The Ethica team couldn’t have been more helpful! From the very first email to the many phone calls and exchanges that took place throughout the design process, I really couldn’t have asked for a bet... See more
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Wonderful experience from Laura and the team. I knew what I wanted and they designed it perfectly. This ring was a 60th birthday and 30th Wedding Anniversary gift so it had to be special and Laura pro... See more
Company replied
My experience at Ethica was dreamy. Amazing and such personable advice was given to us when we were choosing a ring. Knowing that we were going to a place that values ethical jewellery making too wa... See more
Company replied
What a fabulous company. Without even the fact that you get the same beautiful diamonds but in an ethically produced method. Was kept informed at every step of the way. I got two pieces which in... See more
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Company details
Written by the company
Ethica Diamonds is a luxury jewellery house established in 2010 with a singular dedication to ethical best practice and sustainability. From our stunning boutique showroom in the Duchy of Cornwall's Nansledan development, Newquay, we create exquisite jewellery featuring laboratory grown diamonds and ethical gemstones. We believe true luxury shouldn't come at a cost to the planet or its people. Every piece we design is crafted to exceptional standards, reflecting our commitment to environmental responsibility and transparency. We specialise in bespoke jewellery design, so if you have something unique in mind, we can help you create it.
Contact info
8 Chi Myghtern Arthur, Plen Tennyson, Nansledan, Newquay, TR8 4SE, Cornwall, United Kingdom
- 01872 222248
- info@ethicadiamonds.com
- www.ethica.diamonds
4.5
Excellent
27 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
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I couldn’t be happier
I couldn’t be happier with my experience with Ethica Diamonds. Going into the process, I had absolutely no idea what I was looking for when choosing an engagement ring and found it quite overwhelming. The team were incredibly helpful, patient, and knowledgeable, taking the time to understand what we wanted and providing all the information and guidance I needed to make the right choice.
Even though I was indecisive and had plenty of questions, I never felt rushed or pressured. Their support and expertise made the whole experience feel much easier and more enjoyable, and I’m absolutely delighted with the ring we chose.
There were a couple of minor niggles along the way, but they were far outweighed by the excellent service and care we received throughout the process. Overall, it was a fantastic experience, and I would highly recommend Ethica Diamonds to anyone looking for a beautiful ring and a team that genuinely cares about helping you find the right one.
7 May 2026
Unprompted review
Reply from Ethica Diamonds
Hi Brad,
Thank you so much for such a kind and lovely five star review!
We completely understand how overwhelming choosing an engagement ring can be, so we are absolutely thrilled that our team could help make the journey a little easier and more enjoyable for you. It was a true pleasure guiding you through the process.
Thank you also for your understanding regarding those minor niggles along the way. Your recommendation mean the world to us.
Huge congratulations on your engagement, it was so lovely to meet you and your family too!
Warmest Regards,
The Ethica Team
I had a fantastic experience buying…
I had a fantastic experience buying jewelry here. The team was friendly and knowledgeable, and the craftsmanship is exceptional, my ring is stunning and already earning compliments. I highly recommend this shop for high-quality jewelry and great service, and I’ll definitely be back!
2 July 2026
Unprompted review
Reply from Ethica Diamonds
Hi Rob,
Thank you so much for such a kind and lovely five star review!
We are so pleased to hear that you had a fantastic experience with our team and that you are already receiving compliments on your beautiful new ring. Its great to hear that you found our team friendly and knowledgeable and that you found the craftsmanship exceptional. Reviews like yours truly mean the world to us.
We would absolutely love to welcome you back whenever you're ready for your next piece. Until then, enjoy your beautiful ring!
Warmest Regards,
The Ethica Team
Very personalised customer service
Very personalised customer service. When there was an issue with the website selecting a size it was easy to get in touch and correct it. Lovely jewellery as well
1 June 2026
Unprompted review
Reply from Ethica Diamonds
Hi Eve,
Thank you so much for taking the time to share this lovely feedback!
We are so glad to hear that you found it easy to get in touch with us and that we could quickly sort out that little website glitch for you. It means the world to the team to know you felt well looked after.
It is wonderful to hear that you love your jewellery, too! Thank you again for choosing Ethica Diamonds, we hope to see you again soon.
Warmest regards,
The Ethica Team
30th Wedding Anniversary Gift
Wonderful experience from Laura and the team. I knew what I wanted and they designed it perfectly. This ring was a 60th birthday and 30th Wedding Anniversary gift so it had to be special and Laura provided knowledgeable help to create the perfect Trilogy Emerald cut Diamond ring. Thank you.
