Forever Puppy is a great website for breeders and buyers interested in buying or selling puppies. The website is attractive and easy to use, and the support team is very quick, helpful, and responsive... See more
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The enquirys on this site are genuine. I have had so many time wasters elsewhere some just enjoy game playing which I can't for the life of me understand.
Poor experience. Most adverts gain hundreds of views (pets4homes or Gumtree pets) however I have gained all of 20 views in a week!? Hopeless website - would not waste your money. Had absolutely no enq... See more
Company replied
I can't rate this company highly enough, I sold 3 puppies through this website with no problems whatsoever. Their customer care is amazing as I accidentally deleted my advert before getting one buyers... See more
Company replied
Company details
Written by the company
Forever Puppy's aim is for all puppies and dogs on our site to find forever homes with loving, caring and responsible owners. We are fully committed to creating a community where genuine, responsible and ethical sellers can advertise their healthy, well-socialised puppies and dogs which have been bred in good welfare conditions. We know that choosing your new puppy is one of the most exciting things you will ever do but it is also an incredibly expensive and extremely important commitment for you and your family, and that is why our website is designed to make the process as simple and as stress-free as possible. The welfare of the puppies and dogs advertised on our website is of paramount importance to us and we believe this is reflected in how we operate. We fully uphold and agree to meet the government-approved minimum standards as laid down by PAAG (The Pet Advertising Advisory Group) which was set in 2001 to combat growing concerns regarding the irresponsible advertising of pets for sale. PAAG aims to raise public awareness of the need to act responsibly when looking to buy pets advertised on websites and the need to carry out research before making a purchase. To find out more about PAAG, visit www.paag.org.uk
Contact info
85 Great Portland Street, W1W 7LT, London, United Kingdom
- team@foreverpuppy.co.uk
- www.foreverpuppy.co.uk
3.9
Great
64 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Great service especially with boosts
19 June 2025
Unprompted review
Reply from Forever Puppy
Thank you for taking the time to leave the review Mandy. Glad you had a good experience with the website.
Best Regards
The Forever Puppy Team
Easy to set up the advert and no delay…
Easy to set up the advert and no delay with the messaging service. Very good value for money.
10 May 2025
Unprompted review
Reply from Forever Puppy
Thank you for taking the time to leave the review. Glad you had a good experience with us.
Did not sell via you but the site was…
Did not sell via you but the site was easy to access and easy to remove advert I had posted .
10 June 2025
Unprompted review
I've had my 7week old puppies on site…
I've had my 7week old puppies on site now and had lots of views but no interest. I've gone word of mouth around my area and sold 4 puppies already never use this site again.
14 May 2025
Unprompted review
Reply from Forever Puppy
Thanks for the feedback Sharon, sorry you feel you did not get a good level of interest from the site, even though you had plenty of views.
We would always recommend reviewing our guide on writing an advert to attract more buyers, there is lots of competition out there and the best adverts will always stand out.
Glad you had some success with word of mouth in your local area.
Thanks
The Forever Puppy Team
Don't waist your time advertising on this site
I advertised on this site, and there were only 140 views in 2 weeks! For the same period, Pets 4 Home had 4000 views.
Also, just total clowns and time-wasters. One guy asked if I would swap one of my pups for his!!!
24 May 2025
Unprompted review
Reply from Forever Puppy
Sorry to hear about your experience Stephen. We do get 1000's of messages between buyers and sellers each month and on the whole we understand them to be positive, it is a shame this has not been your experience. Please report buyers to us if you feel they are acting with bad intent.
With Advert views, although they can be important, our focus is on driving high intent buyers through direct marketing activities which leads to 100's joining the platform each week. This means although we get less viewers, we have a high number of active buyers on the site.
I see your advert still has some outstanding messages from potential buyers, hopefully one of these will be more serious in their search. Best of luck with the remaining puppies for sale.
Kind regards,
The Forever Puppy Team
Forever Puppy appears at the top of a…
Forever Puppy appears at the top of a Google search so myself and breeder friends have advertised there over the last year. Forever puppy is more expensive than other platforms.
