FOW Winsford Reviews 

12,426
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,618 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and professional, non-pushy approach, making the buying process smooth. The overall service and user experience are frequently described as efficient, straightforward, and easy, with many appreciating quick processing and clear communication. People also value the wide selection of cars available. However, some customers noted issues with the product's condition upon collection, such as poor valeting, minor defects like paint chips, or even significant problems like an empty aircon. A few others felt that after-sales service was poor, experiencing slow replies, communication breakdowns, or pressure to buy additional packages.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Service

Reviewers mention positive feedback about service, with many customers praising the professionalism,... See more

Product

People report ambiguous experiences with product, with many expressing satisfaction with their new car,... See more

User experience

Reviewers highlight positive aspects of user experience, with many expressing satisfaction with the overall... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising individual staff... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We were really impressed with FOW, Trafford Park. The staff were really helpful, knowledgeable and there was no hard sell. They had a vast range of cars including the model we bought. They arranged al... See more

Company replied

Rated 4 out of 5 stars

We found a car and was able to purchase it, however the time that it took to process everything and also feeling pressured into finance when we had cash was not a great experience. The guy we dealt wi... See more

Rated 4 out of 5 stars

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more

Company replied

Rated 5 out of 5 stars

Ewan Cartwright our sales associate was fantastic both at our initial viewing last week and today and pick up. He was very personable and professional, explaining everything we needed to know and not... See more


Company details

  1. Used Car Dealer
  2. Car Dealer
  3. Motor Vehicle Dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12K reviews

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Asks customers to review

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Replied to 96% of negative reviews

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4.3

All reviews

(12,426)

1,526 reviews in the last 12 months

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Rated 4 out of 5 stars

Room for Improvement

We recently purchased a car from Fords of Winsford at Trafford Park, and overall we're happy with the experience.

From start to finish, Kerry handled every aspect of our purchase with complete professionalism, courtesy and enthusiasm. She made what was initially a very quick and straightforward sales process feel effortless, kept us informed throughout, and was a pleasure to deal with. She is a real asset to Fords of Winsford.

We bought the car on Thursday for collection at 10:30am the following Tuesday. Unfortunately, this didn't leave enough time for the vehicle to be fully prepared, which certainly wasn't Kerry's fault.

When we collected the car, there was still a dent in one of the doors that couldn't be repaired until the Dentman visited the following day. The valet also hadn't been completed to the standard we'd expected – the interior glass hadn't been cleaned and the 20-inch alloy wheels were still heavily covered in brake dust. We also didn't leave with the car until around 1:15pm.

Despite these issues, we still came away feeling satisfied with the overall deal, largely because of Kerry's outstanding customer service and positive attitude. Without her, our overall impression would probably have been quite different.

Fords of Winsford clearly sell a huge number of vehicles every month, but in our opinion they need to improve the final vehicle preparation process before handover. Get that right, and the customer experience would be excellent.

7 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great review! We're thrilled to hear that you had a positive experience with Kerry—she's a star! We appreciate your feedback about the vehicle preparation and will definitely look into improving that process. It’s awesome to know you’re happy with the overall deal despite the hiccups. Enjoy your new car!

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

No details for collection

I wasn't informed details of the collection so waited along time. The man who then dealt with me was very good 👍

7 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad to hear that you had a positive experience with our staff. We apologise for the lack of communication regarding the collection details and appreciate your patience. Your input helps us improve!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

This is the first time I have used FOW…

This is the first time I have used FOW the staff are very helpful Mr Geoff Rollins was very helpful explaining the way how FOW sells a car he helped me from start to finish we are a happy customer 🚗😊

6 July 2026
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Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear that Geoff took great care of you. Enjoy your new ride! 🚗😊

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Easy and relaxed viewing of cars plenty…

Easy and relaxed viewing of cars plenty of staff about to help and answer any questions. No pressure from sales team to buy. All in all a pleasant experience.

6 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great feedback! We're glad you had a relaxed experience and found our staff helpful. It's awesome to hear there was no pressure from the sales team. We hope to see you again soon!

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

Hi absolutely love the vehicle.Just aftersale Nightmare

Hi absolutely love the vehicle.Just what we wanted..However trying to pay for it was an obstacle course.paperwork completed incorrectly.First time put HP on it and TIA which we informed her we had already sold !plus car shine additive which we considered but before we left her said do not require.Paperwork arrived digitally incorrect ..Rang I.mediately asked her to amend ..came next day exactly same .Rang asked for figure. Paid it..No receipt received. Went to
Collect on appointment .Like free for all people standing and sitting just leaving In frustration. Had not cleared computor from service. Car now requesting service in 72 days. Took out Warranty. Cannot access informatio or sign in.AN AFTERCARE DISASTER.PAID £549 for RAC Warrantywe have no paperwork and no receipt for car payment. Staff chase sale but once booked moving on to next buyer before finishing last Sale...Happy with car just hope we don't need to access Warranty.

