SCAM don't use
SCAM don't use!
I've reported to the bank and they've agreed it looks suspicious and blocked any future payments and sent me a new card.
The website itself uses some kind of SEO plugin to show your Google result with a local instructor name. You send your message, pay the 9.99, and then nothing.
I went back onto the website to try and manually find the instructor I originally googled via their clunky postcode search, however she doesn't even exist on the huge list of names that appears - I don't believe those names are even real people in our neighborhood. There's not that many instructors around in our village.
If you've already paid them, call the bank and let them know, my card was cancelled and any future payments from them therefore totally blocked.
Sorry if you did this too! If not - just contact instructors directly, I've had various instructors in different locations and for both learning and refresher lessons and none of them operate through anything like this system except for AA school etc.