Shining Diamonds Reviews 

1,339
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 183 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredible staff for being exceptionally helpful, patient, and deeply knowledgeable during all the personalized ring consultations. Consumers also highlight the remarkably high quality of the custom-made items, beautiful jewellery designs, and the remarkably smooth and fast resizing service. People truly appreciate the thorough, detailed guidance provided regarding diamond options, explaining everything clearly without any pressure whatsoever to make a purchase. Reviewers emphasize that the ongoing communication throughout the entire design and creation process is consistently prompt, polite, and reassuringly professional at all times.

What people talk about most

Staff

Customers report extremely positive experiences with staff, highlighting their knowledge, patience, and... See more

Product

People report positive experiences with product, noting that the jewellery items are of top quality and... See more

Service

Clients share positive opinions on service, highlighting fantastic and professional assistance from staff... See more

Customer service

Customers consistently note positive experiences with customer service. Reviewers frequently highlight the... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting a smooth, pressure-free, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The only place to get your engagement ring!!!! We went ring shopping at Shining Diamonds & didn’t look back once! Eleanor in particular was absolutely amazing! She was extremely helpful a... See more

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

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4.9

All reviews

(1,339)

178 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant service from Charlie

Brilliant service from Charlie. I needed a ring delivered in a short space of time and after a few WhatsApp messages to Charlie it was delivered next day. Highly recommend.

24 April 2026
Unprompted review
Rated 5 out of 5 stars

Amazing jewellery and great customer service

We had a really great experience with Shining Diamonds - the team are all very friendly and helpful, and the 1-2-1 experience you get with the sales team really helped to inform our decisions. Tara was fantastic, and the quality of our jewellery purchases are outstanding.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience with Tara at Shining Diamonds

We had an excellent experience with Tara at Shining Diamonds from the moment we stepped into the shop. With so many jewellers in Hatton Garden, it can feel quite overwhelming trying to decide who to trust, but we’re really glad we came across Shining Diamonds.

Tara was very welcoming, patient, and extremely knowledgeable. She took the time to explain the 4 C’s in detail and made sure we fully understood everything before making any decisions. We were also given the opportunity to view the diamond properly before purchase, which gave us real confidence in what we were buying.

On collection day, everything was presented beautifully and again we were shown full details and certification of the diamond, which was very reassuring.

Overall, a really smooth and professional experience from start to finish. We would definitely recommend Shining Diamonds, and especially Tara, who was informative, honest, and genuinely helpful throughout.

16 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

We had such a fantastic experience working with Joby from start to finish. From our very first meeting, he made us feel completely at ease—taking the time to walk us through the process, offering thoughtful options, and giving genuinely helpful advice without any pressure.

His communication throughout was excellent, keeping us informed and confident at every stage. What really stood out was how he translated my fiancés vision into reality. Even when the CAD design didn’t quite look how we had imagined, Joby reassured us—and he was absolutely right. The final ring was exactly what she had always dreamed of.

We couldn’t be happier with the result or the service we received. Highly recommended.

14 April 2026
Unprompted review
Rated 5 out of 5 stars

An amazing online experience with Shining Diamonds

My wholly online experience of customising a pre-designed ring was an absolute delight with Shining Diamonds. A huge thank you to Julianne Y for all of her help in not only helping me customise the ring to be the most perfect ring AND still fit in my budget, but also having the ring ready in under 2 weeks!!!

When I initially found the ring I wanted to propose to my partner (whom I have been with for almost 3 years, with the most recent 1 and a half of those years being long distance) with, I got in touch with Shining Diamonds through their WhatsApp link, through which I communicated with Julianne Y. She was very responsive and excited to help, which really made me feel empowered through the whole process. Although the initial design I wanted wasn't able to ready in time, she helped me to find another design that was actually MORE beautiful and still fit into my budget. The whole process was very smooth and stress free, even when difficulties arose such as the V12 Finance form not working!

My brother (who picked up the ring for me as I do not live in London) also said that the pick up process was very smooth and the team were very accommodating!

1 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service and product!

Our experience with Shining Diamonds in Brighton has been fantastic. We were looking for a replacement engagement ring and had an awful experience with a different jewellers elsewhere so we needed everything to be right. Joby was a really helpful throughout the process and we were really pleased with the end result. Communications were forthcoming and when the ring was first made it didn't pass the quality assurance but they got in touch explained what was happening and made a lovely ring under the time scales they gave which we were so pleased with. Joby was professional and friendly and we would not hesitate to recommend him and Shining Diamonds !

