Outlier Principals Reviews 23

TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

Would 100% recommend. Very growth oriented, always on the lookout for new approaches to grow your brand. We worked together on a B2C eCommerce project for over a year. The kind of growth that was achi... See more

Rated 5 out of 5 stars

Ralph was an awesome advisor to our project. He helped me clean up my pitch deck so it conveyed a clear message to potential investors. He knows what investors are looking for and his feedback greatl... See more

Rated 5 out of 5 stars

Rafael and the Zendog team helped my food concept grow in ways i could never have imagined when I got in touch. From their rigorous approaches and flawless execution we saw a massive increase in our s... See more

Rated 5 out of 5 stars

We're in the pre-seed stage of our start-up for a travel social app. Although we have in-house technology to build our product, we have few clues about how to go to market. I had before a few conversa... See more

Company details

Written by the company

Outlier Principals is an advisory firm for high-growth technology and e-commerce companies in North America, Asia, and the Middle East. We work with founders and senior leadership to scale revenue to 9 figures and beyond through three disciplines: growth strategy, people strategy, and governance strategy. Most people in this space talk theory. For us, it isn’t theory. We’ve operated, invested in, and advised companies that grew to $150M+ in revenue, raised $3B+ from investors like SoftBank Vision Fund and Founders Fund, and created billions in value through exits on the NYSE and NASDAQ. We are principals, not consultants. We earn trust, take accountability, and build relationships that last. We select clients who think in principles, take calculated bets, and won’t stop until they own their category. Learn more at outlierprincipals.com or reach out at hi@outlierprincipals.com.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

23 reviews

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Rated 5 out of 5 stars

Would 100% recommend

Would 100% recommend. Very growth oriented, always on the lookout for new approaches to grow your brand. We worked together on a B2C eCommerce project for over a year. The kind of growth that was achieved was impressive. I'm talking tripling the size of advertising campaigns profitably at a multiple 6 figure ad spend.

27 July 2024
Unprompted review
Rated 5 out of 5 stars

Working with Rafael was fruitful

Working with Rafael was very fruitful. He helped us apply relevant concepts to our unique circumstances to define a stellar go-to-market strategy and eventually achieve product-market fit.
Would work with Zendog Labs anytime again!

22 December 2022
Unprompted review
Rated 5 out of 5 stars

Recommended

I had a call with Raphael to explore their CMOaaS offering. He was approachable and professional at the same time. He was not stingy in information.

21 July 2023
Unprompted review
Rated 5 out of 5 stars

Worth it!

Ralph was an awesome advisor to our project. He helped me clean up my pitch deck so it conveyed a clear message to potential investors. He knows what investors are looking for and his feedback greatly improved our odds of raising funding even in a bear market. Highly recommend his services if your looking to raise capital.

1 March 2023
Unprompted review
Rated 5 out of 5 stars

Top Notch!

We had the pleasure of working with Rafael on developing our company's pitch deck, and we couldn't be happier with the outcome. Rafael's expertise, efficiency, and commitment to meeting all our deadlines were truly impressive. He didn't hesitate to challenge our assumptions and push us to refine our messaging and value proposition. The result was a highly professional pitch deck that captured the essence of our business and showcased it in the best possible light. I highly recommend Rafael's services to anyone seeking top-notch support in crafting their pitch deck. Five stars all the way!

22 June 2023
Unprompted review
Rated 5 out of 5 stars

A Stellar Experience!

I had a fantastic experience working with Rafael at Zendog Labs. He was an excellent communicator, providing great feedback and quickly understanding the complexities of my niche business in a different geography. I highly recommend working with them for startup ventures.

8 June 2023
Unprompted review
Rated 5 out of 5 stars

Top collaboration with Zendog

I had the pleasure to work with Rafael from Zendog which work was essential in our Fundraising. His ability to understand very quickly what we do and our vision and his strong knowledge of the start-up and fundraising world gave us the perfect support. Thank you very much and I recommend him 100%.

3 April 2023
Unprompted review
Rated 5 out of 5 stars

Rafael is a professional in every sense…

Rafael is a professional in every sense of the word when I comes to distilling the message for decks and fundraising. He helped us articulate our broad message into clear concise messaging for our fundraise. Will use on all projects from here. 5 star with thanks Rafael!

13 April 2023
Unprompted review
Rated 5 out of 5 stars

Great advice for early start-up

We're in the pre-seed stage of our start-up for a travel social app. Although we have in-house technology to build our product, we have few clues about how to go to market. I had before a few conversations with Rafael and his advice always inspired us to the next step when there's a showstopper or a bottleneck. I had scheduled through Zendog our sparring session to consult with Rafael. He has evaluated the position where we're at and set up a list of executable items for us to move on and test out the market. Rafael is a great professional and he never sugarcoats our challenges, instead, he always goes beyond to propel us forward to achieve our goals in an actionable way. I would rate 10 stars if I could and highly recommend Zendog Labs.

8 February 2023
Unprompted review
Rated 5 out of 5 stars

I am so thankful to have found Zendog…

I am so thankful to have found Zendog Labs. The team's professionalism and ability to deliver real results for me have been second to none. I was lost on go-to-market planning and Rafael and his team went way above my expectations and the deliverable was more than just information- it actually WORKED, too. Strong recommendation on my end.

1 February 2023
Unprompted review
Rated 5 out of 5 stars

True thought partnership + jetfuel for execution

I was quite skeptical of bringing any outside help in such an early stage of my startup (we hadn’t quite nailed product market fit), but after the glowing reviews and recommendations from a few other founds I reached out to Zendog and they didn’t disappoint. You get real, direct strategic engagement and executive coaching from their founder Rafa who helped steer both our company and me personally to a new ICP that’s been by far our highest performing segment. But on top of that, Zendog will boil down this strategy into tactical execution and even helped us set up and evaluate the result of our now robust Growth division. Rafa himself got his hands dirty and went into the details with me spreadsheet by spreadsheet. Now that we’ve hit our stride, we’re discussing brining Zendog back in for some help on scaling our marketing and sales org / strategies. If you want end-to-end support for your growing company from pre-PMF to scale, I’d highly recommend this team.

5 December 2022
Unprompted review
Rated 5 out of 5 stars

Worth their weight in gold

I had the pleasure of working with the team at Zendog Labs for the past 6 months as the Co-Founder and CEO of a mobile fitness app. I was stuck and in need of guidance to move my start-up forward, and Zendog Labs was the answer. Their experienced founders, investors, and advisors were invaluable in not only shaping my go-to-market strategy, but also in developing my product and financial strategies. They became more than just advisors, they became friends. I appreciate their availability and willingness to jump on a call whenever I needed support. I highly recommend Zendog Labs.

2 February 2023
Unprompted review
Rated 5 out of 5 stars

Great knowledge of fundraising and growth

Rafael from Zendog Labs is a fantastic professional. His knowledge of venture capital, fundraising, and growth is unmatched. I'm really enjoying working with him. He is also a great listener and, most importantly, a doer who understands pressure. Looking forward to keeping working together.

1 February 2023
Unprompted review

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