On the Beach Reviews 

97,226
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 19,206 reviews, reviewers had a great experience with this company overall. Customers frequently praise the straightforward booking process and competitive pricing options, noting how easy it is to manage reservations and secure great deals. Many people also share that their trips are wonderfully organized, providing smooth travel arrangements and memorable destinations from start to finish. Some reviewers were not happy with customer service, mentioning that reaching a human representative was extremely difficult when dealing exclusively with automated chat systems during problems. Consumers additionally pointed out that package costs sometimes unexpectedly increased after initial browsing sessions or when alterations to travel dates became necessary.

What people talk about most

Booking process

Customers had ambiguous experiences with booking_process. Many consumers praise the straightforward... See more

Holidays

People report ambiguous experiences with holidays, reflecting a wide range of differing opinions. While some... See more

Price

Consumers find price to be ambiguous, with some reviewers reporting great bargains and straightforward... See more

Service

Reviewers highlight ambiguous aspects of service, experiencing a mix of helpful interactions and frustrating... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting that speaking to an... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff were nice and friendly Reception staff always helpful Food was plentiful and hot even though a little repetitive but was always something for everyone Lots of sunbeds All inclusive... See more

Company replied

Rated 4 out of 5 stars

The hotel was very clean with modern rooms. All staff were extremely helpful and made our holiday amazing. The food was outstanding with lots of choice and as we booked Coral the Faro restaurant was b... See more

Company replied

Rated 4 out of 5 stars

Overall the holiday was great. The only downside was we were given the wrong rooms on arrival. It clearly stipulated rooms with a sea view but ours were on the ground floor looking over the outside ba... See more

Company replied

Rated 4 out of 5 stars

The website and app are very easy to use and the booking experience was quick and simple. I do have an issue with how the pricing is done. It's obvious that once you have browsed a holiday and... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

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TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(97,226)

18,964 reviews in the last 12 months

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Rated 1 out of 5 stars

Booked for Feb next year with a price…

Booked for Feb next year with a price promise, but we got an email the other day to say flights have changed and when we looked it it, the flights haven't changed only a letter on flight ref. Because of this we have lost our price promise because we have changed flights, which we haven't. Onb will not honour original deal so once again they have moved the goal posts in their favour, this company is the worse company we have ever deal with, will never deal with again, note to onb( get some phones where people can ring instead of a ai robot that goes round in circles part 2 just been given a £30 compensation by onb , what an insult for changing nothing and loosing price promise, total of £300 different in holiday today this company makes its own rules but I will be getting in touch with ba to confirm flight changes will never deal with this company again

14 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Niel,

Thanks so much for reaching out and sharing your concerns. We totally understand how frustrating it is to get a flight change email that looks like nothing’s really changed, and then to feel like your price promise isn’t being honoured.

Sometimes, even small changes like a letter in the flight reference can trigger system updates, but if you haven’t accepted any flight changes or made changes yourself, we want to make sure you’re treated fairly. We would appreciate the opportunity to look into your situation further and help find a satisfactory resolution.

If you would be willing to contact us directly through our live chat or customer service channels, we will prioritise reviewing your case and assist you as best we can. Once again we apologise for the hassle and the frustration with our contact options too — your feedback is super important, and I’ll make sure it’s passed on.

Kind regards,

On the Beach

Rated 5 out of 5 stars

Once again holiday experience with On…

Once again holiday experience with On The Beach amazing no problem at all. Destination transfer and flight all grate and affordable prices as well. Thanks guys.

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks Grzegorz — brilliant to hear transfers, flights and prices all went smoothly. Looking forward to your next trip 😊. The Team at On the Beach

Rated 1 out of 5 stars

CAnt find my booking

Where is my holiday can't find my booking I paid 38 pound deposit

14 August 2026
On the Beach logo

Reply from On the Beach

Hello Katrina,

Thank you for reaching out.

I'm sorry to hear that you're unable to locate your booking.

Our teams are working hard to assist all customers as quickly as possible. Our live chat system starts with a virtual assistant designed to route your query to the right team efficiently, which can sometimes feel frustrating when you need immediate human contact. We appreciate your patience with this process.

If you still require assistance, we encourage you to return to our live chat and select the options that best match your query. Our virtual assistant will then connect you to the appropriate team as soon as an agent is available.

Thank you for your understanding.

Kind regards,
On The Beach Team

Rated 1 out of 5 stars

I raised a complaint about the price…

I raised a complaint about the price protection and never got a response and raising the complaint was ridiculously difficult in itself. You cannot speak to anyone, I would never use on the beach again

15 August 2026
On the Beach logo

Reply from On the Beach

Hi Alex,

Thank you for taking the time to get in touch and share your experience.

I'm sorry to hear that you haven't received a response regarding your Price Protection feedback and that the process has been frustrating for you. I appreciate that, when you have a concern, being able to speak directly with someone can feel much more reassuring.

Our virtual assistant is designed to help direct queries to the appropriate team as quickly as possible, although I understand this may not always provide the experience you're looking for. I've picked up your feedback and will review your case to ensure it reaches the right team for investigation.

Thank you for your patience while we look into this for you. We appreciate you bringing this to our attention and will be in touch once we have an update.

Kind regards,
On the Beach

Rated 2 out of 5 stars

We had ants in our room

We had ants in our room, the food at the snack bars was awful, mosquitoes ruined the evening entertainment, our transfer back to the airport was incorrect I had to call the office and make sure it was corrected and the transfer bus was late to pick us up I had to ring the office to check it was coming.

