I’ve been a Helium 10 customer for almost 10 years. Used to love it, but lately it's really gone downhill. They keep removing valuable features from my plan, and saying that if I want those features... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
John is very friendly and responsive. The first customer support I've met who will tell me he's looking into a solution. He's also knowledgeable. And he uses screenshots to clarify steps for me to f... See more
I have been a customer of Helium 10 since 2019 and have loved their service until recently. They have more than doubled the cost to use their platform and have been removing features unless you pay ex... See more
Their follow up (product review automation) didn't work. They spent a whole week telling me they are fixing it but they haven't. Customer service is woeful different over seas agents each time who d... See more
Company details
- Software Company
- Business Development Service
- e-Commerce Solution Provider
- Online Marketing Agency
- Online Marketplace
- SEO Service
Written by the company
Helium 10 is a leading SaaS company that empowers e-commerce sellers, brands, and agencies to excel in the competitive worlds of Amazon, Walmart, and beyond. Helium 10's comprehensive suite of software solutions, with 30+ online tools, is crafted to cater to the unique needs of these marketplaces. Whether you are a seller, brand, or agency, Helium 10's wide array of powerful features, including advanced product research capabilities, keyword research tools, listing optimization & management tools, competitor analysis, and efficient inventory management solutions, equips you with the necessary resources to grow your e-commerce business and surpass your competition. By harnessing data-driven insights and offering a user-friendly interface, Helium 10 enables informed decision-making, improved visibility, and maximized sales potential. Join millions of sellers, brands, and agencies who have entrusted Helium 10 to elevate their Amazon and Walmart businesses. Helium 10 is always striving to provide the best software for their users, and launch new and improved tools regularly. Experience an unparalleled e-commerce journey and reach new heights with Helium 10.
Contact info
500 Technology Drive, Suite 450, 92618, Irvine, United States
- (818) 873-3087
- support@helium10.com
- www.helium10.com
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Customer support absolutely not worth the price paid
Their support is terrible.
For $99 a month, I expect top-notch support, but instead, they seem incompetent. In one of the worst cases, to set up the email where I receive invoices (the same one used for the account, so nothing unusual), they asked me for a copy of my passport. Unbelievable.

Reply from Helium 10
Just an OK platform - MEH
Just an OK platform. Requested to cancel my subscription and got a run around for over a week via email about how they want to offer me future credits for their business to return at a later time and I declined multiple times. I just wanted to cancel my subscription. I was charged the $99 which I requested a refund for after the fact. I never got it. I had to call my bank. worst customer service on the planet!

Reply from Helium 10
The best, but far from good
I see this for product research as the best software next to Junglescout, but it has way too many issues that make it a pain to use...
- The standard version is kind of useless and too limited. No keyword metrics. Go Platinum or you're wasting you're money
- Even on Platinum, they still only show you 200 products even when the same filters have 1,000s of matching products
- I have to turn off the extension because every page takes 5-10 seconds to load with my 32GB RAM PC
Instead of just giving 20 ecom tools you're never going to need, you should just focus on fixing the basics.
Update: Even worse now. Randomly starts giving blank columns for products where there first were revenue and review numbers.

Reply from Helium 10
If you pay for one month and decide to…
If you pay for one month and decide to unsubscribe, they will start taking money from you without warning after a while.
Thanks for the great service and also a…
Thanks for the great service and also a great opportunity for me as a first rime in Amazon seller.thanks again.
Helium 10: Poor Service and Broken Promises
The customer service at Helium 10 leaves much to be desired and has been less than transparent. For instance, they claimed they "can’t refund previous payments," which is hard to believe. Most companies have the ability to process refunds when warranted, so this response feels dismissive and unhelpful. It’s disappointing to see such a lack of care for their users.

Reply from Helium 10
EU/UK Users Beware – Helium 10 Fails on VAT
The Profits app is fundamentally flawed for UK/EU users because Helium 10 doesn’t account for VAT correctly. Unlike in the USA, the final sale price in the UK/EU already includes VAT, yet the platform seems to have completely misunderstood this.
I first reported this issue back in August and was assured a fix would be implemented and that I’d receive compensation for the inconvenience.
Now, it’s December. The issue remains unresolved, and the "compensation" was nothing more than a 20% discount on future subscriptions. Seriously? Why would I pay for a service that doesn’t work and fails to meet the most basic needs of its users?

Reply from Helium 10
MRS managed refund service is a scam
MRS managed refund service is a scam. They made an audit and said they will recover couple of thousands $ a month. In reality they were recovering 200$ a month which costed me 1800$ a month! In addition, they wanted to include old cases that I myself had opened in recent years among the recovered items. And for that they wanted to receive an additional 25% commission! Fortunately, after a long time I managed to explain to them that it was not them who had recovered those amounts, but me. Now they are pushing this buggy software into the standard plan, but don't be fooled.

