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Rakuten (USA) Reviews 

37,145
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 4,170 reviews, reviewers overwhelmingly had a truly great experience with this company. Consumers genuinely love getting cash back on everyday online purchases, finding the web platform incredibly easy, fast, completely seamless, and rewarding to use. People deeply appreciate the helpful automated notifications, special bonus rebate offers, and ultimately receiving wonderful unexpected cash checks in the mail. However, some customers also noted that the overall service can occasionally feel quite frustrating, complicated, or less user-friendly than initially expected. Reviewers frequently mentioned specific issues with annoying browser pop-ups getting in the way during shopping or struggling to smoothly navigate certain features.

What people talk about most

User experience

Customers consistently note positive experiences with user experience, highlighting that the platform is very... See more

Refund

People report positive experiences with refund, highlighting how easy it is to get money back on everyday... See more

Website

Consumers find website satisfaction with its ease of use, noting that the platform is simple to navigate and... See more

Value for money

Customers feel great satisfaction regarding the value for money, highlighting how easy it is to earn cash... See more

Discount

Users describe positive interactions with discount, expressing great satisfaction with the ability to easily... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Many retailers participate, it's very easy to use, you can receive your payment as a check or chose a gift card. If you watch, you can take advantage of some substantial cash back offers.

Rated 5 out of 5 stars

I haven't been doing much shopping of late (probably not much different than lot of consumers). So, consequently I haven't racked up a lot of perks, but when I do get a little check on occasion, it'... See more

Rated 5 out of 5 stars

Once the extension is connected, it cannot be easier to save money. Most of the websites and stores I already shop at are connect with Raketun, so I haven’t had to change my list of go-tos. My only co... See more

Rated 5 out of 5 stars

Rakuten is a great idea who doesn't love saving money or getting money back? Sometimes I don't think to check before an online purchase so I wish there was a way to have something pop up to let you kn... See more


Company details

  1. Cashback Provider
  2. Coupon Service

About Rakuten (USA)

Written by the company

What is Rakuten Rewards?

Rakuten Rewards is a Cash Back website that pays users for shopping at select stores. We are one of the biggest Cash Back companies in the world, and we have been making the e-shopping experience more enjoyable since 1997. We have over 10,000 employees, over 17 million U.S. members, and over $3.7 billion distributed in Cash Back, making us an established, trusted program on the e-commerce scene. Rakuten headquarters is located in Tokyo.

How does Rakuten work?

Getting Cash Back rewards from Rakuten is easy. Simply sign up for a free account, and then start shopping on the Rakuten website, through the Rakuten app, or by downloading the Rakuten browser extension. Money gets added to your Cash Back balance when you shop at an affiliate store. You can then get paid via PayPal or check. If it seems too good to be true, here’s how it works: Companies in Rakuten’s affiliate network pay us commissions whenever one of our members shops with them, and we share those commissions with you as Cash Back.

How is Rakuten different?

The word “rakuten” means “optimism” in Japanese. It's a word that defines the way Rakuten operates, from the opportunities we provide our members to the brands we affiliate with. We are different because we want to make spending money a more rewarding experience for all our members. Membership is completely free and there’s no limit to how much money you can earn in Cash Back. There are also no rebate forms you need to mail in and there’s no complicated points system that hides how much money you’ve actually earned. We do as we promise and pay you in cash, which is why Rakuten is a global leader on the e-commerce scene.

What stores can you shop at?

Many stores and companies are part of the Rakuten affiliate network, from big-box stores such as Target and Walmart to websites such as Hotels.com and Upwork.com. Rakuten is expanding to all sorts of businesses so you can make money while eating at restaurants, planning trips, and fixing your car. Download the browser extension, Rakuten Cash Back Button, if you want to stay up to date on all the stores you can earn Cash Back with. It will highlight available offers in search results and alert you to store sites that are part of the affiliate network.

When will I get Cash Back?

Rakuten members get their earned Cash Back every three months. Stores will verify with us that the order was complete when you purchase with them, which can take a few hours to a few days, depending on the store. Once the purchase is verified, we’ll let you know Cash Back has been added to your account. Any order that’s still pending on payday will be added to the next payment cycle.



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Contact info

Rakuten

Join for free. Shop & earn cash back. Get paid! Click for $10 Bonus!

4.6

Excellent

TrustScore 4.5 out of 5

37K reviews

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4.6

All reviews

(37,145)

4,182 reviews in the last 12 months

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Rated 2 out of 5 stars

I never received my money

I never received my money. This isn't the first time it happened. I will continue to avoid using the app. Since I also can't access the specific company. These two issues explain the rating.

28 August 2026
Rakuten (USA) logo

Reply from Rakuten (USA)

Hi Christine - Please email us at socialhelp@rakuten.com and we'll be happy to look into your missing Cash Back.

Rated 3 out of 5 stars

I love shopping with Rakuten what I…

I love shopping with Rakuten what I don’t like is the amount of time ot take to receive your award. Sometimes I have waited for weeks to receive one small payment. There’s needs to be something in place where you receive rewards shortly after purchase

28 August 2026
Rated 5 out of 5 stars

I love Rakuten

I love Rakuten. I like the money I get back on so many of my purchases!!! Being a senior on a fixed income, every little bit helps!

28 August 2026

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