Between us we have advertised Border Collies, Labradoodles, Dachshund and Jackapoos and we have never ever recieved one enquiry, even when the price is less than 500 pounds for a puppy there has been no response. Whereas Freeads, Pets4homes and Preloved we get lots of enquiries.
Why is this? What are Forever Puppy doing wrong?
We don't plan to advertise with you again.
If I could give one star I would.
Sellers beware. Listen to the bad reviews. Likely the good ones are written by staff or friends of Forever Puppy.
My breeder friends and I all opted to do our own boosts rather than automatic but these were done without us anyway we lost money because Forever Puppy boosted the adverts day by day and not every week as we would have done.
Useless dog selling platform. Steer clear and don't waste your money.
This is a genuine (very cross) breeder review warning other breeders not to advertise here. You'll regret it if you do, as we have done.
22 March 2025
Unprompted review
Reply from Forever Puppy
Hi Mary. We are sorry you, and fellow breeders, were disappointed with the response from your adverts. It is of high importance to us to provide the best possible experience for our users and we value your comments.
Forever Puppy is a relatively new and fast-growing platform, and our aims are to provide an easy-to-use site that is free of third-party adverts and is competitively priced. We do have lots of customers who sell quickly and who have messages and interest after listing. Thank you again for your feedback which will only help us improve our service.
This is not a good value for money
Go and pay premium somewhere else, in all the time to my promoted advert i had one enquiry and 150 views, which are, in comparison to other sites where there was a steady traffic, are just simply not worse your efforts nor money. Go somewhere else.
17 February 2025
Unprompted review
Reply from Forever Puppy
Hi Elena,
Thank you for taking the time to leave us a review. We are sorry to hear you were disappointed with the response to your advert. It's important to us to provide the best possible experience for our users and we value your comments.
We are a relatively new and fast-growing platform, and we aim to provide a competitively priced site free of third-party adverts. We have lots of customers who regularly sell quickly, and we can only apologise that this wasn't the case in your experience.
We do really appreciate you giving us feedback. If you change your mind and would like to try us again in the future, please do contact us at team@foreverpuppy.co.uk - we'd be more than happy to help.
Thank you again for your feedback.
Kind regards,
The Forever Puppy Team
Poor website - zero enquiries
Poor experience. Most adverts gain hundreds of views (pets4homes or Gumtree pets) however I have gained all of 20 views in a week!? Hopeless website - would not waste your money. Had absolutely no enquiries for a top quality litter. Also I opted out of automatic boost as I wanted to boost it in a weeks time (not days) and it did it automatically anyway trying to get you to pay for more. BOGUS!
11 January 2025
Unprompted review
Reply from Forever Puppy
Hi Charlotte,
Thank you for taking the time to leave us a review. We are sorry to hear you were disappointed with the response to your advert. It's important to us to provide the best possible experience for our users and we value your comments.
We are a relatively new and fast-growing platform, and we aim to provide a competitively priced site free of third-party adverts. We have lots of customers who regularly sell quickly, and we can only apologise that this wasn't the case in your experience. We are most certainly not bogus!
We do really appreciate you giving us feedback. We can see you had 1 puppy for sale and your complaint follows just 3 days of advertising with us, perhaps you didn't give us enough of a chance. If you change your mind and would like to try us again in the future, please do contact us at team@foreverpuppy.co.uk - we'd be more than happy to help.
Thank you again for your feedback.
Kind regards,
The Forever Puppy Team
Terrible website only 60 views in 8…
Terrible website only 60 views in 8 days and not 1 message absolute waste of money will never advertise on this page again.
2 November 2024
Unprompted review
Reply from Forever Puppy
Hi Sandra,
Thank you for taking the time to leave us a review. We are sorry to hear you were disappointed with the response to your advert. It's important to us to provide the best possible experience for our users and we value your comments.