10 July 2026
Unprompted review
Reply from Ethica Diamonds
Thank you so much for taking the time to share this wonderful review!
A huge congratulations to you on your 60th birthday and your 30th wedding anniversary—what an incredible double milestone to celebrate!
We know just how important and meaningful a piece like this is, so hearing that Laura and the team helped bring your perfect emerald-cut trilogy ring to life means the world to us. Emerald cuts are so elegant and timeless, and it sounds like a truly special choice for such a memorable occasion.
Thank you for trusting us with your design. We hope you absolutely love wearing it and that it brings you much joy for many years to come!
Warmest Regards,
The Ethica Team
Thank you Ethica team! 🫶🏼
The Ethica team couldn’t have been more helpful! From the very first email to the many phone calls and exchanges that took place throughout the design process, I really couldn’t have asked for a better service. They guided me through options, never seeking to upsell or push for more expensive options, they respected my budget and carefully chose diamonds that fit the brief! They even sped the production process along for me to help hit a special date!
I’d recommend anyone searching for beautifully crafted engagement rings to get in touch with Ethica!
20 May 2026
Unprompted review
Reply from Ethica Diamonds
Hi Jess,
Thank you so much for your lovely five star review! We are so pleased that you found your experience helpful and that you felt supported the entire Ethica journey.
We are so pleased that you were so happy with your experience and we loved supporting you with such a special purchase. We hope to hear from you again!
Warm Regards,
The Ethica Team
My experience at Ethica was dreamy
My experience at Ethica was dreamy. Amazing and such personable advice was given to us when we were choosing a ring. Knowing that we were going to a place that values ethical jewellery making too was a must for us too!
I’m now happily married and we are delighted that Ethics was part of our journey!
30 August 2025
Unprompted review
Reply from Ethica Diamonds
Hi Gemma,
Thank you so much for this beautiful five star review and a huge congratulations from us all on your wedding!
Hearing that your experience with us was "dreamy" is so lovely. We always strive to offer personable, thoughtful advice, and it means the world to us that our commitment to ethical jewellery making aligns with your own values too.
We are so pleased to be a part of your journey! Thank you.
Warm Regards,
The Ethica Team
Beautiful service and ring
Beautiful service and ring - I reached out for a bespoke ring and the service and suggestions were both professional, practical, creative and simply special. I loved the tenders and responsive emails. Will recommend to all!
30 June 2025
Unprompted review
Reply from Ethica Diamonds
Hi Jovi,
Thank you so much for this lovely review!
We are so pleased to hear that your bespoke journey with us felt so special. Bringing a custom design to life is always an exciting process, so knowing that you found our team's advice professional, practical, and creative truly means the world to us. We always aim to make the communication as smooth and responsive as possible!
Thank you for your wonderful recommendation. We hope you love your beautiful ring, and we look forward to welcoming you back to Ethica Diamonds in the future!
Warm Regards,
The Ethica Team
What a fabulous company
What a fabulous company.
Without even the fact that you get the same beautiful diamonds but in an ethically produced method.
Was kept informed at every step of the way.
I got two pieces which included some earrings which came with slightly larger screw on backs. Without even asking was offered different ones in exchange if not suitable for my wife.
I cant recommend this company enough for the beautiful items and wonderful customer service.
23 March 2026
Unprompted review
Reply from Ethica Diamonds
Hi Ishtaq,
Thank you so much for this fabulous review! We truly appreciate you taking the time to share your experience.
We are so glad to hear that you had such a wonderful journey with us and that you were kept well-informed every step of the way. We're also pleased that you and your wife found our customer service so helpful.
Thank you so much for your high recommendation. We hope your wife absolutely loves wearing her new pieces, and we look forward to welcoming you back to Ethica Diamonds in the future!
Warm Regards,
The Ethica Team
Bespoke Celtic-inspired ring - 5 star experience
I asked Ethica to help me design a bespoke Celtic-inspired ring to propose to my partner.
Laura promptly responded to take my request forward and provided an exceptional customer service experience throughout. This was despite me firing multiple questions at her on an almost daily basis for months on end. While my incessant questioning about every element of the ring's design would have been enough to drive most people up the wall, Laura invariably responded calmly, promptly, and with helpful information. I could not have asked for more than being made to feel at ease during the difficult process of designing a bespoke ring for my future wife.
