Rituals Reviews 

5,042
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Looking at 285 reviews, most reviewers were unhappy with their experience overall. Many people found customer service unhelpful, unresponsive, and difficult to reach, often failing to resolve issues or take complaints seriously. Customers frequently encountered problems with their orders, including items not arriving, incorrect products, or orders not being processed. Additionally, some products did not meet expectations, with issues like poor functionality, misleading descriptions, or quality concerns. However, some customers also noted positive experiences, particularly regarding in-store staff. Reviewers praised employees for their knowledge, helpfulness, and friendly service. A few other people also felt the company offered a great product selection, making it a good option for gifting.

What people talk about most

Product

Reviewers mention ambiguous feedback about product, with some praising the selection, quality, and pleasant... See more

Customer service

Consumers express significant dissatisfaction with customer service, citing experiences as the "worst ever"... See more

Quality

Customers had negative experiences with quality, with many expressing disappointment that products, such as... See more

Staff

Users describe ambiguous interactions with staff, with many customers reporting positive experiences,... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with many expressing significant frustration over... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I just bought the perfume genie 3, thinking I could move it from room to room or place on a tray on my coffee table, but this one does not run on a charge it needs to be plugged in. This limits placem... See more

Rated 1 out of 5 stars

I would leave a 0 star rating if I could. The app is terrible, extremely slow its ridiculous. I tried to use the website but it kept taking me to the app. When it finally allowed me to stay on the web... See more

Rated 1 out of 5 stars

I purchased the "Cotton Blossom" home perfume based on a recommendation from an Instagram influencer, and it turned out to be a disaster. We simply couldn't stand the smell, and it's too expensive to... See more

Rated 1 out of 5 stars

If I could give zero I would. Wish I’d have read these reviews before ordering online, I fear my order is lost to oblivion much like the others. I have no idea why such a “luxurious” company can’t get... See more


Company details

  1. Cosmetics Store
  2. Cosmetics Industry

Information provided by various external sources

Rituals helps you transform everyday routines into more meaningful moments. By slowing down the pace of your busy life, we encourage you to find happiness in the smallest of things.


Contact info

2.0

Poor

TrustScore 2 out of 5

5K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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2.0

All reviews

(5,042)

1,007 reviews in the last 12 months

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Rated 1 out of 5 stars

Cannot redeem gift card in online shop

We recently tried to place an online order using gift cards we had received as presents, but the website gave us no option at checkout to redeem them. Because of this, we ended up paying the full amount while still being left with unused gift cards.

It’s very disappointing and honestly defeats the purpose of receiving gift cards in the first place if they can’t easily be used online.

On a positive note, the customer service representative we spoke to on the phone was very kind and professional. Although she wasn’t able to solve the issue immediately, she said she would look into it further, which we appreciated.

Overall, the shopping experience was frustrating and needs to be improved.

29 May 2026
Unprompted review
Rated 1 out of 5 stars

Security breech of my account

This company does not use a system where they scan your membership, so instead have wrongly used my account when serving someone in store.

This caused alarm as I had to find out the details to ensure my account had not been hacked.

The customer was able to use a free gift I had on my account so I am now unable to receive this.

I raised this complaint with their customer service who couldn’t care less. I asked for this matter to be raised as a complaint and they ignored my message. I chased it up a couple times, and again, I was ignored.

They insisted that nothing wrong has happened and took the order off my account, but they couldn’t care less. Not good enough.

22 May 2026
Unprompted review
Rated 5 out of 5 stars

Always using products from Rituals and…

Always using products from Rituals and really enjoyed the scents, they are relaxing and luxurious without being overpowering also the packaging feels premium. Their shower foam and body cream leave the skin soft and refreshed. A bit pricey yes, but great for self-care or gifting.

5 May 2026
Unprompted review
Rated 5 out of 5 stars

Great products and consistently good service

I’ve been buying products from Rituals for over a year, both online and in store, and my experience has been consistently positive.

The customer service has been excellent whenever I’ve visited a store. The staff are always friendly, knowledgeable and happy to help without being pushy.

I’ve placed quite a few online orders over the past year, including fragrance sticks, gift sets, shower products and even a bathrobe, and everything has arrived as expected.

My main scent is Ayurveda, although I’ve recently been enjoying some of the Yozakura products too.

