identibase Reviews 

Reply from identibase

Jul 8, 2026

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that the lady you spoke with was so helpful. Providing friendly, knowledgeable, and supportive service is something we pride ourselves on, so it’s wonderful to know that you had such a positive experience.

Although your review is brief, your kind words mean a great deal to our team. We know that even a single helpful conversation can make all the difference, and it’s always rewarding to hear that our colleagues have been able to provide the assistance our customers need.

Thank you again for your feedback and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 8, 2026

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that Imogen was able to guide you through the process of registering your rescue cat’s details and provide the support you needed. It’s great that the situation was quickly clarified when it became apparent that the welfare organisation had already registered your cat, and we’re pleased Imogen was able to explain everything clearly.

Welcoming a rescue cat into your home is a special moment, and we know how important it is to ensure their microchip details are accurate and up to date. Our team is always happy to help customers understand the registration process and make sure everything is in order, giving you complete peace of mind.

It’s especially lovely to hear that you found Imogen courteous and helpful. We’ll be sure to pass your kind comments on to her, as we know she’ll be delighted to hear that her assistance made your experience such a positive one.

Thank you again for your thoughtful feedback and for choosing Identibase. We wish you and your rescue cat many happy and healthy years together, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 8, 2026

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that you found it easy to speak with our team over the phone and that your re-registration process was completed quickly and smoothly. We know how important it is for these processes to be straightforward and efficient, so it’s wonderful to know that your experience reflected exactly that.

Our Customer Care team is committed to providing friendly, knowledgeable, and professional support, ensuring that every customer receives the assistance they need without unnecessary delays. It’s great to hear that we were able to make the process simple and hassle-free for you.

Your kind feedback means a great deal to the whole team and reassures us that we’re delivering the high standard of service we strive for every day.

Thank you again for your support and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 8, 2026

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that Lewis was able to help you get your puppy’s registration sorted and that he took the time to explain the different plans available. Our aim is always to provide clear, honest, and informative guidance so that customers can choose the option that best suits their needs, so it’s fantastic to know that you found his advice helpful.

Congratulations on your new puppy! We’re sure this is the start of many exciting adventures together, and it’s great to know that you’ve chosen a plan that gives you added peace of mind during those important first months. Having the right protection in place while your puppy is young can provide valuable reassurance as they settle into their new home.

We’ll be sure to pass your kind comments on to Lewis. He’ll be delighted to know that his friendly, knowledgeable service made such a positive impression and helped you make an informed decision.

Thank you again for your lovely feedback and for choosing Identibase. We wish you and your new puppy many happy, healthy years together, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 8, 2026

Thank you for taking the time to leave your review. We are sorry to hear about your frustration and appreciate the opportunity to respond.

Firstly, we would like to reassure both you and other readers that Identibase fully supports the importance of keeping microchip records accurate and up to date. We recognise how important this is for pet welfare and for ensuring pets can be reunited with their owners as quickly as possible if they become lost.

It's worth noting that different microchip databases operate different pricing models. At Identibase, we believe that making initial registration free is the best approach for pet welfare, as it removes a financial barrier at the point a pet is first registered. This means that the initial registration and ongoing maintenance of those records remain free for the lifetime of your pet, provided no changes are required.

As with any database, there are significant ongoing costs involved in securely maintaining millions of records, providing customer support, complying with regulatory requirements, and processing ownership or detail changes. For this reason, where changes are required, we charge a reasonable administration fee. In fact, the UK Government's guidance on microchipping explains that individual databases may charge a fee to update keeper details.

Having reviewed your comments, we are unable to find any evidence that Identibase deliberately provided false information regarding your transfer request. If there has been an error or misunderstanding, we would very much like the opportunity to investigate it thoroughly. We certainly do not have any interest in preventing legitimate transfers where all the necessary requirements have been met.

We are also sorry to read that you feel your enquiry has not been handled as you expected. That is certainly not the level of service we aim to provide, and we would welcome the opportunity to review the correspondence and establish exactly what has happened.

If you would be willing to contact us directly with your account details, we will be happy to investigate the matter fully, review the transfer request, and provide you with a detailed explanation of our findings.

