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Review summary

Created with AI, based on recent reviews

Looking at 51 reviews, reviewers had a great experience with this company. Customers frequently highlight the excellent service and support, noting that the product consistently delivers without issues, especially concerning coverage. Many appreciate the ease of use and the straightforward setup process for both SIM cards and eSIMs, often mentioning instant connectivity upon arrival in Japan. The convenience of having a Japanese phone number for long-term stays is also a significant plus for many. However, some people were dissatisfied with the internet speed, describing it as slow and not living up to expectations, particularly after exceeding data limits. A few customers also experienced difficulties with initial setup, including incorrect APN settings or issues with transferring eSIMs to new devices, which sometimes led to unexpected phone number changes and loss of access to other services.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, with some customers expressing significant dissatisfaction,... See more

User experience

Clients share ambiguous opinions on user experience. Many reviewers praise the quick and easy setup, with... See more

Product

People report ambiguous experiences with the product. Some customers are highly impressed, praising the eSIM... See more

Website

Customers consistently note ambiguous experiences with the website. Many reviewers found the mobile website... See more

Location

Customers had positive experiences with location. Reviewers found the service worked flawlessly across... See more

Reviews shaping this summary

Rated 4 out of 5 stars

once it was installed & activated, it just worked. except it would not received texts via Apple Messages; i had to swap in my USA esim for a few minutes to get an approval code. it needs to be able t... See more

Company replied

Rated 4 out of 5 stars

All went smoothly except: * the set-up is entirely self-service. The instructions are clear, but some human assistance at the collection point would be even better * my first attempted connection w... See more

Company replied

Rated 4 out of 5 stars

Received Sim and installed it - had data but had problem with receiving voice calls. This was due to the age of my phone. There are notes on the website about this, but the issue could perhaps be made... See more

Company replied

Rated 4 out of 5 stars

Great 4G LTE connectivity throughout my 14-day (9/22 to 10/05/25) trip in Japan. KYOTO, NARA, OSAKA, TOKYO. I do wish 5G data speed was available. I do love the massive data plan 50GB for 16 days.... See more

Company replied


Company details

  1. Cell Phone Store
  2. Electronics Store

Written by the company

Mobal is an award-winning UK/Japan-based SIM provider whose mission is to make life in Japan easier for foreign nationals, known for reliable service, and friendly English support. What makes Mobal different is that it's 100% owned by a charity, which is dedicated to building schools and feeding children in Malawi, Africa. That means that all the profits Mobal makes go straight to making the world a better place!


Contact info

3.8

Great

TrustScore 4 out of 5

932 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 93% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

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Rated 5 out of 5 stars

Excellent coverage of Japan and so…

Excellent coverage of Japan and so handy for using Google Maps it was a godsend would have been lost without it.
Highly recommended.

16 March 2025
Unprompted review
Mobal logo

Reply from Mobal

Thanks for the feedback, Michael - 100% agree that Google Maps is a lifesaver whilst traveling in Japan, especially when trying to figure out what train to get on! - We're pleased the service met your needs and look forward to hearing from you again in the future!

Rated 5 out of 5 stars

Quick and easy- Super easy and works just as the…

Super easy and worked just as the instructions said. Activated the e-sim after landing in Tokyo and I was online 20 minutes later. Now in Hakuba and have had full service everywhere I’ve been

12 March 2025
Unprompted review
Mobal logo

Reply from Mobal

That's great to hear, Lyn. We hope you enjoyed the rest of your time in Japan!

Rated 5 out of 5 stars

Very good service overall and…

Very good service overall and responsive help desk

23 February 2025
Unprompted review
Mobal logo

Reply from Mobal

We're delighted to hear that the service work well and that you found our customer service team to be so helpful. We appreciate the feedback and we hope you had a great time in Japan!

Rated 5 out of 5 stars

I purchased a Mobal WiFi router and plan

I purchased a Mobal WiFi router which was promptly sent to my Japanese address.
You will need internet access to set it up, I have a Mobal phone so no issues.. otherwise just visit a Starbucks to do that...
Instructions to activate were simple and the touch screen on the unit easy to use.
My connections have been great and have not lost connectivity at all... I have surfed the net and streamed a program with no issues.

