first direct Reviews 38,395

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their extensive knowledge, helpfulness, and professional approach, making every interaction pleasant and efficient. The customer service is frequently highlighted as exceptional, with many people appreciating the personalized and understanding support they receive. The overall service is often described as excellent, with consumers noting the efficiency and ease of their banking experience, including a straightforward online platform. However, some customers also noted occasional issues, particularly concerning payment processes and account opening. A few people mentioned difficulties with setting up credit card payments or experienced unexplained rejections when trying to open a new account. There were also isolated reports of delays in receiving funds after cheque deposits and some dissatisfaction with the online messaging service.

What people talk about most

Customer service

Users describe positive interactions with customer service. Many customers consistently praise the... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, patience, and... See more

Service

Clients share positive opinions on service, consistently praising its efficiency and promptness. Many... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers praise the ease of use... See more

Payment

Reviewers mention ambiguous feedback about payment. Some customers report positive experiences, such as quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

What makes this bank great it’s that everyone you speak to is knowledgeable, understanding and helpful. All queries are handled professionally and with upmost respect- whatever time of day or night yo... See more

Company replied

Rated 5 out of 5 stars

A simple switch process and brilliant customer services so far; We like the App and are happy with savings, credit card and our other account. We switched 2 months ago and have just been given our £17... See more

Company replied

Rated 5 out of 5 stars

Switching my account was seamless, excellent switch offer. Phone support which I used and had great customer service experience. Very good rates on savings account. Very good app. Clean and functional... See more

Company replied

Rated 5 out of 5 stars

Amazing customer service. Straight through to a friendly and helpful First Direct staff member within minutes. My query was answered quickly and efficiently. I’ve been with this bank for 3 decades and... See more

Company replied


Company details

  1. Bank

About first direct

Information provided by various external sources

At first direct, banking’s done with you in mind. You can keep track of your money on your mobile app, or Online Banking. We’re the bank that’s never closed, you can talk to us about your money day or night, 365 days of the year. We’re here to give you everything you need to make the right decisions for your money.
Download the first direct mobile app for iOS
Download the first direct mobile app for Android
App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

38K reviews

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Replied to 90% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

The team were amazing

The team were amazing. I cannot speak more highly of them so professional and understanding. Dealt with my problem quickly and smoothly - Thanks First Direcr

2 April 2026
Unprompted review
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Reply from first direct

Hey Nicola. That review is amazing! Thanks so much for taking the time to let us know how well we did! As always we're here 24/7 should you ever need us again. -Alex

Rated 1 out of 5 stars

LOG ON USING PHYSICAL KEY PAD

When I log on to my Bank ac I use a Physical Log On in which I have to insert 6 numbers.
Being 83yrs old I find it difficulty .as the physical logs key bad is not very big I frequentley insert code incorrecctly and am only allowed three attemps then I am frozen out.
Why cant the bank send a code to my mobile phone like other institutions do.
Also a few years ago I lost my physical log on key pad and it took 10 days to receive another one.
Anyway I shall probably be leaving First direct-the bank in Wigston is now closed and will go to another who is offering cash incentive to transfer,
No loyalty payment from First Direct for being a customer for 30 years has yet been forthcoming

15 February 2026
Unprompted review
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Reply from first direct

Hi there Brian. I'm so sorry for the difficulty you're having with your secure key. The keypad on the standard size secure key is quite small, however we can send you one of our larger secure keys which might be more suitable for you. The keys are bigger, and it also reads out information and instructions for you. If you'd like for us to order one for you, please give us a call on 03456 100 234 and our digital support team will be happy to help. They're available Mon-Fri 7am til 11pm, and Saturday and Sunday 8am til 11pm. -Alex.

Rated 5 out of 5 stars

Over Deposited Monies

Always someone at the end of a phone to answer any questions/queries. Quickly resolved my issue in a friendly manner.

17 April 2026
Unprompted review
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Reply from first direct

Hi Wendy. Thanks for leaving us a review today. I'm so glad to hear you're happy with the service! -Alex.

Rated 2 out of 5 stars

Service, products reduced for profit

Been with FD since the 80 s but it’s going downhill. Decision to not offer travel ins and close first directory is a kick in teeth and uncompetitive so I’ll be moving my account. Service levels have and are dropping too

24 April 2026
Unprompted review
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Reply from first direct

Hi Mark. Thanks for sharing your feedback, we know this may not be the news you wanted to hear and we’ll make sure your comments are shared with the relevant teams. -Alex.

Rated 5 out of 5 stars

I just switched to FD

I just switched to FD. So far, very good now problems. Thank you.

23 April 2026
Unprompted review
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Reply from first direct

Hi, great to hear the switch to us has gone smoothly and everything’s working well so far. If you need any help along the way, we’re here to support you. - Cassie

Rated 5 out of 5 stars

I've been with this bank for around…

I've been with this bank for around 25yrs, and never had one problem. The app is very easy and simple to use, also customer service are always very helpful. So here's to another 25yrs 👍

23 April 2026
Unprompted review
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Reply from first direct

Hi William, thanks so much for your kind words and for being with us for 25 years — we really appreciate your loyalty. I'm glad the App and our customer service have been working well for you; here’s to the next 25! - Cassie

Rated 3 out of 5 stars

The customer service advisor made feel…

The customer service advisor made feel not valued as a customer she was quite off hand and detered me from restructuring my loan by telling me it would take 2 weeks to process. I went with another provider and got a loan within half an hour at a good rate and will be paying my loan off with FD as the other company made me feel valued and the process was quick and easy.

