Missguided Reviews 

51,423
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Evaluating 224 reviews, most reviewers were let down by their experience overall. Buyers frequently complained about the extremely poor quality of the items, describing them as cheap, badly cut, and drastically different from website pictures. People also experienced incredibly frustrating issues with the complicated returns process, expensive return shipping costs, and missing refunds after months of waiting. Though some customers noted that certain pieces were actually well made, fitted nicely, and arrived in neat condition. A few shoppers additionally mentioned successfully receiving full financial refunds or store credit after persistence regarding their unsuitable orders. Customers also advised others to avoid ordering completely to prevent unnecessary stress and hassle.

What people talk about most

Return policy

People report negative experiences with return policy, describing the process as a nightmare and extremely... See more

Product

Customers consistently note negative experiences with product quality, describing items as cheaply made and... See more

Order

Reviewers highlight negative aspects of placing an order, reporting that items take several weeks to arrive,... See more

Refund

Users describe negative interactions with refund requests, highlighting weeks or months of waiting without... See more

Quality

Customers consistently express deep disappointment and frustration with product quality. Reviewers report... See more

Reviews shaping this summary

Rated 1 out of 5 stars

This site is fraudulent! I needed to return an item and the website would not except my details it kept crashing, after trying and trying when It finally started to work again it was too late to retur... See more

Rated 1 out of 5 stars

Would not give 1 star if there was this option. Absolutely dreadful customer service. DO NOT ORDER FROM THIS COMPANY! I sent a return nearly 2 months ago and still chasing it up. Emails back and forth... See more

Rated 1 out of 5 stars

Never had such a complicated return policy EVER. Considering these were Shein items, how is it so complicated to return items? Shein told me my Missguided items had been delivered returning Shein ite... See more

Rated 1 out of 5 stars

I did not receive my item. I have been waiting since 11th August and have tried to contact customer service via email and Facebook - with absolutely no response. I would like a full refund. Absolutely... See more


Company details

  1. Women's Clothing Store

Information provided by various external sources

WE ARE MISSGUIDED. We are an empowering, bold and original online fashion brand, inspired by real life. We design and create product inspired by you - our customers, our friends - and the biggest global touch points: the catwalk and the hottest celebs. We are not fast fashion, we are rapid fashion, and with exclusive in-house designs and the freshest threads dropping every single day, we are the only one-stop shopping destination you need. We create a killer product offering for the dreamers, believers and night lovers at unbeatable price points, and take the risks no one else dares to take. We champion our customer and everything she stands for, and we want to instil a confident, positive and aspirational brand image she can come back to time and time again. With collections for every aspect of her non-stop lifestyle, and global competitive delivery, we’re here for when the good times roll. And most importantly, we believe shopping is a right, not a luxury, so we aim to deliver the biggest trends at the most affordable prices, on a global scale. We are Missguided, We are real. And we do things the Missguided way.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

51K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.3

All reviews

(51,423)

212 reviews in the last 12 months

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Rated 1 out of 5 stars

If I could give 0 stars I would.

If I could give 0 stars I would.
Ordered some clothes for my holiday as I used to like missguided years ago, when they arrived the quality of the clothes were terrible and cheap. So I contacted them to return them which I had to do at my own cost, I sent them the proof of the postage and they’re now refusing to refund me. I’ve been back and forth with them for weeks and they won’t refund me. Wish ai had never ordered from them, will never ever order from them again and advise anyone DO NOT ORDER FROM THEM. I’m now out of pocket and I’m furious.

11 June 2026
Unprompted review
Rated 1 out of 5 stars

MISSGUIDED now owned by SHEIN

Purchased 2 tops from MISSGUIDED. Paid for expedited delivery, it still arrived late. Then discovered this was because the parcel was coming from China. Only because I tracked it. This was not clear when ordering. Thought that very odd. Googled it. Apparently MISSGUIDED is now owned by SHEIN. The tops were of extremely poor quality. Shock. Requested to send them back. Made to pay for return postage. This was way back ant the start of April. No refund received and customer services completely ignoring my emails.

6 April 2026
Unprompted review
Rated 1 out of 5 stars

AVOID AVOID AVOID

AVOID AVOID AVOID

Really wish I had read the reviews on here before purchasing items from this website. The reviews that they allow to be posted on the website show NO reflection of what this company is like, I wouldn't be surprised if they were fake tbh.

I ordered £80 worth of stuff for a hen do and not one item arrived looking like it did on the website. Returns are such a faff I have never experienced anything like it. I was told my order wasn't recognised when requesting a refund on the portal so had to email them. They were quick getting back to me & said I had to create the label myself & cover the cost of the refund which in the end cost me £6!! I did finally get a refund but I think this may have only been because I paid with a credit card as im aware other people from these reviews haven't had a refund at all.

Will NEVER use again

20 May 2026
Unprompted review
Rated 1 out of 5 stars

Never would I thought that returning…

Never would I thought that returning clothes would be so difficult. Never known a clothing company want pictures of proof of postage and don’t provide return labels. Still haven’t received my refund still can’t get through to the right team about my returns. What a shambles. When replying to the emails just don’t get response. Do not use this business. Quick to take you’re money

8 June 2026
Unprompted review
Rated 1 out of 5 stars

Poor excuse for an Ecomm business

Poor quality items
Returns process doesn't appear to work
Asking to select a specific carrier, diverts to their website , evri, then doesnt recognise miss guided as a business.
Contact support at missguided asked to up load proof of sending the return back via a contact form on their website but it has no option to upload.
Lots of consistent reviews on here the same as mine. Garbage scam business . Terrible . Save yourself the time and use AX Paris...

