Diverse Referrals Reviews 21

TrustScore 4.5 out of 5

4.4

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Rated 5 out of 5 stars

I’ve bought a lot of leads over the years and most of it turns into chasing people. This has been way different. The conversations usually start with real motivation and a timeframe, so it feels like... See more

Company replied

Rated 5 out of 5 stars

The biggest thing for me has been the consistency. Even when I have no time with family stuff or I’m just not in a heavy prospecting mode, I’m still getting new opportunities coming in. It takes tha... See more

Company replied

Rated 5 out of 5 stars

I was looking for something that would actually move the needle financially, not just “more leads.” Their referrals have resulted in real deals, and the commission earned from my closings has made the... See more

Company replied

Rated 2 out of 5 stars

Initially, my experience was positive, but the company has since implemented predatory practices. After multiple successful closings, they demanded an additional large down payment (in addition to t... See more

Company replied

Company details

  1. Real Estate Agency

Written by the company

Diverse Referrals is a licensed national real estate referral brokerage delivering the highest-quality referrals to agents across the country. By leveraging proprietary life-event data and hyper-personalized marketing, Diverse generates high-intent opportunities at scale. The company was ranked the #128 fastest-growing company in the U.S. by the Inc. 5000 in recognition of its ability to deliver these referrals to agents nationwide. The ranking reflects Diverse's commitment to innovation in referral generation within the competitive real estate market. The company's proprietary model stands apart by leveraging sophisticated life-event data, advanced marketing systems, and a robust, scalable infrastructure. This unique combination enables Diverse Referrals to consistently provide high-converting referrals nationwide, empowering real estate professionals with a reliable source of business. This performance-driven approach distinguishes Diverse from traditional lead-generation platforms, aligning directly with agents' needs for effective and predictable business growth in a dynamic industry.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

21 reviews

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Replied to 50% of negative reviews

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Rated 5 out of 5 stars

I almost did not sign up

I almost did not sign up. I sat on it for two weeks after my call with David because the cost felt like a real risk. What finally pushed me over was realizing I had been spending more than that on services sending me cold internet leads shared with five other agents. With Diverse its just me. Rose actually called a few weeks in just to check how a transfer went and that kind of follow through is not something I have ever gotten from a lead company. I am a believer now.

9 April 2026
Unprompted review
Rated 5 out of 5 stars

I will be honest I pushed back pretty…

I will be honest I pushed back pretty tough the price. I have spent money on leads before and got absolutely nothing to show for it. But something about the way David walked me through everything just felt different. He was not overselling it, he just explained it. The personalized video, the warm transfer team answering as my assistant, the fact that my area is locked just for me. Three months in I closed my first one and have two more in the works. I really wish I had not waited so long.

6 April 2026
Unprompted review
Rated 5 out of 5 stars

Super excited to see what the rest of the year brings

If listings are hard to come by in your market this is worth a serious look. Its not instant gratification but its legit. Every seller I have connected with has been genuinely motivated. I have two in escrow right now and the market has not even really picked up yet. The warm transfer process is seamless, by the time I am on the phone the seller already has some context on who I am. Super excited to see what the rest of the year brings.

2 April 2026
Unprompted review
Rated 5 out of 5 stars

I had a rocky start getting my…

I had a rocky start getting my personalized seller video done but the team was really encouraging and made it way easier than I thought it would be. That video sets the tone for every warm transfer after it. Sellers already kind of feel like they know me before we even speak. This is honestly one of the few services that actually feels like they care about your results and not just getting paid.

2 April 2026
Unprompted review
Rated 5 out of 5 stars

I waited to long and lost my coverage…

I waited to long and lost my coverage area. If your serious about this do not assume your market will just sit there open because it wont. I am only leaving five stars because when I finally did call they were completely transparent, held my spot as long as they could, and gave me real options. Every piece of research I did told me Diverse was legit. My hesitation was just my own baggage from getting burned before. Do not let that be you.

