Very upset. It's my first time buying this brand and I had a lot of enthusiasm and expectations but... meh. You can't get that beautiful red that you see in internet photos in other girls anymore. My... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I really liked loving tan, the yummy smell, tan stayed for a week but honestly since my skin has a yellow undertone, the tan looked very orangy on me. Even if u take a look at google images, it looks... See more
Company replied
Loving tan gives me the most naturally looking, smooth tan than any other tans I have tried. Their mousse tan pairs perfectly with their deluxe face tan cream that leaves a smooth finish without break... See more
Company replied
I’ve gone through and tried so many tanning lotions and I’m so happy I finally found loving tan! Their lotion stays on long, doesn’t streak, and It’s not orange (amazing!!)! Currently I use the deluxe... See more
Company replied
Amazing customer service and like…
Amazing customer service and like products I’ve tried so far. I ordered some miniature samples, paying only £4 for shipping. The pump on the face tanner was broken so I contacted the company to let them know. They have now sent out a full size replacement. Amazing customer service and excited to try the face tanner!
5 June 2025
Unprompted review
Good tan but small and expensive
This tan is good and honestly one of the best I’ve used on my body. It doesn’t feel sticky when put on as most tans do and it doesn’t smell.
I’m Irish and the face tan doesn’t work well on my face at all it leaves it patchy, I have found only Irish branded tans have worked on my face.
But I’m not sure if I can justify the size of the bottle and the price. My tan was empty after one week, it is smaller than other tans and more expensive so I don’t think I will buy again just because I will have to buy it more often because of the price and have to pay more money.
27 February 2025
Unprompted review
Reply from Loving Tan
We are so happy you are loving the results of our body products however we are sorry to hear that you are having some issues with our face products and sizing. Please feel free to reach out to info@lovingtan.com and they will be able to look into this further for you!
Very upset
Very upset. It's my first time buying this brand and I had a lot of enthusiasm and expectations but... meh. You can't get that beautiful red that you see in internet photos in other girls anymore. My observations have been the following: Every time a company releases a line of Fake Tan, it works better the first two / three years. Then they have to release more lines.
15 February 2025
Unprompted review
Reply from Loving Tan
Hi Tatiana,
Thank you for getting in touch.
We appreciate your honest feedback about your experience.
We would love to assist you in achieving your desired results!
Feel free to contact our team via email on info@lovingtan.com
We look forward to hearing from you!
Outstanding company
Hi team
Just want to say a huge thank you to Your company…everything from ordering simplicity, customer service/support and product quality is absolutely OUTSTANDING…I suffer from vitiligo skin condition and your product is the only one I’ve tried (for many years now) that is absolutely wonderful and has been a real life changer for me…it enables me to wear all my summer clothes and feel special and normal,,,
Thankyou Thankyou Thankyou
Long term customer for many years now and just want to express my appreciation
Bernadette
3 July 2024
Unprompted review
Reply from Loving Tan
Hi Bernadette,
Thanks for reaching out. We are so delighted to hear how much you love our products!
We've passed on your lovely feedback to our team.
We would love for you to pop a review on our website on your favourite products.
We actually run a Monthly Review Competition where we pick one winner every month to win a Loving Tan prize pack (valued at $250) simply by leaving a review on our website.
I hope you enjoy the rest of your week
Orange and smells not worth £60!
5 June 2024
Unprompted review
Reply from Loving Tan
Hi Daisy,
Thank you for getting in touch.
We appreciate your honest feedback about your experience.
We would love to assist you in achieving your desired results.
Feel free to contact our team via email on info@lovingtan.com
We look forward to hearing from you
This tan is amazing!!
This tan is amazing!!! I am ghostly pale and find every self tanner I’ve tried (I’ve tried so so many) turn me orange or just wash off leaving me as pale as I started. Firstly this is a dream to apply, smooth and easy, dries down quick so you’re not sleeping in sticky tan, once I rinsed it off in the morning I stayed pretty much the same tan colour not loads of tan went down the drain! And it continued to develop as the day went on, it was the perfect shade no orange tones at all and it lasted over a week with moisturising every day. After over a week and it was still in good condition removal was required a bit of elbow grease! This is the best tan I’ve ever used.
2 May 2024
Unprompted review
Reply from Loving Tan
Hi Morgan,
Thanks for reaching out and providing us with your feedback!
We are so delighted to hear how much you love our products.
Our Loving Tan products have been crafted with the highest quality ingredients to give a long lasting, golden glow!
We would love for you to pop a review on our website on your favourite products.
We actually run a Monthly Review Competition where we pick one winner every month to win a Loving Tan prize pack (valued at $250) simply by leaving a review on our website.
I hope you enjoy the rest of your week
Natural looking results that last
I read some negative reviews and keep wondering: how delulu can you be and claim the brand is responsible if you order LT products on other websites? Geez Luiz, get a life baby and don’t be another Karen. Now to the products: honestly, they are indeed expensive, but provide mistake-proof results that last 6+ days on my body and the tan is natural looking. I would say keep it on your vanity for special occasions or try to find deals (I always do this for my absolute favorite, The Gradual Deluxe in Dark). And again, stop complaining about customer service if you do not order on their website directly.