4 July 2026
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Reply from FOW Winsford

Thank you for your feedback. We're thrilled to hear that you love the vehicle! However, we sincerely apologise for the challenges you faced with the paperwork and aftercare. Your experience is important to us, and we appreciate you bringing these issues to our attention. We’ll work on improving our processes to ensure a smoother experience in the future. If you need further assistance with your warranty or paperwork, please reach out to us directly.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Overall experience excellent

Luke was very helpful, polite and pleasant. Shame the car had not been valeted before pick up. Luke got that sorted for us as well. Overall experience is excellent.

6 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad Luke could help out and make your experience excellent. We appreciate your feedback!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

The whole process was made easy by the…

The whole process was made easy by the sales team. I did not feel pressured to buy or take up any of the warranty options offered. I received a fair price for my existing car and am very happy with my new car.

24 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad to hear the sales team made everything easy for you. Enjoy your new car! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Fast professional service

I was able to select the car I wanted online. I called FOW who arranged for it to be transported to my local office in Trafford. The staff were friendly, knowledgeable and professional. I really liked the fact they didn’t try to push for finance etc when I said I wanted to pay cash. They sorted all of the paperwork for me so it was super easy. I viewed the car on Saturday and drove it away on Monday. I would highly recommend.

6 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had such a smooth experience selecting your car. Enjoy your new ride, and we appreciate the recommendation!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Very Positive

LH Sales provided excellent service very informative helpful professional. No pressure went through relevant information answered any concerns . Car not on site but as I have seen it on web sight it was decided to leave deposit. There was only one concern the car only had 6 months MOT is was agreed that 12 months was provided which I was happy with .
On collection no issues same professional service from LH . On collection of the car and drove away I did notice that although clean the interior was dusty I did expect some form of Valet . On arrival home it was clear this was. It done very well .perhaps that’s the only room for improvement

5 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had a great experience with Lana Sales and that your concerns were addressed. We appreciate your feedback about the interior cleaning, and we'll definitely look into it. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Recommended

Went to view vehicle however not on site . It Was the car I was really interested in . Was introduced to sales lady LH who was very helpful and was happy to answer questions . Explained why not onsite . So left deposit pending viewing I did have one concern that car only had 6 months MOT . However it was agreed that 12months would be given .The service provided by sales lady was of a very high standard . Felt reassured and happy to proceed . Upon payment and collection and drive away the car was not that well valeted was ok but expected better . But over all very happy with the service

5 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're glad to hear that Lana took great care of you and that you felt reassured throughout the process. We'll definitely work on the valeting for next time. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Honest very helpful …

All the staff was over help in a great way 🍾
We were introduced to Geoff and what a great fella made everything so easy for us so special thanks to him but again from the front desk lady to the rest. Thanks so much.
Geoff thanks. 🤩

3 July 2026
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Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear that Geoff and the team made your experience special. We’ll pass along your kind words! 🎉

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Fantastic experience from start to finish.

Friendly Staff, Darrell was a great salesman. I Went to view the car on the Saturday, had a call from sales manager on the monday saying my vehicle w
Would br ready for Tuesday even though I couldn't collect until the Saturday. on collection Day the handover was quick and was in the Suv in no time handover complete. Great company to buy from.

4 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad to hear you had a great experience with Darrell and the team. Enjoy your new SUV! 🚗

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

Faulty vehicles

I wouldn’t purchase another vehicle from them. I bought a car in January 2026 whilst on maternity leave, I thought the car was perfect, exactly what I needed for my growing family. I got a Tiguan R Line. All was sound for a few months and then, the actuator stopped working. Then my headlight module went in June and I got told under Consumer Rights it’s not their liability and I’ve spent close to £1,000 getting it fixed. Then today I’ve had ANOTHER warning light but this time it’s for my gearbox.
Biggest regret of my life. I’ve had it less than 6 months and it just keeps getting worse.

5 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for sharing your experience. We sincerely apologise for the issues you’ve faced and appreciate your feedback. Your satisfaction is important to us.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Polite helpful and efficient

Polite helpful and efficient

2 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We really appreciate your kind words and are glad you had a great experience with us!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great service from Ewan

Great service from Ewan; fantastic car. All the staff were very helpful and the delivery of the vehicle was much appreciated. Thank you!