12 March 2026
Unprompted review
Rated 5 out of 5 stars

worth the price

Rose, Aubrey and Morgan on the warm transfer team are genuinely excellent. Rose specifically saved one for me. I missed the transfer because I was tied up and she just smoothly told the seller I was in a meeting and would call right back. I called back and that turned into one of my best listings in months. I have only been with Diverse maybe two months and its already proving itself. The way they handle callers when you cannot pick up, honestly that alone is worth the price.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

best additions to my business

Their process is just really tight. The communication and referral handoff is clean, nothing feels random or thrown together. Rose, Aubrey and Morgan on the warm transfer team make sure every single call is handled professionally and honestly it shows. I only get about one call a week but they are all real people, serious about selling, good price points. I have tried a lot of lead companies and none of them have even been close to this quality. It has been one of the best additions to my business, period.

5 March 2026
Unprompted review
Rated 2 out of 5 stars

Unprofessional Pivot and Lack of Leadership Accountability

Initially, my experience was positive, but the company has since implemented predatory practices. After multiple successful closings, they demanded an additional large down payment (in addition to the $12,000 I gave them upfront AND 33% AT Closing w/ hiking their fees unexpectedly from 30%.) The leads also shifted from local high-intent prospects to $30,000 land leads located 2+ hours away.

Multiple attempts to connect with Tim, yet they continue to use my video testimonial to recruit new agents. When I questioned the new payment demands, I was threatened with a total lead shut-off. Professionalism and transparency are clearly no longer a priority for this firm. They Mention 1,103 leads, however majority of them were land under 30k which we would not work. Team became unresponsive once I would not give them more money. Proceed with caution

1 March 2026
Unprompted review
Diverse Referrals logo

Reply from Diverse Referrals

Kalya,

This saddens us to read. We go to every extent to ensure client satisfaction.

During our relationship, Diverse provided 1,103 referrals, resulting in 33 closings.

We spent $123,678 on your advertising and received $74,944 in referral fees, putting your account $48,734 in the negative.

Throughout the relationship, we continued investing significant time, effort, and marketing resources into the account because we believed in the opportunity and wanted to give the partnership every chance to succeed.

Our intention has always been to build long-term, performance-based partnerships by providing high-quality referral opportunities and continuing to invest in those partnerships over time.

To clarify, we did not require any additional fees and our referral split has always been 33%.

We understand that the end of a business relationship can bring frustration, and we genuinely wish you the best moving forward.

Rated 5 out of 5 stars

helped keep business flowing without me

The biggest thing for me has been the consistency. Even when I have no time with family stuff or I’m just not in a heavy prospecting mode, I’m still getting new opportunities coming in. It takes that pressure off and has helped keep business flowing without me having to chase it or panic.

I track ROI closely, and this has been one of the few marketing/referral partnerships where the numbers have genuinely made sense for my business. I’ve been able to turn the opportunities into signed clients, and the commissions from the deals I’ve worked so far have returned over 10x my investment in my first year. It’s also helped smooth out my cash flow because I’m not going through long dry spells between closings.

4 February 2026
Unprompted review
Diverse Referrals logo

Reply from Diverse Referrals

Thank you for taking the time to write this. Consistency is one of the biggest things we focus on at Diverse, so it’s great to hear the opportunities kept coming in even when you were focused on family or not actively prospecting.

Also appreciate you sharing the numbers. A 10x return in your first year is huge, and it’s exactly what we hope agents experience when the referrals turn into signed clients and closings.

Thanks again for trusting Diverse with your business and for sharing your results, Robyn!

Rated 5 out of 5 stars

A legit expansion channel

I like that it’s not just one narrow type of client. I’ve had different situations come in, some straightforward, some more unique and it’s created opportunities I wouldn’t have run into from my normal database. It’s been a legit expansion channel for sure, not just more of the same.

