Swell UK Ltd Reviews 

2,880
TrustScore 2 out of 5

2.1

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Review summary

Created with AI, based on recent reviews

Evaluating 400 reviews, most reviewers were unhappy with their experience overall. Many people faced significant delays in customer service responses, often finding it difficult to get through or achieve resolution. Deliveries were frequently delayed, arriving much later than expected, even with express shipping, and many received damaged, incorrect, or incomplete products. However, some customers also noted poor packaging, which often led to damaged goods, and a lack of order confirmation or tracking. Conversely, a small portion of people were satisfied with timely deliveries and the quality of certain products, with a few even finding customer service helpful.

What people talk about most

Product

Consumers find product quality and accuracy to be ambiguous, with many reporting issues such as missing... See more

Order

Reviewers mention ambiguous feedback about order, with many expressing significant dissatisfaction due to... See more

Delivery service

Users describe ambiguous interactions with delivery service, with many customers reporting consistently late... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Response time

Customers consistently note negative experiences with response times, frequently reporting long waits for... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered Giant Orange Sulawesi Snails from Swell UK, which were supposed to be around 5 cm in size. Unfortunately, the delivery was delayed, which was already disappointing. But the biggest issue w... See more

Rated 2 out of 5 stars

Purchased a new tank online and received it around 5 days after. After 2 weeks when I done a water change water started coming out the bottom, I had a leak. I urgently went to my local shop and bought... See more

Rated 2 out of 5 stars

The filter pump in my heavily stocked fish pond unexpectedly failed last Thursday morning. So needing a replacement pretty quickly, I ordered one from Swell UK and paid extra for next day delivery. Th... See more

Rated 2 out of 5 stars

The item took the best part of two weeks to arrive after ordering, and when it did arrive, it was damaged and very poorly packed. In fairness, Swell did offer a 20% discount, but the damage c... See more


Company details

  1. Pet Store

Information provided by various external sources

Swell UK are the UK's leading retailer of Aquarium and Pond Products. The pond range includes pond pumps, pond filters, pond liners, fish food, pond treatments and more for every range of pond whether you have a small feature pond or a large koi carp pond. Our aquariums cater for all the fishkeeper's needs from fish tanks, pumps and lighting to treatments and aquarium decor.


Contact info

2.1

Poor

TrustScore 2 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 7% of negative reviews

Typically replies within 1 month

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2.1

All reviews

(2,880)

400 reviews in the last 12 months

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Rated 1 out of 5 stars

Ordered swim bladder treatment

Ordered swim bladder treatment. Which was being delivered by yodel who delivered it to wrong address. Swell wanted me to fill out a form and say they will only replace it and not refund me which goes against consumer rights act. Luckily for me I paid by debit card and contacted my bank rbs who done a charge back and refunded me my money as they believed me more than swell and have better customer service than swell. From now on I won’t be using swell when ordering anything like swim bladder treatment I will be using Amazon who have better customer service than swell and at least don’t try to keep customers money when yodel their delivery partner deliver goods to a wrong address that I don’t recognise from picture. Avoid do not give them your money.

1 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking customer service…

Absolutely shocking customer service sold my youngest daughter a fish online and now refusing to refund it had the fish back but no refund they only send out one email a day if your lucky it might be you. I have reported the company to trading standards I suggest everyone else does too let's get them shut down so they can stop robbing people by selling shit.

3 June 2026
Unprompted review
Rated 1 out of 5 stars

If there was a zero star option I would…

If there was a zero star option I would have given it. This company is, in my opinion, singularly the worst online retailer that I have had the misfortune to deal with. Their phone line platitudes and claims of being too busy with back orders to deal with customer complaints are sick making. They ignore emails. DO NOT UNDER ANY CIRCUMSTANCES FALL FOR THEIR SALES PITCH. Shop elsewhere!!

