Purecollection Reviews 461

TrustScore 2.5 out of 5

2.4

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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people were dissatisfied with the customer service, finding it difficult to resolve issues, receive refunds, or get accurate information. Customers frequently encountered problems with their orders, including items not arriving, incorrect items being sent, or significant delays in delivery, even when next-day service was paid for. Some people were dissatisfied with the product quality, noting that items were not as described, sizing was inconsistent, or the material felt different from previous purchases. Conversely, a few other people also felt that the quality of some products was very good, with some items being described as beautiful and well-made.

What people talk about most

Product

Users describe ambiguous interactions with product. While some customers praise the beautiful quality and... See more

Delivery service

Consumers find delivery service to be ambiguous. While some customers experienced quick deliveries, with... See more

Order

Reviewers mention ambiguous feedback about order. Many customers report issues such as cancelled orders,... See more

Customer service

Reviewers highlight negative aspects of customer service. Many consumers express disappointment with... See more

Quality

People report ambiguous experiences with quality. Many consumers express disappointment, citing poor quality,... See more

Based on these reviews

Rated 3 out of 5 stars

Was delivered quickly. However sizing is a joke...3xl??? Barely 1xl...need to get real with sizing and cashmere looked really thin...

Rated 1 out of 5 stars

The parcel was delivered at 5.26pm and left by the gate next to the rubbish which was out for collection.I was only notified by e-mail which I didn’t pick up until 7am next day. Fortunately the rubbis... See more

Rated 1 out of 5 stars

The items were as described but they insist on using Evri, which is absolutely useless. The package was supposed to be here on Friday but didn't arrive, even though I had to wait in all afternoon. I... See more

Rated 1 out of 5 stars

Nightmare customer services !!! Item missing £123 owed Customer services gave 4 different emails, none working. Spent hours trying to resolve with callers in South Africa! Quality now poor... See more


Company details

  1. Clothing Store

Information provided by various external sources

Beautifully Designed clothes in the finest cashmere, wool & silk at a sensible price. Free Returns. Cardigans, sweaters, pashminas and clothes for everyday luxury


Contact info

2.4

Poor

TrustScore 2.5 out of 5

461 reviews

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Hasn’t replied to negative reviews

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Rated 2 out of 5 stars

Ordered their cashmere edge to edge…

Ordered their cashmere edge to edge lavender-cardigan on 8 th March. Telephoned twice especially as it appeared recently as up for sale when I still hadn’t received it. Even though it said ‘low stock’ I asked for the size 22 to be sent. Was told it would be on 15th April. Then today 16th April my order was cancelled.
A pity; as I have used Pure for a very long time ( years) and still wear two of their cardigans. Something went very wrong this time !

16 April 2026
Unprompted review
Rated 5 out of 5 stars

Top class customer service

Sadly some items didn't fit, customer service top class had refund within two days, excellent service, good quality clothes, 2nd time ive bought and will be buying again.

17 March 2026
Unprompted review
Rated 3 out of 5 stars

Was delivered quickly

Was delivered quickly.
However sizing is a joke...3xl???

Barely 1xl...need to get real with sizing and cashmere looked really thin...

12 March 2026
Unprompted review
Rated 2 out of 5 stars

Misinformation and confusion

Last week I ordered, over the phone, a man’s cashmere sweater with next day delivery. Later the same day, the same agent phoned saying there had been a problem with the order No, explaining that she would do a new order and ring back with new order No.
As I received no further contact I phoned following day. It was suggested a new order be put through. All went well until I explained I needed next day delivery. I was told this wouldn’t be possible as the next delivery of that sweater wouldn’t be until September!! Couldn’t believe this but was assured that was correct. Consequently I cancelled order.
The following day our internet was restored so I by chance went online to Pure. Ordered sweater plus next day delivery. Sweater arrived following day!
Who on earth are they employing to take telephone orders? The agent showed no concern or even surprise when she told me it would not be delivered until September! following very disappointed cancellation just the statuary ‘Have A Nice Day’!
I have used Pure many times in past years but am not inclined to ever use again. Having since looked at recent reviews it seems I’m not alone.

26 February 2026
Unprompted review
Rated 2 out of 5 stars

I ordered a black cashmere cardigan as…

I ordered a black cashmere cardigan as a birthday gift, (have had 2 in other colours over the past 7 years, which are firm favourites) However this one is thin, almost transparent and not as lofty, thick or luxurious as previous ones. Bad quality for the price.

24 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service.

Excellent customer service.

My order was processed and delivered within 4 days.
I had to return one of the items because it didn’t not suit me.
Pure have refunded it by return.
Thank you Pure.

