Shining Diamonds Reviews 

1,339
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 183 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredible staff for being exceptionally helpful, patient, and deeply knowledgeable during all the personalized ring consultations. Consumers also highlight the remarkably high quality of the custom-made items, beautiful jewellery designs, and the remarkably smooth and fast resizing service. People truly appreciate the thorough, detailed guidance provided regarding diamond options, explaining everything clearly without any pressure whatsoever to make a purchase. Reviewers emphasize that the ongoing communication throughout the entire design and creation process is consistently prompt, polite, and reassuringly professional at all times.

What people talk about most

Staff

Customers report extremely positive experiences with staff, highlighting their knowledge, patience, and... See more

Product

People report positive experiences with product, noting that the jewellery items are of top quality and... See more

Service

Clients share positive opinions on service, highlighting fantastic and professional assistance from staff... See more

Customer service

Customers consistently note positive experiences with customer service. Reviewers frequently highlight the... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting a smooth, pressure-free, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The only place to get your engagement ring!!!! We went ring shopping at Shining Diamonds & didn’t look back once! Eleanor in particular was absolutely amazing! She was extremely helpful a... See more

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

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4.9

All reviews

(1,339)

178 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I went into shining diamonds in…

I went into shining diamonds in Brighton looking for a platinum diamond engagement ring and wedding band… the service and experience was excellent. Esther was so helpful and knowledgeable she guided me and made my time choosing my rings really enjoyable. I placed my order and am now wearing my rings that I am over the moon with. Thank you Esther and Charlie (he helped with some questions I had when Esther was at another store) fantastic service. 😊

28 October 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely fabulous

Myself and my partner were stood outside the shop in Brighton looking at engagement rings. We had just arrived and this was our first stop. We were joined by Joby from the shop who politely and gently introduced himself and asked if he could help in any way. His soft and polite approach encouraged us to ask questions and enter the shop. We spent a long time looking at diamond engagement rings with Joby who was patient and professional using his laptop to source fantastic diamonds as well as her trying rings on for style and size. It was clear Joby wanted to find us the very best diamond to suit the type of ring we wanted that also matched our budget. In the end we did the deal that same day and we collected the ring a couple of weeks later as promised. His customer service has been outstanding from the beginning to end. The diamond ring is just beautiful and we have no hesitation in recommending shining diamond's for jewellery and particularly the diamonds. Ask for Joby, he really did go above and beyond. We will be returning for our wedding rings

15 October 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Service and Beautiful Ring!

I had an appointment with Tara to select a diamond engagement ring for my upcoming proposal.

Coming into the appointment I was completely clueless about diamonds but Tara immediately made me feel at ease with the whole process, explaining everything in great detail without pushing for a sale and showed great patience, going the extra mile to have more options available for me to look at to help get an idea of what design I wanted.

Once I had settled on a design, Tara was instrumental in helping me adjust the particulars to get it just right, and was so knowledgeable and helpful in sourcing the perfect diamond to go with the design, going above and beyond in giving me options at the best price and quality combinations based on my feedback on the 4 C’s!

The ring was completed on time and I was blown away by how beautiful it was, I genuinely couldn’t recommend Shining Diamonds enough. From start to finish Tara and team were friendly, knowledgeable, responsive and professional throughout. Another huge bonus are their payment plans which are extremely reasonable with interest free financing options as well as free ring cleaning/health checks in perpetuity.

Shining Diamonds really were a standout from all of the other jewellers I visited, I would fully recommend going in just for an appointment!

12 November 2025
Unprompted review
Rated 5 out of 5 stars

I had the absolute pleasure of working…

I had the absolute pleasure of working with Eleanor at Shining Diamonds in Hatton Garden, and I truly cannot recommend her highly enough. From the very first meeting, she made me feel so excited about designing the perfect engagement ring. She took the time to explain every detail from the different styles and settings to the stones and custom options and really helped me understand what would suit exactly what I was looking for.

Despite having only a few weeks to get everything ready, Eleanor worked incredibly hard to ensure the ring was completed on time, and it turned out more beautiful than I ever imagined. Her communication throughout the entire process was outstanding, she kept me updated regularly and made the whole experience smooth, enjoyable, and completely stress-free.

What really stood out was how genuinely invested she was. It felt like she cared just as much as I did about getting everything right. She was thoughtful, kind, and went above and beyond, even emailing me shortly after the proposal just to find out how it went, which meant so much.

