SmartBuyGlasses Reviews 

17,253
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 858 reviews, reviewers overwhelmingly had a great experience with this company, often mentioning how completely thrilled and pleased they are with their new purchases. Consumers frequently praise the wide range of stylish designer frames, highly affordable prices, and the exceptional overall quality of the prescription lenses. Customers also highlight the fast shipping service, the extremely easy navigation on the website, and the helpful communication received throughout. However, some customers also noted that delivery times occasionally took significantly longer than expected or faced minor unexpected shipping delays. A few other people also felt that dealing with product returns, refund requests, or occasional order discrepancies could sometimes become quite frustrating.

What people talk about most

Product

Reviewers express immense satisfaction with the quality and design of their glasses, highlighting excellent... See more

Quality

People report positive experiences with quality, highlighting that lenses are of a premium standard and... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising quick shipping times and items... See more

Service

Clients share positive opinions on service, highlighting excellent communication and trustworthy support... See more

Order

Customers consistently note ambiguous experiences with order, highlighting both satisfaction and frustration.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very happy with all purchases from SmartBuyGlasses. My experience with Customer services support is very positive and found them to be friendly, supportive and have good responding times when checking... See more

Rated 5 out of 5 stars

This was David Beckham (DB 7105 - 086), dark Havana. Frame arrived as described. Reasonably well packaged. Fast free shipping for a bargain price. Bargain price at £57.00 for an acetate frame at this... See more

Rated 5 out of 5 stars

I've just received my fourth order from Smartbuy Glasses and I'm once again thrilled with my purchase. Absolute bargain compared to my optician and my go-to when I need a new pair (or 5!) fantastic qu... See more

Rated 5 out of 5 stars

Fantastic value glasses. My friends all comment about how great my glasses are. Some even come with standard lenses included. I have just bought my self another 3 designer pairs. I do love this site... See more


Company details

  1. Contact Lenses Supplier
  2. also in
  3. Eye Care Center
  4. Fashion Accessories Store
  5. Glasses Store
  6. Optician
  7. Sunglasses Store

Written by the company

SmartBuyGlasses is a leading local eyewear e-commerce in the UK. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses and contacts at the best prices. They offer frames from both designer and affordable brands, with free standard lenses that can be fully customised with a variety of high-quality lenses and coatings. Whether you want single-lens, progressive, blue light block or photochromic, SmartBuyGlasses has everything you need for the clearest vision and optimal eye health.

Smartbuyglasses UK Support

Written by the company

180+ designer brands for less
The largest selection of designer eyewear online.
100-days returns
Shop with confidence! With our 100-day return policy, you can find your perfect pair.
Expert optical advice
Get professional optical advice from our in-house opticians and Optical Centre.
Unbeatable customer service
When it comes to questions, our customer service team is all ears. They are happy to support you with anything you need.
24-month warranty
Our exclusive 24-month warranty covers all manufacturer defects for sunglasses and eyeglasses. For contact lenses, we have a 3-month warranty.
Help us envision a better world
We partner with organizations such as 1% for the Planet to create environmental and social change. Your purchases from SmartBuy Collection, Arise Collective, LMNT and Oh My Woodness! help give back to communities to make a difference.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

17K reviews

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Asks customers to review

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4.6

All reviews

(17,253)

766 reviews in the last 12 months

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Rated 1 out of 5 stars

Full of BS!

Placed a big order with an extra discount/price adjustment, but got a different partial refund in the end.

Firstly, the reason why I was given this extra 25% discount was because they weren't willing to fulfill another order due to pricing errors. They advertised Gucci sunglasses at super competitive prices, like £40-70 each, and then they cancelled my order saying this was just a mistake.

Then I used this promised discount on another order, which contained 8 different items, kept 5 and returned 3 to them. Got less amount than I expected, rang their CS, and I was given this BS saying that the 25% was divided to 8 parts, and they insisted that their math was right and I refused to refund me the difference.

Let me put it into numbers. If the order is £500, and they first refund this extra 25%, which £125. If the 3 items I return is £180 in total before discount, then I'm expecting £135 to be refunded. But they insist the 25% discount, which is £125, needs to be divided into 8 parts, and that makes one item only has £15.6 discount. In whole, I was given less refund then I expected.

I have talked to PayPal, and they realised my issue and be willing to reimburse me(from PayPal's pocket).



16 March 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello there,

Thank you for sharing your feedback with us.

I understand that your order was cancelled due to a pricing issue that we had, and I regret to hear that you didn't receive the correct refund amount for your new order. This is not the type of experience that we want our customers to have.

