Localiza Rent a Car Reviews 13,644

TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent service and the professional, friendly, and helpful staff. Many highlight the quality of the cars, describing them as clean, new, and well-maintained, contributing to a smooth and worry-free rental process. People also appreciate the efficiency of the pick-up and drop-off procedures, often noting the quick and easy experience. However, some customers also noted issues with certain aspects of the service, including long wait times and problems with car functionality like air conditioning or activated toll tags. A few reviewers were dissatisfied with the check-in process, feeling pressured to purchase additional insurance. There were also isolated reports of unprofessional staff behavior and difficulties with communication, particularly regarding language barriers and resolving issues.

What people talk about most

Service

Reviewers mention positive feedback about service. Many customers praise the friendly staff, quick pick-up... See more

Staff

Customers had positive experiences with staff. Many reviewers praised the helpfulness, knowledge, and... See more

Quality

Consumers find quality to be positive. Many reviewers praise the cars for being clean, new, and in pristine... See more

Location

Customers consistently note ambiguous experiences with location. While some reviewers praise specific... See more

Product

Reviewers highlight ambiguous aspects of the product. Some customers were pleased with the car's condition,... See more

Based on these reviews

Rated 4 out of 5 stars

Localiza was fine, the car was a terrible choice so that's my fault (and Renault the maker!) I would also like to suggest they sort out this "You need more insurance" argument at the renal pick up. I... See more

Company replied

Rated 4 out of 5 stars

Valor do seguro é ridículo, mais que o valor do aluguel em si. The insurance cost is ridiculous, more than the daily rental rate.

Company replied

Rated 5 out of 5 stars

I had a good experience at Londrina Airport, and the agent was friendly, courteous, and efficient. Was not a fan of the Citroen Basalt but it is an economy car. Pickup and drop off was an easy proc... See more

Company replied


Company details

  1. Car Rental Agency

Written by the company

Localiza&co is the largest mobility network in South America, present in 7 countries [Brazil, Mexico, Argentina, Colombia, Uruguay, Paraguay and Ecuador], with more than 657 thousand cars in the fleet, 927 physical points and 20 thousand employees. Its integrated platform keeps the customer at the center and is structured in integrated ecosystems to serve individuals, companies and app drivers.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 96% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Comprehensive insurance and billing, including theft coverage

If you're a tourist and don't speak the language, be careful!
They make no effort to communicate in any language other than Portuguese. There's no phone number to reach them. They charge outrageous insurance fees, claiming that the coverage you purchased through your booking site doesn't cover anything (even though the terms are clearly stated at the time of booking). When I returned the car, they charged me for two full tanks of ethanol even though only 10 liters of gas were missing—but where do you see that? The system seems to be well-oiled, especially when it comes to tourists, so if you’re not Brazilian and aren’t familiar with certain cultural norms, be very careful with this company.

30 March 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hi, Cedric !
I hope it’s all good with you.
I’m gonna need some data to continue with the service. You can submit any of the details below:
-Document used in the registration + full name;
-Customer code in Localiza;
-Reservation number;
-Contract number;
Just send an e mail to fidelidade@localiza.com
Subject: Evaluation on Trustpilot
Remembering, that by failing to pass the correct data you make it impossible to solve your case.
I’m waiting to solve your case. 😉
Best regards,

Rated 5 out of 5 stars

Great rental car company, excellent customer service

Great rental car company, the team at the car rental office was super helpful and helped us get to our destination.

18 March 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hi, Marij Kouwenhoven !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

Great staff at the Morumbi location

Great staff at the Morumbi location. Extremely helpful, very knowledgeable, and very quick through the rental process. Highly recommended!

20 March 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hi, Alex Balica !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

La mejor agencia de alquiler de…

La mejor agencia de alquiler de vehículos

23 March 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

¡Hola Alejandro Aguilera Estupiñan

¡Esperamos que usted y su familia estén bien!

Gracias por alquilar con nosotros y por tomarse el tiempo para evaluarnos en Trustpilot.

Estamos muy contentos con su mensaje, porque para nosotros no hay mayor regalo que el reconocimiento de nuestros clientes.

¡Buscamos siempre la excelencia en nuestros servicios, para que tu experiencia con nosotros sea cada día mejor!

¡Esperamos que aún podamos vivir momentos increíbles juntos!

Un gran abrazo,
Daniel Vieira
Equipo Localiza

Rated 5 out of 5 stars

Highly recommendable

Car picked-up in El Calafate. Friendly staff, quick pick-up and drop-off, car almost new and perfectly clean

17 March 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hi, Francesco !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

Good experience at Londrina Airport

I had a good experience at Londrina Airport, and the agent was friendly, courteous, and efficient. Was not a fan of the Citroen Basalt but it is an economy car. Pickup and drop off was an easy process.

