Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the wa... See more
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I ordered a few packets of Modeling Packs to try. Having spent around 60% more on another brand I was worried they would not be as good- but they are fantastic!! The ordering process was smooth an... See more
Company replied
Great customer service and selection of products on offer. Help provided when needed and pleasant store to shop in as staff are not pushy, provide assistance when asked and also leave you alone if yo... See more
I went in not really knowing what I needed, but the staff was so helpful.They walked me through a few different options and explained the ingredients, and helped me find products that actually work fo... See more
Company replied
Company details
Written by the company
Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
Contact info
70 Charing Cross Rd, London , WC2H 0BJ, London, United Kingdom
- team@pureseoul.co.uk
- www.pureseoul.co.uk
4.5
Excellent
12K reviews
Asks customers to review
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Great products love the face creams had…
Great products love the face creams had a gift box for my birthday and the products are all great 👍🏻
1 September 2026
Best place to shop
Best place to shop. Great selection, great service and speedy delivery.
1 September 2026
The staff were very helpful explaining…
The staff were very helpful explaining clearly what product to use and how and when to use it. Thank you .
29 August 2026
Love Korean products
The products arrived nicely packaged and everything was exactly as expected. I’ve enjoyed shopping with them and will definitely consider ordering again
24 March 2026
First time to be in the shop
First time to be in the shop, overehelming for me. Too many types of facial serums and face creams. The female sales clerk was very helpful and friendly. I purchased a toner, serum and face cream with spf on her recommendations. I am really liking the products I bought. Will definitely buy more before it rans out.
29 August 2026
I enjoy using your company and I am…
I enjoy using your company and I am very happy with my purchase
29 August 2026
I love Pureseoul
I love pureseoul, I prefer ro shop online as I get more choice and offers, cute packages with thank you notes and samples compared to when I shop in stores.
8 January 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I went in not really knowing what I…
I went in not really knowing what I needed, but the staff was so helpful.They walked me through a few different options and explained the ingredients, and helped me find products that actually work for my skin.
31 August 2026
Reply from PURESEOUL
Thank you so much for your review! We’re delighted to hear that our team was able to help you find the right products for your skin and take the time to explain the different options. We hope you continue to enjoy your products!
The stafwere very friendly and…
The staff were very friendly and helpful wonderful experience.
28 July 2026
very helpful staff helped me find…
very helpful staff helped me find exactly what i was looking for , products great
30 August 2026
The staff were polite and really…
The staff were polite and really helpful and understood what I was looking for and recommended products more suitable for my skin type
30 August 2026
Best of the best
29 August 2026
The products and staff are amazing
The products are amazing, been waiting for a shop like this to open in Scotland for a long time and the staff are extremely sweet xx
29 August 2026
Reply from PURESEOUL
We’re so pleased you now have a local PURESEOUL store to visit! Thank you for your feedback about our products and team. We look forward to you shopping with us again soon!
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