12 May 2024
Unprompted review
Reply from Loving Tan
Hi Vlad,
Thanks for reaching out. We are so delighted to hear how much you love our products.
We would love for you to pop a review on our website on your favourite products.
We actually run a Monthly Review Competition where we pick one winner every month to win a Loving Tan prize pack (valued at $250) simply by leaving a review on our website.
I hope you enjoy the rest of your week
BEST FAKE TAN EVER!
One of the best fake tans I have ever used & I have used so many different ones. I always like to try different fake tans but always come back to this one. I use the deluxe tan mousse in dark & the colour is just something else! It doesn’t go patchy, it doesn’t wash away most of the colour in the shower the next day like others do & it really does last. Keep your skin moisturised daily & you will really extend the wear of it, can definitely last upto 2 weeks. It doesn’t go patchy & fades away nicely, it also looks great on my hands & feet. The only downside to this tan & the reason I still try different ones is that it’s a little on the pricier side & the bottle isn’t big enough. Please please bring out a 200ml bottle & make it a little cheaper & I will bulk buy a very large amount 🙏🏼 🤣
25 April 2024
Unprompted review
Reply from Loving Tan
Hi Amber,
Thank you so much for taking the time to review our products.
Loving Tan are 100 % Australian made and only use the highest quality ingredients! We pride ourselves on our winning formula to offer our customers the very best self-tan products that create a flawless, natural-looking result!
We appreciate your wonderful feedback and have passed your comments along to the team.
Have a great day.
Worst tan iv ever used
Bought this tan as I’d seen it all over tiktok and wanted to try, after washing it off it I was very happy with the tan however the next day it turned into tiger bread, iv tanned for years and never had this happen to me I emailed the company only to be told that I didn’t know how to tan properly even after explain to them I used their tan remover I waited at least 12 hours before application following all instructions, very disappointing as this tan is expensive will not be using it again
2 March 2024
Unprompted review
Reply from Loving Tan
Hi Demi,
Thank you for taking the time to leave us a review.
We are very sorry to hear you have not had a great experience shopping with us.
We value all customer feedback and always want to assist our customers the best we can.
So that we can ensure we are providing the best assistance, we always aim to gather all the necessary information from a customer about their experience with the product so that we can tailor our response specifically to their needs.
Generally, when we see applications that look cracked it is due to your skin shedding.
As our customer service team advised over email, the main reason a tan will come away will be due to the outer most layer of skin cells being removed. The best way to prevent this is ensuring you are correctly prepping your skin before application.
You've advised that you applied our Deluxe Tan Remover 12 hours before applying the tan. Self-tan contains active ingredients such as DHA and Erythrulose that bind to the outer layers of your skin. Our Deluxe Tan Remover works by unbinding the colour left behind from the self-tanning process without irritation.
As such, we recommend waiting 24 hours after using the Deluxe Tan Remover before applying your fresh tan. This will ensure there is no residue is left on your skin before application.
For further assistance on your order, please respond back to our customer service team.
I’ve tried most self tanning brands and…
I’ve tried most self tanning brands and I can honestly say that loving tan beats them all. The colour hardly comes off when you wash the next day and keeps its colour for ages. When coming off it doesn’t leave you patchy and comes off lovely. Wouldn’t wear it waste my money on any other brand again!
4 February 2024
Unprompted review
Reply from Loving Tan
Hi Ami,
Thank you so much for taking the time to review our products.
We pride ourselves on providing professional strength self-tan products that create a flawless, natural-looking result!
We are so happy to hear how much you love the long wearing formula! This feedback has been shared with the Product team.
Have a great day.
This company's tanning lotion gave me…
This company's tanning lotion gave me incredible results absolutely love! if you are looking for a good self tanner this is the one!
1 February 2024
Unprompted review
Reply from Loving Tan
Hi there,
Thank you for taking the time to review our products!
We pride ourselves on providing professional strength self-tan products that create a flawless, natural-looking result!
We are so happy you love the colour of our Tanning Lotion and have shared this with our Product team.
Have a great day!
Holy Grail
I’ve been using Loving Tan for over 2 years now and I will never use any other self-tanner besides Loving Tan.
I’m a very, very pale girly with a dry and extremely sensitive skin-type.
Loving Tan is the first and only self-tanning product that doesn’t irritate my sensitive skin, doesn’t dry my skin out, doesn’t leave an orange undertone, and lasts the longest out of any and every other self-tanner I’ve ever used.
And because I’m a very pale girly and burn in the sun the second I step out into it, I’ve tried A LOT of self-tanners.
This is my holy grail for giving me that ✨ golden goddess ✨ glow and I’m forever thankful to Loving Tan for creating such a wonderful product and for boosting my confidence with every use.
28 May 2023
Unprompted review
Reply from Loving Tan
Hi Grace,
Thank you for taking the time to review our products.