26 February 2026
Unprompted review
Diverse Referrals logo

Reply from Diverse Referrals

Cody, love hearing this. The “not just more of the same” part is exactly what we’re going for. Thanks for trusting us, and if you ever want to lean into a certain type of situation or zip, tell your team and we’ll make all adjustments 💪🏻 We're exited for an amazing 2026 💙

Rated 5 out of 5 stars

made the investment well worth

I was looking for something that would actually move the needle financially, not just “more leads.” Their referrals have resulted in real deals, and the commission earned from my closings has made the investment well worth it. After several years of ups and downs, I've finally achieved financial freedom. It’s been my goal for the last 10 years. It took me a while, but I made it. I’m happy and thankful that I’m able to share the experience I've had with Diverse.

10 February 2026
Unprompted review
Diverse Referrals logo

Reply from Diverse Referrals

Wow. Kendra, congratulations. Financial freedom is a big deal, and we’re honored we played a part in that. Thank you for sharing the real outcome (not just leads, but deals).

We absolutely love working with you a can't wait to continue the growth!

Rated 5 out of 5 stars

I’ve bought a lot of leads over the…

I’ve bought a lot of leads over the years and most of it turns into chasing people. This has been way different. The conversations usually start with real motivation and a timeframe, so it feels like I’m stepping into actual appointments instead of doing detective work. It’s helped me keep my pipeline full without living on follow-up all day.

18 February 2026
Unprompted review
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Reply from Diverse Referrals

This is the best compliment, Jason. No one wants to chase people all day, and that is what we built Diverse on. We’re glad the conversations are starting with real motivation and a real timeline.

Appreciate you sharing this, and keep us posted in your portal on what’s converting best so we can keep feeding that lane.

🚀

Rated 5 out of 5 stars

The team is great

The team is great. Very professional and they respond fast. If I have a question, I’m not getting bounced around. My account manager David is amazing. The concierge connection is the best I’ve seen (I’ve tried everything). They are all so familiar with me and my business. I wish I could remember all their names to give them a shout out because the leads info is so organized. So when a lead comes in I have the details and great conversations.

30 January 2026
Unprompted review
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Reply from Diverse Referrals

Linda, thank you. We’re so happy you feel taken care of 🙂. David and the concierge team will love reading this. Also, the organized notes and context matter a lot (and we work hard producing them 🤩) so hearing it’s helping you have better conversations is everything.

Rated 5 out of 5 stars

I signed up because a friend showed me…

I signed up because a friend showed me they closed 14 deals from Diverse referrals last year, and I’m glad she did. The quality has been just as consistent for me, and it’s been easy to integrate. They focus on sellers, but I’ve gotten some really high quality buyers too.

30 December 2025
Unprompted review
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Reply from Diverse Referrals

Michelle, this makes us smile. Referrals from a friend who’s winning with it is the best way to come in, and we’re glad it’s been consistent for you too. Love that you’re seeing strong buyers along with seller opportunities. Thanks for taking the time to write this! 🫶

Rated 5 out of 5 stars

It’s been a huge difference

One thing I really like is the advertising is under my name and brand. With every other company I’ve tried, it always felt like a fight with multiple agents. With Diverse, the referrals come in calling in for me, and they want to speak with me. It’s been a huge difference. Even when I’ve missed a call, Diverse texts their information, and when I call back, they actually answer

22 January 2026
Unprompted review
Diverse Referrals logo

Reply from Diverse Referrals

YES. Owning the brand and having people ask for you specifically changes the whole game. Appreciate you calling that out. And the missed call text-back support is there for exactly that reason, so I’m glad it’s helping you connect when you call back.

Rated 5 out of 5 stars

Diverse has been amazing this year

Diverse has been amazing this year, when my sphere seems to have slowed. They tee everything up and all I’ve had to do is answer the phone and follow up like normal. It has the same feel as when a past client has referred to me someone. I have always struggled with prospecting and running my own ads, but I’m awesome when I get in front of someone, so this has been the best fit for me.