9 June 2026
Unprompted review
Rated 1 out of 5 stars

Item not sent from misguided

Item not sent from misguided, it was sent from some random warehouse in china, item stitching broken and it’s asking me to pay for a return? Absolutely disgusting. Nobody will get back to me or help me. Totally unacceptable behaviour.

8 June 2026
Unprompted review
Rated 1 out of 5 stars

Warning!

Warning! I strongly advise against buying from Missguided, which is now owned by SHEIN (something I unfortunately was unaware of when placing my order).

The clothes I received were in terrible condition and several items were faulty. I ended up spending both a significant amount of time and money trying to return the order. Not only did I never receive a refund, but I also had to pay for two separate return shipments because the return address provided by the company did not exist.

Customer service was equally disappointing. After the initial response, my emails were essentially ignored, and no meaningful assistance was provided.

At this point, I simply want to move on from this frustrating experience and accept the money I have lost due to this unprofessional company. I therefore requested that my account and personal data should be deleted in accordance with my rights under GDPR, but this request has also been ignored.

Based on my experience, I would strongly recommend that others avoid both Missguided and SHEIN.

1 May 2026
Unprompted review
Rated 1 out of 5 stars

Ordered an item which is effectively a…

Ordered an item which is effectively a brand sold on Shein. Wasn’t impressed with the quality so returned this, at my own cost and almost a month later I still haven’t received my refund.

DO NOT BUY FROM THIS SITE. I used to use Missguided a lot back in the day but it has gone totally downhill. I can almost guarantee you will find the same items on shein and at least you will be refunded if no good!

5 May 2026
Unprompted review
Rated 1 out of 5 stars

AVOID AT ALL COSTS

AVOID AT ALL COSTS. The clothes that I ordered arrived but the sizing was wrong and had to return all of the items. The returns process is difficult and confusing. I have not received a refund or acknowledgment of my return, although Evri have emailed to say the return had been delivered. I have emailed customer services who asked me to add some further information. I did as I was asked and have sent follow up emails which have been ignored.

1 June 2026
Unprompted review
Rated 1 out of 5 stars

If i could rate less than one star I…

If i could rate less than one star I would don't waste your time and money placed order for two items didn't even arrive. Contacted them said they will let me know when they ship it out 2 weeks now and 3 emails later no response. Will be contacting my bank to issue a refund. Clothes look nice on the website so you feel inticed to buy but not worth the stress ... I needed the item for an event had to order something else. God knows where they are getting there clothes from it can't take that long to ship out an item!!!

4 May 2026
Unprompted review
Rated 1 out of 5 stars

Won’t shop here again!

The tracking and order was unorganised and unprofessional. When I finally received my purchase it didn’t fit even though the sizing for that product matched my measurements. So I returned it for another size which wasn’t easy I had to order the new product separately as they don’t do exchanges I got a refund which was a lot less than what I paid. I am mostly happy with the product I have now except that it has a lot of creases and because of the material I am unable to iron it. Definitely won’t be using this website again!

24 April 2026
Unprompted review
Rated 1 out of 5 stars

SCAMMERS! Strongly advise you to AVOID!!!

AVOID!! Please be aware that 99% of positive reviews for Missguided are PRE their Shein takeover in Oct 2023. It has now changed hands and is not the same. Now, if you need to return anything, it will be a nightmare. I am still waiting for a refund despite returning the items at my own expense via a tracked, signed-for service. They tried to tell me they issued my refund on 9th May 2026. PayPal said no, they did not!! This whole experience has left me feeling completely scammed! Absolute LIARS, this is so dishonest of them. How they get away with this, I do not know.

12 April 2026
Unprompted review
Rated 1 out of 5 stars

I won’t use this website again

I won’t use this website again. The customer service is pretty much non existent. No one gets back to email enquiries. I purchased 3 items in October 2025, it is now May 2026 and 1 of the items I returned (kept other 2) was never refunded and no one is interested in responding to help with the refund. I would avoid unless you are certain you will keep all items you are ordering.

1 October 2025
Unprompted review
Rated 5 out of 5 stars

Very impressed

I ordered 4 items and didn't check reviews. As the items had taken a little while, I looked at reviews and my heart sank! Such bad reviews. I am delighted! All the items were in a very good state, no smell and not wet. Folded really nicely. All 4 items are made well and of decent quality. Moreover, they all fit perfectly. I am pretty amazed after reading so many bad reviews on here. My experience has been excellent. Took a bit of time to arrive but nothing too bad. From what I bought, I highly recommend. Maybe I got lucky, I dont know but I can only rate by this order.

26 May 2026
Unprompted review
Rated 1 out of 5 stars

Returns bad

Returns very, very complicated - and at own cost. This needs simplifying. Avoid ordering as returning is (ok but it is so difficult to do) so tricky.

24 May 2026
Unprompted review

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