The team were very friendly and helpful over the phone. Solmar has missed out on 5 stars as the Solmar App just doesn’t work and the paperwork for our stay is incomplete. The villa information is... See more
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Reviews shaping this summary
We recently stayed at Baby Villa Limone in Trapezaki, Kefalonia. Although the villas was beautiful and we had a lovely time. Solmar are advertising this a a One Bedroom Villa when in fact it is a stud... See more
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Really helpful when booking. Responsive, informative and very pleasant to deal with. Can't add a 5th start until I've been on the holiday but so far Solmar seems a very good choice for a villa holiday... See more
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Booked a whole package holiday with Solmar villas, very easy to navigate the website. Lots of flights available so easy to change to what is more convenient or cheaper, Solmar also keep a check on pr... See more
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Company details
Written by the company
We're Solmar Villas and we help discerning holidaymakers enjoy wonderful, relaxing holidays by making it easy to book beautiful villas with private pools. Celebrating over 30 years in 2025, we’ve come a long way. But we’re still a family business with personal service at the heart of what we do. Growing steadily over the years means we can offer you: - Loads of choice – more villas and destinations to inspire your break. - Peace of mind – villa managers nearby and 24/7 phone support while you’re away. - Wonderful holidays – guests love what we do With over 2500 beautifully selected villas across over 40 destinations and winners of 'Best Travel Company for Villa Holidays' at the 2025 British Travel Awards, you're in safe hands with us.
Contact info
Units 2 & 3 First Avenue, Centrum 100, DE14 2WE, Burton Upon Trent, United Kingdom
- 01283505710
- concierge@solmarvillas.com
- www.solmarvillas.com
4.1
Great
2K reviews
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This company invites their customers to review, whether positive or negative
Replied to 93% of negative reviews
Typically replies within 1 week
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The team were very friendly and…
The team were very friendly and helpful over the phone. Solmar has missed out on 5 stars as the Solmar App just doesn’t work and the paperwork for our stay is incomplete. The villa information is missing from the paperwork and we were told to wait a few weeks before contacting them again if we still can’t download it.Compared to other holiday companies leaves Solmar lacking somewhat.
Hoping there won’t be any more glitches. Found it hard to see Reviews for our villa as on the website they show general reviews of lots of their villas but not the one you are looking at.
On a positive note, staff definitely very good.
22 July 2026
Reply from Solmar Villas
Thank you for taking the time to share your feedback.
We're delighted to hear that you found our team friendly, helpful and supportive over the phone . We'll be sure to pass your kind comments on to them.
We're sorry to hear that you've experienced issues with the Solmar App and that some of your travel documentation was not yet available. We understand the frustration when you're preparing for your holiday, and we appreciate your patience while this is being resolved. Your comments regarding the app, access to villa reviews, and the completeness of pre-travel information have been noted and will be shared with the relevant teams for review.
We always aim to make the booking and pre-departure experience as smooth as possible, so we hope to be able to rectify this as quickly as we can.
Thank you again for your balanced feedback and for recognising the efforts of our team. We hope everything is resolved promptly and that you have a wonderful holiday with us.
Some great last minute deals!
The value for money has been amazing. It was really easy to book online. However, I called customer service twice before departure. The First lady I spoke to was very rude. She was impatient and didn’t want to help. I understand that it’s a busy time for you but this was my first experience of using Solmar, after using Villa Plus and Villa Select in the past. It wasn’t a good first impression. Thankfully, the second person I spoke with was a little more helpful and polite.
22 July 2026
Reply from Solmar Villas
Thank you for taking the time to share your feedback with us.
We're delighted to hear that you found excellent value for money and that the online booking process was easy to use. As a first-time customer, it's especially wonderful to know that you chose Solmar Villas after travelling with other villa holiday providers.
However, we're very sorry to learn about your initial experience when contacting our customer service team. The level of service you described is certainly not the impression we want to give. Please accept our sincere apologies for the manner in which your first call was handled.
We're pleased that your second interaction was more positive and that the team member was able to assist you. Your comments are invaluable, as they help us identify where we need to improve and ensure we provide the high standard of service our customers expect and deserve.
Thank you again for your honest feedback. We hope that despite this issue, you had a fantastic holiday, and we'd love the opportunity to welcome you back in the future.
Had an issue with an infestation of…
Had an issue with an infestation of cockroaches at villa.
Contacted via WhatsApp and was informed a local rep would be in touch.