10 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent product quality and value, friendly staff

1. First contact- website simple to navigate from; incredible range of products, simple clear pricing and transparent customisation
2. Customer contact - mutually agreed appointment and with extensive discussions regarding our 'ideal products', comprehensive product range and friendly / helpful staff
4. Product selection and payment - excellent value for money, and timescale reasonable and within expectations
5. Follow up included -complete invoicing and valuations, timely and efficient
Summary; this jewellery store is the 'jewel in the crown' of the Jewellery quarter. We travelled from Somerset to Birmingham to visit them, and were very happy to have done so. Looking forward to collecting items in due course

4 April 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful jewellers

Never have I been in a jewellery shop and received such warm, kind and friendly service. Both Joby and his colleague were just lovely and it was a pleasure to meet and be served by them. I left the Brighton Shining Diamonds store with a beautiful platinum and diamond half eternity ring, which felt extra special because of the service we received.
Would highly recommend to my friends and family.

29 March 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional Support and Seamless Service

Julianne Y. has truly been a shining diamond. From the very beginning, she has provided exceptional support, making the entire process smooth and effortless. Every request was handled with ease and a “nothing is too much trouble” attitude, which made a real difference.
The turnaround time was also impressive — delivery arrived just two days after placing the order, exceeding expectations.
I’m genuinely very impressed and would highly recommend working with her.

19 March 2026
Unprompted review
Rated 5 out of 5 stars

Ring

Tara was really helpful and gave suggestions to my design which were perfect to what I had in mind. She was friendly, knowledgeable and easy to contact via email. Definitely would recommend her to other customers!

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant service

Charlie was extremely helpful when it came to ordering my eternity ring. The service from start to finish was very easy.
Thank you very much, I’ll order again from you guys!

10 March 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience

Khushi was so helpful and made the buying experience such a pleasure, she was knowledgeable and gave honest timescales which was within our expectations.

18 February 2026
Unprompted review
Rated 5 out of 5 stars

Brighton store

We visited the Brighton store where Bronnie helped us out. She was fab, really knowledgeable and friendly. Her calm approach made a perfect day even better. She arranged for a resizing and collection from a store more convenient for us, and kept in touch with updates. Thank you so much!

17 January 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional Service and Beautiful Rings

We had a fantastic experience with Shining Diamonds from start to finish. I originally came in looking for an engagement ring and was guided through the process with so much patience and expertise. The team were incredibly helpful, taking the time to understand exactly what I was looking for and offering thoughtful advice without ever making me feel rushed or pressured.

When it came time to choose our wedding rings, we came straight back because of how positive the first experience had been. Charlie made the whole process easy and enjoyable, helping us find rings that suited us perfectly and making sure every detail was just right.

The quality of the rings is excellent, and the service throughout has been outstanding. We’re so grateful to Charlie for all the help and support, and we would highly recommend Shining Diamonds to anyone looking for engagement or wedding rings.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic customer service

I have just bought a lovely trilogy diamond ring from Shining Diamonds, via Eleanor. Her passion, customer service and expertise have been first class. It was so easy and an absolute pleasure dealing with her / SD. The patience to educate me and talk through all options has made it an enjoyable and rewarding experience and my fiancée is over the moon with her ring. Thanks Eleanor. 😁

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Great service and product

I was looking to propose to my partner and was on a very tight timescale as wanted to do it on a specific trip. Joby at Shining Diamonds in Brighton helped me put together the ring I wanted in rapid time (on my lunch break) and I had it all ordered and delivered within a very quick 3-4 week timescale. The ring was perfect and my partner loved it. Joby and the team also organised us coming in after to get the ring modified slightly as my partner wanted. All in on all great experience and would 100% recommend. Thanks Joby!!

23 December 2025
Unprompted review
Rated 5 out of 5 stars

Amazing experience with Eleanor

Amazing experience with Eleanor, always ready to accommodate me at the last minute given my travel plans! Really appreciate her personal service and dedication to help me find the perfect pieces always with several options at hand and price ranges. She’s also extremely honest and will give the best advice. Thank you Eleanor and see you on my next London trip.

23 February 2026
Unprompted review

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