FOW Winsford Reviews 

12,424
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,618 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and professional, non-pushy approach, making the buying process smooth. The overall service and user experience are frequently described as efficient, straightforward, and easy, with many appreciating quick processing and clear communication. People also value the wide selection of cars available. However, some customers noted issues with the product's condition upon collection, such as poor valeting, minor defects like paint chips, or even significant problems like an empty aircon. A few others felt that after-sales service was poor, experiencing slow replies, communication breakdowns, or pressure to buy additional packages.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Service

Reviewers mention positive feedback about service, with many customers praising the professionalism,... See more

Product

People report ambiguous experiences with product, with many expressing satisfaction with their new car,... See more

User experience

Reviewers highlight positive aspects of user experience, with many expressing satisfaction with the overall... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising individual staff... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We were really impressed with FOW, Trafford Park. The staff were really helpful, knowledgeable and there was no hard sell. They had a vast range of cars including the model we bought. They arranged al... See more

Company replied

Rated 4 out of 5 stars

We found a car and was able to purchase it, however the time that it took to process everything and also feeling pressured into finance when we had cash was not a great experience. The guy we dealt wi... See more

Rated 4 out of 5 stars

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more

Company replied

Rated 5 out of 5 stars

Ewan Cartwright our sales associate was fantastic both at our initial viewing last week and today and pick up. He was very personable and professional, explaining everything we needed to know and not... See more


Company details

  1. Used Car Dealer
  2. Car Dealer
  3. Motor Vehicle Dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12K reviews

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Asks customers to review

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Replied to 96% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(12,424)

1,526 reviews in the last 12 months

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Rated 5 out of 5 stars

Went to FOW because they had a large…

Went to FOW because they had a large choice of cars on their website, once i got the hang of the layout i easily found the cars on my list to look at. Went inside and got the keys to 2 i had narrowed down, so i could have a look inside. Test drove the one i wanted to try first.
Sales person Lukas was great, he was chatty but not pushy, i never felt forced to buy a car, or warranty, it was a relaxed experience and im happy with the car i chose

8 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled you had a great experience with Lukas and found the perfect car. Enjoy your ride! 🚗

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

Very poor experience

We found the car we wanted on autotrader and it happened to be at FOW. We were happy with the price we paid, and what we got for trading in our car. However, the overall customer service and customer experience was very poor and we would not recommend.

Firstly we booked a test drive, we even received a call 1 hour before our test drive checking we were coming. On arrival however, there was no record of our appointment and we waited 45 minutes to be seen, in a boiling hot room, without even being offered a glass of water.

Similarly, when we arrived to pick up the car, we waited half an hour, despite having an appointment made.

We had purchased the ‘gardx’ package which should be £400, for a discount. This is meant to seal the vehicle paint and protect the interior fabrics. However on collection it was clear the car hadn’t even been cleaned. The outside of the car was dirty and the interior still had some easily removed marks on it, that we’d seen when we test drove it a few days earlier. Gardx says applyling the interior treatment requires ‘massaging a specialist protective cream’ into the fabric- there was no way this was done, as the fabric was not clean.

We went back in to query this, and without question or inspection of the car we were refunded. Demonstrating that the sales team and manager clearly didn’t doubt that the gardx hadn’t been applied, yet they would have happily let us walk away had we not questioned this.

Once home, a damp cloth removed the marks we’d seen on the car interior whilst test driving it. Further demonstrating that the car had not been cleaned nor had the gardx treatment applied.

Very poor experience.

17 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback, and I'm sorry to hear about your experience. We appreciate your comments and will work to improve our customer service. Your concerns regarding the car's condition and the service you received are noted.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

They were very helpful all of them

They were very helpful all of them. I had trouble my car insurance and they helped me to sort it out the best service at a car dealership I’ve ever had brilliant thank you

16 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're really glad our team could help you with your car insurance. Your kind words mean a lot to us!

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

Overall a good experience

There is a good selection of cars on the forecourt, staff are friendly and do not put any pressure on you to buy and trade in prices are reasonable. When discussing the deal the salesman will discuss any minor work which needs to be done prior to collection however it is not necessarily carried out and bare minimum is done to the vehicle prior to collection.

14 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad you appreciated our car selection and friendly staff. We apologise for any disappointment regarding the vehicle preparation. Your comments will help us improve our service.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Excellent.

Excellent from start to finish.

13 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome feedback! We're thrilled you had a great experience from start to finish.

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

Poor valeting simple and…

The buying experience was simple and straightforward no problem with it. But it was when we picked the car up that I was very disappointed in the interior of the car it was dirty carpets streaky windows inside and we had paid £300 extra for the exterior paint work treatment . The drive home didn’t feel as special as we wanted

10 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad to hear that the buying experience was simple and straightforward. However, we apologize for the disappointment you experienced with the car's interior and the condition it was in at pickup. Your concerns are important to us, and we'll address this with our team to ensure improvements are made. We appreciate your input and hope to provide a better experience in the future.

Rated 5 out of 5 stars

A very smooth and easy transaction…

A very smooth and easy transaction purchasing a car from Fords of Winsford dealing with their salesman Callum.

13 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review Peter ! So glad to hear you had a smooth experience with Callum. Enjoy your new ride!