Nothing happened despite numerous messages from me.
14 July 2026
Reply from Solmar Villas
Hi Graham
Thank you for taking the time to share your feedback following your stay. We're sorry to hear that you were disappointed with the communication you received regarding the concerns raised during your holiday.
We appreciate you bringing this matter to our attention. Having reviewed your comments, I have personally raised this with our Guest Care Team to ensure it receives further attention. A member of the team will be in direct contact with you very soon to discuss your experience and review the concerns you've highlighted.
Thank you again for your feedback. We value all guest comments and appreciate the opportunity to look into this further.
Solmar Villas
We got robbed, no support from Solmar
WORST experience ever. We got ROBBED, Solmar didn't help us, they were rude and unhelpful. We asked for the outdoor camera footage and they said that it's not working. Then we asked for a different villa as we didn't feel safe there. There were Solmar villas which were available, yet they refused to offer us alternative accommodation even though they had said its "likely they will target you again" (stated in their message). We then booked a villa from a different provider for the remaining days as we couldn't stay in that horrible and unsafe villa. I will NEVER use Solmar Villas again and I will tell everyone not to do so.
11 July 2026
Unprompted review
Reply from Solmar Villas
Thank you for taking the time to share your feedback.
We are very sorry to hear how upsetting this experience was for you. Following the incident, our Villa Manager completed an incident report. We appreciate that situations such as this can be distressing.
We would, however, like to clarify a couple of points. The villa did not have active CCTV available, therefore no footage was available to review. In addition, while we explored the options available at the time, we did not have any suitable alternative villas available that could accommodate a move during the remainder of your stay.
We are also aware that part of our communication contained a typographical error, which may have led to a misunderstanding of the information provided. We apologise for any confusion this may have caused, as the wording was not intended to convey the interpretation outlined in your review.
We understand that this experience did not meet your expectations and appreciate you sharing your feedback.
Your comments have been reviewed internally and our Guest Care team have reached out to you to discuss the incident further with you.
Thank you again for your feedback.
Solmar Villas
We have booked with Solmar 3 times now…
We have booked with Solmar 3 times now and the villas are always amazing and the customer service is 5*
18 July 2026
Reply from Solmar Villas
Thank you so much for your wonderful feedback!
We're absolutely delighted to hear that you've chosen to book with Solmar Villas three times and that each stay has been such a positive experience. Knowing that you've consistently found our villas to be amazing is fantastic to hear.
We're especially pleased that our customer service has earned a 5-star rating from you. Providing excellent support from booking through to your holiday is something we take great pride in, so your kind words mean a lot to the whole team.
Thank you for your continued trust and loyalty. We look forward to helping you create many more fantastic holiday memories with Solmar Villas in the future!
We were robbed & the villa was poor
First time booking with Solmar Villas and we got robbed, multiple villas in a complex and only 1 key to be able to lock exterior gate (even though there were multiple entry points that weren't secure as well) we were robbed in the afternoon, they broke in and took all valuables, jewellery etc the villa was not safe. Solmar did nothing to help when we notified them, just sent round a man who was very aggressive and was blaming us for the robbery.
I would describe the villa as a 2 star hotel vibe, bugs/creatures/ants on every surface, old outdated house, unclean pool (the colour of our swimwear turned a horrible colours), doors that didn't lock properly, TV didn't work, broken sunbeds & chairs, broken railings around pool area, villa across 3 levels made it very disrupted/lots of stairs awful for kids, no kitchen utensils so couldn't use BBQ without buying a whole kitchen, 1 role of toilet paper provided, water from the interior showers was salt water, fridge didn't get down to temperature = no cold drinking water.
We paid nearly £4k for a week in July in Cala d'Or. Taxi driver and police said tourist villas hit by organised crime often in the area. No advice or notification about security even though villas being robbed is common. Extortionate price for a poor, tired, unsafe villa and no customer service.
We had never booked with Solmar before and we will never again. Would not recommend.
11 July 2026
Unprompted review
Reply from Solmar Villas
Hi Ellen
Thank you for taking the time to share your feedback regarding your recent stay.
We are very sorry to learn of the incident that occurred during your holiday and appreciate how upsetting this must have been for you and the other members of your party.
We note the concerns you have raised regarding both the villa and the support provided during your stay. Following notification of the incident, our Villa Manager completed an incident report and was in direct contact. We understand that you remain dissatisfied with aspects of the experience, and we appreciate you sharing your perspective.
