant all round service
24 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Malcolm,
Thank you so much for your brilliant review.
We’re thrilled to hear this is your second order with us in 12 months — first for your static van and now for your home. It’s wonderful to know the measuring guides were easy to follow, the pricing was clear, and your delivery arrived quickly and well organised.
We’re delighted you found everything you needed in the box and that the blinds look superb both open and closed. Your “Cracking blinds Grommet” line absolutely made our day.
Thanks again for your kind words and for choosing us twice — we really appreciate it. If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
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