I've been using this platform for over 2 years now, and, on average the investments have halved in value. Whilst the platform is slick and easy to use, the investments are poor, overinflated, and you'... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Primary Bid is a simple cost effective way for retail investors to access IPO’s and fund raises that would in most cases be reserved for institutional investors. For that alone they should receive cre... See more
Easy to use app with a clear model quick and easy payments interface and prompt addition of investments to my stockbroking account. Really like how PB is giving small investors access to fund raises w... See more
I've used Primary Bid a few times, the process works fine and depending on the level of demand, you either get your full allocation or it gets scaled back. Seamless integration with Hargreaves Lansd... See more
Company details
Written by the company
PrimaryBid gives individual investors access to public company fundraises and IPOs at the same time and same price as institutional investors, commission-free. We were built on the belief that markets should be more inclusive, transparent and fair, and so far over 200,000 investors have gained better access to offers using our platform.
Contact info
80 Victoria Street, SW1E 5JL, London, United Kingdom
- www.primarybid.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very efficient service and plenty of…
Very efficient service and plenty of detail on all offers
Informed that I need to update app to…
Informed that I need to update app to continue using Primary Bid. Tried and continously failed to do this. Should I uninstall and then reinstall app?

Reply from PrimaryBid
Not a fan of using the android app it…
Not a fan of using the android app it is way to slow, need to be able to use via a pc/laptop
Is this coming soon if at all?
The idea is great and I would improve my rating if this was addressed

Reply from PrimaryBid
Nothing material to criticize
I downloaded PrimaryBid app and created an account about 2 weeks ago. That was rather simple.
Before doing anything, I reached out to Support with some questions, which they answered promptly, politely, and in a very useful way.
A new subscription / investment opportunity came up recently.
Yes, the timeframes to invest can be short, which makes the app convenient if you know the company already and can make a quick decision; otherwise desktop research can be carried out and the app used for the actual investment.
So far, the whole experience has been flawless. PrimaryBid is a new, innovative offering to retail investors and I am sure little bits and pieces will get progressively better. In the meantime, it already delivers on its promises.
P.S. The shares have not been transferred to my broker yet, but that issue is actually related to my broker, not PrimaryBid.

Reply from PrimaryBid
Great and transparent service for…
Great and transparent service for access to IPO. User-friendly app and frictionless on-boarding process. I also use Freedom24 and PrimaryBid felt closer in their customer interaction.

Reply from PrimaryBid
I would not use this service again
I would not use this service again. It fell short of expectations.

Reply from PrimaryBid
Good Access to IPO's for small scale independent investors
I subscribed to several IPO's having found Primary Bid via my broker account provider. I have been very pleased with the support and ease of use of the Primary Bid app. After some initial offerings were withdrawn, notification was immediate and a full refund processed quickly without any chasing on my part. I will certainly continue to use this service with confidence though it is to be noted that IPO's can represent a higher risk sector and Primary Bid simply facilitate access to this sector you should seek independent financial advice before investing in any offering unless you are comfortable making your own investment decisions.
Shares acquired through Primary Bid were settled to my broker account quickly and efficiently, communication was clear and helpful and I felt supported through out the process.

Reply from PrimaryBid
Great company to deal with
Great company to deal with, and very responsive customer service. I have used Primary Bid to get shares at a good rate, and have been pleased with my purchases so far. App works well, and it all seems pretty seamless to use.

Reply from PrimaryBid
A pleasant change from the usual "due to Covid"
Having realised that I had given the wrong account number of my broker for an offer I had taken up I rang them and spoke to one of their consultants (Charlie). He was immediately on the case and dealt with it confirming the change of account number within hours. Very impressed. Also with another query Ihad received an immediate response. It is a pleasant change from the usual "due to Covid" responses I have been used to receiving these days. Recommended.

Reply from PrimaryBid
Right from the start to the end five Star …
Right from the start to the end five star service. The challenge with some of the new fintech's is the poor customer service but Primary bid haven't disappointed and I am pleased to have used them and will also recommend them to one and all.

Reply from PrimaryBid
Terrible service
Terrible service. Get another broker if you're serious about investing in IPOs. There is no desktop app. Android mobile app is flakey.
Staff used to answer the telephone, now you are directed to a mailbox system that tells you it is full up!
It's just hassle all the way. If you are lucky enough to get to apply for an offer, then be prepared for further obstacles.

Reply from PrimaryBid
Arghh the company I wanted to invest in…
Arghh the company I wanted to invest in has a short 4 hour window. After filling in all the forms the app just kept crashing. Lost out big time (10k). Why is there no web or PC way in??? Worse than useless cost me a bundle. Eventually got in the correct share without a crash and just information, absolutely no way to invest.

Reply from PrimaryBid
Great platform with great service!
Great service from the settlements team…
Great service from the settlements team - had a problem and they sorted it, thanks guys.
Love the idea
Love the idea, but the execution is poor.
Giving private investors access to company fundraisings is excellent, and I applaud PrimaryBid for that.
Not being able to subscribe within ISA or SIPP isn't ideal, but fair enough - perhaps the rules are outside their control.
First a problem is the app - PrimaryBid worked fine on desktop, but now it's app-only, and flawed.
I frequently encounter payment problems, which PrimaryBid blames on my bank, and my bank categorically assures me is at PrimaryBid's end. From the multiple differing excuses PrimaryBid give, I believe the bank. This included them assuring me a payment hadn't gone through after an error message, when in fact it had.
I find their customer service responses (on email, only on email) to be prompt, but frequently incorrect.
Getting the shares into your broker account is the other huge issue - might take 24 hours, might take days, and currently I'm chasing one up from a fortnight ago. That is an unacceptably long time to wait.

Reply from PrimaryBid
PrimaryBid have opened up a whole new world for me
Earlier this year, one of the companies in my portfolio conducted a Retail Offer for existing shareholders exclusively through PrimaryBid. Unfortunately. I was not able to open an account with PrimaryBid in time for this, but I did set up an account - and it has opened up a whole new world for me. Quite simply, they let you know about IPOs, secondary offers and retail offers at a discount to trading price. You pay what the institutional investors pay, there is no commission, and they transfer the shares into the general investment account with your stockbroker free of charge. The customer service is excellent, keeping you informed of any issues and being very responsive when you have queries. Everything you need is on a convenient mobile app with e-mail alerts and notifications - together with detailed information and links to important documents. This is important as some of the offers are only open for a few hours and you might be out and about away from your computer. The range of different investments has been impressive, so there will probably be something for most people. However, whichever ones you choose, you'll always get a head start with zero commission and any discount that is available.
very very poor service
very very poor service. don't respond to emails, cancellation page doesn't work. no contact phone number which sums up the type of company this is. very very bad. avoid and use a trusted company with service to match.

Reply from PrimaryBid
It is essentially a great isea
It is essentially a great isea, if it worked, a great company, but the app is a shocker, it is so hard to use, the user experience reminds me of 90's dial up internet, trying to buy today and have been hitting the continue button like a demented fool

Reply from PrimaryBid
Great service I had a problem with…
Great service I had a problem with transferring my shares as I provided wrong account detail Rebecca sorted my problem out and corrected for me.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