Thank you again for your feedback. We genuinely hope we can resolve your concerns and restore your confidence in our service.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 8, 2026

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you had such an amazing experience with us. It’s wonderful to know that you found our team to be friendly, polite, and knowledgeable, as these are qualities we pride ourselves on delivering to every customer.

Our aim is to provide professional, approachable, and informative support, ensuring that every customer feels valued and receives the assistance they need. Your kind feedback lets us know that we’re achieving exactly that, and it means a great deal to the whole team.

We’re especially grateful for your recommendation. There’s no greater compliment than knowing you would recommend our services to others, and we truly appreciate the trust and confidence you’ve placed in Identibase.

Thank you again for your wonderful feedback and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Updated Jul 8, 2026

Thank you so much for taking the time to leave such a thoughtful and wonderful review!

Firstly, we hope your kitten is recovering well after being neutered and microchipped today. It’s great to hear that, after noticing your previous address on the record, you contacted us and that Lewis was able to help get everything updated quickly and smoothly.

We’re delighted to hear that Lewis provided such a friendly and helpful service. Ensuring your contact details are accurate is incredibly important, as it means that should your pet ever become lost, you can be contacted as quickly as possible. We’ll be sure to pass your kind comments on to Lewis – he’ll be thrilled to know that his support made such a positive difference to your day.

It’s also wonderful to hear that you value the additional protection and peace of mind that comes with your account. While we all hope our pets never go missing, having up-to-date records and access to services such as missing pet alerts and social media promotion can make a real difference when they are needed most. Knowing that these benefits give you extra reassurance is exactly what we hope to provide.

Your kind words about the value of keeping our beloved pets safe mean a great deal to the whole team. We are passionate about helping reunite lost pets with their families and supporting pet owners every step of the way, so feedback like yours is incredibly rewarding.

Thank you once again for your lovely review and for placing your trust in Identibase. We wish you, your new kitten, and all of your kitties many happy, healthy years together. If you ever need any further assistance, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave a review.

We are sorry to see that you feel this way about your experience. However, we must respectfully state that this review contains a number of false and misleading allegations, and we do not accept the characterisation of our actions or our obligations.

As this matter involves an individual case and potentially sensitive personal information, it would be inappropriate for us to discuss the details on a public forum. We are committed to protecting the privacy of all parties and therefore will not comment further on the specific circumstances.

Identibase operates as a DEFRA-regulated database operator and is required to comply with the legislation and regulatory framework governing pet microchip records. If the allegations made in this review were accurate, we would not be able to continue operating as a DEFRA-regulated database.

We remain committed to acting in accordance with our legal and regulatory obligations in every case.

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave such a heartfelt review.

Firstly, we would like to say how truly sorry we are for the loss of your two dogs. Losing a beloved pet is incredibly difficult, and we can only imagine how emotional it must have been to receive a birthday message. Please accept our sincere condolences during what must still be a very sad time.

We’re grateful that you took the time to let us know, and we’re pleased to hear that Daniel was able to support you with kindness, compassion, and understanding. Situations like these require more than just updating records—they require empathy and sensitivity, and it’s wonderful to know that Daniel handled your call in a way that brought you some comfort.

We’ll be sure to pass your kind comments on to Daniel. We know he will be deeply touched to hear that his compassionate approach meant so much to you during such a difficult conversation.

Thank you again for your thoughtful feedback and for allowing us to have been a small part of your dogs’ lives. We hope that, in time, the many happy memories you shared with them bring you comfort.

Please take care, and if there is ever anything more we can do to help, don’t hesitate to get in touch.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave your feedback.

We're sorry to hear that you were disappointed with your experience, and we'd like to provide some additional context for both yourself and other readers.

At Identibase, we take data protection and the security of our customers' personal information extremely seriously. Before we can discuss an account, make changes, or process requests such as cancelling a subscription, we are required to verify that we are speaking with the registered account holder. These security checks are in place to protect our customers and to ensure we comply with our legal obligations regarding the handling of personal data.

