Pure Electric UK Reviews 14,876

TrustScore 3.5 out of 5

3.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers are satisfied with the service provided, highlighting efficient repairs and helpful communication. People frequently mention positive interactions with customer service, appreciating quick resolutions and supportive staff members who assist with various issues, from technical problems to delivery concerns. The quality of the product itself receives mixed feedback, with some finding their scooters to be excellent and well-made, while others experience immediate faults or performance discrepancies. However, some people were dissatisfied with the product and delivery service. Several customers reported receiving damaged or faulty products, including scooters with missing parts, non-functional components, or issues right out of the box. Delivery experiences also varied, with some customers facing delays, lost parcels, or issues with couriers, leading to frustration and extended waiting times for their orders.

What people talk about most

Product

People report ambiguous experiences with the product. Many customers praise the design, build quality, and... See more

Customer service

Consumers find customer service experiences to be ambiguous. Many reviewers praise specific agents like... See more

Service

Users describe positive interactions with service, highlighting the professionalism and helpfulness of staff... See more

Quality

Customers consistently note ambiguous experiences with quality. While many reviewers praise the build... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service. While some customers experienced extremely fast... See more

Based on these reviews

Rated 4 out of 5 stars

had done a fair bit of YouTube research prior to purchasing an e-scooter & decided to go for a pure advance. However as this was my first e-scooter I was happy to go for a reconditioned one as a littl... See more

Company replied

Rated 3 out of 5 stars

I bought the pure suspension the back wheel would not pump up air I returned it A few weeks later I received a replacement( the DPD driver from his van dropped the scooter vertically on the back... See more

Company replied

Rated 5 out of 5 stars

So having the scooter for less than a year, it unfortunately broke, however after getting in touch with Pure and getting a response from Nick the scooter got sent off and repaired. Couldn't ask for mo... See more

Company replied

Rated 5 out of 5 stars

I ordered this phenomenal scooter and tried it out and it was fantastic. Unfortunately the train companies in the UK do not accept Electric Scooters on the train at present (March 2026) so it defeated... See more

Company replied


Company details

  1. Motor Scooter Dealer
  2. Bicycle Repair Shop
  3. Bicycle Store
  4. Bike Accessories Store

About Pure Electric UK

Written by the company

Picture this. Gridlock is ancient history. No one’s paid a parking fine in decades. And your scooter is the go-to for wherever you want to go. That’s the world we want to create. And it all rests on building a different kind of e-scooter. So convenient it fits into any lifestyle. So smooth and beautiful it makes every journey a joy. So powerful you feel superhuman riding it. We’re giving everyone the freedom to beat the streets.

We make e-scooters. That’s it. Which is why we’re so good at it. We reckon they have the potential to change urban transport forever. That’s worth focusing on.


Contact info

3.7

Average

TrustScore 3.5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 70% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

One of the best companies I've dealt…

One of the best companies I've dealt with recently 👍👍.
I needed some spares initially
to repair my son's air 4 pro he no longer wanted due to an upgrade .
It came with a broken data cable, punctures ,it was filthy plus a broken charger 🤦.
I ordered the updated coiled cable and a new charger. fitted the cable ,as well as giving it a good clean re greasing the wheel bearings and fixing the punctures🛞
The Scooter is now fully charged and running pretty good 👍.
I've now been speaking with Edward at customer service, he's been fantastic at helping me sort out the the last cpl of bits i needed, also getting the app all sorted 👍.
Well done pure website for a great service 👍 and Edward big up yourself for helping TY👍
Great service all round ⭐⭐⭐⭐⭐

14 April 2026
Unprompted review
Rated 5 out of 5 stars

My Pure Ultra needed repair under its…

My Pure Ultra needed repair under its warranty. Nick dealt with everything efficiently, effectively and professionally. Of course it was inconvenient to have to send the Ultra back to Pure workshops, however the collection of it from my home, its repair and return was done in under a week. Very happy, thank you Pure and Nick 🙏

7 April 2026
Unprompted review
Rated 1 out of 5 stars

Air5 ultra suspension

Air5 ultra suspension. As soon the the scooter came out the box it wouldn’t charge properly, then within a few days the suspension arm had snapped/sheared off. Pure received the scooter back on the 31/03/2026 after several ignored emails I eventually heard back on the 11/04/2026 to be told that the suspension arm has been snapped due to a rider impact and they want me to pay for the repair, which I’ve guaranteed them has not happened. Even though I have told them I don’t want a faulty scooter repaired and returned, I would like a full replacement or full refund. The scooter has not been involved in any sort of impact from myself. This could have happened during manufacturing / boxing / delivery, i do not know but I do know it wasn’t myself . Still no resolution what so ever 13/04/2026. Very unhappy with the service.
Also this is not an unprompted review it is through my order confirmation email.

31 March 2026
Unprompted review
Rated 5 out of 5 stars

PURE have been an excellent company…

PURE have been an excellent company from start (when we bought our scooter) to end (recently returned for a repair).
They have been professional and most efficient to deal with.
The contact with us has been excellent and proactive.
The whole repair prices was a breeze and very professionaly managed.
Special praise to Nick who has been our point of contact throughout the whole repair process.
In short a first class company that I would recommend to all.

