Sportsdirect.com Reviews 

307,499
•
TrustScore 3 out of 5

3.1

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Review summary

Created with AI, based on recent reviews

Evaluating 16,265 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally find the platform easy to use, appreciating the wide selection of affordable sportswear and footwear alongside frequent promotional sales. Many regular shoppers also praise prompt shipping, helpful communication, and smooth order processing when purchasing items online. Some reviewers were not happy with high delivery and return charges, finding these additional fees quite expensive. Customers frequently experienced frustrating situations with delayed parcels, missing packages, and poor tracking updates regarding deliveries handled by third party courier services. Others also noted recurring issues with missing components in orders or incorrect item sizing upon arrival.

What people talk about most

Delivery service

Customers consistently note ambiguous experiences with delivery service, as opinions are sharply divided... See more

Product

Consumers find product to be a mixed experience, often praising the wide range of sportswear and footwear... See more

Order

Customers had ambiguous experiences with order processes, with many shoppers praising the website for being... See more

Price

People report ambiguous experiences with price, as many consumers praise the reasonable product costs and... See more

Service

Reviewers express mixed feelings regarding the service, as experiences vary significantly among consumers.... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I saw what I liked in-store but they only had one in my size. There were no sales assistants to ask about any more being in stock so I decided to order online. This was fine, but the courier company u... See more

Rated 4 out of 5 stars

Amazing offers every week, great range of brands, quick checkout and delivery. My only bug bear is the delivery and return charges, they are high. If you buy one item online then have to return it you... See more

Rated 4 out of 5 stars

Good quality items but football boots ordered were abit narrow for my child’s foot so had to return.. but returning was easy & refund efficiently done too

Rated 2 out of 5 stars

I wouldn't recommend. You are falling into the trap with good discounts and you would be lucky if your order will be actually delivered. But most of the times smth goes wrong. The packages are not del... See more


Answered by reviewers

Created with AI, based on reviewer opinions







Company details

  1. Activewear Store
  2. also in
  3. Camping Store
  4. Fitness Equipment Store
  5. Running Store
  6. Soccer Store
  7. Sportswear Store

About Sportsdirect.com

Written by the company

The UK's largest Sports Store, we bring you the best brands at bargain prices, all year round! With stores all over the UK as well as a huge online catalogue, you're sure to find what you're looking for!

Customer Service Opening Hours

Monday to Friday 08:00 - 20:00
Saturday & Sunday 09:00 - 18:00
(All times are shown GMT)

Contact us via Customer Care

Contact info

3.1

Average

TrustScore 3 out of 5

307K reviews

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Hasn’t replied to negative reviews

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3.1

All reviews

(307,499)

15,104 reviews in the last 12 months

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Rated 3 out of 5 stars

There doesn't seem to be a very good…

There doesn't seem to be a very good customer service whilst at your stores, the experience is never very good, a mystery shopper in sports direct would be a fantastic training opportunity and all staff could reflect on the feedback, there never seems to be anyone on the floor when you need them especially footwear. There is always a que for the till and the wait time is painful, then when you are getting served it is never straight forward, for example taking 1 trainer to the till as you can't find a staff member after waiting in the que to be told to go back to the trainer department and wait for someone. I no longer do this, I have learnt to ask the staff to radio through to the staff member on that department and bring it up to us whilst you put my other items through the till. Very naughty store, it has been like this for years. Online is a bit better but the collection from the store price from £4.99 to £9.99 is actually ridiculous to add this amount on to the original purchase. This shouldn't be allowed. No other store chain I know charges for items to be delivered to store.

This review is about my experience yesterday I visited 3 stores which was Mcarthur Glyn, Talbot Green & then Newport. In Newports defence there was a lovely young boy who was on the trainer department and he was fantastic a real nice well manoured boy who went above and beyond for me. Sadly there are no name badges being worn so I couldn't even ask for him to recieve this praise. This was the first time Newports store was a pleasure to be in, sadly they didn't have my size so I left and didn't have to face the dreaded que.

29 September 2026
Unprompted review
Rated 1 out of 5 stars

Obfuscating a refund

I bought a rain coat and an umbrella from the website. Both arrived quickly enough but the umbrella was broken. Unusable. Wouldn't open. Not suitable as per my consumer rights.

I made a complaint with which the AI agent agreed that my umbrella was broken.