Having reviewed your account, I can see that we were unfortunately unable to complete the verification process during your call, which meant our advisor could not continue discussing or making changes to the account. While we appreciate this may have been frustrating, our team must apply these security procedures consistently for every customer, without exception.

Rather than leaving the matter there, we followed up with an email to you in an effort to help resolve the verification issue and progress your request through an appropriate and secure route. We are currently awaiting your response so that we can continue assisting you.

Our intention is never to make things difficult, but to ensure that customers' accounts remain protected from unauthorised access. We hope you can appreciate why these safeguards are so important.

We would very much like the opportunity to resolve this for you. Once you respond to our email, our team will be happy to continue assisting you and work towards bringing the matter to a satisfactory conclusion.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that you found our team to be really helpful and kind. Providing friendly, compassionate, and professional support is at the heart of everything we do, so it’s wonderful to know that your experience reflected these values.

Whether our customers are contacting us with a question, updating their pet’s details, or looking for guidance, we always aim to make every interaction as positive, reassuring, and straightforward as possible. Your kind words are a fantastic reminder that these efforts are making a difference.

Although your review is brief, it means a great deal to the whole team and helps motivate us to continue delivering the high standard of customer care that pet owners deserve.

Thank you again for your wonderful feedback and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that you found our customer service team to be very helpful and that you were impressed with our fast response times. Providing prompt, friendly, and knowledgeable support is exactly what we strive for, so it’s wonderful to know that your experience reflected this.

We understand that when customers contact us, they want their questions answered and any issues resolved as quickly as possible. Our team works hard to ensure that every enquiry is handled efficiently while still taking the time to provide the guidance and reassurance our customers need.

Your kind feedback means a great deal to the whole team and serves as wonderful recognition of the effort that goes into delivering a high standard of customer care every day.

Thank you again for your support and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that, although there was a small mistake when entering the new owner’s details during the transfer of ownership for your horse, our support team was able to resolve the issue quickly and efficiently.

We understand that mistakes can happen, especially when completing important information online, so it’s great to know that getting in touch with us was easy and that the matter was put right in no time at all. Our aim is always to make the process as straightforward and stress-free as possible for our customers.

It’s especially rewarding to hear that you have consistently found our support staff easy to reach, friendly, and helpful. Providing approachable, knowledgeable, and efficient customer service is something we pride ourselves on, and your kind words are a wonderful reflection of the commitment our team shows every day.

Your feedback means a great deal to all of us, and we truly appreciate you taking the time to recognise the service you received.

Thank you again for your lovely comments and for choosing Identibase. If you ever need any further assistance in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that Jack was able to help you and that you found him both helpful and informative during your phone call. We understand that customers can sometimes have several questions or concerns, so it’s fantastic to know that Jack took the time to address each one and put your mind at ease.

Providing clear, knowledgeable, and reassuring support is exactly what we strive for, and it’s wonderful to hear that your experience reflected those values. We want every customer to finish their conversation with us feeling confident and fully informed, so your feedback is particularly rewarding.

We’ll be sure to pass your kind comments on to Jack, who will be delighted to know that his professionalism and friendly approach made such a positive impression. Recognition like yours means a great deal to our team and helps motivate us to continue delivering the highest standard of customer care.

Thank you again for your lovely feedback and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that Jack was able to help you and resolve your query instantly. Providing quick, efficient, and knowledgeable support is exactly what we strive for, so it’s fantastic to know that your experience was such a positive one.

We understand how important it is for customers to have their questions answered and any issues resolved without unnecessary delays. It’s great to hear that Jack was able to do just that while delivering the high standard of service we aim to provide every day.

We’ll be sure to pass your kind comments on to Jack, who will be delighted to know that his help was so appreciated. Recognition like yours means a great deal to our team and encourages us to continue delivering excellent customer care.

Thank you again for your lovely feedback and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that Joseph was able to help with your query and provide you with a prompt update on your account. Delivering friendly, efficient, and knowledgeable support is exactly what we strive for, so it’s wonderful to know that your experience reflected this.

We understand how important it is to receive timely updates and have questions answered quickly, and our team works hard to ensure every customer receives clear information and a high standard of service.

