You could write: “The staff were very experienced and knowledgeable. They took the time to demonstrate how to use the product properly, explained everything clearly, and answered all my questions.... See more
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
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See what reviewers are saying
Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledg... See more
Company replied
I went into the store in Westfield I I think I must have been served by one of the nicest assistants called Hamim he was so friendly & helpful…. Even reassuring me that he was confident my cake would... See more
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
4.8
Excellent
638 reviews
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The staff was very helpful
The staff was very helpful. I got what I went in for. However, I was sad to learn that the store was closing down.
5 September 2026
Reply from ProCook - Westfield London
We are glad you enjoyed your experience with our team and found what you needed. We share your sadness about our store's closure.
It’s really nice
It’s really nice , I started using it , so far no colour fade , it’s been 2 weeks I’m using it , glass lid is soo nice but water or food goes in the edge when u wash it u can see it on the top side , it’s really hard to clean from that side edge and get rid of the water or stuff stuck , need idea how can I get rid of it ,
19 September 2026
Good products
Good products. Sad my local Procook is closing down.
Helpful & friendly staff.
11 September 2026
So sad to hear that their lease has ended.
I regularly visit this shop. It was always well stocked with lovely quality products. The staff were always so friendly and helpful. I visited on Saturday to find out that their lease had ended and they were closing down. I wished all the staff the very best for their future. I’m totally gutted that they have closed down. I hope that the company opens another branch near to my home town.
12 September 2026
The retail assistant was very helpful
The retail assistant was very helpful, nice and the prices of your products very accessible.
11 September 2026
Very bad as it was unfair to give a bag…
Very bad as it was unfair to give a bag to the people front me for free.. for me she was telling me about the laws that I have to pay for the bag if I don’t know about it.
10 September 2026
Reply from ProCook - Westfield London
Thank you for your review – we are very sorry to hear this. We will pass your comments onto the store
The staff were very helpful
The staff were very helpful, respectful and joyful.
Thanks for this wonderful experience
10 September 2026
Amazing quality
9 September 2026
I was very sad to see the Westfield…
I was very sad to see the Westfield branch was shutting down as it was one of my favourite reasons to go there . The staff are always really knowledgeable and efficient and I really like the products
9 September 2026
Stuff attitude is bad
Stuff attitude is bad, the bowl I bought is not wrap at all, queue is long.
8 September 2026
Reply from ProCook - Westfield London
Westfield
Thank you for your review – we are very sorry to hear this. We will pass your comments onto the store
You could write:
You could write:
“The staff were very experienced and knowledgeable. They took the time to demonstrate how to use the product properly, explained everything clearly, and answered all my questions. Their expertise and friendly, helpful approach made the whole in-store experience excellent.”
19 August 2026
Very helpful staff
25 August 2026
When we were looking for buying what we…
When we were looking for buying what we wanted the staff were not trusting us for looking the stuff ! Like we were stolen some thing . There behaviour was discomfort us 😕
22 August 2026
Reply from ProCook - Westfield London
Thank you for your review – we are very sorry to hear this. We will pass your comments onto the store
The sales person was polite and gave…
The sales person was polite and gave me information about the item I was buying.
25 August 2026
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