30 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad to hear you had a great experience with Ewan and the team. Enjoy your new car!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Excellent service

From the most minute I arrived on site, ie reception to meeting the sales executive I was impressed with her professionalism , friendliness and helpfulness, no sales pressure at all making the experience of buying a car really enjoyable. This was underpinned by the management going just that one step further with the sales executive to ensure I was fully informed about the car

An excellent experience all round.

We’ll done - nice to see people really care about customer service these days

The sales executive is Carla Harding - exceptional - thanks Carla - you made everything appear very easy

4 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had such a great experience with Carla and our team. It's all about making our customers happy, and we're glad we hit the mark for you! Enjoy your new car!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Daiva Norkiene from the Manchester…

Daiva Norkiene from the Manchester branch was very professional regarding all parts of the car sale with no presser.
Very friendly and helpful with any of my concerns.
We have happily bought 2 previously cars from FOW.

4 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear that you had such a positive experience with our team at FOW Winsford. It's great to know that you felt no pressure and got all your concerns addressed. We appreciate your loyalty and look forward to helping you again in the future!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

a mixed experience

Visited FOW (both branches) on multiple occasions whilst looking to buy a new vehicle unexpectedly as they had a large range at a variety of prices. The staff were always friendly and helpful and it was a relatively easy process to view the cars and get keys to look inside.
I’d arranged to test drive a vehicle did have to wait 30mins before it was ready which was slightly frustrating as they knew what time we’d be there. But oh well! Very short test drive lap.
Did eventually purchase a car from them (Winsford branch) they are keen for you to use finance not cash and obviously have upsells which you can choose to take out as well. No discount for cash or competitive deals.
Come collection day I was frustrated. I’d been advised that the car would be valeted, and the scuffs looked at and remedied (documented them on a map of the car as well!). This didn’t happen. Turns out because I’d arranged to collect the vehicle on a Monday they don’t do a final check over the weekend to make sure it’s ready for collection. So what should have been a relatively easy collection resulted in additional time being spent getting the vehicle in a more acceptable condition. I’m aware it’s a used car and there will be wear and tear but to not even clean the vehicle when I was told it would be just made me question other issues which had been raised. I was reluctant to accept the vehicle in the condition but they were very keen we left that day with it. A compromise was made but I was told this isn’t the first time this has been an issue with collections after the weekend.

The customer service was good Maya & Danny dealt with an issue that wasn’t their making, and I appreciated their help to come to a resolution.
Not sure FOW do love new car day as much as they claim or they’d have worked harder to make sure customers were satisfied when they left and the vehicle was ready without additional stress.

29 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for sharing your experience, and for the great feedback! We're glad to hear you found our staff friendly and helpful during your visits. We totally understand how the wait for your test drive and the collection hiccups could be frustrating. Your feedback is super valuable, and we’ll definitely look into improving our processes to make sure everything goes smoothly for our customers in the future. We appreciate your patience and hope you’re enjoying your new car!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

10/10 Service by Emily

I had sales rep Emily Eagles I believe - who managed to get my car traded in as a part exchange and me leaving with the car I wanted within 5 hours - the car being washed and serviced too. The customer service was top notch, I don't think anything was left out, and they went above and beyond to help me out, me being in Manchester for only a short time.
I'd recommend anyone doing a part exchange to bring the whole service history and purchase documents as it seems to help the staff out and speeds everything up - I was lucky I did this.
The test drive was disappointing for how restricted it was, but Emily was so knowledgeable about the functionality of the car it more than made up for it - I left far more informed about the car than I started, which ultimately is the best outcome of a test drive I feel.

I left paying about £17000 for a near new 2025 Renault Clio, with a 3 year warranty on almost all of the car.

I would use FOW Winsford next time, and I would recommend them to anyone in the area.

3 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad to hear Emily took great care of you and helped you get your new Renault Clio so quickly. Your tips about bringing the service history are super helpful too! We can’t wait to see you again next time!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great people to deal with

I recently purchased a car online unseen, from FOW and the whole experience was dealt with efficiently by Daiva Norkiene.

I would say she excelled in every way possible and found a way that I could receive my vehicle on the day arranged.
I was apprehensive as it is the first time I have bought a second hand car unseen, but it arrived as arranged on time, the driver was courteous and made sure everything was OK,.
On checking the vehicle it was exactly as advertised, I am very pleased and would buy a car again from the same people.
I hope you find this useful.

2 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad to hear Daiva took great care of you and that your car arrived just as expected. Enjoy your new ride! 🚗✨

Many Thanks,
FOW Customer Service Team

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