18 January 2026
Unprompted review
Diverse Referrals logo

Reply from Diverse Referrals

John, thank you for being real about this. If you’re great face-to-face but hate prospecting, this should feel like a perfect fit. We’re glad it feels like a warm referral and that it’s helped while your sphere slowed down. Keep doing what you do best and we’ll keep teeing it up!

Rated 5 out of 5 stars

I’ve been working with Diverse for almost 4 years.

I’ve been working with Diverse Referrals since November 2022, and partnering with them has been one of the best decisions I’ve made for my business. When they first reached out, I was purchasing leads from Zillow with little return and was hesitant to make a change. Diverse quickly proved their value. As a woman-owned small brokerage, consistent performance and ROI are critical. A meaningful portion of my closed transactions and active pipeline is directly tied to Diverse’s leads and strategies. They deliver a steady flow of quality opportunities and provide exceptional support. Their responsiveness, transparency, and follow-through truly set them apart, my questions or concerns have never gone unanswered.
Diverse delivers on what they promise and has been a key contributor to my growth. I confidently recommend them to any agent or brokerage seeking a reliable, results-driven lead generation partner.

10 February 2026
Unprompted review
Diverse Referrals logo

Reply from Diverse Referrals

Tashina, we appreciate this so much. You took a real leap moving away from what wasn’t working, and we’re proud of what you’ve built since. Hearing that the support, transparency, and follow-through have been consistent for your brokerage means a lot. Thanks for being with us for the long haul! 💙 🚀

Rated 5 out of 5 stars

Go with Diverse!

I’ve been extremely impressed with the quality of hot seller leads I’ve received from Diverse. The majority of the leads have been genuinely motivated, well-vetted, and ready to have a real conversation. As someone who values efficiency and strong ROI, this has been a game-changer for my business.
The communication has been smooth, the team is responsive, and the results speak for themselves — I’ve already converted multiple leads into listing appointments. If you’re looking to grow your pipeline with serious sellers, this is easily one of the best services out there. Highly recommend!

4 January 2025
Unprompted review
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Reply from Diverse Referrals

Tony, thank you for this. Love hearing the sellers have been motivated and ready for real conversations. And converting into listing appointments already is huge. We look forward to being a career-long referral partner for you. Thank you for your kind words on here and to other agents you have spoken to. It really means a lot. 🤝

We're going to crush it together in 2026 💪🏻

Rated 5 out of 5 stars

I could not be more satisfied with this…

I could not be more satisfied with this company. I joined two years ago and although my business was doing well, it needed a little jump with listings and did they deliver. Everyone is so helpful and professional there, any time I have a question or I need to speak to David, who is awesome by the way, they always respond in a timely fashion. I always get compliments for Aubrey who takes my initial calls, people just love how friendly she is and that’s a reflection on me too! I would highly recommend Diverse marketing.

12 November 2025
Unprompted review
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Reply from Diverse Referrals

Thelma, thank you for the kind words. We love hearing it gave your business that extra jump on the listing side. Also, shoutout to David and Aubrey, we’ll make sure they see this. We will be here for you for the rest of your career and we appreciate you SO MUCH. Thank you, thank you! 💙

Rated 5 out of 5 stars

I love Diverse Marketing

I love Diverse Marketing. Before I worked with them my business was stable, but not growing.
This year, my first with Diverse, I more than doubled my business with some tweaks to my marketing that I just didn't know how to execute.
With 41 years in real estate, still I didn't know it all.
I'm a grateful , successful and happy agent, now fully engaged in my business, with new business on the horizon every day.

3 November 2025
Unprompted review
Diverse Referrals logo

Reply from Diverse Referrals

Jocelyn, this is incredible. Doubling your business in year one and doing it by dialing in the right marketing tweaks is exactly the goal. And 41 years in the business with that kind of mindset is inspiring. Thanks for trusting us and for sharing your experience! Cheers to another 41 years in the business!! 😜💙

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