If you were offered a 25% discount on your entire order, that discount would have been applied proportionally to each item, resulting in a total discount of 25%. Based on what you've described, your calculation appears to be correct.

Could you please share your order ID or the email address you used to place the order? I'll look into this further for you and contact you.

Sincerely,

Samy

Rated 5 out of 5 stars

This is the second pair of sunglasses…

Honestly I would not shop here again. I’m giving a frank review. received two pairs of out of shape sun glasses in two separate orders. Yes after some pushing management gave me some discount but it was only with my using this platform to Achieve the result and the fact I was going away. I give a 5 star review as per my agreement with them to receive the extra discount but I can’t recommend you buy retro super future from them. They’re buying team are way off, something is very off. I’m saying factory seconds … sold at full price… even the guys I got to straighten the glasses to some kind of level point agreed with me.

28 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Oliver,

Thank you for taking the time to share your review. We truly value our customers' insights, as they help us continuously improve our products and services and enhance the experience we provide.

I've taken note of your concerns and will be reaching out via email shortly so we can discuss the matter in more detail and work toward a suitable resolution.

I look forward to hearing from you and assisting further.

Warm regards,

Ven

Rated 1 out of 5 stars

Waste of time

Ordered prescription sunglasses, numerous emails were sent to confirm the prescription I had uploaded. Seemed like they where stalling as when it got close to the delivery date the frames where out of stock I was shown alternative frames which in turn where all more then my original payment. Making me wonder if this was a ploy for me to spend more money. In the end I cancelled my order and will see how long it takes till I actually get a refund, overall a waste of time.

7 July 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hi Tom,

Thank you for sharing your experience.

I'm sorry to hear about the frustration caused by the stock issue with your selected frame.

Providing affordable, quality prescription eyewear is important to us, and it's never our intention to encourage customers to spend more than they originally planned. We regret that this experience didn't reflect the service we strive to provide.

To help resolve this for you, we'll arrange for our phone service team to give you a call within the next 1–3 hours.

Kind regards,
Nicole

UPDATE:

We've sent you an email. Please check your junk or spam folder as it may have been there.

Rated 1 out of 5 stars

Customer service is managed by bot

Customer service is managed by bot. Emailed for account log in, nothing. Prescription enquiry, nothing. Bot keeps sending email to follow up. Cancelling my order and if this is the level of service before order is received then imagine what happens when you receive your order. Probably use AI to reply to this review.

3 July 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hi The Gunners,

Thanks for sharing your feedback.

I'm sad to hear about your experience and understand how frustrating it is when you need help and feel like you're only receiving automated responses. While we use technology to help manage enquiries efficiently, our support team is made up of real people who are here to help.

Could you please send me your order ID or the email address associated with your account so I can assist you directly? Thanks in advance!

Kind regards,
Nicole

Rated 3 out of 5 stars

Generally okay, returns process difficult

Generally okay. No problem ordering and paying. Glasses shipped from Hong Kong which is fine if they don't end up being shipped with a crack in one of the lenses which Quality Control should have picked up. This was not during transit as packaged excellently. Started the return process but shipping costs and a (deliberately) protracted returns process meant I felt it easier to live with the small crack.

17 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello there,

I appreciate you sharing your experience with us. I'm genuinely concerned to learn about the cracked lens despite the excellent packaging. I also understand your frustration with the return process and shipping costs.

I'm ready to step up from here. To start with, I'm looking to receive your order ID or the email address you used when you placed the order so I could further assist you.

Looking forward to your reply.
Ellen

Rated 5 out of 5 stars

Good customer service and price.

The company offered a good deal on a pair of sunglasses I'd admired for a while. I bought them with no hassle through the website.

When the sunglasses arrived, I tried them on and, sadly, realised they didn't fit. I contacted them to arrange a return stating the reason. The item was returned and I was kept updated throughout the process about the delivery status.

Shortly afterwards I was refunded the full amount of the purchase.

I would use this company again.

28 June 2026
Rated 3 out of 5 stars

A company with ok products in ok…

A company with ok products in ok prices, definitely not for five stars

12 May 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Dimitris,

Thank you for taking the time to share your review. We truly value our customers' insights, as they help us continuously improve our products and services and enhance the experience we provide.

I'll reach out via private email to discuss the matter further.