We’ll be sure to pass your kind comments on to Joseph, who will be delighted to know that his assistance made such a positive impression. Feedback like yours means a great deal to our team and encourages us to continue providing excellent customer care.

Thank you again for your kind words and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave your feedback.

We are sorry to read that you feel this way, as your review does not reflect the way our services are designed or operated, and we feel it is important to provide some additional context for other readers.

Firstly, Identibase is not a scam company. We are one of the UK's leading pet microchip databases and operate in accordance with the relevant legislation governing pet microchipping. We are authorised to operate as a compliant database and are regulated by DEFRA, with millions of pets entrusted to our care.

We would also like to clarify that the initial registration of a pet's microchip on the Identibase database is provided completely free of charge. Unlike some databases that charge an upfront registration fee, we absorb those costs ourselves so that pets can be registered without any initial cost to the keeper.

The £36 fee you refer to is our standard transfer of keepership fee. This is not simply an administrative change of a name on a record. Every transfer requires checks to ensure the request complies with the relevant regulations, verification of the information provided, customer support throughout the process, and, where necessary, handling situations where a transfer is disputed or refused. There are significant operational and compliance costs involved in ensuring ownership records are changed accurately, securely, and lawfully.

Regarding subscriptions, customers are not enrolled without their knowledge. Where a subscription is selected, it is chosen during the purchase process and clearly explains that it renews automatically to ensure continuity of the service. Customers agree to these terms when taking out the subscription, and renewal reminders are issued before renewal takes place.

We absolutely agree that accurate keeper details are vital to helping reunite lost pets with their owners. That is precisely why we invest heavily in maintaining a secure, compliant database, customer support teams, technology, and the infrastructure required to support millions of pet records. These services carry significant ongoing costs.

We respect that not everyone will agree with our pricing structure, and pricing models vary between microchip databases. However, we do feel it is important that reviews accurately reflect how our services operate so that other pet owners can make informed decisions based on factual information.

If there is anything about your account or our services that you would like us to explain further, we would genuinely welcome the opportunity to discuss it with you directly.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that you consider us a great company and that you found our team helpful and reassuring. Providing support, guidance, and peace of mind to pet owners is at the heart of everything we do, so it’s wonderful to know that your experience reflected those values.

Whether customers are updating their details, seeking information, or simply looking for reassurance, our team is always committed to delivering friendly, knowledgeable, and professional assistance. Feedback like yours means a great deal to us and lets us know that we’re making a positive difference.

Although your review is brief, your kind words are greatly appreciated by the whole team and help motivate us to continue providing the highest standard of customer care.

Thank you again for your support and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you so much for taking the time to leave such a fantastic review!

We’re delighted to hear that your enquiry was dealt with so quickly and that you only had a very short wait before speaking with one of our Customer Care team. We know how important it is for our customers to receive prompt assistance, so it’s wonderful to know that everything was resolved during your call.

It’s especially pleasing to hear that Paris was able to answer all of your questions and provide additional guidance on linking both of your pets to the same owner account. We always aim to go beyond simply resolving an enquiry by ensuring our customers are aware of the features and options available to help them manage their pets’ details as easily as possible.

We’ll be sure to pass your kind comments on to Paris, who will be absolutely delighted to know that her friendly, knowledgeable, and efficient service earned a perfect 10/10. Recognition like yours means a great deal to our team and is a wonderful reflection of the high standard of customer care we strive to provide every day.

Thank you again for your lovely feedback and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jun 30, 2026

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that Jack was able to assist you following our email requesting that you update your details. Keeping your pet’s information accurate and up to date is so important, and it’s great to know that Jack made the process straightforward and stress-free for you.

It’s particularly pleasing to hear that you found him helpful, courteous, and professional throughout your call. Our team is committed to providing friendly, knowledgeable, and efficient support to every customer, so it’s fantastic to know that Jack delivered the high standard of service we strive for.

We’ll be sure to pass your kind comments on to Jack, who will be delighted to know that his assistance made such a positive impression. Recognition like yours means a great deal to our team and encourages us to continue providing excellent customer care.

Thank you again for your lovely feedback and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase