Rituals Reviews 

5,073
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Looking at 286 reviews, most reviewers were unhappy with their experience overall. Customers frequently reported dissatisfaction with customer service, often finding support unhelpful, difficult to reach, and unable to resolve issues. Many also encountered significant problems with product quality, such as items not functioning as expected, poor packaging, or products not matching descriptions. Additionally, a significant number of people experienced issues with their orders, including non-delivery, incorrect items, or problems with advertised free gifts. However, some customers also noted positive interactions with staff members, praising their helpfulness, knowledge, and the pleasant in-store experiences they provided. A few people also expressed satisfaction with the products themselves.

What people talk about most

Product

Clients share ambiguous opinions on product quality and functionality, with some expressing disappointment.... See more

Customer service

Customers had negative experiences with customer service, frequently reporting it as unprofessional,... See more

Quality

People report negative experiences with quality, with many expressing disappointment that products from a... See more

Staff

Users describe ambiguous interactions with staff, with many customers reporting positive experiences,... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing significant frustration... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I just bought the perfume genie 3, thinking I could move it from room to room or place on a tray on my coffee table, but this one does not run on a charge it needs to be plugged in. This limits placem... See more

Rated 1 out of 5 stars

If I could give zero I would. Wish I’d have read these reviews before ordering online, I fear my order is lost to oblivion much like the others. I have no idea why such a “luxurious” company can’t get... See more

Rated 1 out of 5 stars

I purchased the "Cotton Blossom" home perfume based on a recommendation from an Instagram influencer, and it turned out to be a disaster. We simply couldn't stand the smell, and it's too expensive to... See more

Rated 1 out of 5 stars

I would leave a 0 star rating if I could. The app is terrible, extremely slow its ridiculous. I tried to use the website but it kept taking me to the app. When it finally allowed me to stay on the web... See more


Company details

  1. Cosmetics Store
  2. Cosmetics Industry

Information provided by various external sources

Rituals helps you transform everyday routines into more meaningful moments. By slowing down the pace of your busy life, we encourage you to find happiness in the smallest of things.


Contact info

2.0

Poor

TrustScore 2 out of 5

5K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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2.0

All reviews

(5,073)

1,038 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic brand

I discovered the rituals brand when I was in Covent Garden. I was looking for a body cream and just didn’t like the smell of any of the different brands out there. I came across the Rituals brand and have used them ever since I even buy the brand for my friends. I have recently started using the shampoos and conditioners and these have been fantastic for my hair, the only thing I will say is the creams and shower gels are all fantastic scents and last on your skin but the diffusers don’t seem to hold the scent and fade quite fast so I think they need to improve on this as they are quite expensive.

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Was at the Manchester airport T2…

Was at the Manchester airport T2 Rituals store a couple of weeks ago with two other friends. just want to say a massive thank you to Emma she was an absolute joy and pleasure to be greeted by with such a warm and wonderful soul. She was magnificent and so attentive. A absolute marvel. What an asset to have for rituals. She went above and beyond and made us feel so seen. A beautiful person throughout. Well done one of the best customer service experiences I’ve ever had.

16 February 2026
Unprompted review
Rated 1 out of 5 stars

What a Shower !

The Bleu Byzantine Men's Aftershave Spray the bottle has now been reduced to a 50ml from a 75ml pity the Price didn't reduce as well, still been charged the price of the 75ml ,Contacted Rituals on this and was Informed "Ah well the Company needs to Expand we are currently restructuring the company and we need to change with the times and move forward etc etc" what a load of Crap when I told them that it was just another "CUSTOMER RIP OFF EXERCISE" I didn't hear from them again Wonder why, anyway I have purchased a lot from them over the years thats' it now "WE ARE DONE"
It's a case of "Bye for Good" Rituals, Don't bother replying with Another Excuse !

12 December 2025
Unprompted review
Rated 5 out of 5 stars

I’m writing a review to commend a staff…

I’m writing a review to commend a staff named Alicia from Westfield Shepherd’s Bush who has been very helpful and showed good interpersonal skills. I am also happy with the product I bought for my husband which was the shaving balm as it is his favourite.

28 February 2026
Unprompted review
Rated 1 out of 5 stars

The products are very poor quality

The products are very poor quality. Most of them contain unhealthy and questionable ingredients. When you scan the barcode with ingredient analysis apps like INCI, they score 0 out of 20, which says a lot.

The fragrance quality is also disappointing. The scent does not last long. The car fragrance is extremely strong for the first two days, then it completely disappears. Overall, not worth the price.

27 February 2026
Unprompted review
Rated 1 out of 5 stars

Do not buy Rituals’s candles

Do not buy Rituals’s candles. I bought £500 of products for my newly renovated house. A candle, lit once has damaged my brand new bathroom. Tiles had black soot on them, ceiling ruined by black soot, needs to be re painted and grout is ruined, it needs to be replaced. Customer service appalling! Patronising emails, that keep fobbing me off. Beware at all costs. Cheap products overpriced!

