Iceland Car Rental Reviews 

256
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for being extremely helpful and efficient, ensuring that the vehicle collection and drop-off processes remain completely straightforward and stress-free. People note that the online booking platform is very easy to navigate, making the entire reservation journey simple, fast, and reliable. However, some customers also noted occasional issues with vehicle condition, mentioning visible body damages, worn-out parts, or unexpected mechanical problems upon arrival. A few people also experienced equipment troubles such as missing charging cables, malfunctioning features, or minor faults during their road trips.

What people talk about most

Service

Consumers find service to be positive, highlighting quick, easy, and seamless pick-up and drop-off... See more

Product

People report ambiguous experiences with product. Many reviewers highlight that their vehicles were brand... See more

User experience

Reviewers mention positive feedback about user experience, highlighting seamless booking, check-in, and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many consumers report that vehicles are... See more

Staff

Customers had positive experiences with staff, consistently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We rented a Dacia Bigster for 11 days in august, the car was new and worked really well, even in the F-roads. Unfortunately a piece of gravel hit the windshield and opened a little crack, but with... See more

Rated 5 out of 5 stars

We rented a car here for the first time, and everything went smoothly. The car was clean, the reservation process was clear, and a big plus was that full insurance was included — no additional fees.... See more

Rated 5 out of 5 stars

Rented a car at Iceland Car Rental (Blue). The proces is simple and they’re very transparant about prices. They don’t have a lot of additional costs that add up to the price like some of other compa... See more

Rated 5 out of 5 stars

I booked a Suzuki Vitara but was given a Nissan SUV instead, and it turned out to be a lovely upgrade. The car was automatic with four‑wheel drive, which came in very handy as it snowed a few time... See more


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland at your own pace with Iceland Car Rental, your trusted partner for affordable, hassle-free self-drive adventures. We offer a wide selection of vehicles, including both manual and automatic options, from the world’s most reliable car brands—all designed to make your journey as smooth as the breathtaking Icelandic landscapes. Choose from our fleet of new car models, perfect for city cruising or exploring rugged terrains, with no deposits, no hidden fees, and prices that include everything you need—like CDW insurance for peace of mind. Start your journey from Keflavik and enjoy the freedom of inclusive pricing, convenient pickup options, and no surprises along the way.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

256 reviews

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4.7

All reviews

(256)

124 reviews in the last 12 months

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Rated 5 out of 5 stars

Smooth upgrade in tough conditions

I arrived in Iceland during challenging weather conditions. After a day of driving a small car, I decided to upgrade to a more suitable vehicle. The process was quick and completely hassle-free, and everything was arranged within minutes..

22 March 2026
Unprompted review
Rated 5 out of 5 stars

We felt spoiled with our fantastic car-…

We felt spoiled with our fantastic car- having been to Iceland before without a car- this made all the difference! We really enjoyed exploring the country, being able to move freely at our own pace. Also, the check in and check out were very easy and friendly. We can highly recommend!!

2 April 2026
Unprompted review
Rated 5 out of 5 stars

I had a great experience with customer servicw and i hope see you soon!

I had an excellent experience with this rental company, and what really stood out was their outstanding customer service.

During my trip, I encountered a small issue with the car not starting properly. I contacted them, and they responded immediately. They first suggested a quick solution to try on the spot, and when that didn’t fully resolve the issue, they acted fast and arranged a replacement vehicle in Reykjavik without any hassle.

The whole process was smooth, professional, and stress-free, which made a huge difference during my trip. It was clear they genuinely care about their customers and go the extra mile to ensure everything runs perfectly.

I highly recommend them and would definitely choose them again. Thank you for turning a potentially stressful situation into such a positive experience!

26 March 2026
Unprompted review
Rated 5 out of 5 stars

Perfect experience

Perfect experience! I had a lot of doubts when renting cars and sent a lot of emails to support. A friendly and super helpful staff who were able to answer all my questions accurately, solving any doubts and advising me on the best choice for me! At pick up everything took place in a simple and immediate manner. We found very kind staff at the desk who explained every detail to us. The drop off was also quick and smooth. I recommend this car rental to anyone who wants to have an evening and hassle-free experience.

21 March 2026
Unprompted review
Rated 5 out of 5 stars

Great experience, would recommend

We rented a 4x4 Jeep Wrangler Rubicon for 9 days. The car was brand new, it had been driven only 10 000 km. The car was great, no problems whatsoever. They also sent updates about the weather and road conditions via email and we found that extremely helpful. The staff at the airport renting location were kind and helped us with everything we needed. I would definitely recommend this car rental and the airport location was super convenient.

30 March 2026
Unprompted review
Rated 5 out of 5 stars

Great Experience With Iceland Car Rental

I booked a Suzuki Vitara but was given a Nissan SUV instead, and it turned out to be a lovely upgrade. The car was automatic with four‑wheel drive, which came in very handy as it snowed a few times during my trip. It handled the roads beautifully and was a really comfortable drive.

I chose the full insurance package after hearing plenty of horror stories about strong winds damaging car doors and the rougher road surfaces in Iceland. I’m pleased to say I had absolutely no issues at all.

Collection and drop‑off were both straightforward and stress‑free. Overall, a smooth and reliable experience. I would happily use Iceland Car Rental again.

19 March 2026
Unprompted review
Rated 5 out of 5 stars

Easy!

We hired a car from the Reykjavík office, the no contact pickup was easy. We chose a ‘used’ model so the car wasn’t like new but it was clean, comfortable and had everything we needed and included a discount on fuel. I’d highly recommend.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

I rented a car with Iceland Car Rental/…

I rented a car with Iceland Car Rental/ Blue Car Rental three times now. Each time the whole process from renting the car online to picking the car up until returning it is so smooth.
This time my flight landed way earlier than expected. So much earlier that I didn't get the code for the key box yet. That wasn't a problem as the person working behind the counter just looked up the code for me.

24 January 2026
Unprompted review
Rated 4 out of 5 stars

As promised

Getting hold of the car was quite easy, everything was as stated with full insurance and none of the usual ‘extras’ needed. The car was clean and ideal for what we wanted

7 October 2025
Unprompted review
Rated 5 out of 5 stars

perfect!

There's little to say... the service was impeccable in terms of clarity and courtesy and the vehicle was perfect

22 November 2025
Unprompted review
Rated 5 out of 5 stars

Great company to rent with

Great company to rent with easy from start to finish very reasonable pricing no hidden extras and quality cars to choose from we had the Kia sportage perfect for our needs highly recommend the company

7 January 2026
Unprompted review
Rated 5 out of 5 stars

Very easy and stress free pick up/drop…

Very easy and stress free pick up/drop off. The staff were extremely accommodating to all my questions and helped me pick out the perfect car, for the lowest price, that was also solid in winter conditions. We loved our trip to Iceland in the winter, and will definitely be coming back in the summer for a couple weeks. I had accidently made a mistake when booking, and they refunded me and allowed me to make the proper booking without any trouble. Great customer service! When we book, we will make sure to book with Iceland Car Rentals again because of how good the service was.

27 November 2025
Unprompted review

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