The end product exceeded my expectations. It is a stunning ring, which came out looking better than I could have imagined. More importantly, my fianceé adores it and has received endless compliments.
Overall, if I could give Ethica six stars I would. The TL;DR woudld be: fantastic company with lovely staff who do exactly what they advertise, but better.
30 June 2025
Unprompted review
Reply from Ethica Diamonds
Hi RLDG,
Thank you so much for this incredible five-star review!
Huge congratulations to you and your fiancé on your engagement! We are absolutely thrilled to hear that she adores her bespoke Celtic-inspired ring and that she’s received lots of lovely compliments.
Please don't apologise for the daily questions! Designing a bespoke ring for the love of your life is a huge milestone, and wanting every single detail to be perfect is exactly how it should be. Laura was absolutely delighted to work with you, and she loved being able to bring your vision to life and keep you at ease throughout the creative journey. Hearing that the final piece exceeded your expectations means the absolute world to us.
Thank you for your high praise, your kind words about our team, and for your lovely review. We wish you both a lifetime of happiness together.
Warm Regards,
The Ethica Team
Wedding and engagement rings
My husband and I have had a wonderful experience with Ethica Diamonds. From our first visit, where we just popped in on the off chance to the receiving of the most beautiful rings.
We have enjoyed meeting and working with Laura and Elaine.
They are very knowledgeable and made the experience of choosing and the designing of something that suits me was delightful and filled me with joy. Seeing them was an emotional moment.
When my friends and family saw the rings, the first reaction has been, those are so you and look stunning.
I am going to enjoy every moment I am wearing them.
I would recommend a visit to see Ethica Diamonds, if you are looking for a quality piece of jewellery that will bring you or someone else much love and joy.
20 June 2026
Unprompted review
Reply from Ethica Diamonds
Hi Karen,
Thank you so much for taking the time to share your beautiful story!
Huge congratulations to you and your husband! We are absolutely thrilled to hear how much joy your wedding and engagement rings are bringing you.
It was an absolute pleasure for Laura and Elaine to welcome you into store and work alongside you to design pieces that are so uniquely you. Hearing that seeing your finished rings was an emotional moment truly touches our hearts—that is exactly why we love what we do. There is no higher praise than your friends and family instantly recognising that the rings are a perfect reflection of your personality and style!
Thank you for your wonderful recommendation. We hope you continue to enjoy every single moment of wearing your stunning rings, and we wish you and your husband a lifetime of happiness together!
Warmest Congratulations from us all,
The Ethica Team
Amazing experience!
I had a wonderful experience from start to finish with Ethica Diamonds when buying their Simi ring. They were very quick to engage in the first instance, inviting me in for an appointment. I was met with a knowledgeable and friendly response and I truly cannot fault the service I received.
I was invited in for a one-on-one meeting with Laura who was delightful. Laura was incredibly patient and helpful, allowing me the time needed to decide and answer all my questions. Every effort was made to ensure I was comfortable and appropriately informed about my choice. Communication throughout the process was great too.
The ring ultimately chosen was definitely in line with expectations, ethically sourced and resulted in an extremely happy proposal. I would definitely recommend Ethica Diamonds to others!
22 June 2025
Unprompted review
Reply from Ethica Diamonds
Hi Mike,
Thank you so much for taking the time to share such a beautiful review!
Huge congratulations on your engagement! We are absolutely thrilled to hear that the proposal was a success and that your partner loves the Simi ring.
It was a true pleasure assisting you from start to finish. We will be sure to pass on your kind words to Laura—she'll be so pleased that you found the process comfortable and felt informed every step of the way. Knowing that we could deliver a seamless experience and a stunning, ethically sourced ring that met your expectations means the world to our team.
Thank you for highly recommending us. We wish you both a lifetime of happiness as you begin this exciting next chapter together!
Warmest Regards,
The Ethica Team
Outstanding experience with Ethica
Outstanding experience with Ethica. We picked two of their engagement rings and had them customised. We were sent CAD images and there was great communication during the design process. We had them posted over to Newcastle and were told when so delivery was very safe. The team at Ethica were great from beginning to end!
13 June 2026
Unprompted review
Reply from Ethica Diamonds
Hi SM,
Thank you so much for taking the time to write this five star review. We are delighted that you found your experience outstanding! It really does mean a lot to a small business like ours.
We are also delighted that you are happy with your purchases and pleased that you found our special delivery postal service attentive too. We'll be sure to pass on your kind words to our team.
