Kitbag Reviews 

8,518
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 758 reviews, reviewers had a great experience with this company. Customers frequently praise the fast and reliable delivery service, often noting that items arrive quickly and are well-packaged. Many people are also very satisfied with the quality of the products and the ease of the ordering process, finding the website easy to navigate. The overall service is consistently described as excellent, with many expressing their intention to purchase from the company again. However, some customers experienced issues with product quality, such as damaged items or incorrect sizing, and a few were dissatisfied with the order tracking and communication regarding delays. There were also instances where items were out of stock after an order was placed, or the sizing information provided was inaccurate, leading to disappointment.

What people talk about most

Product

Consumers find product quality and accuracy to be ambiguous, with many expressing satisfaction with items... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising the quick and fast delivery... See more

Order

Users describe ambiguous interactions with order, with many reviewers expressing frustration over issues like... See more

Quality

Customers generally report positive experiences with product quality, with many praising items as good or... See more

Service

Clients share positive opinions on service, with many reviewers praising the great and fast service they... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Kitbag are a new company to me and out of 2 items organsied I ahd mixed experience. First order was acknowledged and organised for delivery....then a month later it was out of stock ...ver disappointe... See more

Rated 4 out of 5 stars

*update I’ve had a reply and can now go collect my order from another location. Thanks kitbag Delivery not arrived although they say it’s been delivered, 2 emails sent without reply to customer se... See more

Company replied

Rated 4 out of 5 stars

I have received all my items but if would have been nice to know when I ordered that all items were not available then and that there would be up to a week between the deliveries. Wrapping if items wa... See more

Rated 4 out of 5 stars

Overall happy with the order but the name customisation on the back of the shirt isn’t centre and is a bit wonky. Other than that can’t complain


Company details

  1. Sportswear Store

Written by the company

We feel your passion and aim to provide you with everything you need to follow the beautiful game. Kitbag is the home for football online - Your club's colours run through our veins. When you think football, think Kitbag - we've got you sorted. A globally-renowned football specialist and authority in our field, www.kitbag.com is home to a huge amount of official replica kit for English Premier League giants Arsenal, Chelsea, Everton, Liverpool, Manchester City, Manchester United, Tottenham Hotspur and others. We are happy to offer a huge range of player and custom printing, so whether you're a fan of Sergio Agüero, Philippe Coutinho, Cristiano Ronaldo, Eden Hazard, Harry Kane, Lionel Messi, Wayne Rooney, Alexis Sánchez or Neymar JR, Kitbag Online Store UK can help you show your player passion like never before. Our website is managed by Fanatics (International) Ltd. As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag Online Store UK on February 2nd 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world. Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for nearly 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga, Ligue 1 and SPL football clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1 and Tennis. Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag Online Store UK in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S. Kitbag Online Store UK at www.kitbag.com is operated under licence by Fanatics.


Contact info

3.9

Great

TrustScore 4 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(8,518)

778 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars
Kitbag logo

Reply from Kitbag

Hello Jorja, I am very sorry for any issues regarding the sizes of the items, and an email has been sent to further assist you regarding this matter. We look forward to speaking with you! Thanks, Shane

Rated 3 out of 5 stars

Bought an england top for the world…

Bought an england top for the world cup, the website didn't provide it was oversized fit anywhere in the description or photos. So the item was enormous, but I still had to pay to return the item.

11 June 2026
Kitbag logo

Reply from Kitbag

Hi Chris, I appreciate your feedback regarding the sizing discrepancy and return process. I am sorry. the item did not work out. We are reviewing our product descriptions to ensure accuracy for all items. I will be contacting you directly to assist you further with your return. Sincerely, Stacy

Rated 1 out of 5 stars

Order a personalised England shirt

Order a personalised England shirt. The letter started to peel off within 1 hour of wearing. Called Kitbag they sent out a new top straight away so brilliant! I returned the faulty shirt and received a new personalised shirt but when that arrived there was a printing issue with the name on the back.
This is now where I am having trouble for two days straight at multiple different times in the day I have tried calling the customer service number again and it constantly say they are shut! I then try send them a email stating all the issues with the shirt to get a replacement sent or refund to which I get a automated reply stating this email address is unmonitored and I will have to use the online portal.
So I try to submit a form on the online portal everytime I fill out my details and try to send it I get a pop up stating that there was an issue submitting the form to try again?!

Customer service is a complete joke!
I want my money back! Or a perfectly personalised shirt it’s not that hard!

12 June 2026
Unprompted review
Rated 5 out of 5 stars

Amazing product and service

Very happy with the quality and fit of the ‘82 England top, as I’m a big lad and not worn a football shirt for a very long time.
Really quick delivery too 10/10

13 June 2026
Rated 1 out of 5 stars

Cant spell

Ordered a buffalo bills Greg Rousseau jersey. The morons spelt it wrong as ROSSEAU, and are refusing to return it as its classed as a custom item and when i email customer service just get a error message. SCAM COMPANY AVOID!!!

Update....as there is ZERO way of contacting KITBAG via their listed phone numbers or email addresses, which is disgusting might I add, I posted a complaint on Twitter. I quickly received a message from Fanstics to contact them.....thry arranged a replacement item to be sent out......AND IT WAS SPELLED INCORRECTLY AGAIN!!!! What sort of imbeciles do they have working for them.

15 June 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Basham, I’m glad you reached out so we can work through this. I hope you're doing well. I've looked into your concern, and I'm sorry to hear we sent you the wrong item twice. I have reviewed your order and sent you an email to the email address that was on the order. We apologize again for the inconvenience, and we hope to hear from you soon. Sincerely, Sam

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look