Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more
Company replied

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Written by the company
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Written by the company

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, United Kingdom
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I have made several purchases over the past couple of years, all online and all as gifts which have been very well received. The website is quite comprehensive as regards choice, and located everything that I wanted. I found the pricing competitive when compared to other places, the quality is great and so beautifully presented. I have had the odd occasion when I have been in a rush for a piece and found communication to be promptly responded to and very accommodating . I cant fault the service I have had.

Reply from Purely Diamonds
Purely Diamonds were recommended by a friend, and I'm glad they were. Prices were fair, delivery was prompt, and the ring was exactly as described (and she said yes).
I did shop around a little, but found the simple options provided by Purely to be hard to beat - it's very clear and modifiable - you can select the exact metal, diamond size, and diamond clarity.
Absolutely recommend Purely Diamonds!

Reply from Purely Diamonds
I spotted a gorgeous ring on the Purely Diamonds site which I felt my wife would like, to replace a ring she had had stolen. The site presented many different options such as the ring style, the gold style, natural vs lab grown stones and, of course, the stone quality and size. After spending some time choosing the options I ordered and was delighted to receive the ring a few days later. My wife's reaction was lovely. Purely Diamonds' service was a delight.

Reply from Purely Diamonds
I bought my wife some diamond ear rings as a surprise on our wedding day and she absolutely loves them and has barely taken them out since. The ordering process was easy and there were loads of options to suit different price ranges. The delivery was on time and well communicated - No problems at all

Reply from Purely Diamonds
Beautiful 18k gold and diamond ring birthday present girlfriend was over the moon with. Made specially for me and delivery was on time.
Would buy from purely diamonds again for a special piece and would recommend.

Reply from Purely Diamonds
I found Purely Diamonds to be a highly professional company and went above & beyond in providing excellent customer service which is why I am a repeat customer. The products are to the highest standards & arrive swiftly. Highly recommended.

Reply from Purely Diamonds
This is my third time purchasing from PurelyDiamonds and I continue to value their jewelry and service. The designs are timeless, their communication and responsiveness to any queries are very good and delivery of items via post gives me confidence that it will be delivered safely. Highly recommend from this trusted business and hope I can continue enjoying their jewelry for a long time

Reply from Purely Diamonds
My husband wanted to gift me with an Eternity Ring for our 25th Wedding Anniversary.
We looked locally and they didn't have what I wanted, but offered to make it, however the prices quoted made me gasp and say no.
About a month and a half from the date, he was determined I was to have one, so I was looking online. I found exactly what I dreamed of at Purely Diamonds website.
After reading reviews, I showed my husband, he asked if it was exactly what I wanted (yes) and if I knew my ring size (yes - but if it didn't fit PD would adjust it), and he ordered it.
Service could not be faulted as the ring arrived well within the time frame given, about 2.5 weeks before our anniversary.
It was *gasp* worthy. One carat Princess cut diamonds channel set in a 4mm Platinum band tapering in the back for comfort. Exactly what I wanted.
A perfect fit. A good solid ring, with a lovely weight to it. The diamonds are gorgeous and the entire ring sparkles. One look told you it was quality. And for less than half of what we were quoted by local jewellers.
I am so thrilled with it.
Even though I am torn between wearing my engagement and wedding set, which I still love today as much as when it was designed, they are 'resting' and I proudly wear this gorgeous ring now.
I didn't deal with any staff one to one at Purely Diamonds, however I was kept informed of receipt of my order, when it was being made, then when it was shipped. To that end, Customer Service was very good.
I do not hesitate to recommend Purely Diamonds for price, style, service and quality. Nor would I hesitate to purchase from them again.
Thank you Purely Diamonds for this gorgeous piece of jewellery my husband was proud to gift me.

Reply from Purely Diamonds
As a customer of Purely Diamonds, I have consistently received an exceptional, highly personalised service. The team is patient, professional, and incredibly knowledgeable about their products. At no point did I feel pressured by aggressive sales tactics. Instead, they took the time to understand exactly what I was looking for and offered honest, expert advice. That is something I look for when I am making a purchase of a product.
One of the things I appreciate most is their extensive selection of natural diamonds, providing plenty of choice without compromising on quality. Every piece I have purchased has exceeded my expectations, both in craftsmanship and value.
The luxury presentation and personalised delivery experience perfectly reflect the prestige of the brand and make every purchase I have made with the business feel truly special.

Reply from Purely Diamonds
Gorgeous ring and very nice service, 👌

Reply from Purely Diamonds
Fantastic service fantastic product will 100% be using your company again 👍👍👍👍

Reply from Purely Diamonds
The Jewellery was beautiful and was worth the money i spent. Hoping to buy more in future

Reply from Purely Diamonds
When I initially found Purely Diamonds it was through extensive searching and reading reviews that sold me on the company. The quality and choice of clarity diamond selection was superb. The website is very informative regarding quality of materials and also after care of products.
I have found Customer service to be excellent when raising any query with them.
To date I have purchased Engagement, wedding, eternity rings and earrings. The quality of goods you receive for your money is far superior to any high street shop.
I would highly recommend using their services if you are in the market, the products are stunning, I’ve been buying since 2023.

Reply from Purely Diamonds
Great products, excellent quality and well made. Aware at all times of delivery schedule and informed of any potential deviation from that schedule.

Reply from Purely Diamonds
The video call I had was amazing as I couldn’t get to the store. The staff were very knowledgeable and helpful and let me make the best choice.

Reply from Purely Diamonds
I’ve purchased several rings and pairs of earrings from this company over the years, and every experience has been excellent. The quality of the diamonds and craftsmanship is outstanding, and the customer service has always been friendly, helpful, and professional. I wouldn’t hesitate to buy from them again and highly recommend them to anyone looking for beautiful, high-quality jewellery.

Reply from Purely Diamonds
Amazing customer service, responded to my many emails and changes of mind! Supported with designs and what would and wouldn’t work and the finished piece was amazing. Would thoroughly recommend if looking for a special piece of jewellery.

Reply from Purely Diamonds
They gave great advice without any pressure and the product was stunning.

Reply from Purely Diamonds
Always a bit nervous when buying expensive products from the Internet. No worries with P.D. My wife's new Diamond earrings arrived exactly as promised.
My wife is delighted with the earings, they do look beautiful, just like her. Excellent communication, documentation, insurance valuation and a nice presentation box. Would use them again. Well, my wife tells me I will😍 Happy 80th birthday darling.

Reply from Purely Diamonds
We couldn’t be happier with our experience at Purely Diamonds. My engagement ring and both of our wedding bands are from Purely Diamonds - and we absolutely love them all!
A special thank you to Tracey, who was so warm, friendly and incredibly helpful throughout the whole process. She made choosing such meaningful pieces feel relaxed and enjoyable, always taking the time to answer our questions and make sure we found exactly what we were looking for.

Reply from Purely Diamonds
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.