20 April 2026
Unprompted review
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Reply from first direct

Hi Vivienne, I'm sorry you felt undervalued and that the service fell short of what you should expect. We’re reviewing this feedback with the team to improve our loan support and turnaround times. Thank you for taking the time to let us know. - Cassie

Rated 5 out of 5 stars

Speedy Response Times always

call answered really quickly and handled very professionally yet friendly....always a pleasure to deal with First Direct Team

20 April 2026
Unprompted review
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Reply from first direct

Hey Jacci, thanks for the amazing feedback, we are always here to help.-Jade

Rated 5 out of 5 stars

I have been with first direct since the…

I have been with first direct since the 1980's and have always found them to be excellent. Recently my laptop has been unable to update to the latest version of Windows 11 so I have had to bite the bullet and start using the FD app. I wasn't too sure on what to do so phoned first direct who answered straight away and put me through to the tech team. They were patient and really helpful. Now I am using the app and wonder why I didn't use it earlier. Thank you FD :-)

13 April 2026
Unprompted review
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Reply from first direct

Hello Jan, I'm so glad you're back up and running we know that change can be scary, we are always here to make your experiance as smooth as possible, ensuring we go at your pace and provide as much support as we can for you. -Jade

Rated 5 out of 5 stars

Great service

Really friendly, professional and helpful. Very clear and well explained advice. A genuinely pleasant experience and extremely efficient.

23 April 2026
Unprompted review
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Reply from first direct

Hey Nicole, thank you for the amazing feedback we really appreciate it. We are always here to help. We tailor how we help to your exact needs making your banking experiance a breeze. -Jade

Rated 5 out of 5 stars

Quick response

Quick response, real person on the other end of the phone who was pleasant and helpful. I’m a long time customer of First Direct and their customer service has always been superb.

21 April 2026
Unprompted review
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Reply from first direct

Hi Leila, thank you for taking the time to share your experience with us. It's customer like you that make us feel like the luckiest bank around! - Calam

Rated 5 out of 5 stars

Happy returning customer

I have been with FirstDirect since 2021 and had to remortgage my house due to the fixed term elapsing.
The thought was daunting having to deal with such a big financial decision. From my first contact I was carefully and precisely guided through the process after my decision and the customer services was flawless. 10/10.

23 April 2026
Unprompted review
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Reply from first direct

Hi Ross, thank you for taking the time to share your experiance with us. It's excellent to hear we could make the proccess of remortgaging your home simpler. We're always here to help so don't hesitate to get in touch when you need assistance! - Calam

Rated 5 out of 5 stars

Quick and easy to speak to

Quick and easy to speak to
Someone , very knowledgeable and helpful . Explained everything wuth no pressure

23 April 2026
Unprompted review
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Reply from first direct

Hi Deborah, thank you for taking the time to leave us a review. It's great to hear one our reps were so helpful! If you do need more assitance don't hesitate to reach out. - Calam

Rated 1 out of 5 stars

I am Saying this is Worst bank ever I…

I am Saying this is Worst bank ever I seen I am Using this Account Regularly as a Main Bank even My Salary Credits to this Account every 4weeks Cycle I have Tried for the Loan 2 Times till now when I opened this Bank application got Rejected after My Credit Score is Above 956 also when I have Tried to ask the Bank Customer Service they have Policy that they can't say why my Application got Rejected shit Bank ever Seen , After that I have Changed to HSBC they Provided me 10k Pounds within 2 Months of Period don't waste your time of this Bank guys

20 April 2026
Unprompted review
Rated 5 out of 5 stars

Really great bank with excellent…

Really great bank with excellent customer service. Someone answers the phone promptly and is always very helpful.

17 April 2026
Unprompted review
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Reply from first direct

Hi Penny, thank you for an amazing review! It's excellent customer like you that make us feel like the luckiest bank around. Thanks -Lorraine

Rated 5 out of 5 stars

Customer Service is REALLY excellent

I have been a customer with First Direct since 2003, and am really happy with them. I have always found the customer service and care to be outstanding, but this weekend I had an opportunity to compare and contrast.
I have a credit card with another major bank - and while the the 'deal' on the card it great, particularly for international travel, I discovered the customer service is dismal. After two days, and hours of webchat, I had still not managed to resolve the dispute and it was suggested I contacted First Direct to ask them to take some action.
Within 2 MINUTES on the phone with a First Direct colleague it was resolved. Friendly, helpful and swift! The customer service is really excellent! Thanks First Direct.

19 April 2026
Unprompted review
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Reply from first direct

Hi Paul, thank you for taking the time to write an amazing review. I'm happy we could help and even happier we could do it so quickly. Thanks -Lorraine

Rated 5 out of 5 stars

I transferred our joint account from…

I transferred our joint account from another bank using the switch service, my account was transferred promptly and efficiently and I was kept informed all the time. The service online or by phone has always been of the highest quality.

24 February 2026
Unprompted review
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Reply from first direct

Hi Raj thank you for this great review. -Helen

Rated 5 out of 5 stars

First Direct Bank - First Class Service!

I've been banking with First Direct for a number of years now and have always found them to be very good indeed at what they do. They are appreciative of my circumstances and easy to reach and talk to.
Their telephone staff are a pleasure to deal with and will help without asking.
It's a pity other similar banking businesses can't be just as pleasant.
I have absolutely no reservations at all in recommending them to you and can allay any fears you might have if you are thinking of opening a new account with them or moving to them from your current bankers.

23 April 2026
Unprompted review
first direct logo

Reply from first direct

Hi Andrew, thank you for your custom and for leaving us this first-class review. -Helen

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