Some favourites are:

* The fragrance sticks, which I’d say last at least three months.
* The foaming shower gels, which are really fragrant.
* The body mousse, which is probably my favourite.
* The whipped body cream.
* The salt scrubs.
* The candles.

What I like most is that the fragrances last. A lot of products smell lovely when you first use them but disappear quickly, whereas Rituals products seem to keep their scent much longer.

After more than a year of shopping with them, I’ve found both the products and service to be consistently good.

Highly recommended.

21 May 2026
Unprompted review
Rated 5 out of 5 stars

Rituals

I was in Rituals in Erneside Enniskillen today and had a fab experience the staff was so friendly and helpful particularly the man that served me at the till (do not know a name) helping me with my student discount, informing me that i got a free gift that came as a lovely surprise to myself, he then went on to show me and my sister over to the sink to where we could try out different shower foams so I could pick one as my free gift, his kindness and helpfulness altogether was amazing, will 100% be back thank you!!

20 May 2026
Unprompted review
Rated 2 out of 5 stars

I love rituals products but their courrier partner is very bad

I love rituals products. However, their online purchase is very bad. I would blame it to their partner, PostNL, who has delivered nothing but bad service e.g failed to meet their commitment. There is no use to put your address because they always going to to the afhalpunt without going to your place first. And unfortunately the Rituals CS does not do much about it.

13 May 2026
Unprompted review
Rated 1 out of 5 stars

Defective Product -Worst Customer Service…

This company is the worst in terms of customer service. They claim to want feedback but they don't care. I recently purchased a product that was clearly defective. i was visiting the Netherlands from overseas and returned home to give it as a gift. The product container was empty. I sent photos showing the empty container. They would not acknowledge the issue instead asked for receipts proof of purchase date tiems etc. I didn't want a refund just a replacement. The value was 12 euros, and the time spent on arguing probably costed them 3 times that.

7 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

I started using Rituals products after I received a couple of gifts that I really admired. I have now become a huge fan of their products from the packaging to the scents they are all fabulous.
I have had nothing but fantastic customer service from both online and in store purchases.
I had two minor issues, one with an online order to which Michael from customer service dealt with straight away he was very helpful and a pleasure to deal with. Secondly was in store (charged for free gift), The lovely & very helpful manager amended this very quickly.
But I would have to put my great in store experience down to the friendly, helpful staff in Blanchardstown Boutique with one girl in particular Jasmine, she is always welcoming, with a friendly smile offering help & advice when I need it. As I've become a regular shopper in this store Jasmine has become my go to staff member when I am looking for advice on products. She is a real pleasure to deal with & a perfect example on how to engage with customers. She's a real credit to your brand and your store. 🌺

10 May 2026
Unprompted review
Rated 1 out of 5 stars

I’m really disappointed with my recent…

I’m really disappointed with my recent experience with Rituals.
I received an email on 4th May encouraging me to spend £50 to receive two free gifts, with a prominent “click now” button. While it did mention “this weekend” in the small print, the email itself was sent on a Monday, which made the timing unclear and quite misleading.
I went ahead with my purchase based on that email. When I later contacted customer services, I was told the offer only applied to the following weekend. Today I was also told I’m not eligible for the free gifts because I didn’t place the order during that specific timeframe.
I feel this promotion was not communicated clearly, and the timing of the email was confusing. As a result, I spent money expecting an offer that I was then denied.
A brand like Rituals should ensure their promotions are transparent and not open to misinterpretation. This experience has left me disappointed.

11 May 2026
Unprompted review
Rated 5 out of 5 stars

Customer Service

Customer service.
I would like to thank Linn from customer service who are obsalutely amazing 👏 Outstanding customer care!
After visiting shop wich is hit and miss with their staff, I was abit upset and reported the issue. Amazing customer care, politeness and resolution of the issue made my day. I would highly advise not to judge Rituals by some sales assistant attitudes, it is amazing products and amazing company with excellent customer care! 🩷

11 May 2026
Unprompted review
Rated 5 out of 5 stars

Perfect!

We visited, Ontdek House of Rituals op Spui 10 in Amsterdam on the 6th of May. We were served by the manager Sebastian, he was charming, friendly, attentive and made our experience perfect. We booked the hydromassage and it was so good my fiancé fell asleep. There is nothing I would change about this experience, except I wished we'd booked more !

