Proactive UK LTD Reviews 

2,572
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 133 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently praise the exceptional service, mentioning that orders arrive extremely fast and packages are securely handled with great care. People also appreciate the very competitive prices across a wide range of products and find the team to be extremely knowledgeable, friendly, and always ready to assist. However, some customers also noted occasional issues with delayed deliveries or courier problems, leaving them waiting longer than expected for their gear. A few reviewers experienced specific problems such as missing accessories in their parcels, damaged items upon arrival, or difficulties navigating the website.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, consistently praising the exceptionally fast... See more

Product

Consumers find product quality and availability to be exceptional, expressing immense satisfaction with their... See more

Service

Reviewers mention positive feedback about service, expressing deep satisfaction with the helpful,... See more

Price

Users describe satisfaction regarding the prices, often highlighting competitive costs and great deals... See more

Order

People report high satisfaction with the order process, highlighting prompt deliveries and secure packaging.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquar... See more

Rated 5 out of 5 stars

I was in the market for a significant purchase, but as someone with limited experience in high-end cameras, I really needed guidance. Carl and Jordan couldn’t have been more helpful — their advice h... See more

Rated 5 out of 5 stars

I required a SWIT LB-PD065C equivalent for Panasonic battery for my Panasonic HC-X1 4K Professional ENG camcorder, and, as far as I'm aware, PROAV was the only place where I could purchase it from... See more

Rated 5 out of 5 stars

I required a replacement battery for my Panasonic HC-X1 4K professional ENG camcorder, by SWIT. PROAV were the first place I would know stock the item that I needed, and at a really great price.... See more



Company details

  1. Photo Shop
  2. Camera Store
  3. Cinema Equipment Supplier

About Proactive UK LTD

Written by the company

Proactive UK LTD are one of the leading suppliers of professional video equipment in the UK. We pride ourselves on our customer service, aiming to develop long term relationships with our clients.

Established in 1998, Proactive are fully authorised and accredited by all of the manufacturers we represent. We are more than just an online equipment supplier. Our in house educational training events from ProAV Academy and our online ProAV TV product reviews on Youtube, provide a valuable and informative resource for our customers to keep learning throughout their careers.

We have a fully equipped showroom where customers can see and compare the latest video production equipment. Our customers are the core of our business, and all feedback is incredibly important to us.

Special Offers

Used / Ex-Demo Equipment

ProAV TV

Contact Us

Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 75% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.8

All reviews

(2,572)

130 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Couldn't recommend ProAV Enough!

Working with Jordan has been super Easy! His customer services has been second to none.

Ordering our new soft light panels was quite a time consuming operation, with lots of questions, chaning of minds, being put on hold and finding the best price possible. However his patience and willingness to help shined through helping us with every step.

Jordan followed the order through from start to finish, chasing the overseas delivery and even getting our new lights delivered to our door the day the landed at the ProAV warehouse.

If you are looking for honest, easy to work with distributors of top quality, reasonabily price, AV equipment, these are the guys you want to be dealing with!

16 January 2026
Unprompted review
Rated 4 out of 5 stars

Canon charger and battery

Quick and efficient service with good communication. The box looked as if it had been opened and the enclosed plastic bag was crumpled. The sales rep couldn't offer an explanation but offered a discount on next purchase.

18 February 2026
Rated 1 out of 5 stars

I received a camera with old box used…

I received a camera with old box used one not even packed properly. I emailed them but never replied.

2 February 2026
Unprompted review
Proactive UK LTD logo

Reply from Proactive UK LTD

Thank you for your feedback, and we're truly sorry for the frustration caused.

We take product quality and customer service extremely seriously, so we’ve investigated your order thoroughly. After reviewing our CCTV footage, we can confirm that the camera left our premises in brand‑new, sealed condition with the box in pristine shape.

Following recent further communication with yourself we have attempted to arrange a convenient collection so we could inspect and resolve the issue for you. Unfortunately, we haven’t received a response confirming a suitable collection time, so we’ve been unable to move forward.

We would still very much like to resolve this quickly for you. Please get in touch with us at your earliest convenience so we can arrange collection or discuss the best way to put this right.

Thanks,
Kevin

Rated 5 out of 5 stars

ProAV is the only place i would buy my broadcast kit from now

I've used ProAV for a few years now with Jordan as my contact, i could not recommend more to use this company (and Jordan specifically) to purchase your broadcast and camera equipment from. So much more friendly and knowledgeably than previous suppliers i've used in the past most importantly their prices are competitive.
I have to give a shout out to Richard in technical too for being extremely helpful when I was bombarding him with questions when i was purchasing a few Sony AM7's last year. All round a great team at ProAV.

6 February 2026
Unprompted review
Rated 5 out of 5 stars

Jordan is a champ

ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquarters to get hands on with the kit and talk to the technical teams ahead of making big purchases. Can't recommend Jordan and the ProAV team enough.

3 February 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Great service! I’d been looking for this camera for so long and so relived to see they had it. Arrived very securely and invoice was sent quickly after purchasing. I work retail so I always give reviews to trusted businesses, will be shopping again

6 January 2026

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