Reply from Helium 10
There's better PPC software out there..
If you're looking for PPC automation, then this software really isn't going to be your best bet. This software mostly excels in product research tools to find new product opportunities to list on Amazon. It's not great if you are looking for something that can help with your ads. Adtomic is horrible to use and largely ineffective. Their algorithm is just a basic ACOS target, its as plain featured as you can get.
If you're looking a PPC automation software, try other ones first before you commit to Helium10. Some decent ones out there include Teikametrics, Perpetua, and my personal favorite, Astra by Sellrbox. My sales has accelerated a lot using it, which is hardly something I can say about Helium10's Adtomic software.
Helium 10 is a great tool if you're…
Helium 10 is a great tool if you're selling on Amazon. I'm still learning all the functions but so far so good. I'm hoping to really learn all the ins and outs so I can get the best value. The only small con I see so far is I wish it was a little cheaper.
Helium 10- A Must-Have for Amazon…
Helium 10- A Must-Have for Amazon Sellers
Helium 10 has transformed how I run my Amazon business. Tools like Cerebro, Magnet, and Black Box make product and keyword research incredibly efficient, while the Listing Builder ensures my listings are optimized for maximum conversions.
The Profits Dashboard provides clear insights into revenue and expenses, and the included Freedom Ticket course is invaluable for both new and seasoned sellers. Helium 10 saves time, boosts confidence, and delivers results. If you’re serious about scaling your Amazon business, this is the tool you need!
I attribute my company's 1st year success to Helium 10
I joined Helium 10 about a year ago to start doing research for a start up company to shortly after launching my first product on Amazon! Between the research, sales analytics, email marketing follow ups, training, to the customer service I have been unbelievably impressed with this platform. I attribute the success in my company over the last year to the information Helium 10 has provided me with that has lead me to make informed decisions on products and advertising for my company and I have forever grateful for this platform for helping my first year of business (even with only 2 launched Amazon products) we've have had a huge 5 figure successful year
Terrible
This is terrible work Helium!! I used the program for one month, after a while they started to write off money from me!!! The subscription was activated without any warning!! I contacted the support service, they said that the money will not be returned. They wrote off for 2 months. I do not view my expenses and saw this only after 1.5 months. I could not have noticed this at all! What surprised me most was that I asked to unlink my card from my account, they told me that they can not do this, since this will interfere with smooth operation!!! Are you serious??? Am I a prisoner?? I can not delete my card, what if you start writing off my money again. I will have to change the card at the bank. This is terrible!! 😱

Reply from Helium 10
Disappointed by Customer Support
I had been considering reactivating my Helium10 subscription in the coming months and potentially using it for an extended period. However, a recent experience has completely changed my perspective. I was charged for a month without taking any action on my part, and when I reached out to their support team, they refused to issue a refund or offer any commercial gesture to resolve the issue.
While the tool itself is good, this lack of flexibility and customer care has made me reconsider. Unfortunately, they’ve lost a customer, and I’ll be exploring alternatives. Good tools are important, but great customer support is equally crucial.

Reply from Helium 10
Scam
Just find another tool with superior customer care to save yourself the headache.
Because of their terms and conditions, this company isn't worthy of any stars. Even if you are a minute late to stop a subscription's auto renewal, they won't give you a refund.

Reply from Helium 10
WARNINGG!! SCAMMERS
Helium 10 is a big scam and some dumb faces sitting on their billing support. This girl ANA JOY, don't even know what IP is and just sent me a copy paste message that multiple accounts requesting refund from same IP which is a BIG LIE.
When I asked them to give me a proof and they then talk illogical and never give you any proof because they don't have proof.
Helim10 14 days free trial is a completely fraud. H10 is a big fraud.
Never use it.

Reply from Helium 10
Overpriced amateur hour
EDIT: As of January 2025 there is still no resolution, and they won't respond. On January 5th "Kaye Barsalote" wrote me back to say "Please allow us up to 24 hours for an update". It's now January 25th, still no response. I even 'bumped' the ticket 3x. WtAf is wrong with these people?!?!?
ORIGINAL: There have been multiple problems through the years. Here's what I'm dealing with right now that's driving me to finally leave the review... If you move your child asin to a new parent you need to MANUALLY move/duplicate all your keyword tracking to the new parent. Here's the kicker, in 2024 I started using the notes/tags features so I can know the relevant changes I've made and see how it affects rankings. These lovely amateurs never thought to make it possible to move/duplicate/export your tags/notes. I'm not happy about having to do it manually, but in theory you can duplicate the keywords to the new parent, and then go back and manually add all your notes/tags. But there's a catch, this requires DOUBLE the amount of keyword allotment space, which I do not have because I already use my whole plan. They want me to PAY to upgrade because their 💩 coding does not have a copy/duplicate/export feature. It is peak Christmas season and I have 677 keywords that are not tracking AT ALL (even though I have PAID for them), because currently they're stuck under the old parent that no longer exists. And instead of Helium just simply adding 677 keywords to my plan for a couple days, I am now here writing this. I even told them they can take the keywords off after a couple days so I can have a chance to manually duplicate all the notes/tags myself. That would just be too logical and sensible. I guess yet another 1-star review is what they'd rather have.

Reply from Helium 10
The whole team was very helpful and…
The whole team was very helpful and friendly
Great for amazon sellers
Great for amazon sellers. Have used competitors like jungle scout before, however, the features that helium 10 provide such a cerebro and keyword magnet have been very helpful.
I use H10 daily
I use H10 daily! It's a great tool. There are lots of training tools available and I've found customer service to be responsive.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







