Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more
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Written by the company
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Written by the company

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, United Kingdom
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The ring was just as we wanted the quality and craftsmanship was second to none. Was so well packaged and came with all relevant documents. The ring far exceeded our expectations. Customer service was fantastic as well. We were kept informed of the progress of our order. Would definitely use purely diamonds again

Reply from Purely Diamonds
I have used purely diamonds for several purchases and their service and products are always top notch! I always compare prices when buying jewellery and cannot find anything in terms of price for the same quality anywhere else. I highly recommend Purely diamonds if you want to purchase diamond jewellery at a great price, for fab quality and with the benefit of excellent service.

Reply from Purely Diamonds
Superb service, great choice and communication. Had to get the ring resized and it was done in double quick time.
My fiance absolutely loves her engagement ring.
Can't recommend this company highly enough

Reply from Purely Diamonds
Returning customer with multiple purchases over several years and ALWAYS amazing service, beautiful jewellery at v competitive prices.

Reply from Purely Diamonds
Great experience. Purchased online without a visit to store but staff were helpful and sent pictures of the ring and specifications via email. Very happy with the ring and customer service. Would recommend.

Reply from Purely Diamonds
Alex at purely diamonds goes above and beyond to provide a fantastic personal experience. I have ordered a few items and the quality and service is second to none.

Reply from Purely Diamonds
Service is amazing, quality of the diamonds are stunning, staff have been very friendly throughout a previous resizing process also.
Would 100% recommend!

Reply from Purely Diamonds
Wow - was blown away by the service, David could not have done any more to find the perfect bracelet, and have it shipped next day.
Throughout David listened to what I was looking for, sent me photographs and gave me great advice, less than 24 hours later I had my bracelet at my home and on my wrist.
Thanks so much Purely Diamonds, having visited a large local long standing store in Liverpool and receiving substandard service, you and David restored my faith in the trade and have given me a statement piece to treasure - highly recommended!

Reply from Purely Diamonds
Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet.
The most recent was a Christmas gift hidden away since September. A beautiful rose gold / diamond tennis bracelet and a white gold diamond & pink Saphire ring.
From start to finish, the customer service is excellent.
The jewellery is worn daily and never removed, all standing up to the usual vigour of daily life, holidays and sport.
All high quality and beautifully made.
I cannot fault this company at all. Highly recommended.

Reply from Purely Diamonds
Another beautiful ring from Purely Diamonds. Thank you to Stephanie for always looking after me with such kindness, professionalism, and expertise. Your craftsmanship is exceptional, your jewellery is truly the sparkliest, and wearing it feels like a real luxury. I feel incredibly lucky.

Reply from Purely Diamonds
professional ,efficient staff ,competitive pricing ,excellent quality and fast quick insuranced delivery as I did nt live near by

Reply from Purely Diamonds
From Engagement Ring to a Customer for Life.
I had a wonderful experience with Purely Diamonds. From start to finish, their customer service was amazing — friendly, knowledgeable, and genuinely caring. They made the process of creating my engagement ring easy and enjoyable, and the final result was absolutely beautiful.
The craftsmanship is excellent and their prices are very competitive, which made the experience even better. Because of how great everything was, I later purchased earrings and I’m already planning to return for wedding bands, a necklace, and a bracelet.
I highly recommend Purely Diamonds for both quality and service.

Reply from Purely Diamonds
Fantastic service , knowledgeable staff, I asked questions on what’s app , these were answered promptly.
I have now purchased 4 rings in total and they are perfect, I’m not one for reviews but when the service and products are this good, they need special recognition.

Reply from Purely Diamonds
Very friendly and helpful staff and I’m very happy with my ring.

Reply from Purely Diamonds
I had an issue with the ring that was too big i called purely diamonds to discuss the issue and found the service very friendly and helpful in resolving the ring size issue fantastic service.

Reply from Purely Diamonds
Team Purely Diamonds, we can’t thank you all enough for such a fabulous experience, and for producing an amazing set of beautiful bespoke crafted quality diamonds and platinum jewellery.
We feel very very happy and really fortunate to have found a wonderful jewellery house, Purely Diamonds in the heart of Hatton Garden in London, who not only listened to what we were looking for, before and during consultations, but went out of their way to satisfy our requirements for something truly special to me, which I know will continue to provide me with a thrill and immense joy for many years to come. Totally satisfied. Thank you for a great job, well delivered, beyond our expectations.
We will definitely and wholeheartedly be recommending you.

Reply from Purely Diamonds
The company is one of a kind there is no pressure selling, you say what you would like and it is bespoke just for you nothing is too much trouble. I love the fact you can choose which metal, size of diamonds, clarity and length of chain and if you need a tweek they will do it for you without any trouble. The staff are so professional and friendly it’s a pleasure to go there.

Reply from Purely Diamonds
Not sure how many years ago I came across purely Diamonds, but I have been extremely happy with the quality of the rings earrings and jewelry I have bought, even two bespoke rings made how we want. Fabulous

Reply from Purely Diamonds
I have used Purely Diamonds in the past to buy necklaces for my wife from their impressive range of items. This time I wanted something very specific to go with an existing Emerald pendant.
I used an existing design as the basis and increased the size of the emeralds and the size of the necklace. First class service all the way through the process and the end result is exactly what my wife wanted. She is already planning her next design.

Reply from Purely Diamonds
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