Our Guest Care Team have reached out to the lead passenger and are reviewing the concerns that have been brought to our attention.
We will continue to correspond with them directly regarding this booking to ensure the points raised are fully investigated.
Thank you again for your feedback.
Solmar Villas
Great company
Great company, great prices and last 2 villas we went to have been superb
15 August 2025
Reply from Solmar Villas
Thank you for your fantastic feedback!
We're delighted to hear that you've had such positive experiences with us. It's great to know that you've found our prices competitive and, even more importantly, that the last two villas you've stayed in have been superb.
Hearing that guests return and continue to enjoy excellent holidays is exactly what we strive for, so your comments really mean a lot to us.
Thank you for choosing Solmar Villas again, and we look forward to helping you create many more wonderful holiday memories in the future!
It was easy to book online
It was easy to book online
Easy to browse to find the villa we wanted.
Reasonable prices.
Just hope the villa is everything we envisage
19 July 2026
Reply from Solmar Villas
Thank you for your lovely feedback!
We're delighted to hear that you found our website easy to use and that browsing for the perfect villa was straightforward. It's great to know that you felt our prices offered good value too.
We completely understand your excitement about the villa and hope it exceeds your expectations when you arrive. We work hard to provide accurate descriptions, photos and information to help guests choose the right property with confidence.
Thank you for choosing Solmar Villas, and we hope you have a fantastic holiday and create some wonderful memories!
Very easy to navigate around the site…
Very easy to navigate around the site with excellent levels of information about the villas etc. Kristal my contact is perfect.
20 July 2026
Reply from Solmar Villas
Thank you so much for your lovely feedback!
We're delighted to hear that you found our website easy to navigate and that the villa information was clear and helpful when planning your holiday. Making the booking process as simple and informative as possible is something we always strive for.
We're especially pleased to hear your kind words about Kristal. We'll be sure to pass your comments on to her. We're sure she'll be thrilled to know she made such a positive impression and helped make your experience even better.
Thank you again for choosing Solmar Villas, and we hope to help you plan another fantastic holiday in the future!
Villa Ambrosia Coral Bay
Nice villa could do with a little updating. BBQ needs replacing not really usable.
Location OK apart from a little noise from rental buggies.
Booking process 5 stars
10 June 2026
Reply from Solmar Villas
Thank you for taking the time to share your feedback.
We're delighted to hear that you found the booking process to be 5-star and that you enjoyed your stay overall. It's also great to know the villa met your expectations, although we appreciate your comments regarding the décor and the BBQ. We'll be sure to pass this feedback on to the relevant team for review.
We're sorry to hear that the rental buggy noise impacted your experience at times, but we're pleased that the location was otherwise satisfactory.
Thank you again for your valuable comments, and we hope to welcome you back for another holiday in the future. 😊
I was promised multiple Times that my…
I was promised multiple Times that my ferry journey from Skiathos to Skopelos would be taken care of by Solmar, and at one week from departure I learned (only because I continued to call Solmar) that no solution is available. I now need to organize everything and there are no solutions anymore. Incredibly unprofessional. It will need to have consequences in terms of damages
17 July 2026
Reply from Solmar Villas
Hi Max
Thank you for taking the time to share your feedback. We appreciate how frustrating this situation must have felt, particularly so close to your departure date.
We can confirm that our team has been in direct contact with you regarding your booking and your transfers between Skiathos and Skopelos have been arranged and are included as part of your booking.
We’re pleased that we were able to reach a solution with you directly and thank you for giving us the opportunity to do so. We wish you a wonderful holiday and look forward to welcoming you to Skopelos.
Solmar Villas
Reply from Solmar Villas
Thank you for your feedback.
We're delighted to hear that you found our website easy to use and that the range of payment options helped make the booking process even more convenient.
We aim to make booking your villa holiday as straightforward and flexible as possible, so it's great to know this was reflected in your experience.
Thank you for choosing Solmar Villas.
Customer care
Extremely easy and quick to do. I needed to get additional support organised for the airport and the Solmar representative done this for me within minutes. Genuinely excellent customer service.
This will be our 4th time using a villa from Solmar and our first time doing booking ourselves. Couldn't be happier with how the service has been with them so far.
15 July 2026
Reply from Solmar Villas
Thank you for your fantastic feedback and for choosing Solmar Villas again!
We're delighted to hear that you found the booking process extremely easy and quick, especially as this was your first time making the booking yourself. It's wonderful to know that our representative was able to arrange your airport assistance within minutes and provide the level of service you were looking for.