The whole journey was memorable because of her, and I’m so grateful for all her help. If you’re looking for someone who will guide you, support you, and create something truly special, Eleanor is the person you need. I can’t thank her enough!

28 October 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful selection or jewellery and amazing customer service!

I couldn’t be more happier with my experience! From the moment I walked in, the team made me feel welcome and helped me every step of the way in finding and delivering the perfect engagement ring.

I came in a bit after purchasing to get an adjustment on the size, and once again the service was exceptional! Quick, precise and very knowledgeable!

I would highly recommend shining diamonds!

13 November 2025
Unprompted review
Rated 5 out of 5 stars

5 Star service from Clarice

We were assisted by Clarice when enquiring about purchasing diamonds earrings. Clarice was extremely helpful, we had a lesson in diamonds and what to look out for, she wasn't pushy to get a sale, and asked us what to look out for if we looked elsewhere.
After visiting a few other sellers, it was Clarice we wanted to give our business to. She was excellent start to finish, I highly recommend paying her a visit if you are looking to purchase diamonds.
Thanks Clarice, Great service

4 September 2025
Unprompted review
Rated 5 out of 5 stars

Charlie was very helpful and…

Charlie was very helpful and knowledgeable about the type of ring that I wanted, from the stone to the band and to the setting. He was extremely patient whilst I tried on many rings never making me feel it was a trouble. I would definitely recommend Shining Diamonds.

4 October 2025
Unprompted review
Rated 5 out of 5 stars

5* value and experience at Shining Diamonds

5* value and experience at Shining Diamonds. There was an excellent variety of jewellery at the Brighton store. The expert advice and friendliness of Charlie and Esther made the purchase of a gorgeous diamond tennis necklace a lovely experience - highly recommended

1 November 2025
Unprompted review
Rated 5 out of 5 stars

Incredible!

Charlie was incredibly professional from start to finish, he managed to source the most perfect piece & provided the highest level of customer service throughout.

17 September 2025
Unprompted review
Rated 5 out of 5 stars

Highly Recommend for a such an important purchase

We had the most amazing experience at Shining Diamonds in Brighton while searching for the perfect engagement ring. From the moment we walked in, Charlie made us feel welcome and truly listened to what I was looking for. They took the time to educate us about diamond quality, settings, and styles without ever making us feel pressured to buy.

The selection was stunning — every ring sparkled beautifully and so many choices.
I ended up choosing a beautiful design which was bespoke made , and Charlie guided me through every step of the process keeping me updated at every stage. When I finally saw the finished ring, it exceeded every expectation — absolutely breathtaking!

24 August 2025
Unprompted review
Rated 5 out of 5 stars

Amazing service and quality

Charlie and the team at shining diamonds made the whole experience stress free and personable from the very start.

Everything was explained clearly to me to help me make the right decision with extremely fast responses to every question I had.

The ring turned out perfectly and my partner could not be happier with the design and the shine that it gives!

17 October 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful Rings & Fantastic Service from Holly!

We bought both my engagement ring and our wedding rings here and had such a great experience. Holly was amazing - super friendly, helpful, and really knew her stuff. She made the whole process so easy and enjoyable, and we never felt rushed or pressured at all.
We’re absolutely in love with our rings and couldn’t be happier with how everything turned out. Big thanks to Holly and the team for making it all feel so special. We’d definitely come back in the future if we need anything else!

11 October 2025
Unprompted review
Rated 5 out of 5 stars

Thank you so much to Charlie from the…

Thank you so much to Charlie from the Brighton branch. A fantastic service and experience purchasing an engagement ring - I knew nothing about rings and Charlie was patient with me taking me through every step.

9 October 2025
Unprompted review
Rated 5 out of 5 stars

very relaxed experience.

Dealt with Charlie.In the Brighton Branch. Was very helpful and knowledgeable. Keep me informed as my purchase was being made. would recommend this company.

15 October 2025
Unprompted review
Rated 5 out of 5 stars

Shining Diamonds are very professional…

Shining Diamonds are very professional and made me feel totally at ease when choosing a diamond engagement ring for my partner. Joby, (Brighton store) in particular was very knowledgeable and helpful during the process, he listened to my requests and guided me through the whole process. A highly reputable company that made the special occasion very seamless and enjoyable. Thanks again to Joby and the team in Brighton / Hatton garden.

13 September 2025
Unprompted review

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