31 December 2025
Unprompted review
Rated 1 out of 5 stars

Trash Trash Trash. WhatsApp and Online are Utter Garbage

2nd Review as a reminder and update...:
Rituals "lost" my advent calendar in November and refused a refund. I walked into my local store on 21/2 and spoke to a store manager. I showed them my convos on WhatsApp and showed the receipts and Rituals admitting they failed delivery, I then showed my bank account proving I was not refunded. The store manager even laughed with me about how awful their online customer service and WhatsApp help are saying half the time its just AI bots anyway (I won't be naming which store).

After a short convo I now only got a full refund of the £182-odd quid Rituals stole from me, I also got around £100 of free stuff as an apology.

I'll never shop online here, and even though the manager was truly fantastic, I'll never purchase from here again. Shambolic company.

21 February 2026
Unprompted review
Rated 1 out of 5 stars

Awful packaging

The body cream I ordered from Rituals may be fabulous but I have no idea what it smells like as I am unable to open the jar. This seems to be an issue for others as there are hacks online on how to find a solution for this, none of which have worked for me so far. I shall not be buying from them again as this has been a total waste of my money. Absolutely useless packaging which needs sorted out asap.

25 February 2026
Unprompted review
Rated 1 out of 5 stars

This company sells your details to 3rd…

This company sells your details to 3rd parties who then send spam email. How do I know it’s them? When I ordered via their site, I put my name as “FIRST NAME/RITUALS/SURNAME”. Spam emails pretending to be rituals and other companies refer to me as “Dear FIRST NAME RITUALS”. Easy hack to know which scummy companies sell your data on.

19 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic experience with customer services

I usually go into store but I needed a birthday present and was unable to travel, so I ordered online. There were some shower gels on offer so I thought I would treat myself at the same time! When the package arrived the order was wrong so I rang up and a lady called Agnes helped me and promised to sort it, which she very promptly did. I was very impressed with the service I received, as always, and I love the products. Great company to deal with in my experience.

7 February 2026
Unprompted review
Rated 1 out of 5 stars

I placed an order two weeks ago. Money taken and nothing emailed or delivered

I placed an order two weeks ago. After not receiving it I touched base with the WhatsApp number online to be told even though they took payment my order did not go through.
Please see correspondence below.

Your order was not fully processed. So it didn't go from our payment system to ordering system.
It won't be created” so l issued a refund for you and within 14 days money will be back on original payment method. You can purchase it one more time.

Very disappointed as this was a birthday gift. No correspondence to aware me of this until I reached out.

5 February 2026
Unprompted review
Rated 3 out of 5 stars

Products are great but on line service is low level

Products are great , really a pleasure to give or to receive
we enjoy "oudh" eau de parfum and shower foam (5/5 star) best to buy in their shops as ............their service online is bad, they treat their clients as being stupid (1/5 star) Only BOT replies , better have answer from a BOT at least you know what to expect.

2 February 2026
Unprompted review
Rated 4 out of 5 stars

Great Products, But the Online Experience Needs Work

This review if for IRELAND

Rituals’ body products are genuinely fantastic — they deliver exactly what the marketing promises.

Orders are processed quickly through their Dublin store, and the ongoing free gifts are a nice touch (though you do feel it in the higher prices).

Their outlet store also offers some excellent bargains.

On the downside, the website and mobile app don’t match in what they offer, which is frustrating. The website is also packed with trackers, making online ordering less pleasant than it should be.

Overall, brilliant products, smooth delivery, but the digital experience needs attention.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

I Visited the Gretna store today and it was fantastic

I Visited the Gretna store today and can honestly say what a great experience it was.
The sales assistant was absolutely amazing and knew exactly what I was looking for.
I didn't catch her name but she was a smaller older lady with dark/grey bobbed hair.
She really is a credit to the company

13 February 2026
Unprompted review
Rated 3 out of 5 stars

Product good but Customer Service terrible

Product good but Customer Service dreadful. Product didnt work, eventually after trouble shooting every other option we realised the USB was faulty. Waited 5 weeks for a new one only to be sent a european plug instead (just why??)

When I tried to complain, I received a personal response (in working hours) asking for photos, I then immediately received an automated response requesting I try later. I have given up & bought my own lead. It's just the principle, if something doesn't work, it needs to be replaced asap. (without putting the consumer out)

9 February 2026
Unprompted review
Rated 1 out of 5 stars

Deceptive delivery practices and expensive

Very disappointed. I always thought shopping at Rituals must be a luxurious experience. My first time, I ordered for over 500 dkk. A medium giftset for a friend and something extra for myself. I ordered home delivery. They sent it to some random inconvenient location in Lellinge outside of Køge for a selv pick up. I suspect they do this on purpose since I read similar review like mine. Not just a one time mistake. Not a great first impression for sure. I lost interest in my order and want my money back. This is my first and the last shopping with them.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

I’m very surprised how helpful you…

I’m very surprised how helpful you were. I had an issue with an order that was missing something, I had a car air freshener for a gift that was missing the clip. Within less than an hour the problem was resolved and a gift card was sent to my email to purchase a new car freshener. So helpful and very kind!

10 February 2026
Unprompted review

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