18 August 2026
On the Beach logo

Reply from On the Beach

Hi Vicki,

Thank you for taking the time to share your feedback.

We're sorry to hear that aspects of your holiday did not meet your expectations, particularly the concerns you mentioned regarding your room, the snack bar food options, the mosquitoes during the evening, and your airport transfer experience.

We appreciate you bringing these matters to our attention and will ensure your comments are shared with the relevant hotel and transfer suppliers for review. If you have any additional details or photos relating to the transfer issues, please feel free to send them to us, as this may help with our investigation.

Thank you again for your feedback. We value all customer comments as they help highlight areas where improvements may be needed.

Kind regards,
On the Beach

Rated 5 out of 5 stars

A great holiday company

On the Beach really are a great holiday provider their easy pay options spread the cost of a holiday out so unlike traditional holiday companies you don't have to pay for the balance a long time before you travel. Their communication before, during and after the holiday is also first class.

18 August 2026
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Reply from On the Beach

Thanks for your kind words! We're glad our Easy Pay helped spread the cost and that our communication before, during and after your trip hit the mark. We’ll keep making holidays simple — hope to help plan your next break soon 😊

The Team at On the Beach

Rated 1 out of 5 stars

Im so angry with this company

Im so angry with this company. They use to be great, you used to be able to get hold of people and now its all AI.

I booked a holiday to Gibralter, i put my airports as requested and paid. I didn't realise the airport they sent me too was 400miles away in Portugal yet my hotel is in Gibraltar. Yes its my fault for not double checking before I paid, but once I realised the mistake their online help is non existent. I wont be using them again.

17 August 2026
Unprompted review
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Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

Great website

Great website. Loads of options to tailor the holiday to my needs. Good price too.

18 August 2026
On the Beach logo

Reply from On the Beach

Thanks David — glad site and prices worked for you 😊 The Team at On the Beach

Rated 1 out of 5 stars

Booked lazororote beatiz playa spa

Booked lazororote beatiz playa spa , all inclusive holiday , with family
When arrived found out that 2 buffer Resturant needs to be pre booked , which is not shown in the on the beach holiday website or either the hotel website
The kids are excited to eat different cuisine but the reception staff were not helpful at all and found them rude ( reception team member spoken to was Andrea , even did not took effort to see if any cancellation so she can book us in )
On the beach should be clear on giving information also when u spend more than 2k for a family holiday ,
Not happy at all and unhappy kids holiday !
Thank you

18 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

On the beach

On the beach - avoid, avoid, avoid!
Purchased a holiday to Greece, on the beach have taken payment and not confirmed the holiday, countless messages with their useless chat bot and emails, completely uncontactable. They have breached their own terms and yet I still cannot get a response 11 days after payment was taken - I would strongly suggest booking your holiday elsewhere

Update - on the beach has sent a generic email asking me to use their chat facility, honestly the company are a joke, part of the reason why I complained in the first instance is that the chat system is useless and cannot help with our problem! It’s amazing how they can respond to a review, yet they cannot respond to the actual problem!
ON THE BEACH YOU HAVE TAKEN PAYMENT AND NOT CONFIRMED THE HOLIDAY! MAYBE INVEST IN TO SOME HUMAN INTERVENTION AND THIS REVIEW WOULD NOT EXSIST!

8 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Daniel,

Thank you for reaching out. 

I can see that you have been in contact with our team today, and they have confirmed the correct email address associated with your booking. Please ensure that you use this email address when logging into your On the Beach account, as it is required to view your booking details successfully.

If you require any further assistance, please feel free to reply directly to that email, and one of our travel advisers will be happy to assist you further.

Thanks 
On the Beach

Rated 1 out of 5 stars

The hotel was chaos- it needs a full…

The hotel was chaos- it needs a full refurb they go around daily fixing things temporarily it’s all abit shabby. Most importantly dot a hotel that has 24 floors the lifts never ever ever work and when they do you wait anything up to 15mons for it to come. For someone who was on the 15th floor I walked up 30 flights of stairs on many occasions not what I expect when paying quite a lot

18 August 2026
On the Beach logo

Reply from On the Beach

Hi Emma,
Thank you for sharing your experience with us. We’re truly sorry to hear that the condition of the hotel and the lift issues caused you such inconvenience during your stay, especially having to walk many flights of stairs. We understand how frustrating and disappointing this must have been, particularly when you were expecting a more comfortable experience.
As your holiday has now ended, if you would like us to investigate your concerns further, please submit your feedback using the feedback form on our website. This will allow our dedicated team to review your booking and raise the issues with the hotel to help improve their service.
Thank you again for taking the time to provide your feedback. We appreciate how important these matters are and are here to support you.
Kind regards,
On the Beach Team

Rated 5 out of 5 stars

Website easy to navigate

Website easy to navigate, selection of hotels was great. Hotel descriptions very informative. Very easy to book.

17 August 2026
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Reply from On the Beach

Thanks Carol — glad the website and hotel descriptions made booking easy! 😊 The Team at On the Beach

Rated 5 out of 5 stars

Holiday was great

Holiday was great. Hotel was lovely and in a nice location. Only nective thing was we nearly didnt get our flight home coz of the flight delay feture on the beach app.

15 August 2026
On the Beach logo

Reply from On the Beach

Thanks for the kind words! Glad hotel and location were lovely — sorry the app’s flight‑delay feature caused worry. We’ll pass it on. See you again 😊 The Team at On the Beach

Rated 5 out of 5 stars

Great holiday

15 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words — we’re so pleased you had a great holiday! 👏 Hope to help you plan your next trip soon.
The Team at On the Beach

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