11 March 2025
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your wonderful review! We're so pleased to hear that your Mobal WiFi router arrived promptly and that the setup was smooth. It’s great to know that you’ve been enjoying reliable connectivity for browsing and streaming without any issues. We truly appreciate you sharing your experience, and we hope your Mobal WiFi continues to serve you well. If you ever need any assistance, feel free to reach out. Enjoy your time in Japan!

Rated 3 out of 5 stars

Cumbersom delivery of SIM card to Belgium

The card was withhold by the Belgian Postal service because they claimed that importduties needed to be paid. For a data-only card of +/- 50 € they card 28 € extra. I was able to get this charge been surpressed to 0 with the argument that the value of the card was for service deployed in Japan only. The Sim itselve is of no value. I reported this to Mobal, and they referred me to their Policy pages which indeed mentione the possibilty of import duties . This is not very visible on the Commercial pages of mobal.com.
Anyway I have the Sim without extra costs, but is purely because of my own efforts, I received no usable advice from Mobal, if Mobal would register their products to the Belgian Customs, they could prevent that their customers would be faced with importduties. Now hoping for a nice holiday with flawless mobile data in Japan, yet to come.

5 March 2025
Unprompted review
Mobal logo

Reply from Mobal

Thank you for sharing your experience. We're sorry to hear about the inconvenience with Belgian customs, but we’re glad you were able to resolve the issue, and we’ll be sure to look into incorporating this information into our shipping emails to assist future customers who may run into the same issue!

Thank you again for your valuable feedback! We hope you have a fantastic time in Japan, and if you need any further assistance, please don’t hesitate to reach out to our support team.

Rated 3 out of 5 stars

Appreciate the follow up

Appreciate the follow up. Good to know you care

8 March 2025
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your review! We're glad to hear you appreciated our follow-up. if you have any concerns or feedback that could help us achieve the 5* service we strive to provide, please feel free to email it to us at care@mobal.com—we’d really appreciate your feedback!

Rated 5 out of 5 stars

Brilliant

Brilliant. Totally glitch free. Very easy to instant get up and running. Bougofar too much data, 59 Gb, 5 would have been plenty for 2 week vacation

5 March 2025
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your fantastic review! We're delighted to hear that you found the setup process so easy. We appreciate your insight into data usage—since everyone’s needs vary, we always recommend having a little extra, but it’s great to hear that you managed with less than 5GB! We look forward to hearing from you again in the future.

Rated 4 out of 5 stars

Fine but missing the opening hours of the counter in advance

It was a pity that the counter opened at 10 am, I was not knowing and missing in all the informations before. Maybe I was not reading carefully enough. We had to wait almost two hours at the airport. But the assistant was on time, so everything was quickly done. For the rest everything was perfect.

26 February 2025
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your feedback! The collection point opening times are displayed during the checkout process, and we also include them in your order confirmation email. However, we're sorry to hear that this information was missed—we'll certainly review how we can make it clearer. That said, we're glad to hear the assistant was on time and that everything went smoothly once you received your order. We appreciate your review and hope you had a great trip!

Rated 4 out of 5 stars

Less time spent at airport

Delivery to home means less time searching in the airport and also able to review the instructions beforehand

24 February 2025
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your feedback! Home delivery is definitely a great option, as it gives you more time to prepare. For customers who can’t select this option for any reason, we’ve added pictures of our collection points and maps of the locations to our website where possible. These can be printed or screenshotted for convenience. All of the instructions in the user guide are also available on our support pages which are available for customers to view before hand if they wish to!

Rated 5 out of 5 stars

I have received the sim card

I have received the sim card. But, have not used it yet.

23 February 2025
Unprompted review
Mobal logo

Reply from Mobal

We're pleased to hear that you have received your SIM! I am sure you have everything you need to get up and running but if you have any questions about the service please check out our support pages - help.mobal.com/ or feel free to reach out to our support team. Otherwise have a wonderful time in Japan!

