Rituals Reviews 

5,069
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Looking at 286 reviews, most reviewers were unhappy with their experience overall. Customers frequently reported dissatisfaction with customer service, often finding support unhelpful, difficult to reach, and unable to resolve issues. Many also encountered significant problems with product quality, such as items not functioning as expected, poor packaging, or products not matching descriptions. Additionally, a significant number of people experienced issues with their orders, including non-delivery, incorrect items, or problems with advertised free gifts. However, some customers also noted positive interactions with staff members, praising their helpfulness, knowledge, and the pleasant in-store experiences they provided. A few people also expressed satisfaction with the products themselves.

What people talk about most

Product

Clients share ambiguous opinions on product quality and functionality, with some expressing disappointment.... See more

Customer service

Customers had negative experiences with customer service, frequently reporting it as unprofessional,... See more

Quality

People report negative experiences with quality, with many expressing disappointment that products from a... See more

Staff

Users describe ambiguous interactions with staff, with many customers reporting positive experiences,... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing significant frustration... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I just bought the perfume genie 3, thinking I could move it from room to room or place on a tray on my coffee table, but this one does not run on a charge it needs to be plugged in. This limits placem... See more

Rated 1 out of 5 stars

If I could give zero I would. Wish I’d have read these reviews before ordering online, I fear my order is lost to oblivion much like the others. I have no idea why such a “luxurious” company can’t get... See more

Rated 1 out of 5 stars

I purchased the "Cotton Blossom" home perfume based on a recommendation from an Instagram influencer, and it turned out to be a disaster. We simply couldn't stand the smell, and it's too expensive to... See more

Rated 1 out of 5 stars

I would leave a 0 star rating if I could. The app is terrible, extremely slow its ridiculous. I tried to use the website but it kept taking me to the app. When it finally allowed me to stay on the web... See more


Company details

  1. Cosmetics Store
  2. Cosmetics Industry

Information provided by various external sources

Rituals helps you transform everyday routines into more meaningful moments. By slowing down the pace of your busy life, we encourage you to find happiness in the smallest of things.


Contact info

2.0

Poor

TrustScore 2 out of 5

5K reviews

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Asks customers to review

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Hasn’t replied to negative reviews

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2.0

All reviews

(5,069)

1,034 reviews in the last 12 months

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Rated 5 out of 5 stars

Delighted

I visited Rituals outlet in Freeport village Braintree Essex today. As I suffer with Lupus and have lots of problems with my skin I discussed my problem with Kelly she was understanding and helpful also the other lady in the store helped me also. I was so pleased that Kelly gave me a sample of day and night cream which I’m really looking forward to trying it tonight. I have lots of Rituals body washes and creams, defusers, etc to say just a few. I hope the creams is suitable for my skin. I want to say a big Thank You to Kelly for her understanding and excellent customer care

8 January 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service and strange billing issues

I tried to place a Christmas order on the Rituals UK website from overseas to be delivered to a UK address. This is a very common purchasing scenario and one I completed successfully with many other UK retailers.

Rituals UK does not allow a non UK billing address at checkout at all. The billing country is hard coded to the United Kingdom, which means legitimate overseas cards are blocked even when the billing address matches the card issuer and delivery is within the UK. This is a merchant side policy decision, not a bank or payment issue.

What made the experience particularly poor was the customer service. Over several days, across WhatsApp and email, I received contradictory explanations, incorrect advice, and repeated assurances that this was “not typical,” when it is clearly by design. No one took ownership or explained the policy transparently until the very end.

As a returning customer buying gifts specifically because my family enjoys Rituals products, this resulted in a lost Christmas order which I placed elsewhere with competitors who accept overseas billing without issue.

The policy itself is disappointing, but the lack of clarity, consistency, and ownership in customer support is what ultimately damaged my confidence in the brand. I hope management take note of this.

19 December 2025
Unprompted review
Rated 5 out of 5 stars

Great experience with Rituals

I would like to sincerely thank the Rituals.com customer service team for the quick resolution of my complaint. I purchased a perfume gift set in Madeira for €49.90. After unpacking it at home in the Czech Republic, I discovered that the perfume cap was damaged and half of the perfume had leaked out. As a result, the perfume was incomplete and unusable.

I contacted Rituals.com customer service, and we subsequently handled the matter via WhatsApp. I would like to express my great appreciation for the speed and exceptional willingness of the customer service team to resolve my complaint. I experienced immediate follow-up responses, along with very clear, friendly, and professional communication.

Without any delays, I received a full refund of €49.90 to my bank account from Rituals, and as an apology, I was also given a 20% discount on my next purchase. Incredible! Thank you very much. I highly recommend Rituals anywhere in Europe. Aleš Lang

27 November 2025
Unprompted review
Rated 1 out of 5 stars

Had a terrible experience with rude…member of staff

Had a terrible experience with rude staff apart for eyes rolling every 2 seconds. Amsterdam Airport, went to buy face scrup asked the girl if they have this, she said can you not see it ? It's on the shelf, in a rude tone. Then I moved some product on the shelf to read the label, and she moved it right back and went tut tut, and shook her head. What's wrong with these people ? 😕 I am a customer hello 👋 beware of this shop you will not get a warm welcome.

4 January 2026
Unprompted review
Rated 1 out of 5 stars

I ordered products from Rituals

I ordered products from Rituals on the 6th of Dec which I never received. I emailed them and phoned them and was initially told my issues were with Yodel for not delivering. I contacted yodel and they informed me they had sent it back. Rituals refused to give back my money until they received it. And today 4th of January they had still not sent my money back.