Rated 4 out of 5 stars
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great feedback! We're glad you found our staff friendly and helpful. We appreciate your support and hope to see you again soon!

Many thanks .
FOW Customer service

Rated 5 out of 5 stars

Excelent experience

Very professional service.
The vehicle is immaculate (3 years old, 32k miles). Very good price.
I am a happy EV owner.
Thank you FOW team!

13 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review Norbert ! We're thrilled to hear you're happy with your EV and our service. Enjoy the ride!

Many thanks ,
FOW Customer service team

Rated 5 out of 5 stars

Friendly atmosphere as soon as you walk…

Friendly atmosphere as soon as you walk in, the sales team help with every question and advice you accordingly, over all a very good experience

12 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad you enjoyed your experience and felt the friendly vibe. Our team loves helping out!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Fantastic

Fantastic, really great to deal with, especially Sienna who made the process straight forward.

13 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome feedback! We're thrilled to hear Sienna made your experience smooth. Come back anytime!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

My first experience of buying with FOW…

My first experience of buying with FOW was excellent. This is the biggest car supermarket I’ve seen and the cars were amazing. Loved the retro cars inside too! My sales advisor Ruby was fantastic- very efficient and friendly, sorted all the paperwork out for me there and then and was extremely accomodating given I was an hour late for vehicle pickup. All together, 10/10 from me!

12 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had a great experience with Ruby and loved our selection. Hope you enjoy your new ride! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Recent car purchase.... problem quickly sorted by FOW

Recent car purchase.. Jobs completed and car prepared excellently new Brake discs pads and Engine turbo unit .. delivered on time sold and helped throughout .. best of all .. only had this vehicle less than a week and had the front drivers side suspension break and snap whilst parking .. unbelievable .. contact immediate .. own repair at local garage MOT centre .. done .. later £ reimbursed in full by FOW without question .. fantastic

10 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had a great experience with your car purchase and that we could help you out without any hassle. If you need anything else, just let us know! Enjoy your ride!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Well established company with good prices and a large choice .

Experienced staff with a great selection of well prepared , well priced cars .Have dealt with this company since they started in a farmers field and have never had a problem with the car or the company.

4 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you’ve had such a positive experience with us since the beginning. It’s great to know you’re happy with our selection and service. We appreciate your support and look forward to seeing you again!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Good choice of quality cars at…

Good choice of quality cars at competitive prices. Left alone to look at cars which I like.
However the sales staff spend too much time trying to sell you warranty or finance packages

7 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the feedback; we really appreciate it! We're glad you liked our selection of quality cars. We understand the sales pitch can feel a bit much at times, and we’re always working on improving that balance. Hope to see you again soon!

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

Ok, a couple of minor issues

Process was quick and easy. The sales person was great, friendly and helpful. However, the valeting of the car wasn’t as expected, it was clean but inside windows were dirty and it just wasn’t the best valet in terms of the hard surfaces and exterior. I was given a key and a spare, the spare battery was completely dead and the main key came up within hours as needing a new battery. The service book wasn’t stamped. Overall I am happy with the car so far! However I do think that the minor details need to be assessed and given more detail before releasing the cars.

10 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad to hear that the process was quick and that our salesperson made a positive impression. We apologize for the valeting issues and the key battery concerns you experienced. Your comments about the minor details are noted, and we will work on improving these aspects. We're happy you're enjoying your car!

Many Thanks,
FOW Customer Service Team

Rated 2 out of 5 stars

Good car very bad customer experience

I pre booked a part exchange evaluation followed by a test drive. On arrival I introduced myself and was given the keys to view the car I was interested in and handed over my keys for the value to be assessed. On returning to the desk my keys were returned without the assessment taking place. I then had to wait nearly 45 minutes before seeing a salesperson. Who then arranged the valuation a futher wait. No test drive was offered , however, I agreed with the sale and arranged to come back a week later to pick my new car up at 9.30 9/07/26. However, despite arriving on time I had to wait 45 minutes again to complete the sale. The sale felt rushed and after was told I would have to wait in the cafe until the valet was completed. The valet was not completed to a very high standard, rubbish in the passenger door pocket and smeary wing mirrors. I am happy with the car but your customer service needs a serious looking at and would suggest this is carried out by an external body.

9 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're sorry to hear about your experience and the delays you encountered during your visit. It's great to know you're happy with your new car, but we truly appreciate your comments on our customer service. We'll take your suggestions seriously and work on improving our processes. Your input is valuable to us.

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

No, just no. Don't buy a car from these

Never again...bought a car that had some noise issues with it, mentioned it to the after sales team, advised to find a garage to look at it and they will pay the bill...why should I do the leg work??? Noise couldn't be sorted, had to swap the car. When I mentioned about any little mark I was just instantly shut down as 'wear and tear' nothing they can or will do about it. Then that car took over a week due to some other issues...on the day of purchase I had to sit and wait for over an hr to be seen by someone and then, no apologises for the mess around or anything, just left...so never again will I use FOW and I advise ANYONE reading this DO NOT use them...they don't care

10 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're sorry to hear about your experience and appreciate you bringing this to our attention. Your concerns are important to us, and we strive to improve our service.

Many Thanks,
FOW Customer Service Team

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