6 May 2026
Unprompted review
Rated 1 out of 5 stars

Horrible customer Service

On May 7th at 4:45 PM, at rituals in Amager centert, there is an offer if you buy items worth 400+ DKK, then you are entitled to a small gift. My sister bought two items worth 600 DKK, and the cashier refused to give her a gift, since it was done on two separate receipts even though it was done at the same time. Therefore, I returned to the store and asked her about the offer, she stated as follows, because it was done on two separate receipts, so I asked her to return these items, and she was refusing. She said no. I told her, it is my right to return them and I want to buy them on one single receipt. She responded by, ‘calm down’ while holding her hand in front of my face. I am 8 months pregnant, you do not tell a woman that asked to return an item to calm down as I was completely normal. She later said she will give the gift anyway. Since one of the items we bought was a gift to someone, I asked her if we can have the gifting package to place my item in it. She says, “it doesn’t fit that’s why I don’t want to give it to you.” I insisted, and put my item in the package in front of her to show her it fits. This lady went full attack mode on me, consistently telling me calm down, and she refuses to talk to me, put her hand in front of me like ‘stop’ and she is rolling her eyes already and telling me, “I don’t have time for you, I don’t want to talk to you” while there is no other customers in the store but me and my sister. I told her, this is unacceptable. And I will complain, she was like, “sure sure complain I don’t care”. She is unprofessional and is ready to attack a customer verbally any time. And she was like “I don’t want to assist you”. If you cannot handle customers, do NOT work in customer service field. Even before we make this purchase she was talking on her phone despite as having my sister there as a customer in there. She also asks for private questions repeatedly, she kept on asking my sister “do you have a car, do you have a car?” She is nosey, it is none of her business if my sister has a car or not. All these questions just because my sister is buying car air freshener perfume. I always buy from rituals and other places, I have never encountered such horrible experience, specially as a pregnant woman. She does not deserve to work there.

7 May 2026
Unprompted review
Rated 1 out of 5 stars

Review for Body Lotion Mousse

I would like to mention that I was a big fan of Ritual lotion Mousse because of the texture and pleasant perfume. I also work on big skincare company, but still I liked this product of Ritual.

However recently I bought Ritual of Yazakura body lotion Mousse. I must say the quality had been destroyed completely with price increase. The texture of the product is like shaving foam now, not giving me rich oily feeling in my skin. And perfume is hardly there.
What's wrong with Ritual ??

I will never repurchase any item of Ritual, because it's no longer worth paying high price for cheap quality. Ritual no longer stands by its quality I think.

Regards
Swarnendu Chandra

2 May 2026
Unprompted review
Rated 1 out of 5 stars

There was attempted delivery of my…

There was attempted delivery of my parcel when I wasn’t home. Yodel has redirected it to InPost locker within minutes from knocking to my door. Locker conveniently full and no trace of my parcel after that. I have contacted Rituals numerous times and they just push the responsibility onto delivery companies every time, even when I was clearly instructed by InPost the next step is Rituals contacting them. Shocking customer service, minding their stuff is so expensive. Now I’m waiting for investigation to finish so no money and no items. Avoid buying online!

3 May 2026
Unprompted review
Rated 1 out of 5 stars

Good products 🗑 horrible customer service

While I am a long-time admirer of your product quality, I am writing to share some concerns regarding the consistent level of service I’ve experienced across multiple locations. Unfortunately, the atmosphere at several stores has felt dismissive and uninviting. I believe the brand's premium reputation would be better served by a more inclusive and welcoming customer service approach.

This peaked during my recent visit to the Wembley Outlet. I observed staff members treating specific customers with noticeable "attitude," including judgmental looks and disparaging comments directed at those who did not make an immediate purchase.

26 April 2026
Unprompted review
Rated 1 out of 5 stars

Delivery time states can take up to 7…

Delivery time states can take up to 7 days in busy periods still not received despite 2 enquiries when it will be delivered, as unable to use track and trace. I’m not sure if the products are not UK based if it is UK based then the delivery time is ridiculous. I would never of ordered as this is a birthday gift which will not arrive in time

1 May 2026
Unprompted review
Rated 5 out of 5 stars

THE BEST OF ME

Hey team! I’ve been looking for the review section for the Jujube and Lotus Flower shower gel because the world needs to know: I seriously regret not finding this sooner. Honestly, I feel like this product should be written into our national anthem so the whole country can sing about how good it is. Thank you for making me smell like an absolute boss!

29 April 2026
Unprompted review

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