18 May 2026
Unprompted review
Rated 1 out of 5 stars

Wish I had read the reviews first

Wish I had read the reviews first. What a poor company to deal with. Easy & happy to take my money & ship out a rubbish quality item. But when I want to return the rubbish part they ignore all attempts to make contact & yet have not resolvedmy issue. Don't waste your money with them online.

27 May 2026
Unprompted review
Rated 1 out of 5 stars

AVOID AVOID.

AVOID AVOID.
This company is a JOKE.
I bought two bottles of chemicals for my pond and needed them quite quickly. After 6 days had passed yodle told me that they had just delivered my items.
Yodle had not delivered anything.
I contacted Swell and they said they would contact yodle. I told them that I needed my order as a matter of urgency now.
No response.
I mailed again and was told they were packing a replacement as we spoke and it will be sent by royal mail 24.
Saturday came and went as did Sunday.
Monday (today) I mailed the general manager to complain. No reply.
I mailed the original person. At 16.00 hrs i got a reply saying he didn't know why i hadn't got it yet.
Then I had an email from EVRI saying they had my parcel.
So basically ive been lied to on multiple fronts.
Customer service lie and dont care.
The general manager does care.
This company is awful.
PLEASE AVOID.

5 June 2026
Unprompted review
Rated 1 out of 5 stars

Scammers who don’t care about their customers

I ordered a unit from Swell and it arrived with every single panel damaged or smashed. While the damage may not have been directly their fault, I was extremely disappointed with how the situation was handled.

When I contacted customer service, I was offered either a replacement or a 10% refund. Given the condition of the item, neither felt like an adequate solution. Responses were slow, and the whole process became unnecessarily frustrating.

The unit was completely unusable, so after no return was initially requested, I recycled it. However, after a few back and forth, I was then asked to return the item, which was no longer possible.

Overall, this experience has left me with no confidence in either the product quality or the customer service. I will not be purchasing from Swell again and will use Amazon or another retailer in the future.

7 June 2026
Unprompted review
Rated 5 out of 5 stars

Small Aquarium

I wanted a smallish Aquarium for a place in our Dineing room. I went on swell and found a 60cm 54 ltr 1. I orderd it and it came a few days lateral it was really well packaged too. It came with everything to get started , heater , light,Thermometer and filter. I did buy a bigger filter as the 1 it came with was a bit small. I am still useing it in there though just as a bit if extra filtration. I think its well worth the money and it up and running we love it, its just added what we needed . I would add a picture but can't on here.

16 May 2026
Unprompted review
Rated 1 out of 5 stars

Avoid!

Don’t bother. Places an order for next day delivery - paid the extra. Didn’t ship it or bother contacting me to explain. They respond to email but with no real resolution - ‘I’ve passed to the warehouse as a priority’ is not a solution!
Looks as if my next day delivery won’t even arrive the same week!!!
Get it somewhere else - or it may never arrive

5 June 2026
Unprompted review
Rated 1 out of 5 stars

Not fit for purpose …

Purchased new pump from this seller on eBay never worked not fit for purpose all I got from Swell was item delivered then asking me to pay for parts that never worked they then said case closed please stay away from this company

30 May 2026
Unprompted review
Rated 1 out of 5 stars

I ordered a chubby frog for £120 pounds…

I ordered a chubby frog for £120 pounds which is already a rip off ss they usually go for £40 but I was desperate and I was promised 2-3 delivery. It’s been a week. No updates. Nothing. At this point I think I have been scammed do not order from this place unless you want to be ripped off

4 June 2026
Unprompted review
Rated 1 out of 5 stars

Dreadful company to deal with

I ordered 3 items from Swell & they were delivered promptly. However 1 item was incorrect. I ordered a Sicce XStream 3500 but received a Sicce XStream 5000 in error. However it had been put in an old box for a 3500 with the label ripped off. I paid for next day delivery as items were needed urgently & my son had to have a day off work to source one himself. Being self employed he lost a days pay. I filled in a refund request but still heard nothing 15 days later. I also tried ringing customer services for over 2 hours on Monday but no reply. I sent an email to customer services 3 days ago & despite receiving a reply to say they'd aim to get back to me within 2 days still heard nothing. Dreadful company to deal with if you have a problem.