Welcoming you back for a fourth holiday with us is the biggest compliment we could receive, and we're thrilled that you've been so happy with the service you've experienced over the years.
Thank you for your continued trust and loyalty. We hope you have an amazing holiday and look forward to helping you create many more wonderful villa memories in the future!
Excellent Villa company This is the third time we’ve booked our…
This is the third time we’ve booked our villa holiday through Solmar and once again it was a great experience.
Great customer service leading up to the holiday, a fantastic villa, spotlessly clean with excellent in resort support
Highly recommend
6 July 2026
Unprompted review
Reply from Solmar Villas
Thank you for your wonderful feedback and for choosing Solmar Villas for the third time!
We're delighted to hear that you've consistently had a great experience booking with us. It's fantastic to know that our customer service team supported you well before your holiday, and that you enjoyed a spotlessly clean villa along with excellent in-resort support throughout your stay.
Recommendations from returning customers mean so much to us, and we're truly grateful for your continued trust and loyalty.
Thank you for taking the time to share your experience. We look forward to helping you create many more fantastic holiday memories in the future!
Booked a package
Recently booked a villa, flights and car with Solmar. So far it has been a simple process. Had an issue with the flights which was promptly sorted by customer services. I can’t comment on anything else as I haven’t been on the holiday yet but so far…..overall 5/5 🌟
15 July 2026
Reply from Solmar Villas
Thank you for your feedback!
We're delighted to hear that booking your villa, flights and car hire with us has been a simple and straightforward experience so far. It's especially great to know that when you encountered an issue with your flights, our customer services team were able to resolve it promptly for you.
We really appreciate you taking the time to share your experience, particularly as you're still looking forward to your holiday. Thank you for awarding us 5 stars; it means a lot to the team.
Overall
Overall, the experience was positive, the reason that I give you 3 stars is that your website throws up error messages that to the customer, mean nothing. I was constantly getting an error and it was only when I spoke to the agent that I found it was because the end villa owner had to release and confirm availability first. This needs to be addressed to give a seamless and fullfilling online journey when booking.
13 July 2026
Reply from Solmar Villas
Thank you for taking the time to share your feedback.
We're pleased to hear that, overall, you had a positive booking experience. However, we're sorry to learn that the error messages on our website caused confusion and frustration during the booking process.
We completely understand how unclear error messages can impact the online customer journey, particularly when the real reason was that the villa owner needed to release and confirm availability. Your comments are extremely valuable, and we agree that providing clearer, more informative messaging would help create a smoother and more transparent booking experience.
Thank you for highlighting this area for improvement. Feedback like yours helps us identify opportunities to enhance our website and make the booking process as seamless as possible for future customers.
We appreciate you choosing Solmar Villas and hope to welcome you again soon.
Aphrodite villa
Booked over the phone this is our third year with solmar ,very helpful and easy monthly payments
11 July 2026
Reply from Solmar Villas
Thank you for your wonderful feedback!
We're delighted to hear that you've chosen to travel with Solmar Villas for a third year running. It's fantastic to know that our team were helpful when booking over the phone and that the monthly payment option made the process even easier for you.
Thank you for your continued loyalty, it really means a lot to us!
Sadly feel let down this time
We've used Solmar now on a number of occasions and always rated them 5*.
Overall the booking and travel arrangements all went very well gain this time and the villa, although a little tired and in need of some improvements was as expected as we could tell this by the accurate photos on the web site. But we'd picked this villa for the location in Nissaki, Corfu and so were fine with all of that. Also bear in mind that this was a Solmar exclusive villa so we thought we were onto a good thing.
However on this holiday we feel let down on on a few things. I'd say at this point that Kadie who was out contact in via the customer service WhatsApp chat was great and I cannot fault her and how she tried to support us. However we feel let down by the rest of the customer service function.
First of all the latest version of the WhatsApp chat is awful. In the past I would be happy to wait for a reply from a person. I’m on holiday so no hurry. But now there is an AI bot in the way that is just terrible. It isn’t AI in my opinion but is just an automated Q&A that just provides an inefficient barrier. EVERY time you need to contact a person you have to re-enter your name, e-mail address and booking reference. And EVERY time there is a pause in communication with a person the bot cuts in and re-sets the chat. All the chat history is there but you have to start all over again. Technology taking everything backwards in this case.