6 December 2025
Unprompted review
Rated 1 out of 5 stars

Poor customer service

Poor customer service I bought some perfumes paid , and after finished,and 1 minute before I trayed fix but they said that I have to wait do the delivery to do the return to fix again. so this is my second and last time that buy something from this company

3 January 2026
Unprompted review
Rated 2 out of 5 stars

the diffuser liquids evaporate very quickly

Rituals reed diffusers look quite luxurious but the fragrances don’t last long at all - a couple of weeks and they have totally evaporated which is extremely disappointing
the diffuser refills are also far too expensive when you need to use them so frequently - over £90 a bottle - really ??!!
I will probably continue to use the diffuser bottles but will use another brand to fill them up

3 January 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY

DO NOT BUY FROM THIS COMPANY. They are a scam. I ordered the changing foundation on 26/11/25 and found it to be very shiny with no coverage, not offering a quality foundation finish at all. It actually felt terrible on my skin. I did not subscribe to receive further orders. On 26/11/25 I received notice that my next order was on the way and money would be deducted from my account. I cancelled immediately and withdrew authorisation for them to take funds. My cancellation was not accepted and after 15 emails from me with similar replies offering 'deals' if I stayed with them, the product arrived and funds deducted. I had to cancel my credit card to stop them. I returned the product unopened, with a request for refund. No further communication has been received and no refund after 3 weeks. AVOID AT ALL COSTS!

26 November 2025
Unprompted review
Rated 1 out of 5 stars

It actually is a zero

It actually is a zero . You talk to a machine called Hazel who tell you not to worry you will love the product you can cancel after you received your next product then all of a sudden it becomes that you must receive it for three months. The product turn orange on my face so not only do i receive a product that i do not want i cannot use it . Please stop them they are a disgrace to customers . Thanks Christina van Wyk New Zealand.

31 December 2025
Unprompted review
Rated 1 out of 5 stars

Total garbage,

Products contain no ingredients beneficial for skin, products filled with hormone disrupting agents and skin irritants. Their whole sales pitch is fancy looking packaging with garbage product and a 'luxury' image. Will never spend money here again. Terrible costumers service aswell. I have nothing positive to say other than the stores looking nice, i guess that's how they fool people into buying trash products. Very obvious green washing aswell, false claims of certified ingredients, just another one or their scams.

30 December 2025
Unprompted review
Rated 1 out of 5 stars

Awful customer service

I made an order when sales started a few days ago. I spent an hour choosing the products as I love rituals and I always treat my family and friends with rituals gifts. They sent me an email that they are preparing it 2 days ago and today they cancelled it. I was so disappointed as all the products are not available any more. I contacted customer service through what's up and guess what they said that there wasn't a problem with stock but there were issues with delivery to my address. I never requested delivery to my address, it was supposed to be delivered to their shop in Oracle shopping centre so I could collect it at my convenience so all lies basically. I never got an email about parcel being dispatched. I had no idea which company was supposed to deliver it too. What a waste of my time. I can understand that you may run out of stock but please do not lie to me and try to cover your failure by trying to blame me that you couldn't deliver the parcel.

30 December 2025
Unprompted review
Rated 1 out of 5 stars

No customer service number

No customer service number. Ordered 2 weeks ago and package cant even be tracked. No information and no response from email. 90 euro wasted and will need to buy a back up present incase. Will not buy from here again. Avoid

12 December 2025
Unprompted review
Rated 1 out of 5 stars

Very awful customer service

Very awful customer service. They don’t even read complaint emails, don’t check what is added to orders, and refuse to accept their own mistakes. The information on the website is misleading. I have never experienced such bad customer service.

19 December 2025
Unprompted review
Rated 1 out of 5 stars

Awful......just awful!!

I ordered two expensive Christmas gift items on the 11th of December, to ensure delivery before Christmas.
Rituals chosen courier was Yodel and apparently an attempt was made on the 20th of December to deliver said items, which isn't true as I was at home all day and items were apparently returned to sender. No communication from Yodel or Rituals regarding delivery and Rituals "human" customer service was woeful at best. Extremely disappointed with Rituals online ordering, delivery and customer service. I shall write another review, should I ever receive the items I have ordered......watch this space!!!

22 December 2025
Unprompted review
Rated 3 out of 5 stars

Bracknell ritual please be professional

Bracknell ritual please train your team to be more efficient and effective.
More importantly be polite and respectful to all customers.
To be in the front for cashier please smile
Learnt from Windsor team.

20 December 2025
Unprompted review
Rated 1 out of 5 stars

Items not delivered

Hi,

I placed an order with Rituals on 14 December and I was assured that the package was picked up by the post office and the delay is at their end. A Post confirmed the item has not been received.

I was advised if the item was not delivered by Saturday 20 December that assistance will be provided. When I reached out on Saturday morning I was advised to wait until Monday.

But have raised my concerns that this is a gift for someone else, however they are extremely unhelpful!

14 December 2025
Unprompted review
Rated 1 out of 5 stars

No Christmas sales increase here!

The weekend before Christmas and there was only one person on the till. Two others folded napkins, two at the door and one just holding a basket. I said to them you can’t just have one at Christmas. Your sales will be lower. The said “oh right haha”. If I was your CFO I’d be worried.

21 December 2025
Unprompted review

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