20 May 2026
Unprompted review
Rated 1 out of 5 stars

Worst customer service known to man

Worst customer service known to man, I tried requesting a return to no avail so after many attempts got through on the phone. Item has since been sent and long received by swell as I can see on the tracking but after more chasing haven't heard anymore about a refund, steer clear from this website

2 June 2026
Unprompted review
Rated 1 out of 5 stars

Was going to get our fish on Friday but…

Was going to get our fish on Friday but no show turned up Saturday morning at 745am they had left the shop at 9 am on Friday morning to get to me water was near cold I was quite shocked that they were alive after spending all that time and we could not get in touch till this morning to tell them what happened

29 May 2026
Unprompted review
Rated 1 out of 5 stars

Bought some expensive koi food I needed…

Bought some expensive koi food I needed urgently and showed in stock on swell website, after 1 week waiting snd no item arrived I first sent an email and no reply, then contacted them by phone, took 1 hour before I got contacted and was told they do not have stock and will arrive on Friday this was on Wednesday. Tuesday morning still showing out of stock another call to swell was told they don't know when it will arrive in stock and they would send me a 2kilo food as a good will to tied me over and would recive it next day.
Surprise nothing arrived next day another call to swell was told warehouse will send it out when they can, at this point I asked for a refund was told it had been done but it wasn't and had to get refund from PayPal.
Every single order I have placed with swell took around 2 to 3 weeks to arrive, never again will I use this company.

22 May 2026
Unprompted review
Rated 1 out of 5 stars

SPENT OVER £100 ON FISH. RECIEVED NOTHING , NOT EVEN A REFUND

Avoid! Terrible company!
Ordered some fish and as stated on website if I order by a certain time on the Thursday I’d receive them on the Saturday.
Placed my order , no contact heard from them again , no order number , no time to be in to receive them, nothing!
Phoned several times no answer, emailed, no reply for days, then told it could be up to 4 weeks!!!!!!
Then why did no one contact me????
Why the big licks on their website to order by certain times and receive within 48 hours.?
I’ve emailed for a full refund and still no reply!
Will pursue legal action now.
DO NOT BUT FROM THIS COMPANY

30 May 2026
Unprompted review
Rated 1 out of 5 stars

Atrocious customer service

Atrocious customer service - will not send a replacement for a filter they can not fix.
Sent a filter back for fixing (less than a year old), was told 14 working days and I would be contacted. Nothing. Emailed - a replacement would be sent.
Nothing.
Emailed again - nothing
Put a message in via their contact form - get a response telling me a replacement would be sent
Nothing
Emailed again - nothing
Put in a complaint via their contact form - it has been raised with Marketplace for them to send a replacement
Nothing
Emailed again - got the same 'stock' response from 3 weeks ago that a replacement would be sent.
7 weeks I have been waiting since they received my filter back for a replacement.
Now in breach of consumer rights - utterly awful service - do not purchase from there!

29 May 2026
Unprompted review
Rated 1 out of 5 stars

WARNING KEEP AWAY FROM ORDERING FROM…

WARNING KEEP AWAY FROM ORDERING FROM THEM.I was sent wrong part 2 weeks ago I’m still wating for a reply. Don’t bother calling as no one will answer call, line just goes dead. I wish I had read the reviews before.

11 May 2026
Unprompted review
Rated 1 out of 5 stars

Do not order from this company

Do not order from this company. They advise next day shipping. I’ve already been waiting 4 days. Had to hold for 40 minutes to speak to anyone because as the IVR explained there are massive calls queues because nothing is shipping. I explained my bearded dragon is arriving tomorrow so if I don’t get the viv and I’m serious trouble and was
Told they would try to move it up the list but no guarantee. Didn’t bother informing us there were delays at which point we could have ordered from elsewhere so now I have a pet that needs to be in a vivarium and no tank or lights. Very upset.

28 May 2026
Unprompted review

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