Tive uma boa experiência no Aeroporto de Londrina; o atendente foi simpático, cortês e eficiente. Não gostei muito do Citroën Basalt, mas trata-se de um carro econômico. O processo de retirada e devolução foi fácil.

4 March 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Yanik !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
Thank you for reporting your opinion on the model provided, it is very important and contributes to our improvement.
I am sorry that the car did not meet your expectations and Localiza’s standards. We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

I had a booking with ECONOMYBOOKING for…

I had a booking with ECONOMYBOOKING for a car rental with localiza.

Quick resume, ECONOMYBOOKING tried to SCAM me, while Localiza, and especially Daniela Figueiredofrom, who did everything to help me clear the situation.

Thanks a lot again for your great work & support, you deserver it.

NOT YOU ECONOMYSHITBOOKING.

24 December 2025
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Belek !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 1 out of 5 stars

Absolutely abysmal service

Absolutely abysmal service. Car ended up breaking down, they collected the vehicle the next morning and left me with Uber vouchers but didn’t terminate the rental. I was being charged every day, until I realised. I tried to call them but no one spoke English. In the end I was lucky I had someone who could go to the dealership and resolve the issue but it’s embarrassing how bad the service is and this “Luxury SUV” was… I have emailed a formal complaint and have yet to receive a response.

15 March 2026
Unprompted review
Rated 5 out of 5 stars

Great experience

Great experience

8 March 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Harry !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

I rent cars on all continents - no company comes close to Localiza

I rent cars on all continents, roughly around 15 times per year, there is no service like Localiza. A fresh wind in car rental space. Global brands better start learning from them if they ever want to enter Brazil market. I wish there was Localiza in every country in the world.

11 February 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Luka !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

Super easy to rent a car

Super easy to rent a car. Helpfull staff that made it cheaper with hours.
New car, super clean and powerful enough. We got the best option for us from the guy behind the counter, he explained everything perfectly.

31 January 2026
Unprompted review
Rated 1 out of 5 stars

RISK: STRANDED IF YOU RENT

I am (or should I say was) a platinum status renter of this company. American married to a brazilian naive. My wife is there in Brazil now, turned in the car I had rented and was picking up one reserved in her name. At the counter, they refused to rent the car even though she had a proper reservation, brazilian papers including Drivers Licence, payment (both US and Brazil forms), and worst yet ... the agent could not explain any reason for the rental block nor provided any way to correct it.

If you want to get stranded, consider this company. I WILL BE LOOKING FOR A DIFFERENT ONE NOW BECAUSE THIS IS UNACCEPTABLE.

Even the just received reply from localiza is laughable. "We can't review your case as we don't have an account with you" ... not even asking me to provide my traveling account details, my (previous with them) platinum number, contract name / details. Passport, or anything.

IF YOU USE THEM AND HAVE ISSUES, KNOW THAT YOU HAVE BEEN WARNED

25 January 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello Martin, good afternoon!

I hope you are well.
After reviewing your information, we identified that we do not have a consumer relationship with you, as the service was contracted by another person, who is the holder of the agreement.
Financial information is personal and protected by the LGPD (General Data Protection Law), and therefore cannot be shared by us.
For this reason, we are unable to proceed with the case, as it involves sharing sensitive data such as negotiations, amounts, fees, payment methods, and contract conditions, as provided for in the General Data Protection Law (LGPD).
Thus, for security reasons and in compliance with the law, we can only handle the matter with the contract holder.
If you have any questions about this topic, I remain at your disposal.
Best regards,
Zarp Localiza

Rated 1 out of 5 stars

Scam

We rented a car online for 39 days in total. When we arrived at the airport, everything was smooth: printed the contract and gave us the key (credit card mandatory, no debit card). One of the tire was almost flat but we dealt with it.
When we arrived back, they ask us for an extra 9 days payment because we were apparently supposed to return the car back after 30 days! Out of nowhere, they changed a very small written return date in our contract, while keeping it written in big capitals "39 days contracts". Since we have used a credit card, there is nothing we can do! They are charging us an extra 30% of the price without our consent even though we have all documents showing that we already paid for the full 39 days before that!

