SmartBuyGlasses Reviews 

17,254
•
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 808 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the fantastic quality of the glasses, noting that frames are stylish, comfortable, lightweight, and available at very reasonable prices compared to other options. People frequently appreciate the fast delivery and helpful service, with purchases arriving securely well-packaged and often much earlier than originally expected. However, some people were dissatisfied with delivery delays and unexpected waiting times for their packages to finally arrive at their destination. A few other people also felt that managing order updates, tracking information, or obtaining prompt communication was quite frustrating when issues arose.

What people talk about most

Product

Consumers find product satisfaction to be high, praising the lovely frames and excellent quality lenses that... See more

Quality

People report positive experiences with quality, highlighting premium lenses, perfect prescription results,... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting quick shipping times and... See more

Service

Reviewers mention positive feedback about service, noting brilliant communication, quick delivery, and... See more

Order

Clients share ambiguous opinions on order experiences, as many reviewers highlight a straightforward online... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This was David Beckham (DB 7105 - 086), dark Havana. Frame arrived as described. Reasonably well packaged. Fast free shipping for a bargain price. Bargain price at £57.00 for an acetate frame at this... See more

Rated 5 out of 5 stars

I've just received my fourth order from Smartbuy Glasses and I'm once again thrilled with my purchase. Absolute bargain compared to my optician and my go-to when I need a new pair (or 5!) fantastic qu... See more

Rated 5 out of 5 stars

Fantastic value glasses. My friends all comment about how great my glasses are. Some even come with standard lenses included. I have just bought my self another 3 designer pairs. I do love this site... See more

Rated 5 out of 5 stars

Received excellent service. I ordered some Coach sunglasses for my daughter’s birthday, however (my mistake) mistook the delivery address, which meant they would arrive well after her birthday. I se... See more


Company details

  1. Contact Lenses Supplier
  2. also in
  3. Eye Care Center
  4. Fashion Accessories Store
  5. Glasses Store
  6. Optician
  7. Sunglasses Store

Written by the company

SmartBuyGlasses is a leading local eyewear e-commerce in the UK. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses and contacts at the best prices. They offer frames from both designer and affordable brands, with free standard lenses that can be fully customised with a variety of high-quality lenses and coatings. Whether you want single-lens, progressive, blue light block or photochromic, SmartBuyGlasses has everything you need for the clearest vision and optimal eye health.

Smartbuyglasses UK Support

Written by the company

180+ designer brands for less
The largest selection of designer eyewear online.
100-days returns
Shop with confidence! With our 100-day return policy, you can find your perfect pair.
Expert optical advice
Get professional optical advice from our in-house opticians and Optical Centre.
Unbeatable customer service
When it comes to questions, our customer service team is all ears. They are happy to support you with anything you need.
24-month warranty
Our exclusive 24-month warranty covers all manufacturer defects for sunglasses and eyeglasses. For contact lenses, we have a 3-month warranty.
Help us envision a better world
We partner with organizations such as 1% for the Planet to create environmental and social change. Your purchases from SmartBuy Collection, Arise Collective, LMNT and Oh My Woodness! help give back to communities to make a difference.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

17K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(17,254)

767 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Utter rubbish

Hi, I have held back from writing this review to see if this company would step up and acknowledge their crap product. I really don’t moan about anything, but this company are pushing poor product and just waffling in their response to put you off. Guys, buy if you want but the product I received was utter crap! Please check and compare to ensure legitimate. Not sure if I can post video but will try. You will see flimsy poor quality glasses that creak and are of low quality. UPDATE: amazing, asked to please share video when already shared with service team. Useless. UPDATE: Video on my facebook for viewing poor quality. JamesHird1973. **UPDATE: Please stop requesting information on this site to look helpful when you have already previously talked to me by email and are fully aware of the order number. The video has been shared for awareness and for potential customers to make an informed decision that the quality may not be there. I do not want any contact from you - the matter is closed, I do not want any replacements from your company - I will be ordering from a well known provider with original guaranteed glasses to avoid dissapointment**

23 March 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello James,

I’m really sorry to hear about your experience, and I appreciate you taking the time to share your feedback.

This definitely doesn’t sound like the quality we aim to provide, and I’d really like to look into this further for you. Could you please share your order details (such as your order number or the email used for the purchase)? That will help me check everything on our end and assist you more effectively.

If you’re also able to share the video you mentioned, that would be very helpful for our investigation.

Thanks again for bringing this to our attention—I’ll do my best to sort this out for you.

Sincerely,
Hannah

UPDATE:
I understand you’ve already shared the video, thank you for that. To check this further, could you pleae send your order details?

UPDATE (2):

Hello James,

I understand you’ve shared a video on social media. To better assess the issue, I’ll need your order ID (ENXXXXXXXXXXG) or the email address used for the purchase. This will help me locate your order and review key details such as the frame and order information so I can assist you properly.

Rated 4 out of 5 stars

Product is good quality, delivery can be inconvenient.

Granular rating would be better for the purposes of clarity. With regard to the eventually delivered product, I was very satisfied, however the fragmented delivery process, and having to be available for delivery multiple times was inconvenient and ultimately, in real terms, significantly more expensive than the purchase price of the glasses. Had I been given the option to limit the delivery to a single package, reducing the impact of needing to be available for delivery, this review would very likely have been 5 stars.

26 March 2026
Rated 5 out of 5 stars

Simply an awesome company

I generally buy frames mostly Calvin Klein from Smart Buy Glasses as I know what fits me well. I always take them to my private optician who is happy to glaze them for me as my prescription along with the numerous measurements that my optician has to make for my occupational HOYA lens would be a challenge for an online glazing option. I will continue to buy my frames here though as. Thanks Smart Buy Glasses. 🤓

23 March 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look