Rated 4 out of 5 stars

Reliable service

I use a Google phone, so the set-up of the service was not too straightforward, but I worked it out in the end with the extra step, which can be made more apparent at instructions of how to connect stage, rather than finding it in the Frequently Asked Questions. The connection is reliable and as fast as you advertise. Excellent value for money.

21 February 2025
Unprompted review
Rated 4 out of 5 stars

Best service

The toughest part was how long the phone number took to kick in (I think it took 24 hours, but I had an issue at the airport day of, so I would have needed it immediately).

The service was great and I'll definitely use it again when I go back to Japan.

1 February 2025
Unprompted review
Mobal logo

Reply from Mobal

Thank you for taking the time to provide your feedback.

Most activations are completed within 15-90 minutes; however, on rare occasions, such as during busy periods, it can take up to 24 hours.

We understand that this delay is inconvenient, especially when unexpected issues arise, and please rest assured that we are always working to improve this process.

Despite the initial issue, we're happy to hear that the service worked well for you, and we look forward to welcoming you back to Japan in the future!

Rated 5 out of 5 stars

Great value and reliable

Simple to choose, great price and perfect product. Have used them many times before and always with no issue.

15 February 2025
Unprompted review
Mobal logo

Reply from Mobal

It’s great to hear that you find our website so easy to follow, good value for money and that it has worked well for you on so many occasions!

We appreciate you letting us be part of your adventures and we look forward to hearing from you again in the future.

Rated 5 out of 5 stars

great value, Easy to chose

Easy to choose the right product. Best choice for quality and your money.
Quick delivery. Data to use direct after landing to Japan.

11 February 2025
Unprompted review
Mobal logo

Reply from Mobal

Thank you for the fantastic feedback! We’re glad to hear that you found it easy to choose the right product and that everything worked smoothly upon your arrival in Japan! We hope you had a wonderful time!

Rated 5 out of 5 stars

I'm satisfied with the Mobal internet…

I'm satisfied with the Mobal internet device. Never experienced any break or network outage. Very simple to buy and use.

9 February 2025
Unprompted review
Mobal logo

Reply from Mobal

Thank you so much for your kind words! We’re thrilled to hear that you’re satisfied with the service and how reliable it's been. Our aim is to always provide a simple and hassle-free experience, so it’s great to know that we've achieved this!

Rated 3 out of 5 stars

The delivery of the eSIM activation…

The delivery of the Japanese eSIM activation code could not happen before I left Australia. Then it took a whole day to activate as I was travelling at the time. This is most unlike my prior eSIM provider "SimCorner" who sent me the activation code within a few minutes of buying the eSIM for Europe in Australia.

22 January 2025
Unprompted review
Mobal logo

Reply from Mobal

We appreciate you taking the time to provide your feedback.

Unlike data-only eSIM providers like SIMCorner, our Voice+Data eSIMs requires additional processing to get the Japanese number assigned. While activations typically take around 90 minutes, they can take longer during busy periods or if requested later in the day. We apologize for any inconvenience this may have caused you!

We do offer data-only eSIMs, similar to SIMCorner, for use in Japan which can be activated within 15 minutes. If you’re looking for a quicker activation in the future, this might be a good option!

Alternatively you could have the eSIM Access code shipped to your home Australia ( Providing there is enough time to get it to you ) as this would allow you to pre-schedule your activation and ensure your eSIM is ready for you to use upon arrival.

Thanks again for sharing your experience and we hope you find the solutions provided useful in the future!

Rated 5 out of 5 stars

Easy to order and flexible for the…

Easy to order and flexible for the locations to pick up. Also easy to set up with local phone number provided quickly.

22 January 2025
Unprompted review
Mobal logo

Reply from Mobal

Hi Yoshi, thank you for providing your feedback.

It’s great to hear that you found it easy to place your order, and our range of collection points convenient for pickup!

We are also delighted to hear that being provided with a genuine Japanese phone number quickly made life in Japan easier.

Thank you again for your feedback and we hope to hear from you again in the future!

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