27 February 2026
Unprompted review
Rated 1 out of 5 stars

Order never matrialised

Hi, I ordered cashmere V neck for Christmas but never received it. I was informed it “had been lost in the post”. Another would be posted out. Didn’t receive that either. Spoke with customer service. Very apologetic and polite and asked whether I wanted a refund or the item. I still wanted the sweater. Promised the garment would be sent within 3 -5 days. Still no joy! This evening promised next day delivery. This has been my first bad experience with Pure Collection in the years I have been a customer. What has happened?

18 December 2025
Unprompted review
Rated 1 out of 5 stars

Poor quality product and service

I bought three cashmere jumpers at the end of November and two developed holes in them after only a couple of times of wearing. When I contacted the company they asked me to send photographs and explain how they were washed and stored. This I did and despite having adhered to the washing instructions and sending photographs of the moth proof bags in which the jumpers were stored they advised me that I had a moth problem- which I don't. When I questioned why they thought that the third jumper which had been stored in the same way had not been affected they chose to ignore it, instead they sent me a link to their repair service- at the price of £45 per jumper. I bought a variety of clothes items including cashmere jumpers from this company under the previous (excellent) ownership for several years, but the quality of product and service has deteriorated hugely and I definitely won't be buying from them again.

2 February 2026
Unprompted review
Rated 2 out of 5 stars

Concerned

I am concerned at the thought of EVRI delivering my cachmere polo neck. They have been a disaster as delivery company in the past.
Hope it arrives safely , undamaged and when promised.

11 February 2026
Unprompted review
Rated 2 out of 5 stars

I have bought Pure cashmere sweaters…

I have bought Pure cashmere sweaters before, and the fit has been really very stylish. The last piece I bought just this week, however, was a crew neck sweater worthy of a grandma. I’m old enough to be a grandma by the way, but I really don’t want to look like one, particularly as this item was advertised as slim fitting. Additionally the wool didn’t feel like cashmere; it had an almost satiny feel. Strange.

3 February 2026
Unprompted review
Rated 5 out of 5 stars

very speedy refunds

nice quality jumper received but the style was not quite right for me - I returned it and received a very prompt refund within 4 days - would buy from again

30 January 2026
Unprompted review
Rated 2 out of 5 stars

My Pure order arrived in tatty Woolover…

My Pure order arrived in tatty Woolover packaging. I have shopped with Pure for many years and have always been pleased with the quality. Sadly having bought 2 pure polo neck jumpers, the quality is really poor, the cashmere sweaters are thin and very disappointing, previous jumpers have come with spare emergency thread for repairs, this is know longer included. What a huge shame that a quality brand should have been taken over.

15 January 2026
Unprompted review
Rated 5 out of 5 stars

My husband purchased one of the…

My husband purchased one of the cashmere polo neck jumpers priced at £150 for a Christmas gift. On receiving my jumper I was surprised to find that a cashmere comb was not included. I have worn jumper three times and it now looks so shabby that it will just be an everyday piece of clothing for me. I bought a cashmere comb and have attempted to improve the look of the jumper, but to no avail. When I phoned many times to complain about my jumper, I was left hanging on the phone. Poor service, poor product. And can't believe the price. Will not be recommending to friends or family

26 January 2026
Unprompted review
Rated 1 out of 5 stars

No automatic refund for unavailable items

I ordered 4 items with 2-4 working days delivery, immediately £331.50 was taken from my account. 2 items arrived with notice that missing will be with me shortly.
Days passed. I telephoned to learn items were actually out of stock / not available and yes I had still been charged.
I asked for a refund - 2 to 3 working days ! - and no explanation how an order can be confirmed, charged for and then customer neglected to be informed the items would not be despatched but customer still charged.
This is very DISHONEST.
I notice the item codes don't match the online codes and I also notice my item is available in berry red and in size 14. What is going on !?
However, I would say the Pure cashmere is beautiful quality and range of colours are far superior to most brands. I am so disappointed to order, pay for and then have to chase order to find I can't have 2 items.

10 January 2026
Unprompted review
Rated 1 out of 5 stars

Still haven’t received my order from…

Still haven’t received my order from 4th December, I have tried numerous times to get in touch online no one has got back to me even with a link you sent on my last review- no response! I don’t have phone signal so can’t call. Such bad customer service

4 December 2025
Unprompted review
Rated 1 out of 5 stars

Such a disappointment!

I have many of Pure Collection slimfit cashmere sweaters in the past.Wash beautifully, last for years - which mine have. I bought one in October, still labelled as slimfit so did as always advised - sized up for a slightly more relaxed fit. I tucked it away ready to wear yesterday for a special lunch. Took the label off and only then realised that it was absolutely huge. Tried it on and the fit is appalling: shapeless and nothing like the fit or look of previous jumpers. Then I looked again and saw that it was taken over by Wool Lovers and their sizing is completely different. I have a screenshot of where it is labelled as slimfit. This is not slimfit. It is not as described or pictured. And I paid £150 for it!

19 December 2025
Unprompted review

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