We are a relatively new and fast-growing platform, and we aim to provide a competitively priced site free of third-party adverts. We have lots of customers who regularly sell quickly, and we can only apologise that this wasn't the case in your experience.
We do really appreciate you giving us feedback. If you change your mind and would like to try us again in the future, please do contact us at team@foreverpuppy.co.uk - we'd be more than happy to help.
Thank you again for your feedback.
Kind regards,
The Forever Puppy Team
Crap website
Crap website, you’re better off using pets4homes and getting the boosts instead of wasting £16 to post on this website. It’s rubbish! Do not recommend.
Emailed them and their feedback was a load of dog poo.
So since they’ve replied/ the daily views are not efficient enough even with the boosts. I have them posted in other websites and I am getting hundreds of views and saves, your website is NOT worth £16.
30 October 2024
Unprompted review
Reply from Forever Puppy
Our feedback was that you had only had your advert on with us for 2 days before you sent a complaint! We also gave you advice on how to create a good advert and you ignored it. We wish you well in selling your puppies. Please get back to us if you would like our experienced, expert advice on how to engage with buyers.
Scam
So far I've been on this site over a week, over 50 views not one message or enquiry, also on pets4homes and had over a thousand views and messages daily, I have 12 puppies and none sold on this site so far, begging to think it's a scam and the site/app is crap
15 October 2024
Unprompted review
Reply from Forever Puppy
Hi Chris, as you can see from our other reviews, our website foreverpuppy.co.uk most certainly is not a scam website. Could you please email us to see how we can help you sell your puppies (email: support@foreverpuppy.co.uk) In regards the app we've had some problems with our android app recently which we've messaged our customers about to apologise. We can assure users it is now fixed.
Very easy to put on advert & photos,
Very easy to put on advert & photos,
23 September 2024
Unprompted review
Reply from Forever Puppy
Hi Jill Thank you so much for taking the time to leave us a review. We're glad to hear you like the site and it's easy to use.
Fantastic….great communication with…
Fantastic….great communication with buyers highly recommend using this service
4 September 2024
Unprompted review
Reply from Forever Puppy
Hi Karen,
Thank you so much for taking the time to leave us a review. We're glad to hear you like the site.
Really good value and easy
30 August 2024
Unprompted review
Reply from Forever Puppy
Hi Elaine,
Thank you so much for taking the time to leave us a review. We're glad to hear you like the site.
Not one message about my add
19 July 2024
Unprompted review
Reply from Forever Puppy
Hi Paul,
Thank you for leaving us a review. We are sorry to hear you were disappointed with the response to your advert.
We are a relatively new and fast-growing platform. Our site is competitively priced and free of third-party adverts. We have many customers who regularly sell quickly, and we can only apologise that this wasn't the case for you.
We really appreciate you giving us feedback. Unfortunately, we cannot find your account on the site to look into your ad. If you change your mind and would like to try us again in the future, please do contact us at team@foreverpuppy.co.uk - we'd be more than happy to help!
Thanks,
Team Forever Puppy
I really do prefer this site to Pets 4…
I really do prefer this site to Pets 4 Homes.
Hopefully it will bring buyer and seller together.
I have had a terrible experience with Pets 4 homes. When a buyer put a deposit through pets 4 homes website. I agreed because it's a sale. But unfortunately pets for homes also took a £105 for peace of mind. For the health of the the pup. This a a form of insurance. Pets 4 homes state it's not insurance it's for peace of mind. In there terms of exceptance of payment this implies the seller is responsible for the pup for 6 months. Not in there care. So it's a insurance policy of such. When Pets for homes are not regulated by the FCA. To give any advice on insurance or offer insurance of any kind. I need to explain this to the buyer. By going to a camparison website for pet insurance. I found fully covered from 8 weeks old. Must be microchiped £4 few pennies per month.
Buyer was shocked to see that they were being charged £105 for a peace of mind not insurance policy covering just 6 months. When he could purchase real insurance from a regulated company for 2 years for the price of 6 months..
Once I flagged up there peace of mind insurance they miss sold. They quickly returned buyers money.