Best regards,

Ven

Rated 5 out of 5 stars

Fantastic value glasses

Fantastic value glasses. My friends all comment about how great my glasses are. Some even come with standard lenses included. I have just bought my self another 3 designer pairs. I do love this site. You ca afford for designer frames to be fashion accessories.

25 June 2026
Rated 1 out of 5 stars

A Masterclass in How Not to Handle an Order

I placed an order on June 9, and according to the website everything looked “smooth” and “in progress.”
Of course, the tracking page didn’t actually show anything useful — just a vague “processing” status that never changed. No timeline, no progress, no estimated delivery. A masterpiece of saying absolutely nothing.
Then came the real magic trick: the promised 5–7 working days somehow didn’t start from the day I paid, but from the day their lab felt like acknowledging the frame — June 18.
Apparently, time works differently at SmartBuyGlasses. The calendar resets whenever it’s convenient for them. Fascinating concept.
I was also given a collection of internal excuses I’m somehow expected to care about.
Because clearly, as a customer, it’s my responsibility to understand why their lab only “received” the frame nine days after payment.
What an experience.
Even the phone number displayed on their website (800‑011‑9588) turned out to be inoperable for UK customers — a nice touch for a company that advertises global support.
After more than 10 working days with zero actual progress, I cancelled the order.
And honestly, when a company struggles to be transparent about something as basic as timelines, it does make you wonder how confident you should be about the authenticity of the frame itself.
Luckily, I’ll never have to find out — the refund is processed, and life goes on.
Overall, a masterclass in how to turn a simple order into a guessing game.
Based on my personal experience, I cannot recommend them.
And since I know they usually reply to negative reviews: no response is needed.
The situation is already resolved, and nothing you say now can change the experience I had.

22 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Adrian,

Thank you for providing feedback. I am sorry to hear that.

SmartBuyGlasses aims to deliver the best experience for our customers. We highly value your feedback and will promptly contact you to resolve any issues.

Sincerely,
Gielle

Rated 4 out of 5 stars

Good on eyes

The designer frames look and feel completely genuine. The "premium" thin glass came as a bit of a surprise, as it is the same thickness as standard UK lenses. However, I don't mind wearing thicker lenses because the optical properties, comfort, and overall performance are absolutely outstanding. This is honestly the first pair of glasses in many years that feels as good as it gets. Considering the price, they still offer great value.

16 June 2026
Unprompted review
Rated 1 out of 5 stars

Order lost in delivery - terrible service

Order - EN0831678522G

Very disappointed with how SmartBuyGlasses handled this issue.

The problem began when DPD failed to deliver my parcel and it went days without a physical parcel scan. I contacted SmartBuyGlasses immediately, as they are the party responsible for raising an investigation with DPD. DPD confirmed that they could not conduct a depot search until an investigation had been opened.

Despite notifying SmartBuyGlasses promptly, several days passed with no action. After contacting DPD myself, I was told that no investigation had been raised. I then repeatedly asked SmartBuyGlasses to do so, stressing that the longer they waited, the greater the risk of the parcel being permanently lost.

Even after speaking with multiple customer service representatives, I was repeatedly told that an investigation had already been opened and that the logistics team was actively monitoring the situation. However, DPD consistently confirmed that no investigation existed.

My issue with SBG is not that DPD lost the parcel, that can happen and is not SmartBuyGlasses' fault. My issue is the lack of accountability, transparency and lies from their customer service team. I was forced to spend significant time going back and forth between both companies to get any progress. On multiple occasions, I was given inaccurate information and the goodwill discount offered was lower than discounts readily available through browser extensions such as Honey or Coupert.

The item was refunded, but based on this experience, I would not recommend SmartBuyGlasses. If everything goes smoothly, you may have no issues, but if something goes wrong and you need customer support, the service falls well below expectations.

UPDATE
Regarding the alternate glasses and frame sizes you suggested - the alternate ones are not what I want and you don't have the size/style of the glasses I want any longer.

12 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hi R.O,

I appreciate you sharing your experience regarding your order. I am truly sorry to learn about the difficulties you encountered with the delivery investigation and the communication with our customer service team.

I understand your frustration with the conflicting information and the time you spent resolving this.

To review this further, I’ll send you a private email so we can go over the details together and work toward a quick resolution.

Best regards,
Elveen

**************

Hi R.O,

Hope you're doing great.

I'd like to inform you that I sent you an email on the 20th of June, clarifying the frame size and suggesting models for you to look at.

In case you missed it, or your spam filter may have intercepted it, you may need to check your spam or your junk folder.

It also seems like you missed the call I arranged for you.

Best regards,
Elveen

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