We love hearing that you have been using Loving Tan for years!
We pride ourselves on providing professional strength self-tan products that create a flawless, natural-looking result!
Thank you for your feedback on our products and shipping! We have shared this with our Product Team.
Have a great day.
I love this tan and I always go back…
I love this tan and I always go back and buy more, however, every single bottle I’ve owned have all leaked once opened and I can’t actually take it anywhere with me because of this. Great product but I think the packaging needs to be more secure!
11 May 2023
Unprompted review
Reply from Loving Tan
Hi Lucy,
Thank you for taking the time to review our products.
At Loving Tan, we pride ourselves on being able to provide a professional quality product to our customers.
We're sorry to hear that you are having some trouble with our bottles.
All of our products undergo vigorous quality control measures to ensure compliance. When this does happen, we find that this is commonly due to excess product in the dip tube, as well as not storing the bottle upright.
We'd love to investigate this further for you. If you'd like to send an email to info@lovingtan.com with a photo / video of what you are describing, our customer service team can assist further.
We love hearing feedback from our customers & always take the time to share all feedback with Management and our product development team.
I’ve been using loving tan for at least…
I’ve been using loving tan for at least 5 years now. I have tried everything single tanning product out there and hands down this one is the best. Absolute smooth application, easy to blend, looks so natural, immediate results, I could go on. If you need a self tanner I highly recommend not only the foaming tanner but also the lotion. Love that for my face or touch ups. Absolutely love the brand and everything they put out!
4 May 2023
Unprompted review
Reply from Loving Tan
Hi Lauren,
Thank you so much for taking the time to review our products!
We pride ourselves on providing professional strength self-tan products that create a flawless, natural-looking result!
We are so excited to hear how long you have been using and enjoying Loving Tan!
This feedback has been shared with the Product team.
Have a great day.
Reply from Loving Tan
Hi Patricia,
Thank you for taking the time to review our products!
We pride ourselves on providing professional strength self-tan products that create a flawless, natural-looking result!
Have a great day!
Never received my order nor an answer…
Never received my order nor an answer to any of my three(!) emails. Never order from here, scam.
14 October 2022
Unprompted review
Reply from Loving Tan
Hi Alvide,
Thank you for taking the time to leave us a review.
We pride ourselves on ensuring all our customer queries are answered as quickly as possible and would love to assist you further with your query.
I have had a look in our system and unfortunately have not been able to locate an email or order under your name. I am sorry your email has not reached us and for the inconvenience and delay this created. We really appreciate you following up!
If you could please contact our customer service team at info@lovingtan.com with your order number and email address, we would be happy to provide further assistance.
Best out there period!!
With thousands of tanning Products on the market loving tan by far is the best there is! From the even non-streaking application to the tone of the color it is perfect and all ways! This is my number one go to for all my tanning needs and not to mention that it’s made with all natural product is just icing on the cake!
11 October 2022
Unprompted review
Reply from Loving Tan
Hi Shannon,
Thank you so much for taking the time to review our products!
We pride ourselves on providing professional strength self-tan products that create a flawless, natural-looking result! We are so happy you love that our products are 100% naturally derived with no nasties! We have shared this with our Product team.
Have a great day!
Hands down best self tanner
Hands down best self tanner! I have tried over 30 different brands and this one is absolutely amazing from ease of use to the amazing color that is never orange!
9 October 2022
Unprompted review
Reply from Loving Tan
Hi Sara,
Thank you for taking the time to review our products!
We pride ourselves on providing professional strength self-tan products that create a flawless, natural-looking result!
We're so happy that you love the natural colour and formula, we have shared this with our product team.
Have a great day!
It’s insane how good it is …
It’s insane how good it is …. I’m speechless. After using all the brands it’s the only one that the color is brown and not yellow. The smell so elegant and not messy at all. I’m so happy
6 August 2022
Unprompted review
Reply from Loving Tan
Hi Morena,
Thank you for taking the time to review our product!
We pride ourselves on providing professional strength self-tan products that create a flawless, natural-looking result!
We're so happy that you love the natural bronzed colour, we have shared this with our product team.
Have a great day!
Best self tanner on the market!
I can’t believe how good this product is! As an aesthetician I’m always promoting using a self tanner so people don’t ruin their skin. I’ve used every self tanner on the market for 20 years and have never found one that I absolutely love until now. The formula is brilliant! It never turns or looks orange. Goes on flawlessly without streaking and doesn’t make me stink. Recently re-purchased their 2hr Express Deluxe Bronzing Moose which is unbelievable, and now trying their two tanners just for the face. Omg! I’m blown away by how good my skin looks with this stuff. I’m a fan for life and could not recommend this brand and products more.
21 July 2022
Unprompted review
Reply from Loving Tan
Hi Cody,
Thank you for taking the time to review our products!
We pride ourselves on providing professional strength self-tan products that create a flawless, natural-looking result!
We are so happy you love the colour of our 2HR Express Mousse and have shared this with our Product team.
We are so excited to hear how long you have been using and enjoying Loving Tan!
Have a great day!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.