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Review summary

Created with AI, based on recent reviews

Considering 67 reviews, most reviewers were let down by their experience overall. Customers frequently complained about poor product quality, noting that the makeup felt cheap, messy, and completely unlike what was shown in promotional videos. Reviewers also mentioned facing severe issues regarding unhelpful customer service responses, delayed shipping times, and deeply unprofessional business conduct overall. Some reviewers were happy with the makeup, praising the highly pigmented shimmers and overall cosmetic quality they received. A few other people also felt that certain special palettes provided a genuinely great experience and lovely colors. Consumers noted that they enjoyed wearing these specific items and found them to be reliable choices.

What people talk about most

Product

People report ambiguous experiences with product, as opinions on the makeup items vary significantly among... See more

Quality

Reviewers mention negative feedback about quality, with people describing the cosmetics as cheap and poorly... See more

Customer service

Reviewers highlight negative aspects of customer service, reporting that support is awful, unprofessional,... See more

Ethics

Users describe negative interactions, highlighting concerns about business practices and unprofessional... See more

Reviews shaping this summary

Rated 1 out of 5 stars

My original review was deleted, for some reason! I purchased a chrome eyeshadow palette earier in the year, and the product looked good on first glance. But on application it was flaky, creased qui... See more

Rated 1 out of 5 stars

The owner of this brand is someone who said they were bullied but then went out of her way to bodyshame and medically shame another woman and then got her daddy to write a fake apology post for her... See more

Rated 1 out of 5 stars

Regarding the “Witch hunt” Is it really a witch-hunt when the owner begged for positive reviews when she clearly did not deserve them? Then when being advised that it’s shady to do that she proceede... See more

Rated 1 out of 5 stars

The brightness and color changing abilities are over hyped. Products do not perform as well as they do in the videos. Do not get caught up in the false hype because you will be disappointed.


Company details

  1. Beauty Product Supplier
  2. Beauty Supply Store
  3. Cosmetics Industry
  4. Cosmetics Store

Written by the company

Highly pigmented eye-shadow for every occasion, from super sparkly duo-chrome's to chrome, metallic , multichrome and stunning fine glitter dust. We are an indie brand & all of our products are cruelty free, with many of our products also vegan.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

274 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.6

All reviews

(274)

68 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

If I could leave zero stars I would

If I could leave zero stars I would! Worst company Ive ever dealt with! Product turned up 6 weeks after purchase and when I emailed after 3 weeks to ask where it was was told to take a chill pill and that if I hadn’t paid extra for faster postage that was my fault it hadn’t been sent yet😳
Product was dry, flaky and pigment was awful. Worse than revoluntion palettes and that says a lot! When I requester to refund amd refund got told they don’t do refunds and it was clearly that I hadn’t a clue how to use makeup properly and incorrect application!
The brand owners attitude stinks and having seen her reaction and nastiness to another person online recently prompted me to actually leave this review a year on.
Had to do a chargeback from my bank to get a refund in the end as I was blocked on email etc by extremely unprofessional “brand”
Gemma get a proper job and live in the real world

28 March 2025
Unprompted review
Rated 1 out of 5 stars

Not only does this brand have terrible…

Not only does this brand have terrible business practices on top on horrible shipping and damaged packages, but their owner is extremely rude to customers i will never buy another product and there are other brands with better glitter products!

27 August 2025
Unprompted review
Rated 1 out of 5 stars

The brand team's behaviour is unacceptable.

The brand's customer service is unacceptable. I would not recommend to spend money for this brand. There is no accountability for any mistakes, delays.
The brand bully anyone who dares to criticise their actions. AVOID!

28 August 2025
Unprompted review
Rated 1 out of 5 stars

Kaima cosmetics bullied and called…

Kaima cosmetics bullied and called names to a customer who called out the brand owner's bad behaviour of asking for good Trustpilot reviews without having an experience as an actual customer. Long shipping times, no customer service and they're big bullies! Unethical business behaviours

13 August 2025
Unprompted review
Rated 2 out of 5 stars

Two stars- at least it showed up

I bought products last year and had really forgotten about it but have now been prompted to write this review due to the brands recent actions.

The two single eyeshadows I bought arrived. However really under perform other indie brands I have tried like glaminatrix, terra moons, shine by sd, cliondha just to name a few. After using their products I'm convinced it's just white labeled goods.
Have a look at a brand called CHARMACY on AliExpress

Overall I'd avoid the brand and if your specifically after UK indie makeup, give pastel roses a go

30 August 2024
Unprompted review
Rated 1 out of 5 stars

The makeup is cheap drop shipped made…

The makeup is cheap drop shipped made in China quality. Seriously concerned with the ingredients as they haven't as strict guidelines on things like carcinogens. Really talc like and poor colour pay off. So many better brands out there.

7 August 2025
Unprompted review
Rated 1 out of 5 stars

Extremely poor customer service.

Any brand owner that goes out of their way to talk like a teenage bully to a member of the public is not worth supporting. Spend hour hard earned money elsewhere. The owner has no ethical standards and is clearly rabid because their con has been called out.

27 August 2025
Unprompted review
Rated 1 out of 5 stars

Highly unprofessional business which…

Highly unprofessional business which calls for fake reviews on social media accounts and sends disgusting messages in response to constructive criticism. I would never support them or buy anything from such an unethical brand.

27 August 2025
Unprompted review
Rated 1 out of 5 stars

Owner said some incredibly disgusting…

Owner said some incredibly disgusting things about one of their customers. Turned off their comments and are hiding. This brand is represented by mean girls and in 2025 we dont give our money to people like that.

There are plenty of other brands that have pretty eye shadow and aren't rotten on the inside, don't support this brand.

26 August 2025
Unprompted review
Rated 1 out of 5 stars

Customer service is appalling

Customer service is appalling. Trying to have 1 Star reviews removed because they're wanting their bad actions to disappear is shameful. How you treat someone, name calling, shaming them on their appearance, is absolutely related to company experience. I would never tolerate any company for treating someone like they're lesser, and everyone should have the right to know.

19 August 2025
Unprompted review

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