22 January 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello Guillaume!
Thank you for sharing your experience with us. We sincerely apologize for the inconvenience you described.
To properly investigate what happened and move forward with the resolution of your case, we kindly ask you to provide the following information:

Full name of the driver responsible for the reservation
Email address used when making the booking
Reservation number (if available)
Date and location of the vehicle pickup
Phone number

With these details, we will be able to locate your reservation, review the service provided, and work on the best possible solution, including the amount paid.
We look forward to your response so we can proceed with the analysis.
Sincerely,
Localiza Team

Rated 1 out of 5 stars

Scamming renting service

We rented a car online for 39 days in total. When we arrived at the airport, everything was smooth: printed the contract and gave us the key (credit card mandatory, no debit card). One of the tire was almost flat but we dealt with it.
When we arrived back, they ask us for an extra 9 days payment because we were apparently supposed to return the car back after 30 days! Out of nowhere, they changed a very small written return date in our contract, while keeping it written in big capitals "39 days contracts". Since we have used a credit card, there is nothing we can do! They are charging us an extra 30% of the price without our consent even though we have all documents showing that we already paid for the full 39 days before that!

24 January 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello Guillaume!
Thank you for sharing your experience with us. We sincerely apologize for the inconvenience you described.
To properly investigate what happened and move forward with the resolution of your case, we kindly ask you to provide the following information:

Full name of the driver responsible for the reservation
Email address used when making the booking
Reservation number (if available)
Date and location of the vehicle pickup
Phone number

With these details, we will be able to locate your reservation, review the service provided, and work on the best possible solution, including the amount paid.
We look forward to your response so we can proceed with the analysis.
Sincerely,
Localiza Team

Rated 1 out of 5 stars

The worst experience of my life

The worst experience of my life. I booked the car while in advance for December and when I got to the office in Campo Grande-MS to collect the car, they simply said that my account was blocked and I would need to do another book( no explanation why, no reason as my drive licence, credit card, everything was correct) the price than was double of what I'd had booked for. I had no choice but pay because there were no cars for 7 seats available in any other places due the season. Never again!

25 December 2025
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello Suelen!
Thank you for sharing your experience with us. We sincerely apologize for the inconvenience you described.
To properly investigate what happened and move forward with the resolution of your case, we kindly ask you to provide the following information:

Full name of the driver responsible for the reservation
Email address used when making the booking
Reservation number (if available)
Date and location of the vehicle pickup
Phone number

With these details, we will be able to locate your reservation, review the service provided, and work on the best possible solution, including the amount paid.
We look forward to your response so we can proceed with the analysis.
Sincerely,
Localiza Team

Rated 1 out of 5 stars

Avoid them for every price

Avoid for every price if you’re a forefinger. I paid reservation and they gave my car to someone else. They let me wait for 3 h giving away cars all this time. The main reason was the ladies speak zero English and feel uncomfortable to have any problem solving. I gave up and did not even get the money back. If you find another source boom directly ) localise seem to some sort of monopoly here but best is to book directly but the international provider.

24 January 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello Andreja!
Thank you for sharing your experience with us. We sincerely apologize for the inconvenience you described this is certainly not the level of service we aim to provide.
To properly investigate what happened and move forward with the resolution of your case, we kindly ask you to provide the following information:

Full name of the driver responsible for the reservation
Email address used when making the booking
Reservation number (if available)
Date and location of the vehicle pickup
Phone number

With these details, we will be able to locate your reservation, review the service provided, and work on the best possible solution, including the amount paid.
We look forward to your response so we can proceed with the analysis.
Sincerely,
Localiza Team

Rated 5 out of 5 stars

Atende as expectativas

Atende as expectativas

1 January 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Olá, Dijeste. Tudo bem? Adoramos receber a sua avaliação! Sempre que precisar alugar um carro conta com a gente. Até logo. 😊

Rated 5 out of 5 stars

Most flexible, friendly car rental we ever had!

Most flexible, friendly and easy going car rental we ever had! Friendly staff, very flexible return policy and zero hassle about insurance etc. Very well endowed car.
Absolutely great experience.

14 January 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Rener!
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 4 out of 5 stars

Localiza was fine....but

Localiza was fine, the car was a terrible choice so that's my fault (and Renault the maker!) I would also like to suggest they sort out this "You need more insurance" argument at the renal pick up. I paid for fully comprehensive "Relax it's all covered" insurance on booking the car only to be told you are not covered for damage to a third party in case of an accident. If this was a mistake then they were lying!

11 January 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Andy Stenning !
I hope it’s all good with you.
I’m gonna need some data to continue with the service. You can submit any of the details below:
-Document used in the registration + full name;
-Customer code in Localiza;
-Reservation number;
-Contract number;
Just send an e mail to fidelidade@localiza.com
Subject: Evaluation on Trustpilot
Remembering, that by failing to pass the correct data you make it impossible to solve your case.
I’m waiting to solve your case. 😉
Best regards,

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look