Warmest Regards,
The Ethica Team x
Incredibly Disappointing
We chose to contact Ethica privately voicing our disappointment with our customer experience and the impact it has had on us the past few months, and in return we have had our warranty rescinded (pretty sure that’s illegal) and a refusal to service our purchase again in future. Explicitly voicing our dissatisfaction (privately before posting any review) has been framed as a “total breakdown of the customer relationship” by them as they are unable to accept that a customer can be unhappy. And take no notice of their response to this, there has been no accountability throughout.
12 June 2026
Unprompted review
Reply from Ethica Diamonds
Hi Hayley and Louis,
We are genuinely sorry that you remain disappointed with your experience. As a small, family business, we pride ourselves massively on our customer service, as evidenced by our countless glowing reviews.
Throughout this matter, we made repeated efforts to resolve your concerns, including arranging multiple inspections and repairs at our own expense, and we are pleased that the concerns regarding the ring itself were ultimately resolved.
We also acknowledged and apologised for the error regarding the gift box that your ring was sent back in. We understand the loss of your original ring box was upsetting, however we did replace it with an identical box. We understand that you believe the replacement box differs from the original due to variations in the wood grain. Whilst we appreciate your disappointment, we supplied a replacement box of the same type and specification and were unfortunately unable to identify any further practical resolution.
We would like to clarify that our decision not to provide future discretionary servicing was not because you expressed dissatisfaction. We welcome customer feedback, whether positive or negative. Rather, after several months of extensive correspondence and attempts to reach an acceptable resolution for you, we concluded that the relationship had broken down to a point where we were no longer the best business to support you going forward.
While we appreciate that you view events differently, we remain confident that we acted in good faith throughout and made every reasonable effort to resolve the issues raised.
We wish you and your family all the very best.
The Ethica Team
Fantastic!
Beautiful piece of jewellery, love the ethical natural of the company and its focus on sustainability and women leading, perfect for my Cornish fiancée! The main reason for the review though is to champion the quality of the customer service we have received through buying the engagement ring and the wedding rings and now having damaged the engagement ring the support, care and communication as it was fixed and returned to us. What a fantastic company, particular thanks to Laura who has been wonderful throughout!
1 September 2025
Unprompted review
Reply from Ethica Diamonds
Thank you so much for this wonderful 5-star review! We are absolutely thrilled to hear about your experience with us.
At Ethica Diamonds, we are always so pleased to hear how our customers share our passion for ethical values and sustainability. Your comments about our customer service are also greatly appreciated, as a team we love to provide our customers with warm, patient, and caring communication. We want every customer to feel completely supported from their initial enquiry all the way to the post-proposal celebration.
Hearing that our customer service made such a difference on your journey means the world to us. Thank you for your heartfelt recommendation to anyone looking for a company that will care for them every step of the way.
Thank you also for your kind comments regarding the customer service experience you received from Laura. We will be sure to pass on your appreciation for Lauras support on your journey.
Warmest congratulations from all of us,
The Ethica Diamonds Team
Beautiful Ring, Fantastic Customer Service
The communication was fantastic, and never once did I think that I wasn't being looked after. I didn't feel ridiculed or anything of the sort (given my lack of any ring-based knowledge!) and felt like I was really cared about, which was really nice.
It was a really nice touch having their well-wishes sent to me before the moment, and the follow-ups which they did which also incredibly nice to receive. The attention and care invested in me from initial enquiries to post-proposal was incredible.
If you are looking for a company that will take care of you every step of the way, I would fully recommend going with Ethica.
11 January 2026
Unprompted review
Reply from Ethica Diamonds
Thank you so much for this wonderful 5-star review! We are absolutely thrilled to hear about your experience with us.
At Ethica Diamonds, we know that choosing the perfect ring can feel daunting if you don't have much jewellery knowledge. That is exactly why our team prioritises warm, patient, and caring communication. We want every customer to feel completely supported from their initial enquiry all the way to the post-proposal celebration.
Hearing that our well-wishes and follow-ups added a special touch to your journey means the world to us. Thank you for your heartfelt recommendation to anyone looking for a company that will care for them every step of the way.
Warmest congratulations from all of us,
The Ethica Diamonds Team
Beautiful stone and setting
Purchased a larger engagement ring and matching wedding band for my wife for her 50th birthday. The ring is stunning. The whole process of selecting and ordering the stone was simple and the ring arrived as specified very quickly. Would recommend this company.