13 April 2026
Unprompted review
Rated 1 out of 5 stars

after owning the pure air ultra…

after owning the pure air ultra suspension for not even 5 months the mud guard flaps have broken twice the suspension has dont nothing but squeek 1 month into it with me using silicone oil and red rubber grease as suggested by pure themselves the scooter active stable steering has litrally broken nuts throught litrally general usage of just folding and unfolding this scooter is graded for 120 kg and it cant even handle that amount as I dont weight that much all the company do Is try and force you to pay to send it back to them even tho its under warranty and should be completely free so glad I brought it from a company other than pure will be returning it to halfords for a replacement or refund takes over a week for a responce from anyone many times of contact to be ignored or staff who dont even understand the questions asked or give false information or false parts on their own products joke of a company and false advertising saying so many miles on the scopter yet it does about 15 miles nowhere near whats stated on the advert not even half quoted was a decent scopter until all the problems stated then issue after issue and by far the wost customer services going do not buy off pure make sure to get it off a different company so u get at least 1 year reliable warranty

10 April 2026
Unprompted review
Rated 5 out of 5 stars

Pure scooter A+++++

Etienne was our customer service assistant from Pure scooters.
She is extremely professional and courteous throughout the process of repairs on my scooter.
This is the best customer service I've received anywhere.
The scooter has been awesome and sorted when required with no drama

9 April 2026
Unprompted review
Rated 5 out of 5 stars

I just wanted to say a big thank you…

I just wanted to say a big thank you for the amazing after-sales support! Nick ( Pure Electric ) were super helpful and handled my case so quickly. I’ve already received the pump back—the delivery was incredibly fast.

Thanks again for the great service!

😊🛴

2 April 2026
Unprompted review
Rated 5 out of 5 stars

Pure electric escape pro- thank you Lee!

Ordered a pure electric escape pro scooter, delivered within one working day. Excellent sales service to begin with. Upon delivery, I had a few questions as the app isn't clear on the various extended options available for the scooter, and I came across Lee. He's been absolutely brilliant! Quick responses and always happy to help, a big thank you to him for his efforts and a credit to the your team! Absolutely love the design, colour and overall look of the scooter! I did alot of research before buying, and pure came out on top for British engineering, quality and design which was the overriding factor in choosing this brand. No regrets so far. Only two minor issues/ constructive criticism which I hope they'll consider going forward (1) when spending so much money, pure should look to include a valve extender. You need one anyway to maintain tyres, and inclusion would be a nice touch even if you don't want to include a pump, this is a must (2) annoyingly, a circular tube end is left exposed underneath the scooter which is susceptible to dirt collection. This was easily resolved by purchasing a 22mm end cap from Amazon and completing the detail myself, but this should've have been done as a snag at factory stage. Other than those minor issues, love it!!

7 April 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service and after sale do not buy any products from them

Terrible customer service and after sale care , my first scooter i bought stopped working after 2 years , the customer service procedures to collect the scooter is so complicated and not free of charge , i have decided to buy another one , 2 years later the same fault happened and after contacting the ceo of the company who doesn't care really as well there customer service , so i have decided to report them to trading standards and DVLA.

1 April 2026
Unprompted review
Rated 5 out of 5 stars

I had an issue with my scooter

I had an issue with my scooter not turning on at all. I emailed the company and Lee from Pure electric took great care and took time explain everything to detail so that I could understand what’s wrong. They honoured my warranty although it was expired by 3 days and few days later I received my scooter back and everything worked perfectly like it was new.

4 April 2026
Unprompted review
Rated 5 out of 5 stars

I bought electric pro scooter for my…

I bought electric pro scooter for my 15-year-old son, it’s a great product indeed even we had a little issue with a charging point the service has been so efficient and so quick that in two days we have received our scooter back with fixed issue immediately. The service and support we have received from Mr Lee and Mr Dawson it’s incredible and I wish that every customer service and support has people like them, they made my experience so easy and comfortable. I trusted them hundred percent and they did what they said they will ! they delivered on their promise so I’m very thankful .
I would recommend this company to anyone because they are reliable and the products are good . It is definitely worth the money thank you Mr. Lee and Mr Dawson.

27 March 2026
Unprompted review
Rated 1 out of 5 stars

Shocking brought a brand new air 5 pro…

Shocking brought a brand new air 5 pro from Halfords £300 for my partner for Christmas he only rides it 10 minutes up the road and back for work it states on the spec tubeless puncture resistant tyres yet after 3 months it’s got a puncture took it back to Halfords for them to tell me we can’t do anything you need to contact pure which I have they said tyres are not covered in the warranty I said surly after only 3 months of minimal use and you can tell that by the tread on the wheels that this should not have happened all they did was say I have to pay £40 for them to pick it up £20 will come off the bill and £10 for them to send me a box out to send it back in but then I also have to pay for the new tyre and fitting after it only being 3 months old under warranty this is very disappointing and disgusting customer service

2 April 2026
Unprompted review
Rated 1 out of 5 stars

No response

Hiya, following your replay there wasn’t an option to submit my order details via trust pilot, I did submit a repair requested form on the 25th march prior to your reply and again on the the 30th March to ensure you had all my purchase details. I still haven’t received any response.

1 April 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look