As for the need for customer help: 3 days before leaving I used the app to book a return transfer for 10am. The check out time for the Villa is 10am prompt, no exceptions. Fine. So the Taxi timing was just what was needed. However the Taxi didn't turn up and on phoning to check we found that it had been arranged for 2pm and were told that they'd e-mailed me. I can assure you no mail was received and why would we possibly agree to a 2pm Taxi high on a hill with nowhere to go? We were just VERY lucky to scrounge a lift with the couple from the Villa next door who happened to be leaving at the same time. If not for that we would have been totally stranded. In addition to that, during the holiday the cleaner would turn up at 9am to clean the Villa. We're on holiday! What happened to a leisurely start and breakfast? Even worse on the day of departure we wanted a last breakfast before leaving by our 10am deadline. The cleaner turned up at 8:30 and insisted on cleaning the patio and outside areas of the villa, mopping everything down and rearranging furniture. I asked her to leave us until 10am but she just ignored us and carried on. No chance to sit and have a quiet breakfast!
I contacted Solmar for an explanation. Too late to do anything but maybe Solmar could ensure that this didn’t happen to the next occupants. I got “we’ll get back to you.” I chased to get some explanation and because I got no response I got a little annoyed and so tried to get some response 3-4 times since getting back from holiday. I also know Kadie had chased the appropriate Solmar team to get back to me. Till now I have had no reply at all other than have my return transfer cost refunded, but only because I pushed for it.
In summary I feel that this is a very good company while everything goes well, but falls some way short when things go wrong and their support is really needed the most.
I rarely leave reviews but feel so let down by Solmar customer service function this time that I needed to put all this down to help others and quite honestly to vent my frustration because clearly no one at Solmar cares, even thought we are repeat customers. We’re booked again to go to Greece in September - no need to say who we didn’t book with.
22 June 2026
Unprompted review
Reply from Solmar Villas
Hi Ron
Thank you for taking the time to share such detailed feedback, and for your continued loyalty to Solmar Villas over the years. We're pleased to hear that your booking experience, travel arrangements and the villa’s location in Nissaki met your expectations, and we're especially grateful for your kind comments regarding Kadie and the support she provided during your stay.
We're sorry to hear that several aspects of your experience left you feeling disappointed. We appreciate you highlighting your concerns regarding the WhatsApp messaging service, the transfer arrangements, the timing of the villa cleaning visits and, most importantly, the lack of follow-up communication after you raised these matters with us. Guest feedback is incredibly important, and comments such as yours help us identify where improvements may be needed.
Please be assured that the points you've raised have been shared with our Guest Care team for review who will be in contact directly. We understand how important it is for guests to feel supported when issues arise, and we're grateful that you've taken the time to bring these experiences to our attention.
We genuinely appreciate your past custom and the trust you have placed in us over multiple holidays.
Thank you again for your honest feedback, and we wish you all the very best for your upcoming holiday.
Solmar Villa
Flights Could not see what was included
Could not see what was included with the flights, we ended up paying over £400 for hols bags. We had to pay also to sit together but we couldn't as the extra leg room seats were split, ended up paying another £300 for seats
1 July 2026
Not so much as a bottle of water to…
Not so much as a bottle of water to greet us on arrival.
No stock supplies of bin bags or toilet rolls.
The shower screens in both bathrooms leaked badly.
The pool had access ladder at the 2metre deep end, making it a problem for non swimmers.
Broken kettle took 8 days and three contacts to be replaced.
Disappointing experience.
Villa Binisol Benbeque Vell Menorca
12 July 2026
Unprompted review
Reply from Solmar Villas
Hi Mr Smithyson
Thank you for taking the time to share your feedback following your stay at Villa Binisol.
We're sorry to hear that aspects of your holiday did not meet your expectations. As Villas are self-catering, we provide a small selection of starter essentials on arrival; however, welcome packs containing items such as bottled water, stocks of toilet rolls, Tea coffee and food are not included as standard and can be added to bookings separately.
We're also grateful for your comments regarding the shower screens, pool access and the information provided for the villa. We have shared your feedback with the relevant teams and will review the villa imagery and details to ensure they accurately reflect the property's layout and facilities.
We're particularly disappointed to hear about the delay in replacing the kettle. This is not the level of service we aim to provide, and we are reviewing what happened with our in-resort team.
Thank you again for your feedback. Comments such as yours help us review and improve the experience we provide for future guests.
Many thanks,
Solmar Villas
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