30 March 2026
Unprompted review
Reply from Ethica Diamonds
Hi Bill,
Thank you so much for the wonderful 5-star review! We are absolutely thrilled to hear that the engagement ring and matching wedding band were such a success for your wife's 50th birthday—what a beautiful and memorable milestone to celebrate!
At Ethica Diamonds, we always aim to make the process of selecting and ordering the perfect lab grown diamond as simple and seamless as possible. It is fantastic to know that your rings arrived quickly and exactly as specified.
Thank you for highly recommending us, and we wish you and your wife all the very best!
Warmest regards,
The Ethica Diamonds Team
Amazing
Amazing! I had a pretty good idea of what I was looking for and when I found The Penelope Ring from Ethica Diamonds it was perfect in every way!
They made the whole purchasing process from start to finish so stress free with the fantastic customer service and communication at every stage!
We both absolutely love the ring! It is perfect in every way! It was a tiny bit too big but they offer a resizing service which is very helpful and shows the great aftercare you get with Ethica Diamonds too!
Thanks to everyone at Ethica Diamonds for delivering our dream ring!
17 April 2025
Unprompted review
Reply from Ethica Diamonds
Hi Joel,
Thank you so much for this amazing 5-star review! We are absolutely thrilled to hear that The Penelope Ring turned out to be perfect for you both.
At Ethica Diamonds, we always strive to make the purchasing process completely stress free, so it is wonderful to know that our team's customer service and communication looked after you at every stage.
We are also glad to hear that our resizing service has been helpful for you! Providing excellent aftercare is incredibly important to us, as we want to ensure your jewellery fits perfectly and is looked after for a lifetime.
Thank you again for choosing us, and we wish you both a lifetime of happiness together!
Warmest regards,
The Ethica Diamonds Team
Brilliant rings and customer service
Before getting engaged, both myself and my partner like the idea of getting an ethical ring. And I am so glad I opted for Ethica for the engagement ring; my partner loves it.
Given it was an area I didn’t have a huge amount of knowledge in, the team were super helpful in providing information and advice as to what would likely be best. They certainly took the time to give me a full picture.
Fast forward a year, both myself and my partner have returned to Ethica to get our wedding bands. Again, we love them.
17 June 2024
Unprompted review
Reply from Ethica Diamonds
Hi Nick,
Thank you so much for this brilliant 5 star review! We are absolutely delighted to have been a part of both your engagement and your wedding journey.
Choosing an ethical engagement ring is such a meaningful decision. Since fine jewellery isn't something most people buy every day, our team always takes the time to provide all the information and advice needed to give you a full picture. We are so glad you found that support helpful!
It was a true pleasure welcoming you and your partner back a year later to choose your wedding bands, and we are thrilled to hear that you love them just as much.
Thank you for choosing Ethica Diamonds for such special milestones. We wish you both a lifetime of love and happiness together!
Warmest regards,
The Ethica Diamonds Team
Outstanding
Outstanding company and product, highly recommended.
From my first slightly nervous phone call, Olivia at Ethica has guided us brilliantly. I couldn't have asked for a better experience to make such a significant purchase of both engagement and wedding ring for my partner.
Both rings are perfect and beautifully finished.
7 May 2024
Unprompted review
Reply from Ethica Diamonds
Hi Kelvin,
Thank you so much for this outstanding 5 star review! Making such a significant purchase can certainly bring on some nerves, so we are absolutely thrilled to hear that Olivia guided you so brilliantly and made the entire process a wonderful experience.
We are delighted that both the engagement ring and wedding band are perfect and beautifully finished for your partner. Providing that peace of mind and exceptional quality is exactly what we strive for at Ethica Diamonds.
Thank you for your high recommendation, and we wish you and your partner a lifetime of love and happiness together!
Warmest regards,
The Ethica Diamonds Team
Ethica have been fantastic
Ethica have been fantastic, my fiancée’s ring was a bespoke design and they were extra helpful in ensuring the workshop got it right. I was kept up to date at all times and with their help I was able to get a specific sized diamond. I can’t praise them enough for their help, the ring was delivered quickly, was excellently packaged, and overall it’s felt like a very personal experience. The ring is perfect, I couldn’t have asked for it to be better.
29 May 2023
Unprompted review
Reply from Ethica Diamonds
Thankyou so much for your positive review, happy customers mean everything to us and we are pleased to have met your expectations with such a meaningful purchase.
The Ethica Team
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