I have all the emails as proof. From buyer, and Pets 4 Homes. More than willing to pass on to a news paper or government body who wishes to expose & hopefully prosecute this company..
How many people have been a victim of there peace of mind no existent insurance policy totally unrelated by the FCA..
This is also obtaining money by deception, as well as posing as insurance. Giving advice when un regulated.
And probably a few more laws they have broken. But they have tried worming out by retuning the money. He only got because of my help.
5 July 2024
Unprompted review
Reply from Forever Puppy
Hi Pete,
Thank you so much for taking the time to leave us a review! We're glad to hear you like the site.
Sorry to hear you've had a bad experience elsewhere. We hope you get everything resolved.
Team Forever Puppy
Waste of time
My advert is still currently on the website and has been for weeks.We had 10 puppies to sell,so have advertised them everywhere. Forever puppies has been a total waste of time, & money!Not one enquiry!Good job I didn't rely on them! I definitely won't be using them again.
27 June 2024
Unprompted review
Reply from Forever Puppy
Hi Elizabeth,
Thank you for taking the time to leave us a review. We are sorry to hear you were disappointed with the response to your advert. It's important to us to provide the best possible experience for our users and we value your comments.
We are a relatively new and fast-growing platform, and we aim to provide a competitively priced site free of third-party adverts. We have lots of customers who regularly sell quickly, and we can only apologise that this wasn't the case in your experience.
We do really appreciate you giving us feedback. Unfortunately we cannot find your account on the site to look into your ad. If you change your mind and would like to try us again in the future, please do contact us at team@foreverpuppy.co.uk - we'd be more than happy to help!
Thank you again for your feedback.
Kind regards,
The Forever Puppy Team
Reply from Forever Puppy
Hi Julian,
We're so sorry to hear you've not had any interest in your advert. We can see you've had over 100 views, but no messages yet.
Having looked at other ads for the same breed (and although yours are KC registered) people may be put off by the current price. Your advert is great, the photos are lovely too. We always recommend adding lots of information to adverts as well as plenty of photos and a video to give pups the best chance of selling.
We'd be happy to help if you'd like to discuss this further. Please email support@foreverpuppy.co.uk
We do hope your pups find the best homes. Thank you so much for choosing Forever Puppy and taking the time to leave us a review.
Team Forever Puppy
Not a single interest and the audacity…
Not a single interest and the audacity to charge a booster!! Barely anyone visiting the website. Not a single message and my accounts been getting boosted everyday. You should be offering free boosters as your website is barely used. Money wasted.
12 June 2024
Unprompted review
Reply from Forever Puppy
Hello Sevinc,
We're sorry to hear you're not happy with your experience. We want to look into this further but cannot find an account listed under your name. We have therefore asked Trust Pilot to contact you for more information to help us.
Every listing on our site does receive free boosts (3 free boosts with a standard ad, 9 with premium and 18 for premium plus), purchasing more after using the free boosts is optional. We're proud to offer reasonably priced adverts. We're also very transparent with our prices.
We hope you're able to provide more information about your experience. Please reach out to us on support@foreverpuppy.co.uk if you need further help.
Thanks,
Team Forever Puppy
Not a great experience
I thought it would be good to try this site to sell my 11 puppies as needed as much help as possible. Not one sale. I had a couple of messages but not sure they were genuine as did not follow through. I have one pup left all the others have sold through Pets 4 Homes the enquiries people followed through. I have paid for boosts not sure that helps either. I am really disappointed let's see if the remaining one gets sold through here if it does I won't feel I wasted my money
28 May 2024
Unprompted review
Reply from Forever Puppy
Hello Annetta,
We're sorry to hear you didn't have the best experience. We can see you did have a few people interested but unfortunately, these didn't turn into sales.
We're always happy to help if you reach out. We do hope you'll consider using us again in future. We are glad to know that your pups found loving forever homes.
Thank you for taking the time to leave us a review, your feedback which will help us improve our service.
Kind regards,
The Forever Puppy Team
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