The department set to find a solution to this has dilly-dallied. Waited. Told me they need a response from the courier.

As I bought this from sports direct as a retailer, they are responsible for providing me with a proper product. Not the courier. As it is broken and as they have confirmed it is broken, I would have expected a quick response of either a replacement or a refund. I am told to wait for a response from a courier that I do not believe will come. It has been 10 days since I first made the notice of the issue and it feels as though they are simply waiting for me to get bored, give up, or to get beyond the 30 day window where a refund is necessary.

30 September 2026
Unprompted review
Rated 5 out of 5 stars

Website easy to navigate

Website easy to navigate. Great deals. Fast checkout. Happy with experience. My son is looking forward to receiving his football boots. Pleased with service, will be back

28 September 2026
Unprompted review
Rated 1 out of 5 stars

Sports Direct turning away £217

I was trying to place a £217 order yesterday through Sports Direct but repeatedly couldn't get the card payment to process. I contacted customer service after already following ALL of the troubleshooting steps recommended by Sports Direct, including trying different browsers and devices, different payment cards and clearing the cache.

I specifically asked whether there was an alternative way to complete the purchase, such as taking payment over the phone.

The response I received from Jerusa simply repeated the same troubleshooting advice I had already explained I had completed, and advised me to contact my payment provider. My actual question about whether payment could be taken by another method was not answered.

I appreciate that website payment issues can happen, but I contacted customer service because I had already exhausted the standard troubleshooting. I expected the response to address the issue I had actually raised.

Very frustrating experience, particularly when I was trying to make a substantial purchase.

No thank you, Sports Direct. I'm not sure how you're in a position to turn down money, but there you go.

28 September 2026
Unprompted review
Rated 1 out of 5 stars

This is the second time I have paid for…

This is the second time I have paid for next day delivery at a cost of £9-99, Evri is the delivery service, say no more, and haven't got my item on that next day as stated, Evri class next day delivery as 1-2 days, so what's the point of offering that next day when your courier choice don't do it but take the money, I should be refunded my postage, this reflects badly on yourselves

29 September 2026
Unprompted review
Rated 1 out of 5 stars

Offers are good but having to pay £4.99…

Offers are good but having to pay £4.99 to return an item really does put me off from placing further orders. Naturally, some brands do not size the same as others and there will sometimes be the need to return. I should be able to do this in store or online for free but i cant.

29 September 2026
Unprompted review
Rated 1 out of 5 stars

I want someone to contact me as my…

I want someone to contact me as my parcel was left in a bin down the road from my house. It wasn’t there when we checked but a photo showed it. Please resend me my daughters shoes I paid extra for safe and fast delivery ready for school at the start of the week! Terrible service and no one has contacted me from Evri despite logging a complaint.

27 September 2026
Unprompted review
Rated 1 out of 5 stars

The cordless vac for car is useless

The cordless vac for car is useless, keeps cutting out and very poor suction. Total waste of money.
The car boot protector bought at the same time (Also Goodyear) has a straight split in it!
Unfortunately it’s past the 28 day window for returns, as I was unable to open items until I returned from being away. Only good thing is that parcel arrived as stated.

8 August 2026
Unprompted review
Rated 1 out of 5 stars

Brought £200 gift card to use online

Brought £200 gift card to use online . Kept coming up with something gone wrong customer service said nothing they can do have to wait 48 hours . Not good enough .Needed to order things straight away not in 2 days time . £200 wasted would never use sports direct again

Sports direct again

29 September 2026
Unprompted review
Rated 2 out of 5 stars

Shipping costs ridiculous

Shipping costs ridiculous. There is a charge for click and collect from their outlet in my home town. I should be allowed to collect from their outlets free of charge.

28 September 2026
Unprompted review
Rated 2 out of 5 stars

Making money on delivery

Put through 2 orders 10 mins apart. The lack of ability to amend an order so that you don’t get charged 2 postage bills is not acceptable nowadays. In addition the product was advertised at £15.99 and when added to basket it was £19.99 so charged £10 more with this and postage. No free click and collect

28 September 2026
Unprompted review
Rated 5 out of 5 stars

Sportsdirect on line shopping

Web site is easy to use. Delivery is really good (never had a late parcel ) prices and quality are spot on and there sales is amazing .great shop. Have had many orders

29 September 2026
Unprompted review

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